An introduction to the mobile society

AN INTRODUCTION TO THE MOBILE SOCIETY

This presentation for Hyper Island Masterclass is based upon the book No Straight Lines: making sense of our non-linear world

Amazon UK: Paperback and Kindle http://ht.ly/9YVC6

Amazon US: Paperback: http://ht.ly/9YVRT Amazon US: Kindle: http://ht.ly/9YW0i

Open Access book: http://read.publification.com/b/no-straight-lines

| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

Requiem for the phone box


When technology becomes successful, it becomes ubiquitously invisible and so our mobile devices become our personalised remote controls for life.


The challenge: Be realistic imagine the

impossible paris 1968


Transition

Transition [is weird]


From a mass media society to a networked society

Mass media society: People atomized and only connected up to each other via mass media


trailblazers

hospicing of old system

the emergence of a new system

collapse of system

the death and life of eco-systems


Overwhelmed by complexity


#nhs #sovereign debt #phonehacking

#pensions #nokia #kodak

#identity | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

Social Organisation

Economic

complexity

complexity complexity

Organisational, social, economic change


An ambiguous world | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

System Upgrade


the Human-OS | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

What does technology

want ?


OPPORTUNITY FREEDOM

EMPOWERMENT MUTUALISM DIVERSITY

EFFICIENCY INDEPENDENCE

BEAUTY


A connective communications

membrane wrapping itself around

the earth


Me, We. Jung re-wired for the 21st Century


“Me We” Ali’s shortest poem


“Cooperation is the foundation of human

development, in that we learn how to be together before we

learn how to stand apart”

erik erikson


knowable communities


alan moore | www.smlxtralarge.com | no straight lines introduction 2011

Identity is deeply networked & interwoven


Communication? | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

Communion | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

Co-created culture [Communion]


Participatory cultures


POWER


When you get institutional failure, people learn to get what they need

from each other


A technological revolution…


…or, a social one? | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

How can we?

In the classrooms of our schools, In the waiting rooms of our hospitals, On the floors of our factories, and, in our villages, towns and cities we are no longer content with the current status quo and we are asking not what if – but…


The ‘WHAT’S NEXT’…

How do we design better for societies, organisations, and commerce – all at the same time?

Social Organisation

Economic

NEW


S O

E


6principles challenges

To a best possible future


[1] Ambiguity

Learning to deal with an uncertain

world


What does mobile mean?


A converged eco-system


The 6 Laws of Mobile | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

1. Value over culture

Interaction, Entertainment, Expression, Transaction.


2. The law of the ecosystem

Roles of all players must remain in collaborative Balance


3. The empowering nature of mobile

A remote control for life| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

4. The value of time zones

“In-Between-Time”

“Golden Time”

4. The value of time zones

“In-Between-Time” “Golden Time”


5. Mobile-specific business models are essential


6. The future is simplexity


Refined data the black gold of the 21st Century

Alex Pentland, director of MIT’s Human Dynamics Laboratory, “Using location data, I can say a lot about the music you like... for example, your financial risks.”


The philosophy

of Swiss Roll

making | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

Understanding Social Networks, through data analytics


53

Understanding different but important roles in a social network provides deep insight into your customers


Mass customisation


Recommendation engine, usage based, data fed


Curation of content, packaging of content, filtering and sense making


Ubiquity = Everywhere


[2] Adaptiveness Creating,

Collaborating, Critiquing,

Communicating


The ‘WHAT’S NEXT’ for FASHION

How do we: create an €83m business selling fashion accessories throughout Japan without a single retail store?


Designing for time zone needs


stretching and blending time

Activities during the day, but most product purchases between

10pm and 2am


45% response rate €83m revenues in 2008


Business foundations 4C’s

connectivity

commerce

culture

community


1.  Business as a platform

2.  Business as an eco-system

3.  Blended reality

4.  Data – designing with data

5.  Mass customisation = shopping satisfaction.

6.  Participatory cultures

7.  Need to belong to tribes: self-expression, self-esteem,

fashion knowledge, peer group recognition,

8.  Value is created not only in the purchase of goods it is co-created by the Girlswalker community.

9.  4C’s: commerce, culture, community, connectivity

Why is GIRLSWALKER relevant to you?


1.  Traditional fashion retailers believed the founder of Girlswalker would never make a single yen from trying to sell fashion in this way.

2.  Dangers of fixed orthodoxies that mean organizations cannot see new opportunities – they stay ambiguous.

Why is GIRLSWALKER relevant to you?


Making business through transparency of data


My Yoad? Yoad /‘jэυd/ 1. n. a file in database storing a person’s profile information and consumer lifestyle preferences for use as an interface between companies determining whether to send a highly relevant commercial communication to that person (normally to their mobile telephone). [orig. unkn.]


who owns my YOAD?


Qustodian innovating with communities of passion, with data, with technology, & revenue models – Exhibit [a] Atletico Madrid. http://uk.qustodian.com/


Business for the second screen


1.  Disruptive 30% revenue share with members

2.  Transparency over data – YOUR DATA – YOU OWN IT

3.  Built on transparency

4.  Pull not push

5.  More valuable service (value over culture)

6.  A means to continue long form communication around particular topics – smart media matrix

Why is QUSTODIAN relevant to you?


The ‘WHAT’S NEXT’ for LITERACY

How do we enable people in villages in Africa and around the world to get access to knowledge, to books and information that empowers them that is easy and affordable?


•  Battery life up to 4 weeks on 1 hour charge

•  3,500 books in every child’s hand

•  60-second access to 700,000 books

•  GSM-based, near-zero distribution costs

•  Most effective delivery system

•  A platform for choice

•  Reading shifts from supply-constrained to demand-based

•  First-world technology applied to developing world problems

•  Low power consumption

•  Simple and durable as a cell phone

•  Technology improves; costs decline


Experience of students

•  Students are using e-reader extensively in and out of school

•  Downloading significant and varied amounts of free and sample books

•  Taking care of e-reader. 99% return rate •  Demand for more books •  Demand for more genres of content

– Religion, music lyrics, crosswords, quizzes, poetry.


1.  Designing for the needs of local cultures and customs

2.  Designing for universal access

3.  Understanding capability of technology - kindle / mobile enabled

4.  Creating and crafting access

5.  Blending these together to evolve relevant and effective cost effective eco-system

6.  Amazon / Random House / Worldreader (new organizational combinations)

Why is WORLDREADER relevant to you?


The ‘WHAT’S NEXT’ for POVERTY

How do we enable 2bn + people in poverty to increase their earnings from $2 to $4 a day by using mobile communications technology?


txteagle | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

1.  Mobile as a work / payment platform

2.  Changes the way we think about organisations

3.  Connecting up to the global economy

4.  Why cant we use this in other places that face poverty

5.  Small amounts of money make big difference

6.  6M+ people in the UK do not have access to a bank account, 2 million unemployed, Spain has 30% unemployment – so why cant we use it here?

Why is txteagle relevant to you?


Deconstructing organisation


Open The default setting is

[3]


The ‘WHAT’S NEXT’ for CRISIS MANAGEMENT

How do we rapidly build a platform that can take eye witness accounts of atrocities and crimes against humanity and deliver this information as text, pictures, eyewitness accounts, with geo-location and time tagged data to help build a comprehensive story of an unfolding crisis – with no money, no time and no infrastructure?


1.  Literacy of Open Innovation – enabled by Open Source and Open API’s of different platforms – ability to build on the work of others – modify and create

2.  Human-OS – motivation of human beings to respond and engage with a cause 3.  Rough consensus running code – constant iterative improvement 4.  Blended reality 5.  Read / write platform 6.  New organisational capability 7.  Constraint of design fuels innovation 8.  Data

Why is USHAHIDI relevant to you?


Assets & Access in the cultural sector


the cultural

organisation assets

Rolling Exhibitions

Permanent collections

Archives

Lots of stuff in storage

Implicit Knowledge: curators


the cultural

organisation assets

Rolling Exhibitions


Archives



communities of

interest

Public

Corporations

Universities/ academia

Business

Other museums / cultural institutions


the cultural

organisation assets

Rolling Exhibitions


Archives



communities of

interest

Public

Corporations

Universities/ academia

Business

Other museums / cultural institutions

motivation

Money

Pleasure

Self improvement

Status

Professional information

Inter-related | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

Bundle: create bundles of products and services

Data driven: Amazon data architecture – recommendation engine, Apple genius and iTunes, personalisation


Creating access to assets


‘digital curator’

the expertise of heritage institutions is a

value proposition used to generate income.

Customer groups: consumers, academics researchers, business professionals.


‘digital curator’

digital services centred on the collection materials. ‘refined’ metadata, like specialist background information on a collection, or digital teaching packages.

Archives offering courses to archive researchers, including novices.


Tate Britain online courses £20 on artists’techniques and methods (www.tate.org.uk/learnonline).


Archives: traditional view

Image from: Business model innovation cultural heritage. Amsterdam & the Hague, the den Foundation Knowledgeland. Ministry of Education, Culture and Science 2010


Archives as a platform Archives offering courses/services to archive researchers, & other communities of interest. Note cultural org now a platform creating new access around its assets

Image from: Business model innovation cultural heritage. Amsterdam & the Hague, the den Foundation Knowledgeland. Ministry of Education, Culture and Science 2010


1.  The organisation as a platform 2.  Creation of new assets 3.  Access to those assets 4.  New business and revenue models 5.  Achieve this and everyone loves you!!

Why is THE MUSEUM relevant to you?


[4] Participatory cultures

& tools


Ryoji Kaneko is always looking for work


Help Networks – the buying

and selling of time


Recommendations

Identity Reputation scoring

schedule

proximity fees


The ‘WHAT’S NEXT’ for PUBLISHING

How do we craft book reading to be participatory & disruptive & valuable in a browser format?


Browser based participatory reading


The ‘WHAT’S NEXT’ for ADVERTISING

How do we create advertising so good people want to be part of it and create it?


Launching a crisp brand

into the Japanese market

org+ values

passions needs

Communities of interest & the economics of sharing

Producer, co-creator consumer evangelist


Business foundations

connectivity

commerce

culture

community


1.  The crafting of cooperation for different reasons and different needs

Why are are OTETSUDAI networks, NSL book, TOHATO relevant to you?


[5] Craftmanship

The maker of civilisation the development of new insight, technique and

creativity


Innovation in banking by creating a connective tissue through the mobile web


Trust gap with public.

Antiquated legacy technologies make innovation difficult.

Commoditization driving customer apathy.

PFM entrants lack transactional relationship with customers.

I have tried Bank of America. Um, no. Never again. 35$ overdraft charges? What?

Customer service telling me that the balance shown online is not the most up-to-date?

I've had a lot of issues with Bank of America...It is absurd that they take advantage of us.

– Josh B. beta invitee

“Banks fail to meet customers’ expectations


With real-time and mobile, customers can engage more closely with their finances.

Categorize and label expenses on-the-go.

Understand the impact of spending decisions on goals in real-time.

Real-time processing to close the engagement loop


Goals enable customers to automatically save for future events.

Safe-to-Spend automatically calculates the customer’s spending cushion.

“Cruise control for your money.”

Goals and Safe-to-SpendTM


Customer Goals are a very strong predictor of purchase intent.

Goals allow companies to engage prospective customers with the right offer at the right time.

Context sensitive: desktop, tablet, smartphone.

Goals enable relevant offers


[6] Epic: seek epic wins


How do we create a service to better manage people’s chronic health care? Reducing; wrong diagnosis, over prescription of drugs, clogging up hospitals and specialist time.


It is because of specialization: the power of modern medicine is also the powerlessness of professionals

Only the patient has enough information to co-ordinate care across specialists


Sharing data increases safety, sharing data saves clinical time, sharing data is a process


Detailed explanations for patient save clinician’s time


1.  Designed as a platform 2.  Designed for sharing data and information 3.  Truly empowering patients 4.  Designing for individual and participatory learning 5.  Platforms and open source technology 6.  Better much better does not necessarily cost the earth 7.  Sustainable and highly effective

Why is PATIENTS KNOW BEST relevant to you?


NSL MODEL FOR TRANSFORATION Designing for the ‘Human OS’

Embracing ambiguity

Learning to be adaptive

Participatory cultures and tools Openness is resilience

The almost forgotten art

of Craftsmanship

d y n a m i c r e s o n a n t

s y s t e m


@alansmlxl

Making sense of our non-linear world

www.no-straight-lines.com

An introduction to the mobile society

Business

Transcript of An introduction to the mobile society