An overview of inbound marketing strategy
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Transcript of An overview of inbound marketing strategy
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AN OVERVIEW OF INBOUND MARKETING STRATEGY
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Inbound marketing is an approach focused on attracting customers through content and interactions
that are relevant and helpful — not interruptive. With inbound marketing, potential customers find
you through channels like blogs, search engines, and social media.
By creating content designed to address the problems and needs of your ideal customers, inbound
marketing attracts qualified prospects and builds trust and credibility for your business.
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BUYER’S JOURNEY
Intent
I want to KnowI want to DoI want to GoI want to Buy
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THERE ARE SO MANY TOUCH POINTS
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INBOUND METHODOLOGY (MINDSET)
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INBOUND MARKETING BEST PRACTISES
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LANDING PAGES (WEBSITES)
- Responsivity ✓- Loading Time ✓- CTA and Subscribe Button ✓- Navigable & Legible ✓- Social Proof ✓- Contact Info ✓
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SEO BEST PRACTICES
- Alt Text - Link Building ● Quality over Quantity● Backlinks, Internal links & external links
- Keyword Rich - Meta Descriptions, Title Tags - Headline - Site Structure - Sitemap - Search Console - Social Bookmarking
SEO is Continuous.
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CONTENT MARKETING
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
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CONTENT MARKETING
CONTENT
PLACECONTEXT
Without Content, the internet doesn’t exist.
Your Content would not be found if it is not in the right
place. Context is Everything. Know
Your TA and speak their language.
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BE BOLDBE BRIGHTBE GONE
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STARTING OUT
KNOW YOURTARGET AUDIENCE
...ONLY YOU…?
DO MARKET RESEARCH
DEFINE YOUR GOALS
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UNDERSTANDING B2B AND B2C MARKETS
B2B B2C
Relationship Driven Product Driven
Logic Emotional Connection
Complex Buying Process Simple
Niche and Smaller market Larger Market
Educational Element to Promotion Can be more Direct
Lead Generation Brand Awareness
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PICK YOUR PLATFORM WISELY
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THANK YOU