An overview of Siren

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Siren

description

Our focus, what we do, and our offices. Regional experience in media relations, social media integration, and messaging across communication channels. Significant expertise handling IT and corporate brands.

Transcript of An overview of Siren

Page 1: An overview of Siren

Siren

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Our differentiating model and value to clients –

• Integrated communications consultancy

• Breadth of experience across disciplines

• Marketing background

• Content generation and consumer engagement success

Company Profile

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Our focus Siren offices Services Current clients Leadership

ABOUT US

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WHAT WE DO

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Attributes

We focus on:

• Brand Reputation

• Earned Media Channels

• Influential Communication

Adopting the language and channels that resonate:

COMMUNICATE MESSAGES to create ENGAGEMENT

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Regional Coverage

Singapore

Malaysia

Indonesia

Southeast Asia:

Siren is headquartered in Singapore, with

branch offices in Malaysia & Indonesia

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Our Services

An integrated Public Relations consultancy

Traditional Media

Digital & Social

Conferences &

Events

Full service of PR planning and execution across media channels (print, broadcast, online) at national and regional levels

Social media strategy: channel selection, content development & community management; analytics and insights

Digital PR: engagement through blogs & forums

All-round event management capabilities:

concept creation and execution, content, staff management, logistics, permits, entertainment

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CURRENT CLIENTS

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Corporate, Technology, Health & Lifestyle

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Managing Director & Principal Consultant

Karen Flynn

• Since 1989 in Asia, Flynn has worked with blue-chip brands

across multiple industries

• Specializes in developing communication programmes within

integrated marketing environments; significant experience in

managing multimarket initiatives

• Work with global and regional clients such as Credit Suisse,

Atradius Credit Risk, Sanofi Pasteur, Grameen Creative Lab,

and Infocomm Development Authority of Singapore

• Consults with management and marketing teams to address

their branding and stakeholder engagement challenges

• Develop effective communication strategies including the use

of PR & social media for branding and campaign acceleration

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Client Services Director

Tony Tan

• Tony has close to 15 years of consulting experience with clients

mainly from the technology and corporate sectors

• Develops and manages regional PR programmes and counsels

senior clients on message strategy to engage influential media

and stakeholders

• Worked with global brands including Accenture, Austrade, BenQ,

Bridgewater Systems (Amdocs), Coca-Cola Asia Pacific, KDDI,

NCR Corporation, Oracle, Philips, Red Hat and Trend Micro.

• Provides PR counsel to Brocade, ESI International, Silver Peak

Systems, Sophos and Singapore IT Standards Committee where

he drives proactive media content and stakeholder conversations

to articulate their corporate vision and value propositions

• Oversees PR team to ensure high quality in execution

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CONTACT:

Karen Flynn

Principal Consultant

E: [email protected]

Tel: +65 9151 6288