An Update Tim O’Connor (Chair) and Mark Kennelly (CEO) Us Listing Assets... · •First AGM of...

AN UPDATETim O’Connor (Chair) and Mark Kennelly (CEO)

26 February 2020Brand Identity Launch

GUI Nominees

Ian Kerr (Royal Portrush)

Joe McNamara (The Heath)

John Power (Portmarnock)

Brian Punch (Castletroy)

ILGU Nominees

Pauline Bailie (Belvoir Park)

Mary Culliton (The Heath)

Brege McCarrick (Mullingar)

Fiona Scott (Dun Laoghaire)

The Transition Board


Chairperson: Tim O’Connor (Edmondstown)

Golf Ireland will ‘go live’ in January 2021.

Set in Stone!

GUI, ILGU and CGI will continue to

operate as normal in 2020


PROGRESS TO DATE


Sub Committees

So far we have established 9 Sub Committees:

- Appointment of Golf Ireland CEO (Complete)- Finance and Governance- Volunteering- Competitions and Tournaments- Organisational Structures- Models of Club Governance- Branding, Logo and Website- Property and Office Accommodation- High Performance- And a liaison on the Joint ILGU/GUI WHS Committee


Women in Golf Charter, led by The R&A

• The Charter aims to transform golf into a sport that is inclusive for women & girls at all levels

• The Transition Board have committed to supporting the initiative

• The Golf Ireland Women in Golf Charter promises to lead in areas of:

• Culture and Leadership

• Participation

• Visibility

26 February 2020Presentation Title

Budget

• The budget has been agreed and is co-funded by the ILGU and GUI

• The Transition Board ensures that funding will be managed prudently


Keeping Clubs informed

• There is continued importance of volunteers for Golf Ireland

• The role of volunteers has been essential in the success of the GUI and ILGU to date


CONSULTATION & COMMUNICATION


Ongoing Communication

• The Transition Board Chair, Tim O’Connor, provides quarterly updates to both Boards and this will continue throughout 2020

• Presentations were given to GUI Annual Delegates Meetings and ILGU District Annual General Meetings in late 2019 as well as to the GUI and ILGU National AGMs early in 2020

• Bulletins have been circulated to clubs and posted to Golfnet.ie and golfireland.ie throughout the year


Regional Zoning Workshop

• A workshop was held in Knightsbrook Hotel, Spa and Golf Resort on 30th October 2019

• Volunteers from the GUI and ILGU attended and were tasked with dividing each Region into 2 or 4 Zones for the purposes of elections and administration.


Further Volunteer Workshop

• To be held late March and again will be attended by volunteers from GUI & ILGU

• The following topics are to be discussed• The role of The Golf Ireland Regions

• Arrangements for Inter-Club Competitions


Survey of Golfers on New Website

• A survey was issued seeking golfer input in January 2020• 3427 responses were received

• More detailed consultations are ongoing on foot of survey

• The tender process has been completed for ‘best in class’ website to replace Golfnet.ie

• The new website will be launched alongside the World Handicap System (WHS) on 2nd November


Survey of Golfers on Inter-Club Competitions

• A previous survey of golfers was issued in December 2019• There were 7,130 respondents (29% women, 71% men)

• 69% (4,899) of respondents play in Inter-Club events

• Two options were presented in this survey.


Option 1

• Interclub events split by province

• Produces four provincial champions

• Four champions progress to All-Ireland Semi-Finals

• Imbalance of Clubs

Option 2

• Inter-Club events split into eight equal zones

• Geographic location a factor in determining Zones

• Eight zone winners progress to All-Ireland quarter-finals

• No provincial titles would be awarded

Survey of Golfers on Inter-Club Competitions


Survey Results


24%

66%

10%

Prefer Option 1 Prefer Option 2 Neither one or the other

Option 2

Option 1

• Total responses: 7,130

KEY MILESTONES


Key Milestones

February 2020

• Launch of Golf Ireland logo and interim website (complete)

March 2020

• Volunteer Workshop on Regional Structures & Competitions

April 2020

• Guidance to clubs on Club Governance

• Finalisation of administrative and competition zones

• Comprehensive communication on the role, structure and election process for Regional Executives

May 2020

• Advertisement for positions on Board of Golf Ireland


Key Milestones

October 2020

• Initial Golf Ireland Membership Date for clubs (October 9th)

• Regional AGMs - election of Regional Executives

November 2020

• Launch of new Golf Ireland website (November 2nd)

• Introduction of World Handicapping System (November 2nd)

• Nomination of the first Board of Golf Ireland

December 2020

• Deadline for motions for the first AGM of Golf Ireland

January 2021

• First AGM of Golf Ireland


DEVELOPMENT OF THE BRANDFiona Scott (Golf Ireland Transition Board)


The Task

To create a modern, inclusive brand identity for Golf Ireland

Our Vision

To be a modern, inclusive and joined up governing body to un-tap the immense potential of golf on the

island of Ireland

The Audience

All clubs and golfers on the island of Ireland. With particular focus given to the younger age group as

we seek to increase participation in the game

Our Style

Modern, inclusive, accessible and forward looking

CREATING THE BRAND IDENTITYClare Kerlin (The Public House)

GOLF IRELAND BRAND ID LAUNCH

THE BRIEF

Create a compelling brand identity that speaks to our overall brand vision to be

used across all touchpoints.

20 February 2020

GOLF IRELAND BRAND ID LAUNCH

THE VALUES

MODERN

INCLUSIVE

ACCESSIBLE

FORWARD LOOKING

20 February 2020

ANTI FORMULA(What does the current golf industry look like,

and how can we differentiate?)

20 February 2020

GOLF IRELAND BRAND ID LAUNCH 20 February 2020

OUR INSPIRATION

20 February 2020


Shapes inspired by

the greens of golf courses

in Ireland

Presentation Title 20 February 2020Presentation Title 20 February 2020

APPLYING THE BRANDSome examples of how it might look

20 February 2020

Presentation Title 20 February 2020

Conclusion

• There are proud histories of both current Unions. Their legacy provides very strong foundations for the future

• The Single Governing Body decision by clubs is momentous for golf on the island of Ireland, we are on the cusp of an exciting new era

• Harnessing all the energies, talents and experiences of everybody will mean there are huge benefits ahead

• Golf Ireland will be based on values of equality, diversity and inclusion


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An Update Tim O’Connor (Chair) and Mark Kennelly (CEO) Us Listing Assets... · •First AGM of...

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