Analysing Print and TV Advertisements

7/25/2019 Analysing Print and TV Advertisements

1/19

ANALYSING PRINT

AND TV

ADVERTISEMENTS

Hasiba


2/19

Subway TVadvertisement https://www.youtube.com/watch?v=CCQ

_1TsdFlI
https://www.youtube.com/watch?v=CCQ_1TsdFlIhttps://www.youtube.com/watch?v=CCQ_1TsdFlIhttps://www.youtube.com/watch?v=CCQ_1TsdFlIhttps://www.youtube.com/watch?v=CCQ_1TsdFlI


3/19

Media Forms- Camera Shot Types

This shot type is a close upwhee the emotio!s a!d"eeli!#s o" the chaacte isshow! it also shows some o"thei suou!di!#s. I! thiscase the chaacte is "eeli!#

scaed but also bavebecause o" what he is tyi!# toachieve. This is showi!# thatyou ca! do a!ythi!# a!d bea!ythi!# with subway.

This is a! e$teme close upwhich !omally shows the"eatues o" the ob%ect/peso!.Hee it shows how the subwaymeal is stuctued a!d is ceatedto ma&e the audie!ce's mouth

wate. This pesuades theaudie!ce a!d customesbecause it shows the poducta!d that "amous people come toeat it.


4/19

Media Forms- CameraAngles

The low a!#le is used to ma&ethe ob%ect/peso! loo&powe"ul a!d i!timidati!#. I!this advet the "amous"ootballe( )tuid#e( is themai! peso! who loo&si!timidati!# a!d i! cha#e. Healso loo&s by the way he isacti!# which is stubbo! a!di! a co!tolli!# way.

This is a ca!ted shot whichis a!#led to a tilti!# positio!which ceates a se!se o"disoie!tatio! this a!#le ca!also be a low a!#le whichma&es the sub%ect loo&

wea& a!d poweless. Theca was hit with the ball&ic&ed by the mai! child i!this advet which shows howmuch you ca! achieve a!dhow s&illed he is.


5/19

Media Forms- Camera movements

The camea moveme!t usedi! this sce!e is calledpa!!i!#( this moveme!t isused to "ollow the ob%ectsmoveme!t wheeve it #oes.I! this case the camea is

"ollowi!# the bi&e a!d hismoveme!ts i!cludi!# themome!ts whee the ball hitshis bi&e a!d he loses co!tolo" his bala!ce.

*olly out is used i! this pat o"the advet( this moveme!t+ooms out o" the sce!e osub%ect to a!othe sce!e. It issometimes used as a ta!sitio!howeve it shows the audie!ce

that the sce!e has "i!ished a!d#ives them a! idea o" thesub%ects wheeabouts. It is alsoused to have a smooth shot a!da!#le o" the suou!di!#s.


6/19

Media Forms- Transitions andsound

Ta!sitio!s, I! this advet the ta!sitio!s a!d edits aemostly cuts a!d "ades that ae used to #et as much i! tothe advet as possible. The dolly moveme!t is also usedso that it ma&es it easie to "ade i! a!d out o" a shot.

)ou!d -*ie#etic, The sou!d o" ob%ects bea&i!# a!dchilde! tal&i!# is used o"te! i! this advet. It is mostlyevolved aou!d a boy who wishes to be a "ootballe i!the "utue so the sou!ds ae o" !atue a!d sometimeseveyday sou!ds o" school.

)ou!d -o!,*ie#etic, Thou#hout the advet is a!aato who tal&s about what is happe!i!# i! the advet.Thee is also "ai!t music i! the bacou!d to ma&e itmoe e""ective a!d i!teesti!# to watch.


7/19

Media Forms- Set, Lighting andcostumes

)et, This advet is set i! school a!d eveydaysetti!#s "o a child( this bei!#0 school( home a!d"ootball pactice. It shows the audie!ce that asubway is you way a!d it ca! be made howeve

you wa!t it. i#hti!#, The li#hti!# is !atual thou#hout the

advet because it is set mai!ly outside( howeve itcha!#es !ea the e!d whe! it is set o! a paticulapeso!( which is *a!iel.

Costumes, The costumes ae "it with the theme o"the advet a!d it also pomotes the poduct becauseo" the u!i"om that a subway wo&e is weai!# witha lo#o o! it. The costumes ae used to show whatsociety o time peiod the advet is set i! a!d i" a

cetai! chaacteistic ca! be ide!ti"ied.


8/19

Media Forms- Mae up, !rops andActing"#ialogue

2a&e 3p, The ma&e up tells the audie!ce what &i!do" chaacte is bei!# show! a!d how they ae madeto be ide!ti"ied.

4ops, The pops ma&e advets seem ealistic a!d

believable so that the audie!ce ca! elate to what isbei!# potait.

5cti!#/*ialo#ue, 5 !aato is telli!# the stoy o" ayou!# *a!iel )tuid#e who has deams o"

becomi!# a "amous "ootballe( he is tai!i!# eallyhad a!d hopes to be success"ul by "ollowi!# hisole model. The chaacte o" this peso! is veybelievable a!d e""ective


9/19

Audience

The audie!ce o" this advet would be you!# adults a!dmai!ly tee!a#es. The easo! "o this is because o" the mai!peso! i! this advet( who is a vey "amous "ootballe. Theta#et audie!ce could be a!yo!e who is i!teested i! "ootballa!d a!yo!e who eats at subway o would li&e to. This woulddaw i! the audie!ce due to the sta peso!a a!d how it "its i!with what they ae tyi!# to pese!t to the audie!ce.

The audie!ce could also be childe! a!d you!# peoplebecause o" the messa#e to "ollow you deams a!d !eve#ive up because you will "i!d a way a!d to be i!spied byothe people. This will pesuade childe! to "ollow theideams a!d &eep #oi!#. It mi#ht also co!vi!ce them that this"amous "ootballe eats at subway thee"oe e!coua#i!# themto come alo!#.


10/19

$nstitutions

Fou!des, 4ete 6uc&( Fed *euca

Fou!ded, 5u#ust 78( 19;( 6id#epot(Co!!ecticut( 3!ited )tates

Cestaua!ts

e!e, Fast "ood

2ai! ead actos, *a!iel )tuid#e


11/19

%epresentation

The epese!tatio! o" this advet is that a you!# *a!iel)tuid#e is "ollowi!# a"te 4el@'s way o" playi!#"ootball. He ties so had u!til he is i!spied by 4el@ touse his head a!d do it his way( a"te sayi!# this he is

tu!ed i!to *a!iel !ow who odes his subway %ust howhe wa!ts it. This ca! be i!spiatio!al to ma!y childe!who wa!t to be "ootballes. 6y usi!# a sta peso!a)ubway e!coua#es moe customes a!d audie!ce towatch a!d come to subway a!d have it thei way.

This advet was made i! 7A1B because o" the oldCup held i! 6a+il0 the easo! "o 4el@ bei!# "eatuedi! this advet. He was a "ootball le#e!d a!d is "eatuedto epese!t the old Cup "i!als i! 6a+il.


12/19

Subway !rintAdvertisement


13/19

#ominant $mage

Choice o" people, The peso! i! this advet to e!dose thepoduct is *a!iel )tuid#e who is a "amous "ootballe which"its i! well with the TD advet. It is also vey e""ectivebecause ma!y customes loo& up to this "ootballe thee"oethe poduct will have ma!y customes a!d buyes.

Facial e$pessio!s, I! this advet )tuid#e loo&si!timidati!# a!d seious yet smu# which "its i! with theslo#a! a!d shows he is i! cha#e a!d ca! have it his way.His smu# loo& also shows that he has achieved somethi!#(bei!# the subway.

6ody la!#ua#e, His chi! is up a!d shouldes hi#h0 thissu##est that he is poud a!d i! cha#e( this also shows thathe has do!e the i#ht thi!# to chose subway a!d what type.


14/19

Mise-en-scene

Colou, The colous o" this advetiseme!t "it i! withthe lo#o o" subway a!d the theme i! #e!eal aswell as the colou o" the sta peso!as "ootballshit. The colous co!tast to#ethe vey e""ectively

a!d sta!d out e""ectively. Thee ae ays o" thecolou i! di""ee!t to!es which also ma&es publicaudie!ce stop a!d loo& at the postes.

i#hti!#, The li#hti!# is vey "ocused a!d clea o!

the poduct a!d the peso! to pomote thepoduct. It #ives the audie!ce a clea view o" thepoduct a!d shows them evey detail.


15/19

&ording"Te't

)lo#a!, The slo#a! is E2y )ub 2y ay. This is e""ectivea!d catchy because it is shot a!d s!appy. It shows usthat we ca! have ou ow! way with subways eve! i" weca!t have it with a!yo!e o a!ythi!# else. Thee ae also

desciptio!s o" the poduct a!d who the mai! ima#e is.6y doi!# this the advet helps the audie!ce whe! theydecide to buy thei "ood "om subway( it also shows themthat "amous people also eat at that cetai! estaua!t.

Fo!t, The "o!t is bold but also matches the #e!eal

theme o" subway. It also complime!ts the bacou!da!d ima#es well. The bacou!d is da&e tha! the "o!tthee"oe it sta!ds out above a!ythi!# else. The "o!t o"the lo#o at the bottom i#ht matches the colous a!d has

a bold outli!e which ma&es it sta!d out well.


16/19

!rops and Costumes

The "ootball &it that is wo! by )tuid#e matchesthe subway colou theme a!d sta!ds out becauseo" the eve!ts that wee ta&i!# place i! thatspeci"ic time. His clothes a!d postue also shows

how poud he is to be advetisi!# "o subway( healso "its with the slo#a! a!d theme. The subwaythat is displayed loo&s vey mouth,watei!# a!dshows evey detail.


17/19

$mages si(e

The ima#e si+e o" the sta peso!a is a close up0this is a close up o" *a!iel )tuid#e( the easo!"o the ima#e si+e to be a close up is to show theaudie!ce that he is i! cha#e a!d to show his

"eatues which ae happy a!d coc&y whichsu##ests he is poud to have a subway his way.The ima#e o" the subway sa!dwich is a! e$temeclose up to show its details a!d "o the audie!ce to

&!ow what it loo&s li&e. It also shows the si+e o"the sa!dwich to show that it is woth you mo!eya!d that it is !ot small which wo!t waste youmo!ey.


18/19

$mage angle

The ima#e o" )tuid#e is a low a!#le ima#es toshow that he has powe a!d to ma&e him loo&i!timidati!# by the way he is sta!di!#. He is alsota&e! at a! a!#le which also su##ests he is poud

o" his achieveme!ts which i! this case is a subwaysa!dwich. The sa!dwich is also at a!d a!#le a!dclose to the camea( this ma&es the sa!dwich loo&moe i!teesti!# a!d woth the buy because o" the

di""ee!t toppi!#s a!d layes you ca! chose whe!buyi!# this sa!dwich. This also shows the colouo" the bead a!d how so"t a!d "esh it loo&s tocatch the view o" the audie!ce.


19/19

!roduct and !roductname"company

The poduct is show! clealy with a captio! o" what type o" sa!dwichit is u!de!eath. The poduct is pese!ted without pac&a#i!# becauseit does!'t !eed to be hidde! away as it is eally valuable a!dimpota!t to a!yo!e that meets its eye. The lo#o is show! as well(this shows what compa!y the poduct is "om a!d how to "i!d it.

Compa!y !ame, )ubway I! 19;( Fed *euca boowed G1(AAA "om "ie!d 4ete 6uc& to

stat 4etes )upe )ubmai!es i! 6id#epot( Co!!ecticut( a!d i!the "ollowi!# yea they "omed *octos 5ssociates I!c. to oveseeopeatio!s o" the estaua!ts as the "a!chise e$pa!ded. The holdi!#compa!y deives its !ame "om *eucas #oal to ea! e!ou#h "om

the busi!ess to pay tuitio! "o medical school( as well as 6uc&shavi!# a doctoate i! physics. *octos 5ssociates is !ot a""iliatedwith( !o e!dosed by( a!y medical o#a!i+atio!. I! 198( thesa!dwich shop was e!amed )ubway.

Analysing Print and TV Advertisements

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