An12 ppt breakout_mobile_marketing_revolutionizing_shopper_engagement_simon_malls_intro
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Transcript of An12 ppt breakout_mobile_marketing_revolutionizing_shopper_engagement_simon_malls_intro
![Page 1: An12 ppt breakout_mobile_marketing_revolutionizing_shopper_engagement_simon_malls_intro](https://reader033.fdocuments.in/reader033/viewer/2022060115/5578b6aad8b42a4d4b8b53e9/html5/thumbnails/1.jpg)
Five Pillars Of Mobile Marketing At Simon Malls
1. Mobile Web
2. Free Wi-‐Fi
3. SMS + **Calling
4. Partnership Apps
5. Mobile Apps
@narpole
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1. Mobile Web: largest audience
m.simon.com
868% YOY Growth In 2011 To Millions Of Visits Per Month
@narpole
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2. Free Shopper Wi-Fi: key lubricant to mobile usage
Browser Based Wi-Fi Sign-On Mobile Based Wi-Fi Sign-On
@narpole
89% Of All Wi-Fi Users
Are From Mobile Devices
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3. SMS + **Dialing: widest reach
Witnessed 1,172% YOY Subscriber Growth & Became One Of The Largest Txt Clubs In Retail In 2011
@narpole
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4. Partner Applications: extending reach & use cases
Shopkick
Deployed Nationwide At 250 Malls & Seeing 199% YOY Growth In Mall Walk-In’s Being Driven By Shopkick App Users
@narpole
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5. Native Applications: richest brand experience
iOS & Android
Mobile App Usage Grew 173% YOY in 2011
@narpole