An Post Youth Research Presentation October 2013
-
Upload
amarach-research -
Category
Business
-
view
365 -
download
0
description
Transcript of An Post Youth Research Presentation October 2013
![Page 1: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/1.jpg)
Drivers & Drinking
Media Insights Briefing: Youth Market Opportunities
October 2013
An Post © Amárach Research 2013
![Page 2: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/2.jpg)
1. Good Mood 2. Serious Numbers
3. Direct Connect
![Page 3: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/3.jpg)
1. Good Mood
![Page 4: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/4.jpg)
![Page 5: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/5.jpg)
![Page 6: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/6.jpg)
![Page 7: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/7.jpg)
![Page 8: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/8.jpg)
![Page 9: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/9.jpg)
![Page 10: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/10.jpg)
![Page 11: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/11.jpg)
2. Serious Numbers
![Page 12: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/12.jpg)
Projections Adults Base: 2011 2016:M1 2016:M2 2016:M3
18-20 172,705 162,274 161,088 159,877 21-25 304,947 245,539 241,641 236,477 26-29 297,039 229,572 227,277 223,870 18-29 774,691 637,385 630,006 620,224
Declines Base: 2011 2016:M1 2016:M2 2016:M3
18-20 - -6.0% -6.7% -7.4%
21-25 - -19.5% -20.8% -22.5%
26-29 - -22.7% -23.5% -24.6%
18-29 - -17.7% -18.7% -19.9%
![Page 13: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/13.jpg)
Aspirations of Ireland’s 18-29s: Age expect to…
Buy Car
Start Career
Move Out
Emi- grate
Start Pension
Get Married
Become Parent
Buy House
Start Own Company
By the time I’m 25 38% 35% 33% 16% 14% 8% 6% 6% 4%
By the time I’m 30 20% 28% 17% 10% 19% 38% 31% 32% 12%
By the time I’m 35 4% 9% 3% 5% 16% 24% 27% 29% 9%
After the age of 35 2% 2% 2% 4% 17% 5% 6% 10% 9%
Already done it 27% 18% 36% 6% 6% 7% 14% 5% 4%
Will never do it 2% 2% 1% 21% 3% 6% 4% 4% 33%
Don’t know 7% 7% 8% 38% 27% 13% 11% 15% 30%
![Page 14: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/14.jpg)
![Page 15: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/15.jpg)
![Page 16: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/16.jpg)
![Page 17: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/17.jpg)
3. Direct Connect
![Page 18: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/18.jpg)
![Page 19: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/19.jpg)
![Page 20: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/20.jpg)
What marketers
think is effective
What 18-24s think is
effective
![Page 21: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/21.jpg)
![Page 22: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/22.jpg)
![Page 23: An Post Youth Research Presentation October 2013](https://reader033.fdocuments.in/reader033/viewer/2022051514/5495b43fb47959384d8b4d80/html5/thumbnails/23.jpg)
e. [email protected] w. www.amarach.com
b. www.amarach.com/blog t. twitter.com/AmarachResearch
we discover the right answers to our clients’ important questions