8/3/2019 Analysis of Car Market in Reference of TATA

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 Submitted By:-

Arti Sharma10PGDM022

Analysis of Car Market InReference Of TATA &

MARUTI

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TATA Motors

Introduction

Tata Motors Limited is an Indian multinationalautomotive corporation headquartered in Mumbai, India.Part of the Tata Group, it was formerly knownas TELCO (TATA Engineering and LocomotiveCompany). Its products include passenger cars, trucks,vans and coaches.

It is the leader in commercial vehicles and among thetop three in passenger vehicles. Worldwide it is theworld's fourth-largest truck manufacturer and second-

largest bus manufacturer.

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Tata Motors is a part of the Tata Group manages its

share-holding through Tata sons. The companyexpanded its operations to commercial vehicle sectorin 1954 after forming a joint venture with Daimler-Benz AG of Germany.

Despite the success of its commercial vehicles, Tata

realized his company had to diversify and he began tolook at other products. Based on consumer demand,he decided that building a small car would be themost practical new venture.

In 1998 it launched Tata Indica, India's first fullyindigenous passenger car. Designed to be

inexpensive and simple to build and maintain, theIndica became a hit in the Indian market. It was alsoexported to Europe, especially the UK.

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Vehicles

Jaguar XJ

Hispano at the 2008 FIAA in Madrid

Land Rover

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MarutiIntroduction

Maruti Suzuki India Limited is a subsidiary company ofJapanese automobile and motorcyclemanufacturer Suzuki. The company offers a completerange of cars from entry level Maruti 800 and Alto, tohatchback Ritz, A-Star, Swift,Wagon-R, Estillo andsedans DZire, SX4, in the 'C' segment Maruti Eeco andSports Utility vehicle Grand Vitara.

It was the first company in India to mass-produce and sellmore than a million cars. It is largely credited for havingbrought in an automobile revolution to India. It is the

market leader in India, and on 17 September 2007, MarutiUdyog Limited was renamed asMaruti Suzuki IndiaLimited. The company's headquarters are located in NewDelhi.

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Maruti Alto 

Maruti Suzuki Swift 

Maruti Suzuki ZenEstilo 

SuzukiSX4 

Vehicles

A-Star

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HyundaiIntroduction

Hyundai is a global conglomerate company, part of the Korean chaebol,that was founded in South Korea by one of the most famousbusinessmen in Korean history: Chung Ju-yung. The first Hyundaicompany was founded in 1947 as a construction company.

Two of the best-known Hyundai divisions are Hyundai Motor Company,the world's fourth largest automobile manufacturer by volume as ofJanuary 2011.

Hyundai branded vehicles are manufactured by Hyundai MotorCompany, which along with Kia comprises the Hyundai Kia AutomotiveGroup.

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Vehicles

Hyundai Getz

I10

Avante

Santro

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Market Share of Cars

As you can see here in the chartthat Maruti is the biggest player incar market which dominates theother car market players.

After Maruti Hyundai & Tatadominate the market.

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Latest Market shares data of

Cars

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Total Sales OfCar

Companies

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Conclusion

Conclusion is that more than 44% of the market share iscaptured by Maruti and then 14% by Honda.

The segment of small cars is captured by Maruti andthen Hyundai.

Working people specially those who are frontlinemanagers select cars depend upon the fuel efficiencyand budget.

Majority of the people find the service centers notadequate depending upon the increasing numbers ofcars.

The segment of commercial cars is captured by TATA.

Most of the people are satisfied with the objective theypurchased their cars like status or power.

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Recommendations

Every company should think about the lowersegment also like Tata launches NANO.

They should launch advance car like in

western countries. Honda is not dealing in small cars category so

Honda should try that sector also, this will helpHonda to capture more market.

Honda and Toyota should open more servicecenter.

Every company should take care of the

environment because of the increasing traffic likeHonda launches a car with H2O technology.