An Overview of Social Networking & Human Resources
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Transcript of An Overview of Social Networking & Human Resources
An Overview of Social Networking & Human Resources
by Connie Crosbyfor ITAC HR Forum
Information Technology Association of CanadaToronto
September 17, 2009
social networking =Web 2.0
social medianew media
Poll: How many of you are on Facebook, MySpace, Twitter,
LinkedIn?
A Very Brief Tour
home - personal news feed
personal profile
Facebook Page
Facebook Group - http://www.facebook.com/dellcanada
MySpace
Personal profile
Musical artist pages
Corporate recruitment
home (Network Updates)
Personal public profile
Companies page (top)
Companies page (bottom)
Job postings
Twitter stream for individual
Stream of followers’ tweets
YouTube
Videos - easy to repost with Embed code
Videos - easy to repost with Embed code
Channels - customizable for brands
Brand advertising
Flickr
Photosharing + social networking
Create sets & slide shows
Individual photos
Set copyright - restrictive or more open
Privacy settings: only you, family, friends, or anyone
“Blog this”
Blogs
http://www.yorku.ca/ddoorey/lawblog/
http://www.donnasealeconsulting.typepad.com/
• posts in order by date
• most recent posts at top
• comments
• promote openness, transparency
Wikis
• easy-to-edit website
• anyone who has permission can edit
• you decide what is shown up top
• you create website structure
• promotes collaboration
Podcasts
• audio or video
• a “show” with multiple episodes
• listen/watch on the Internet or
• listen/watch with your iPod
• find on iTunes & other sites
HR Today Podcast - http://www.humanresourcesiq.com
Find podcasts by browsing
Find podcasts by searching
Screencasts
• video of screen + audio
• training
• self-serve for employees
Screencast demo from Adobe Captivate
Questions?
Where are IT Folk ?
Forums & message boards
Tech support forums
Personal interest forums
Email Discussion Groups
Google Groups
Yahoo Groups
Email lists/listservs
Gaming & Virtual Worlds
World of Warcraft (WoW)
Inside WoW
Second Life
Open Source Movement
Firefox - browser
Wordpress - blogging platform
Barcamp Movement
• “unconference” movement
• whoever shows up are the right people
• they talk about what they need to talk about
• everyone contributes
• free or nominal cost
barcamp in Toronto = TorCamp
PodCamp - social media unconference
Beta Testing New Sites
test - give feedback - get first access
...or not online
Real life outside of the Web!
...or maybe not
Questions?
Business Use of Social Networks
Rogers
Molson Coors
• focused on community outreach
• started with blogging
• @MolsonFerg on Twitter
• story told in Twitterville by Shel Israel
http://blog.molson.com/community/
Ford
• hired Canadian-based Social Media Group
• social media press release (SMPR)
• blogger outreach
• hired well-known Scott Monty for U.S.
Social Media Press Release - http://ford.digitalsnippets.com/
Freshbooks
• Internet-based billing service
• Toronto based
• customers worldwide
• customer service focus
• talk to customers where they are e.g. Twitter
Radian6
• social media monitoring tool
• based in New Brunswick
• help other companies listen to conversations on the web
Social Networks Inside the Organization
• Twitter equivalents (e.g. Yammer) - one to many, email & chat alternative
Social Networks Inside the Organization
• Twitter equivalents (e.g. Yammer) - one to many, email & chat alternative
• Blogs - communication & information delivery
Social Networks Inside the Organization
• Twitter equivalents (e.g. Yammer) - one to many, email & chat alternative
• Blogs - communication & information delivery
• Wikis - collaborative work, policy development
Social Networks Inside the Organization
• Twitter equivalents (e.g. Yammer) - one to many, email & chat alternative
• Blogs - communication & information delivery
• Wikis - collaborative work, policy development
• Training - podcasts, screencasts, video
Time to set social networking policies?
HR Use of Social Networks
• Internal Communication
•Policies & Procedures
•Training
•Recruitment
HR - Internal Communication
• Blogs
• Wikis
• Podcasts - e.g. Trafcom.com
HR - Policies & Procedures
• Wikis for policy development
• Wikis for current procedures
HR - Training
• webinar training over distance
• screencasts
• employees learn at their own pace
HR - Recruitment
• locating candidates - go where they are online
• Job Resource Board - http://torontogirlgeekdinners.pbworks.com/Job+Resource+Board
• turn existing staff & alumni into evangelists
HR - Candidate checking
• search social networks
• use as supporting evidence
• nobody is perfect
• Facebook is a grey area
How are you using social networks?
Questions?