Analyse how this poster is typical of the codes and ...
Transcript of Analyse how this poster is typical of the codes and ...
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Analysehowthisposteristypicalofthecodesandconventionsofthesci-figenreandexploreitsuseofintertextuality.
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Analysehowthisposteristypicalofthecodesandconventionsofthezombiegenreandexploreitsrepresentationofthehero.
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Analysehowthisposteristypicalofthecodesandconventionsofthesci-figenreandexploreitspresentationsofPropp’sCharacterTypes.
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AnalysehowthisposterusesTodorov’sNarrativestructure.
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Analysethefilmposter,consideringitrepresentationofmasculinity.
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Analysethefilmposter,consideringhowtypicalitisofthecrime/thrillergenre.
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Analysethefilmposter,consideringhowtypicalitsuseofcodesandconventionsoftheWesternare.
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Discusshowmediarepresentationsconveyvaluesandattitudesabouttheworld.
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Analysehowmeaningsareestablishedthroughintertextuality.
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Discussthewaymedialanguageincorporatesviewpointsandideologies.
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Analysehowtherepresentationofmenpositionstheaudienceaccordingtotheproducer’sideologies.
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Analysetheeffectofsocialandculturalcontextonrepresentation.
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Analysehowdevelopingtechnologiesaffectmedialanguageandrevealmultiplemeanings.
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Explainhowaudiencerespondtoandinterpretaspectsofmedialanguageconsideringsocialcontext.
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Discusshowproducersmakechoicesabouthowtopresenteventsandsocialgroups.
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"You'veComeALongWay"— VirginiaSlims,1968
VirginiaSlims mountedanewcampaigninthe1960s tocapitalizeonthewomen'smovementandthesexualrevolution,sellingacigarettebranddirectlytowomen.Prettyunscrupulous,buttheresultingslogan— "You'veComeALongWay,Baby"— becameoneofthekeyphrasesof'60sand'70sfeminism.Andtheadsforthebrand,whichranforyearsinmanydifferentforms,wasoneofthefirstovertlyfeministmajorcampaigns.
ComparetherepresentationofwomeninthisadvertwiththerepresentationofwomeninTide.Howfararetheysimilar/differentandhowistheaudiencepositioned?
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"Auto-Complete"— UNWomen,2013
ThiscampaignbyUNWomenutilizedaveryclevermeansofexpressingsocietalbeliefsaboutwomen— Googlesearchautocompletes— andsomeverygooddesigntogetitspointacross.Thesearches,unfortunately,arereal. TheyweredatedMarch9,2013,andtheadvertisersmerelytranscribedthem.Whichmakesthepointevenmoredepressing.
ComparetherepresentationofwomeninthisadvertwiththerepresentationofwomeninTide.Howfararetheysimilar/differentandhowistheaudiencepositioned?
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"WhatItIs"— Lego,1981
Withtoday'spink-dominatedgirl'stoyaisles,the rediscoveryofthis1981Legoad in2012 byTheHuffingtonPost wentviral.Italsoraisedthepointthatsexismintoyshasn'tbeenauniformtriptowardsmoreequality— andthatinsomeareas,weseemtohavegonebackwards.
ComparetherepresentationoffemaleinthisadvertwiththerepresentationoffemaleinTide.Howfararetheysimilar/differentandhowistheaudiencepositioned?