Analyse du site e commerce cosma-parfumeries
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Analyse du site e-commerce Jessica Bianchi Année académique : 2010-2011 2 ème marketing
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Transcript of Analyse du site e commerce cosma-parfumeries
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Analyse du site e-commerce
Jessica BianchiAnnée académique : 2010-2011
2ème marketing
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Présentation
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Assortiment
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Livraison
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Paiement
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Contact
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Aspects sociaux
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Promotion
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Ergonomie
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Les points positifs : Les points négatifs :
• Promotions multiples
• Etapes de paiement organisées
• Fil d’Ariane
• Paiement sécurisé
• Livraison gratuite à partir de 55€
• Gestion des erreurs
• Visibilité des modes de paiement
• Inscription avant paiement
• Paypal / bancontact
• Délai de livraison
Conclusion