Analysis of a light jewellery branding idea
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![Page 1: Analysis of a light jewellery branding idea](https://reader031.fdocuments.in/reader031/viewer/2022020206/540b85f68d7f726a208b461f/html5/thumbnails/1.jpg)
Veneta Giro secernere memoria~
KUNG WAI TING 11016698
SIU TSZ YING 12008044
LUO JIAXI 11050691
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“Women have the right to indulge themselves”
Craftsmanship Elegance Tailored
Autonomous, Delighting, Self-indulgence, Self-expression
Mia Scelta (My Choice)
Preferito Memoria (Favorite Memory)
Luce Secernere (Light Secrete)
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Mission
Launch a mid-priced jewelry brand Offer light jewelry for individual or gift market Target the Asian female professionals
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Female working professionals
Monthly income: HKD30,000 to HKD40,000
Target Audience
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Competitors
Mid-priced jewelry e.g. Pandora and Tiffany & Co.
focusing on gift market, mainly purchased by male for female
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Women can shop for themselves, women can delight themselves
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“Women have the right to indulge themselves”
Craftsmanship Elegance Tailored
Autonomous, Delighting, Self-indulgence, Self-expression
Mia Scelta (My Choice)
Preferito Memoria (Favorite Memory)
Luce Secernere (Light Secrete)
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Target on the same segments
Encourage a continuous purchasing in different
occasions and under various moods
“WOMAN! YOURSELF!”
Respect your autonomy Take care of your emotions
Appreciate who you are
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SUB BRANDS
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Mia Scelta (Independence)
Autonomy
Preferito Memoria (Favorite Memory)
Delights
Luce Secernere (Light Secret)
Self-indulgence
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Brand Architecture
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Endorsed Brands
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IF YOU LIKE IT THEN YOU SHOULD PUT A RING ON IT
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grazie thank you for your time