VP Monique Bonner from Dell - Presentation at 2015 Merkle Customer Summit
ANA Marketers Presentation By Monique Bonner: Marketing. Technology. And Grit.
-
Upload
jenniesutherlanddell -
Category
Marketing
-
view
464 -
download
1
Transcript of ANA Marketers Presentation By Monique Bonner: Marketing. Technology. And Grit.
Marketing.
Technology.
And Grit.
Monique BonnerVice President Global Marketing Digital, Technology and Innovation
@mobonner#ANAMarketers
Global Marketing
• Dell - Internal Use - Confidential Scott Brinker, Chiefmartec.com@mobonner #ANAMarketers
Dell - Internal Use - Confidential
Content StrategyExecuting an always-on personalized content creation approach that meets customers needs in real-time where they are.
TechnologyDeploying technology to automate processes and facilitate faster, targeted & personalized communications with customers.
Experience DesignPlanning customer centric contacts and experiences based on where and when our customers are engaging.
Agency + CapabilitiesExpanding capabilities both agency & in-house to deliver and maximize model. Solve for agility, insights, and efficiency.
Data & AnalyticsLeveraging advanced customer and touch-point analytics to make real-time adjustments and maximize engagement & return.
Our modern marketing strategic framework
@mobonner#ANAMarketers
Dell - Internal Use - Confidential
@mobonner#ANAMarketers
Data + Engagement + Technology
= Business Results
Global Marketing
Dell - Internal Use - Confidential
$1.5Bprojected B2B digital pipeline
@mobonner#ANAMarketers
Dell - Internal Use - Confidential
Marketing Technology + Content
CUSTOMER Strategy =
Opportunity
Don’t forget about the T-shirts.
Go beyond the pilot. And Get UR
Grit On.
@mobonner#ANAMarketers
1
2
3