Analysis Euro ID 2014

Concept

Exhibition topics:

The two leading international events Euro ID and ID World

International Congress focus on the identification of people and

objects and are co-located since 2013.

–

– Solutions for a data collection using optical systems and RFID

– Wire, wireless and radio controlled data transfer systems

–

–

–

Euro ID is the only exhibition in Europe concentrating 100 % on the

competency of the ID sector and gives a comprehensive overview on

technologies for identification, data collection and data transfer. The

combination of an international exhibition and conference creates

various synergetic effects for providers as well as users and

strenghtens Germany in its position as location for exhibitions and

conferences for ID technologies.

All centralised labelling systems:

labels, marking systems, transponders and card technologies

Biometric technologies

Software and hardware integration

Consultancy and project management for all ID technologies

Event Concept

Title Euro ID and ID World Int. Congress 2014

International Exhibition and Conference for

Identification

Date 18 – 20 November 2014

Venue Frankfurt am Main, Hall 4.0 and Level 4.C

Sequence annual

Conceptual

Partner

Association for Automatic Identification and

Mobility (AIM-D e.V.)

Organizer Mesago Messe Frankfurt

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Euro ID 2014 results

Exhibition Space 3,434 sqm

Exhibitors National International Total

Exhibitors and Co-exhibitors 55 27 82

International Exhibitors 27 (32.9 %)

from 15 countries

National International Total

Visitors 721 311 1,032

International Visitors 311 (30.1 %)

from 39 countries

At a Glance

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From 18 - 20 November 2014, specialists from the identification

sector gathered at Euro ID exhibition and ID World International

Congress. For the second year running Frankfurt am Main in

Germany hosted this showcase for identification innovation and

technologies.

Leading companies from Germany and abroad present their products

and solutions at the exhibition. Together with its internationally

oriented ID World International Congress, Euro ID exhibition offers

the ideal platform for discussions between producers and users.

A variety of events await the trade visitors and conference delegates:

lectures, panel discussions, ID Awards and poster display, the plenary

session, CEO Vision, and the spotlights as well as the Tracking &

Tracing Theatre.

82 companies took part this year, of which 27 were from abroad. The

17.4 % rise in the number of international companies from last year

attests the significance of this event on the international stage. And

the quality of the 1,032 trade visitors was again very high.

Both the exhibitors and the visitors expressed their satisfaction with

the event. Almost 60.0 % of the exhibitors are already planning to

participate once again this year at the Euro ID exhibition. The

opportunities for customer liaison and networking during the event

proved to be extremely successful for most of the exhibitors. The

majority of trade visitors are planning to visit the event in 2015 and

will be recommending the Euro ID exhibition to colleagues and

customers.

Increase in international exhibitors

Positive outlook for 2015*

Summary

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* Source: Survey Euro ID 2014 and ID World International Congress 2014

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Analysis of visitor structure

German postal code Percentage

Area 9 6.9 %

Area 8 10.7 %

Area 7 14.8 %

Area 6 32.4 %

Area 5 9.0 %

Area 4 10.4 %

Area 3 7.4 %

Area 2 3.2 %

Area 1 1.9 %

Area 0 3.3 %

Visitor structure according to regional distribution

721 (69.9 %) out of a total of 1,032 visitors are from Germany.

Euro ID 2014 visitor statements*

»

well as on new technologies, new standards and new regulations.«

»A very interesting and multifaceted exhibition and the discussions

are always of a high standard.«

»A very good platform for obtaining information!«

»Development and marketing cycles are so dynamic, challenging and

fast-changing, that Euro ID offers companies a great opportunity to

orientate themselves in the market. Being able to exchange views

and ideas with the exhibitors and find out what innovations may be in

the pipeline helps us greatly with our planning.«

Nice place to get new information from the world wide market as

Detlef Houdeau, Senior Director Business Development,

Infineon Technologies AG, Germany

Lars Thuring, Strategic Development Manager,

Logopak Systeme GmbH & Co. KG, Germany

Markus Bucher, , ThermoTex Nagel GmbH, Germany

Armin Nilles, Studiengangleiter, Frankfurt School of Finance &

Management gemeinnützige GmbH, Germany

Project Leader


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* Russia, Slovak Republic, Slovenia

** All countries with a share of < 0.7 % visitors

Czech Republic, Estonia, Hungary, Poland, Romania,

Additional countries: Bangladesh, Brazil, Cyprus, India, Iran, Luxembourg, New Zeeland, Pakistan,YemenNorway,

Country Percentage

Eastern Europe* 14.4 %

Switzerland 11.9 %

Italy 11.4 %

Netherlands 10.9 %

Belgium 8.9 %

USA 5.9 %

France 4.0 %

Austria 4.0 %

China VR 3,0 %

Great Britain 3,0 %

Israel 3.0 %

Country Percentage

Spain 3.0 %

Indonesia 2.5 %

Sweden 2.0 %

Denmark 1.0 %

Finland 1.0 %

Ireland 1.0 %

Japan 1.0 %

South Korea 1.0 %

Tanzania 1.0 %

Turkey 1.0 %

Additional Countries** 5.1 %

Proportional distribution of foreign visitors

International distribution of foreign visitors

311 (30.1 %) out of a total of 1,032 visitors are from 39 different

countries besides Germany.

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Industry Percentage

Identification Technologies 32.2 %

Electrical Engineering 21.8 %

Consultancy Services 8.9 %

Sales 8.7 %

Logistics 5.6 %

Telecommunications 3.7 %

Chemical Industry 3.3 %

Traffic 3.1 %

Educational Institutions 2.6 %

Health 2.3 %

Additional industries* 7.8 %

Visitor structure according to industries

* Additional industries with a share of < 1.7 %

Banking / Insurance, Energy / Water Supply / Sewage Disposal, Wholesale & Retail Trade, Food Industry,

Pharmaceutical Industry, Government Agencies / Authorities, Editors / Publishing

Job function Percentage

Sales 27.0 %

Executive Management 18.8 %

IT (Information Technology) 8.4 %

Research 7.7 %

Technology 6.4 %

Project Management 6.1 %

Production 5.2 %

Marketing 5.1 %

Logistics, Warehouseing 3.8 %

Other 3.5 %

Additional corporate divisions* 8.0 %

Visitor structure according to corporate division

* Additional corporate divisions with a share of < 1.6 %

Administration, Controlling, Design & Construction, Editorial department, Human Ressources / Legal department,

Maintenance, Purchasing, Quality Management, Utilities Management

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Results of the visitor survey*

High quality audience

The visitors of Euro ID are your potential customers

85.4 % of the visitors sought and found products or solutions

for their companies.

73.1 % of the visitors stated that the reason for their visit was

to cultivate existing business relationships or create

new business relationships.

66.0 % of the visitors gained general market information.

91.5 % of the visitors could achieve their goals completely or

partially.

84.1 % of the visitors are involved in the decision making of

their companies‘ purchase.

Reasons for visiting Euro ID 2014


Euro ID 2014 Euro ID 2014

Euro ID 2014 Euro ID 2014

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Analysis of exhibitor structure

International distribution of foreign exhibitors

The 82 exhibitors come from 16 different countries.

In total 27 (32.9 %) companies came from abroad.

Country Percentage

Netherlands 14.8 %

Austria 14.8 %

France 11.2 %

China (VR) 7.4 %

Italy 7.4 %

Spain 7.4 %

USA 7.4 %

Finland 3.7 %

Proportional distribution of foreign exhibitors

Country Percentage

India 3.7 %

Israel 3.7 %

Poland 3.7 %

Sweden 3.7 %

Slovak Republic 3.7 %

South Korea 3.7 %

Taiwan 3.7 %

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by the organizer.

75.9 % of the exhibitors introduced product innovations.

89.7 % of the exhibitors felt very good / good looked after

Results of the exhibitor survey*

Generating new customers 86.6 %

Contact to existing customers 72.4 %

Strengthen market position 58.6 %

Main reasons to take part in the exhibition(Multiple answers)

Industry Percentage

Automotive & Industrial Goods 83.6 %

Logistics 78.2 %

Pharma, Medical & Healthcare 76.4 %

Retail & Consumer Goods 60.0 %

Air / Land / Sea transportation 60.0 %

Chemicals & Process Industry 54.5 %

Telecommunication & IT 47.3 %

Distribution 41.8 %

Energy & Utilities 38.2 %

Aerospace & Defence 34.5 %

Other 34.5 %

Farming & Agriculture 30.9 %

Additional industries** 98.2 %

Exhibitor structure according to industries(Multiple answers)

** Additional with a share of < 22.0 %

Banking & Financial Service, Education, Government & Immigration, Law Enforcement, Media & Entertainment,

Travel & Tourism

industries


Euro ID 2014 Exhibitor statements*

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»and current projects. We will be exhibiting again in 2015.«

»Our company made contact with 20 relevant companies at the Euro ID trade fair, which we had never had contact with before. This is a very promising result for us and proves how important the event is for the sector.«

»Exhibiting at Euro ID is an annual fixture in our event planning. This is where we meet existing customers, thanks to its central location, and acquire new customers who visit this exhibition specifically because of its concentrated RFID expertise. We have also answered exciting queries this year about our special RFID system components from both market leaders and start-up companies.«

»Euro ID is the only trade fair, which has automatic identification and data collection as its main topics. These technologies cut across all sectors, as many processes, both internally within and external to a company, are controlled by identification and data collection.«

»We are glad to be exhibiting again at Euro ID. This is where we come to meet creative identification innovators, looking for products and solutions offering critical competitive advantage in the future through specific projects in in their sector. As a producer of sensors EURO ID is the right platform for us to present "Sensor Intelligence" with the focus on its application irrespective of the technologies used, e.g. 1D barcodes, 2D codes or RFID.«

»We received lots of feedback from trade visitors on our RFID/NFC product portfolio at our exhibition stand this year and we were able to generate over the three days of the exhibition a wide range of project enquiries from a great variety of application areas and sectors.«

»An excellent opportunity for meeting up with existing customers and introducing new products.«

I know of hardly any exhibition which is so in touch with customers

Martin Hartwigsen, Sales and Marketing Manager, deister electronic GmbH, Germany

Frithjof Walk, Sales & Marketing Manager, FEIG ELECTRONIC GmbH, Germany

Nadin Jurisch, Marketing Manager, microsensys GmbH, Germany

Wilfried Weigelt, Section Head, REA Elektronik GmbH, Germany

Andreas Behrens, Head of National Product Management, SICK Vertriebs-GmbH, Germany

Julia Ascher, Manager Marketing & Projects, smart-TEC GmbH & Co. KG, Germany

Pim van Loosbroek, CEO, The Tag Factory Ltd., Netherlands


The Conference

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The 13th ID World International Congress was co-located with the

Euro ID exhibition for the first time.

At this three day conference, decision makers and international

experts discussed technologies and social aspects of RFID,

biometrics, smart cards and data collection.

Chemicals & Processs Industry – Electronics – Telecommunications –

IT-Security – Healthcare – Manufacturing – Automotive – Sensors –

Automation – Paper & Printing – Safety

The most important reasons to attend were to gather specific

knowledge about ID and to network with other experts.*

Peter Kronegger, General Manager, Kronegger GmbH, Österreich

Sessions at ID World International Congress 2014:

The industries of the conference delegates:

51.0 % of the attendees are working in C-level management.

Citizen ID – Mobile ID – IT Security – Biometry of the Voice –

Transportation Security – Digital Services for Mobility – eIDAS

Eletronic ID and Trust Services – Industry 4.0 – Government

Programs – Big Data – Internet of Things – Banking and Financial

Services – Asset Tracking – Smart Grid

»The ID World is the most stimulating event of the year to exchange

both hard facts, outlooks and ideas about the ID industry.«

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Euro ID and ID World Int. Congress 2014 – Highlights

African Delegation

CEO Vision and Plenary Session

ID Award – »And the winners are…?!«

Identification technology is key for African countries, and investors are

looking for government bodies from Africa. Therefore African govern-

ment representatives and key decision makers within the ID techno-

logy came to Frankfurt under the African Government & Diplomat

program. Of these, both the exhibitors and the African guests have

benefited.

All visitors of the Euro ID exhibition 2014 as well as conference dele-

gates had the possibility to participate for free at the Plenary Session

and talked to the CEO Vision discussion in detail with the panel dis-

cussion participants. Both points of program came across great

approval, and offered an outlook for the future of identification.

The prestigious ID Award was presented at this year's Euro ID

exhibition, at an exclusive gala dinner on 18 November 2014. The

award recognizes outstanding innovation and underlines the growing

and cross-sectoral importance of technologies for identifying people

and objects. An independent panel of experts selected the winners

among all submissions.

The winners and categories:

– ams AG (RFID Technologies and Applications)

– SICK Vertriebs-GmbH, subsidiary of SICK AG

(Optical Identification)

– Morpho (Secure Identity)

– smart-TEC GmbH & Co. KG (Innovative Company)

CEO Vision and Plenary Session

African Delegation

ID Award Winner

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The Community meets at the Get-together

Shaping the future at the Exhibition forum

Tracking + Tracing Theatre – ID at work

At the first day of the event, Mesago Messe Frankfurt GmbH invited

all exhibitors, speakers and conference delegates to the exhibitor

party and hence created a community get-together in a relaxed

atmosphere. This was the place were interesting contacts were

made.

The Euro ID forum become to be very popular amongst exhibitors

and visitors. Lectures of exhibitors and panel discussions offered a

variety of gripping topics.

Lively debates at the exhibition forum took place on the first exhibiton

day about »Serialisierung von Pharmaprodukten« presented by Prof.

Dr. Frank Gillert, as well as about »Industry 4.0« presented by Wolf-

Rüdiger Hansen, on the second exhibiton day about »Biometrics

goes mobile« presented and organized by Mr. Max Snijder and on the

third exhibiton day about »Near Field Communication« presented and

organized by Dr. Jörg Schmidt. A special highlight this year was the

panel discussion held by Mr. Armin Nilles about »Damit das

Smartphone nicht zum Spion wird!«. This lecture supported the

important role of identification in the daily life situations.

The Tracking & Tracing Theatre (T&TT) offers a live scenario demon-

strating the cross-sector application of autoID and RTLS technologies

for intra and intercompany procedures. It will enable the trade

audience to gain practical insight into the increased transparency of

these technologies.

Several times a day the visitors were led through the T&TT to find out

more about the interaction between technology, software systems

and business processes as part of a real life demo process.

»From this visitors won new insights into the potential benefits of ID

technologies and learned more efficiently implement the requirements

in their companies,« explains Wolf-Ruediger Hansen, CEO of AIM-D,

Lampertheim.

Euro ID and ID World Int. Congress 2014 – Highlights

Get-together 2014

Exhibition forum 2014

Tracking + Tracing Theatre 2014

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Your Contact Persons

Maren Wiedleroither

Vice President

Tel./Fax +49 711 61946-77/-1177

[email protected]

Exhibition

Anke Rümmler

Project Manager

Phone/Fax:+49 711 61946-52/-1152

[email protected]

Service

Olivia Neumann

Project Manager

Phone/Fax: +49 711 61946-46/-1146

[email protected]

Macarena del Campo Gnadt

Project Manager

Phone/Fax: +49 711 61946-79/-1179

[email protected]

Sophie B. de la Giroday

Host of the summit

Conference

Britta Mösinger

Project Manager

Phone/Fax: +49 711 61946-86/-98

[email protected]

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Mesago Messe Frankfurt GmbH

Rotebuehlstr. 83–85

70178 Stuttgart

www.mesago.de

Organizer

Save the Date:

Euro ID and ID World International Congress

Frankfurt, Germany, 10 - 12 November 2015

Analysis Euro ID 2014

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