AN INTRODUCTION TO POINT INFOTAINMENT INDIA PVT LTD · Point InfotainmentIndiaPvt. Ltd. Lateef...

AN INTRODUCTION TO: POINT INFOTAINMENT INDIA PVT LTD Strictly Private & Confidential

© Point Infotainment India Pvt Ltd

Strictly Private & Confidential© Point Infotainment

This document is the proprietary property of Point Infotainment.Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.

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Table of Contents

Confidentiality Agreement

1) Executive Summary

2) Company Description

Promoters, shareholders and BoardLong Term Aim of BusinessObjectivesProducts and servicesS.W.O.T. Analysis

3) Market Analysis

Target marketTotal company RevenueCompetitive advantageBenefits to clients

4) Marketing/Sales Strategy

Marketing strategyTarget Market Sales strategyPricingMarketing and Communication strategy

5) Technology

Technology roundup

6) Staffing and Operations

Our ManagementStaffingTraining Plans

7) Appendices



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Confidentiality Agreement

The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of POINT INFOTAINMENT, India.

It is acknowledged by the reader that information to be furnished in this business plan is in all respects confidential in nature, other than information that is in the public domain through other means, and that any disclosure or use of this confidential information by the reader may cause serious harm or damage to Point Infotainment, India.

Upon request, this document is to be immediately returned to Point Infotainment, India, and prohibited from further use.

________________________Signature

________________________Name (printed)

________________________Date

This is a Company Profile. It does not imply as an agreement or contract.



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1. Company Description

As a company based in India, we introduce ourselves as an entity that would be interested in a mutually beneficial business venture, and for the same reason, use this, as a means to present ourselves to initiate a dialog to explore avenues of interest.

We consider ourselves as young and budding organization, small, but abundant with talent and enthusiasm and a desire to work other such organizations to help each other to achieve their individual goals as follows:

· To better manage/administer parts of your business that we consider our strengths.

· This includes Online Ad Operations solutions, BPO, Man Power resources, Animation production, and others.

· We believe in our technical skills and share this knowledge to entities, so that they stay focused on their principal objectives and concentrate on what they are better at doing.

· Offer a cost effective alternative to essential and routine activates, that may otherwise be a burden to the organization, financially or in terms of other resources.

We encourage you to contact us to talk about common interests and discover areas of cooperation:

POINT INFOTAINMENT INDIA PVT. LTD.Hyderabad, IndiaPhone:

E-mail : [email protected] id :



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2. Executive Summary

Promoters and Management

· PromotersPOINT INFOTAINMENT INDIA PVT. LTD

Arpan Kamble

Managing DirectorPoint Infotainment India Pvt .Ltd.Arpan Kamble the managing director of Point Infotainment India Pvt Ltd In Point Infotainment he is responsible for business development. He is also one of the promoters and member of advisory board.

Arpan started his career in architectural designing as an architectural designer with affiliatedcomputer services. Hyderabad (India)

With over all experience of 8+ years served for some big giants of animation industry like DQ entertainment, Technicolor India, Mobility Arts and Raptors gaming.

Arpan has the vast experience of e-learning and e commerce and worked for some big names of e- learning. He worked as TECHNICAL DIRECTOR Next Education India Pvt Ltd

Apart from these he also worked for various firms as consultant.

Arpan studied in Chandrapur, Maharashtra (India). He holds a bachelor degree in commerce and Technical diploma in computer science.

With 8+ years’ experience, Arpan is currently serving as managing director and CEO of Point infotainment India Pvt. Ltd.

Lateef Ahmed

Managing DirectorPoint Infotainment India Pvt. Ltd. Lateef Ahmed is the managing director of Point Infotainment India Pvt. Ltd. In Point Infotainment Lateef Ahmed is responsible for business and Infrastructure development. He is also one of the promoters and member of advisory board.

Lateef Ahmed is also the founder and chairman of Gentex Elevator India. Pvt.Ltd , which he started 5 years back.

In Gentex Elevator India. Pvt. Ltd Lateef Ahmed is responsible for setting the overall direction and product strategy for the organization. He plays major roles in all parts of the organization and always lead from the front with the vision of being the best in the market of infrastructure and development industry.

Lateef studied in Hyderabad (India). And then served as an accountant in Saudi Arabia in a firm called Heartz rent-a-car for 3 years. Coming back from Arabia he started Gentex Elevator India. Pvt. Ltd and running it successfully.

With over all experience of 8 years, Lateef is currently serving as managing director of Point infotainment India Pvt. Ltd. and as chairman for Gentex Elevator India. Pvt. Ltd.



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Management structure and areas of responsibility

Anshuman Dhyani

Vice – President (Finance)Point Infotainment India Pvt. Ltd. Anshuman Dhyani is vice – president (finance) in Point Infotainment India Pvt. Ltd. In Point Infotainment he is responsible all the financial matters of the organization. He is also one of the promoters and the member of advisory board.

Anshuman started his career in character animation as an artist in DQ entertainment limited (Hyderabad) India. He worked on the projects of some big giants like Disney, Method Films, BBC, and Warner Brothers and many more. On these projects he proved himself many times and got elevated to leading positions from initial level.

Anshuman also served as technical director for Dot2 Pvt. Ltd.

Apart from these he also provided services for many freelance projects and tests.

Anshuman studied in Delhi University (India). He holds a Master’s degree in Economics. He also holds digital animation and multimedia diplomas from centennial collage (Canada) and Oxford (Britain).He also holds language diploma from British council.

With 7+ years’ experience, Anshuman is currently serving as vice –president (finance) of Point infotainment India Pvt. Ltd.

Jayant Mukharjee

Vice – President (Global Operations)Point Infotainment India Pvt. Ltd. Jayant Mukharjee is vice – president (Global Operations) in Point Infotainment India Pvt. Ltd. In Point Infotainment he is responsible all the Operations. He is also one of the promoters and the member of advisory board.

Jayant started his career in character animation as an artist in DQ entertainment limited (Hyderabad) India. He worked on the projects of some big giants like Disney, Method Films, BBC, and Warner Brothers and many more. On these projects he proved himself many times and got elevated to leading positions from initial level.

Jayant also served as technical director for Dot2 Pvt. Ltd.

Apart from these he also provided services for many freelance projects and tests.

Jayant studied in Hitkarini Engg. Collage (India). He holds a B.E degree in Computer Science.. He also holds digital animation diploma from centennial collage (Canada).

With 7+ years’ experience, Jayant is currently serving as vice – president (Global Operations) of Point infotainment.



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Anup Pathre

IT HeadPoint Infotainment India Pvt. Ltd. AnupPathre is the IT head of Point Infotainment India Pvt. Ltd. In Point Infotainment Anup is responsible for managing Hardware resources, managing datacentre IT Solution’s andproviding the operating network and circuitry and all equipment needed to make the IT system work in accordance with an established operating standard and system "size.. He is also one of the promoters and member of advisory board.

He started career on 2007 into IT Sector with various technology such as Storage’s, Data centres, Servers, Hardware technologies, Network infrastructure equipment & different network TechnologiesHe studied in Allahabad University (India.) He holds B.sc degree in computer science. He also holds technical Degree of MCSA.

With 5+ years’ experience Anup is currently working as IT Head in Point infotainment IndiaPvt. Ltd.

Atul PajankarMember (Advisory Board)Point Infotainment India Pvt. Ltd. Atul Pajankar is the member of Advisory Board of Point Infotainment India Pvt. Ltd. He Is responsible for properly guiding the organization on various issues by his valuable suggestions and advices.

Atul started his career with Cybage Technologies Pvt. Ltd. He was one of the key members of planning and execution team. After working on many responsible posts over there Atul joined Google (HCL Technology’s payroll). He proved himself again and again in various Companies and held many responsibilities from management to execution. He has a vast experience of Online Advertising and (SEO) Search Engine Optimization with these organizations.

Apart from that Atul has a vast experience in almost all kind of support and development processes and work models.

Atul studied in Pune Maharashtra (India). He holds a MBA degree. He also holds BCA degree.

With 6+ years’ experience Atul is currently a member of advisory board in Point Infotainment India Pvt. Ltd.

Prachi SakhareMember (Advisory Board)Point Infotainment India Pvt. Ltd. Prachi Sakhare is the member of Advisory Board of Point Infotainment India Pvt. Ltd. She is responsible for properly guiding the organization on various issues by his valuable suggestions and advices.Prachi started her career with Wipro Pvt Ltd. She was one of the key members of technical support team. After Wipro Pvt. Ltd she joined INFOSYS BPO PVT. LTD as an advisor. She proved herself again and again in various processes, responsibilities and positions.



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With 6+ years’ experience Prachi is currently a member of advisory board in Point Infotainment India Pvt. Ltd

Satish Kumar C.V

Process ManagerPoint Infotainment India Pvt. Ltd. Satish Kumar C.V is the process manager of Point Infotainment India Pvt. Ltd. In Point Infotainment Sathish is responsible for managing process and over all aspects of operations.He started his career on 2004 with Glenwood Technologies Pvt. Ltd as an executive.

After working over there Sathish joined HSBC Electronic Data Processing India Pvt. Ltd. In HSBC he worked on various posts and various processes and proved himself again and again. After HSBC Sathish Joined with Tech Mahindra BSG.

Sathish has a vast experience in almost all kind of support and development processes and work models.

Sathish holds B.com degree from university of Madras.

With his 9+ years’ experience Sathish is working as process manager in Point Infotainment India Pvt. Ltd.



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Long Term Aim of the Business

Develop a service oriented organization, with talented professionals…

Objectives

▪ To be a company that provides quality and timely service to its clients▪ To build a team of dedicated people that empathies with the common good of the

company and its people▪ To be a responsible entity to its customers, staff and society

Products and services

Providing 24x7 business services for small & medium organizations in the following fields:

1) Online Ad Operations:

a) Trafficking

b) Campaign Management

c) Product (Ad Server) Support

d) Search Engine Optimization

e) Search Engine Marketing

f) Email Marketing

g) Social Media Marketing

h) Mobile Advertising

2) BPO(Business Process Outsourcing)

Our BPO service includes:-

a) Data Processing.

b) Data Digitization

c) Data Management

d) Online Data Entry

e) Single entry data entry.

f) Records Management.

g) Finance & Administrative Solutions.

Transaction ProcessingOrganizations typically face the onerous task of processing innumerable transactions resulting in the need to generate and document multiple forms in an organized accessible manner. This task, though critical, is time consuming and forces and organizations to devote manpower and time to activities, which are not necessarily their core business.



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Our Transactions & Forms processing solution ensures that your organization's manpower is free to contribute toward your core business. We undertake complete back-end transactions & forms processing for organizations.

E-Accounting- Finance & BookkeepingWe provide clients with a total Financial and Accounting Outsourcing Solutions. Having access to timely and accurate financial and accounting information is crucial for organizations to maintain a competitive edge in the market.

Accounting includes: Comprehensive Bookkeeping / General Ledger / Inventory / Order Entry / Accounts Payable / Accounts Receivable /Payroll/ Reports/Raising invoices etc.

Accounts ManagementWe provide clients with a total Financial and Accounting Outsourcing Solutions. Having access to timely and accurate financial and accounting information is crucial for organizations to maintain a competitive edge in the market.

With Web-based customer service and support, emerging as a factor that gives the needed edge to a company, we at Point Infotainment India Pvt. Ltd. introduce ourselves as a leading, high quality, Business Process Outsourcing Company in India. These services span over diverse areas like finance, HR, administration, health care, telecommunication, manufacturing etc. and are provided from e-enabled locations.The company blends process expertise, information technology and analytical capabilities in diverse industries to provide a broad range of services using its global delivery platform. In order to meet the individual needs of clients, Point Infotainment India Pvt. Ltd. maintains a wide range of qualifications. We excel in our BPO / KPO/ITES Operational & Quality skills. Our extensive knowledge base entails us in planning and executing 24 X 7 Operations effectively. At Point Infotainment we are continually expanding upon our knowledge and services to assist clients with successfully implementing of their “Business Solutions” across the Globe. We at Point Infotainment India Pvt. Ltd. follow a robustly defined operational procedure to ensure process integrity and minimize inherent outsourcing risks. We help clients establish the right outsourcing strategy, and help them in devising a plan to implement the strategy and de-risking the plan to ensure success.

In the corporate global scenario, the term and “outsourcing” often refers to a particular type of outsourcing where the work is being done by the third person and not by the organization themselves to save time, cost and improving efficiency. BPO occurs when an organization turns over the management of a particular business process (such as IT, Web Applications, Email Marketing, Accounting, Finance) to a third party that specializes in that process. The underlying theory is that the BPO firm can complete the process more efficiently, leaving the original firm free to concentrate on its core business area.

Benefits and limitations

The main advantage of BPO is the way in which it helps increase a company’s flexibility. However, several sources have different ways in which they perceive organizational flexibility. In early 2000s BPO was all about cost efficiency, which allowed a certain level of flexibility at the time. Due to technological advances and changes in the industry (specifically the move to more service-based rather than product-based contracts), companies who choose to outsource their back-office increasingly look for time flexibility and direct quality control. Business process outsourcing enhances the flexibility of an organization in different ways:



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Most services provided by BPO vendors are offered on a fee-for-service basis, using business models such as Remote In-Sourcing or similar software development and outsourcing models. This can help a company to become more flexible by transforming fixed into variable costs. A variable cost structure helps a company responding to changes in required capacity and does not require a company to invest in assets, thereby making the company more flexible. Outsourcing may provide a firm with increased flexibility in its resource management and may reduce response times to major environmental changes.

Another way in which BPO contributes to a company’s flexibility is that a company is able to focus on its core competencies, without being burdened by the demands of bureaucratic restraints. Key employees are herewith released from performing non-core or administrative processes and can invest more time and energy in building the firm’s core businesses. The key lies in knowing which of the main value drivers to focus on – customer intimacy, product leadership, or operational excellence. Focusing more on one of these drivers may help a company create a competitive edge.

A third way in which BPO increases organizational flexibility is by increasing the speed of business processes. Supply chain management with the effective use of supply chain partners and business process outsourcing increases the speed of several business processes, such as the throughput in the case of a manufacturing company.

Finally, flexibility is seen as a stage in the organizational life cycle: A company can maintain growth goals while avoiding standard business bottlenecks.BPO therefore allows firms to retain their entrepreneurial speed and agility, which they would otherwise sacrifice in order to become efficient as they expanded. It avoids a premature internal transition from its informal entrepreneurial phase to a more bureaucratic mode of operation.

A company may be able to grow at a faster pace as it will be less constrained by large capital expenditures for people or equipment that may take years to amortize, may become outdated or turn out to be a poor match for the company over time.

Although the above-mentioned arguments favor the view that BPO increases the flexibility of organizations, management needs to be careful with the implementation of it as there are issues, which work against these advantages. Among problems, which arise in practice are: A failure to meet service levels, unclear contractual issues, changing requirements and unforeseen charges, and a dependence on the BPO which reduces flexibility. Consequently, these challenges need to be considered before a company decides to engage in business process outsourcing

A further issue is that in many cases there is little that differentiates the BPO providers other than size. They often provide similar services, have similar geographic footprints, leverage similar technology stacks, and have similar Quality Improvement approaches.

Threats

Risk is the major drawback with Business Process Outsourcing. Outsourcing of an Information System, for example, can cause security risks both from a communication and from a privacy perspective. For example, security of North American or European company data is more difficult to maintain when accessed or controlled in the Sub-Continent. From a knowledge perspective, a changing attitude in employees, underestimation of running costs and the major risk of losing independence, outsourcing leads to a different relationship between an organization and its contractor.

Risks and threats of outsourcing must therefore be managed, to achieve any benefits. In order to manage outsourcing in a structured way, maximizing positive outcome, minimizing risks and avoiding any threats, a Business continuity management (BCM) model is set up.



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BCM consists of a set of steps, to successfully identify, manage and control the business processes that are, or can be outsourced.Another framework, more focused on the identification process of potential outsource ableInformation Systems, identified as AHP, is explained.L. Will cocks, M. Lacity and G. Fitzgerald identify several contracting problems companies face, ranging from unclear contract formatting, to a lack of understanding of technical IT-processes. BPO is a sector which is processed business from outsources.

3) Animation Movies Production

a) Animated Feature films.

b) DVD productions

c) Animated Tele series

d) E- Learning Content

e) Game Cinematic

· Benefits, features and advantages to customers:Quality and timely serviceCost effective, with multiple product/plan options Clients do not require prior tech experience

SWOT Analysis

Strengths· Innovative & Flexible Management· Expertise in multiple domains

Weaknesses· Systems development· Project implementation time frames

Opportunities· Large and under-utilized talent pool · Proximity to markets

Threats· Competition· Security

3. Market Analysis

Target Market

Online advertising and animation are our primary target for the following reasons:

· All of these domains are booming in India· User segment exposed to online advertisements in increasing with innovation in

technology· Domains that are flexible and adaptable to change



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Target Company revenue

For online advertising and animation clients, most of our revenues are from small business. Our focus is to offer value added services to these and new clients, such that they benefit from streamlining their organization and get to be cost effective and competitive.

Competitive Advantage

Our competitive advantages include: · Low cost, operation base with competitive pricing· Our location, Hyderabad, makes us accessible to our clients. · Better value to customers in terms of efficiency with a lean management structure.

Benefits to Clients

Our products and services are designed to:

· Increase efficiencies and quality of attention to clients.· Reduce costs and increase profitability· Maximise resources of clients to concentrate on what it is they do best at.· Improve Customer Service, reduce churn, increase loyalty· Give clients a technology solution without the learning curve.

4. Marketing/Sales Strategy

Marketing Strategy

Our current marketing strategy is based on building trust with our clients and team members and to prove by example the values and virtues of our organization, group and the success of our clients. We plan service our existing clients and through referrals, involve ourselves in actively soliciting new clients to partner with. This is primarily targeting small and medium sized businesses that show prospects of mutual growth.

Target Market Sales Strategy

· Direct marketingTargeted to small businesses globally

· Marketing repsCurrently is a dedicated in-house marketing team

· WebsiteTargeting prospective clients and for prospective team members

· Revenue Sharing Partners (RSPs)



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Is a major focus area in the growth of the business and solicit relationships that favour direct and independent working relationship with the end client

Pricing

The pricing structure is based on:

· Project/ Product basis (mainly IT& BPO projects)· Per man hour (Hourly, but calculated monthly)· Monthly fess + commission (for selected sales & customer service projects)· Production costs and overheads (for IT implementation)· Cost & profit sharing (for joint ventures decided on a corporate level)

Marketing and Communications Strategy

· AdvertisingOur advertising strategy is primarily for team building in places of operation

· Public relationsSocial media plays a vital role in our public relation plan for team dynamics and existing and prospective client rendezvous.

· Internet marketingWe are active in many Industry related web portals and maintain prompt response to any client queries

· Exhibitions and conferencesThese can be segregated into Client and Team targeted meets. Currently we concentrate on the later.

· Client ReferralsThis is a vital modus operand for our promotion and success. Our credibility with existing clients has help generate a lot of interests with prospective clientele to work with us.

5. Technology

Technology Roadmap

Our technology is based on tried and tested hardware, software and networking tools, which have practical usage for our clients and members of the company. We manage and use licensed and open source software which are customized to meet the clients’ and our need to function effectively.



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6. Staffing and Operations

Our Staff and Management

We believe that every member of our team is critical to the success of our venture, which includes the client, the staff and management and the empathy of all is vital to our sustainability.

Our Management and Staff team consists of people from diverse backgrounds, with educational and professional experiences, which includes the following:

· Economics· Systems Administration· Administration· Marketing· Graphic Design· Finance· Engineering


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Training Plans

Our people are our most valuable asset and we do understand that they need to be trained and motivated to fulfil their obligations to the client(s).

We periodically train our team and encourage them to themselves, self-train in areas not only related to our core activities, but also matters of personal interest that are gratifying to each individual. We also believe in involvement and interaction of all of our clients to get to know their team(s) and impart their sentiments for better team development.

These are not limited to, but also include vocational and technical training, professional careers or just about anything that they are passionate about.


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9. Appendices

Interesting References and Internet Links


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