AN OUTSTANDING RESIDENTIAL, RESTAURANT, RETAIL AND LEISURE DESTINATION IN EALING, LONDON W5

WHY BUY A HOME FROM ST GEORGE?

St George is proud to be part of the Berkeley Group. For 40 years, the group has been committed to the idea of quality – delivering it through hard work, an entrepreneurial spirit, attention to detail and a passion for good design.

The idea of ‘placemaking’ is at the heart of what we do. Dickens Yard epitomises this Vision. St George are creating a new community in the heart of the town centre, nestled amongst three stunning historic buildings – Ealing Town Hall, Christ the Saviour Church and The Old Fire Station.

• Berkeley are publicly-owned and listed on the London Stock Exchange as a FTSE 100 company.

• Berkeley has never made a loss since we were first listed on the stock exchange in 1984

• Winner of the Queens Award for Enterprise for Sustainable Development

As London’s leading mixed-use developer we have a strong affinity with the capital and will continue to play a significant role in creating exemplary places that reflect the status, prestige and global importance of our city.

WHY BUY ST GEORGE AT DICKENS YARD,

EALING, LONDON W5?

Ealing is poised for unprecedented growth, opportunity and success. The ideal place, at the perfect time.

Dickens Yard is a new residential, retail, restaurant and leisure quarter that will be a great place to enhance the lives of the people who live there. Located less than 300m from Ealing Broadway Station – residents will benefit from the new Crossrail Elizabeth line which will be completed in 2019.

Placemaking is hugely important to St George. At Dickens Yard the main boulevard, walkways, squares and gardens create the street scene and enhance and improve the development as a real place for people to enjoy their lives. Dickens Yard is an inspirational destination reflecting the needs, desires and aspirations of people who will live and shop there for generations to come.

• Crossrail is coming to Ealing – reducing travel times by up to 50%

• Ealing is one of the 10 “Metropolitan Centres” in the Mayor’s Plan for London with £1 billion of new investment taking place and planned for Ealing.

• Westfield Shopping Centre is the Captial’s largest shopping centre located some 10 minutes away.

• Ealing is the third biggest London Office Centre and one of the biggest retail centres in West London making it a great place to live and to invest.

• One of London’s greenest Boroughs – with 100 parks.

Jones Lang LaSalle 2015

PRICES OF HOMES WITHIN A 750M RADIUS OF EALING BROADWAY STATION ARE EXPECTED TO RISE BY 50% TO 2020.

EALING CATCHMENT

Ealing’s catchment area, particularly post-Crossrail, gives it a highly desirable shopper profile. Consumer numbers are significantly above the national average in key ACORN demographic groups, particularly:

26% CITY SOPHISTICATES Predominantly singles and couples

without children, in graduate, senior managerial and professional jobs, earning above-average incomes and enjoying the big-city lifestyle.

14% EXECUTIVE WEALTH High-income, financially-literate people,

successfully combining managerial and professional occupations (around one in five will be company directors) with family life.

13% CAREER CLIMBERS Younger singles, couples and families

with young children, with higher-than-average educational qualifications and incomes, working in managerial and professional roles.

12% SUCCESSFUL SUBURBS Stable, home-owning, financially

prudent families, earning at least average incomes in a range of middle-management, clerical and skilled manual roles.

OF EALING’S SHOPPER POPULATION ARE MADE UP OF 4 AFFLUENT ACORN GROUPS

65%

25%

20%

15%

10%

5%

EALING ACORN PROFILE VERSUS UK

Executive Wealth

CitySophisticates

Career Climbers

Successful Suburbs

THE APARTMENTS AT DICKENS YARD ARE FINISHED TO AN UNRIVALLED STANDARD WITH UNCOMPROMISED ATTENTION TO DETAILKnight Frank

£35BNADDED TO THE RESIDENTIAL

PROPERTY SECTOR

Since Crossrail received the go-ahead, price increases around its host stations have exceeded our original estimates. By the time the first Crossrail stations are operational it will have added £35bn to the residential property sector.CBRE

12.4APPLICANTSFOR EVERY AVAILABLE APARTMENT TO RENTBusiness is unprecedented at our Ealing lettings office, at Dickens Yard. Demand for new apartments in the development is at unusually high levels – we are now receiving 12.4 applicants for every available apartment to rent.Benham Reeves – Letting Agent.

WHAT AGENTS AND THE PAPERS SAY

Jones Lang LaSalle predict that property prices within 750m of Ealing Broadway Station will rise by 50% between 2015 and 2020.

27% ABOVETHE AVERAGE RISE FOR THE BOROUGHA report commissioned by Crossrail predicts that by 2021, property values around Ealing Broadway station can expect to have risen by 27% above the average rise for the Borough.KFH Estate Agents

COMMUTING TIMES WILL BE SLASHED AS HOUSE PRICES CONTINUE TO SOAR ALONG THE NEWLY NAMED ELIZABETH LINEEvening Standard

A HOME NEAR CROSSRAIL COULD BE YOUR TICKET TO A

57%PROFITHomes and Property

50%PROPERTY PRICES RISE BY

ALL YOU NEED,

IN ONE PLACE

Dickens Yard will deliver a new, quality, aspirational Residential, Retail and Leisure quarter in the heart of Ealing.

• The private spa provides a luxurious haven for residents who can enjoy the facilities.

• 24 Hour Concierge

• Private Residents’ Swimming Pool

• Fully Equipped Gymnasium

• Spa, Steam and Treatment Room

• Underground Parking*

• Private Landscaped Gardens

• 100,000sq ft of Retail, Leisure and Restaurant Space **

* available at an additional cost ** estimated 2018

LONDON, ON YOUR

DOORSTEP

One of the most vibrant and exciting cities in the world, London is a global powerhouse, a true centre of excellence for finance and commerce, culture and sports with huge international appeal.

The population of London has now passed its previous record-high. Some forecast that by 2036, the city’s population will reach 10 million and demand for public transport will have risen another 50%.Knight Frank

“The arrival of a high-speed line which increases London’s rail capacity by 10% is highly anticipated. Transport links are key factors in the property market,

especially in the Capital. Knight Frank’s recent survey of those renting property in London — the largest of its kind to date — showed that nearly 80% of Londoners said proximity to transport links was a key factor when deciding where to live.” Knight Frank

91% of London tenants want to live within 1KM of a transport link.Knight Frank

St George’s pride and passion for London grows ever stronger, we are creating timeless destinations and visionary developments like Dickens Yard that will complement the future of this great city.

LONDON HAS WON THE ACCOLADE OF THE MOST IMPORTANT CITY IN THE WORLD TO ULTRA HIGH NET WORTH INDIVIDUALS. The Wealth Report 2016

THE CROSSRAIL FACTOR

Jones Lang LaSalle predict that property prices within 750m of Ealing Broadway Station will rise by 50% between 2015 and 2020.

Crossrail is currently Europe’s largest infrastructure project and its impact on London will be far reaching. In Ealing it will cut journey times to Bond Street to 11 minutes and 25 minutes to Canary Wharf on the other side of London.

• 1500 people will be able to fit onto each train

• 200 million people will travel on Crossrail each year

POST CROSSRAIL BOROUGH RANKINGEaling currently sits just outside the top 20 London centres in terms of weighted comparison goods spend. When Crossrail opens in 2018, Ealing is predicted to break into the top 15 of London’s largest retail centres, overtaking Kensington (currently ranked 16th) and making significant gains over rival centres including Wimbledon and Wandsworth. As well as enhancing property values and the demographic profile within the borough, Crossrail will make Ealing even more attractive to affluent professionals.

2018 MARKET POTENTIAL

WEST IS BESTTHE HOUSING MARKET IN THE WESTERN SECTION IS ALREADY REAPING THE BENEFITS OF CROSSRAIL. WE FORECAST A 3.8% INCREASE PER ANNUM PRICE GROWTH OVER AND ABOVE WIDER HOUSE PRICE INFLATION. ALONG THE EASTERN STRETCH THE TRAVEL TIME SAVING IS LESS PRONOUNCED BEING JUST SEVEN MINUTES ON AVERAGE AS A RESULT WE ANTICIPATE 2.1% INCREASE.CBRE – The impact of Crossrail on Property.

Stratford

Ealing Broadway

Bond Street

11 mins

Slough

20 mins

TottenhamCourt Road

12 mins

Paddington

7 mins

Maidenhead

29 mins 27 mins16 mins

Farringdon

18 mins

25 mins

Liverpool Street

Canary Wharf

Heathrow Airport15 mins

IslingtonRomfordCanary WharfUxbridgeEALING BROADWAYKensingtonWood GreenHarrowClapham JunctionPortobello RoadEnfieldWandsworthWimbledonGreenwich Shopping Park

Weighted Comparison Goods SpendTota

l Sp

end

RA

NK

15T

H

£21

7 m

RA

NK

16

TH

£21

4 m

RA

NK

11T

H

£29

0 m

RA

NK

23R

D

£17

2 m

RA

NK

18T

H

£20

1 m

RA

NK

13T

H

£22

8 m

RA

NK

26

TH

£15

9 m

RA

NK

17T

H

£20

8 m

RA

NK

12T

H

£25

9 m

RA

NK

25T

H

£16

7 m

RA

NK

22N

D

£17

3 m

RA

NK

14

ND

£22

5 m

RA

NK

27T

H £

151 m

RA

NK

29T

H £

141 m

OUR SALES INFORMATION

CENTRE

Dickens Yard Sales Information Centre, The Old Fire Station, 4 Longfield Avenue, Ealing, London W5 2UQ

+44 (0) 20 8568 1100 dickensyard@stgeorgeplc.com

OPENING TIMESDaily 10am – 6pm, Thursday until 8pm Evening appointments available on request

Proud to be a member of the Berkeley Group of companies