An Overview of Advertisement Medium in Indore

8/3/2019 An Overview of Advertisement Medium in Indore

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SUBMITTED BY-

Yog Mishra

Govish Kr. Menon

MBA(MM) 4th SEM


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The medium that carries the advertiser's messageis the vital connection between the company thatmanufactures a product or offers a service andthe customer who might wish to buy it. Although

a plural term Media commonly describeschannels of mass communication such astelevision, radio, newspapers and magazine, italso refers to other communication vehicles suchas direct mail, out of home media (transit,

billboards, etc), specialized media (aerial/blimps,inflatable), specialty advertising items (imprintedcoffee mugs

, balloons) and new communicationtechnologies such as interactive television, faxand satellite networks


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Indore is the commercial capital of MadhyaPradesh with a bulk of its trade coming fromSmall, Mid and Large scale manufacturing &

service industries. These industries range fromAutomobile to Pharmaceutical and fromSoftware to Retail.

And all this Industry up to spme extent requireone or the other kind of advertisement.thereare some common formats in indore of outdooradvertisement which are-


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When broadly classified , Advertisement inindore , like any other metro and TIER- II cityin india, is classified into two categories-

Conventional Advertisement

Unconventional Advertisement


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Conventional Medium of Advertisement are allthose mediums of Advertisement which areexisted in use from a very long time Like News

paper, Television Radio and Billboards andother Regular medium.

There have been different channels and bodiesinvolved in success of this Conventionalmedium .


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Indore has a high literate Population and 75%of the city population is literate and this is thereason for the natural inclination of the city

population toward Newspapers . Some of thePopular News papers are-

Dainik Bhaskar

Nai Duniya (HQ- Indore) Patrika

Raj express


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There are six basic type of Advertisement inNewspaper which are-

- Commercial

-Appointment

- Obetiaries

- Classifieds

- Publlic Notice -Matrimonials


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In Newspaper, it is seen that there are some fixprice and all the players fight this price battlebut there are some rates which fluctuate a lot

like Commercial Advertisement andMatrimonial depending on Clients pocket.

Other Regular columns are sold at fix pricewhich is moreover same for all the players like-

- for Appointment- 500 per day

-for Classified- 700- 800 per day


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Radio especially FM Radio has a specialrelation with Indore as It was Indore whereRadio Mirchi , First private Owned Radio

Station, was launched India with Great success. Some of the Radio Channels are-

- Vivid Bharthi

- Radio Mirchi

Red FM Big FM

MY FM


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Radio Advertisement are highly customizedand an average airing of a RadioAdvertisement is of 10- 20 seconds and they are

on Per Second basis as well. To Measure the Effectiveness of there

Advertisement Radio Stations took the help ofIndian Readership Survey, a survey conducted

quarterly( at present by Harsha Groups) Beside this there are Surveys individually by

the Radio Stations which are as much true asthe above said survey


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As Regular Innovations are going in Market ofIndore because of it preference to be a TestMarket , Cable TV Network has emerged as an

Important medium of advertisement in Indore. The Pioneer Name in Cable TV in Indore is

DIGI CABLE


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Advertisement in Cable TV are of following sixtypes .they are-

-ASTON BAND

-Scroll

-Sponsorship

-L- Poll Band

-Spot Add -Logo- Fixing


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Cable TV is one of the most preffered mediumof Advertisement as it contains all the featuresof an Advertisement and the most important is

it visibility and motion. TAM (Total Addressable Market ) is the rating

which is given by an Agency appointed for thisprogram to assess the effectiveness of theAdvertisement


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Indore , once again. Is the home of one oflargest Number of Hoarding in whole Indiaand companies are companies and agencies are

coming with distinguished Ideas to make thereIdentity all the way different from thereCompetitors by the way of Billboards andHoardings.


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There are small and Big , approx, 200- 250spaces available for Hoardings and Billboardsavailable in Indore which are occupied by

Major players such as Maheshwari and AddWorld.

Tenders are opened at Regular interval for thisHoarding and thus permission is given to thelicensee for specified period


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On the Basis of Visibility Factor three trype oflocations are there which are-

A)

B)

C)

A are premium sites with rates fluctuating

from Rs. 1.5 lakh to Rs. 2 lakh and C includeRemote areas with low visibilty and Remainingwhich lies in Between and in category B.


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With more and more Audiencesgetting Boredom by Conventional

Mode of Advertisement thereincreased the Demand ofUnconventional Medium of

Advertisement to draw the attentionof the consumer.


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Buses-With the charges for Rs 20,000-25000

Metro Taxi- Rs12000

Bus Shelter- Rs35000

Cycle branding-Rs 10- 12000

Wall rapes- Rs 20000- 25000

This are all not fixed rate and they

differ greatly depending on Location andClient. This Medium are cheap and easily seekthe attention of the customer


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Our REFERENCES


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An Overview of Advertisement Medium in Indore

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