An introduction to Medical Communications Andy Shepherd Senior Medical Writer.
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Transcript of An introduction to Medical Communications Andy Shepherd Senior Medical Writer.
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An introduction to Medical Communications
Andy Shepherd
Senior Medical Writer
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• Global, European, and US full-service medical communications agency
• Offices in Oxford, Macclesfield New York, and Sydney
• ~60 staff of writers, editors, account managers, account directors, graphic designers, conference specialists, and support staff
• Established for over 20 years
• Enduring client partnerships from early clinical development to lifecycle management including other client partners
• Part of the Complete Medical Group Worldwide Network
Who We Are
New York Oxford Sydney
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Caudex Medical – Part of the Complete Medical Group Worldwide Network
Approx 70% of our current business is with Global/HQ clients, 30% with domestic clients
Currently: 60 people in North America 290 in Europe 60 in Asia Pac
3We are in the process of establishing capabilities in France and Latin America
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Some of our clients…
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Phase I 20-80 healthy volunteers
Drug development
0 2 4 86 1210 14 16 18 20 years
Discovery
Preclinical laboratory and animal testing
EMA/FDA review process
Post marketing
Phase II 100-300 patients
Phase III 1000-5000 patients
EMA = European Medicines Agency FDA = (US) Food and Drug Administration
Patent Patent expires
SALES
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What is medical communications?
Market and KOL
development
Multimedia
Medical writing
expertise
Strategic publication planning
International meetings
management
Creativedesign
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What is it really?
• Getting information about new or existing drugs to the people that use or prescribe them, from the people that make them
Pharmaceutical
companiesDoctors, nurses,
pharmacists, payers, patients
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What do doctors need to know about the new drug?
• What is the condition the drug treats?• Why should I treat this condition?• How does the drug work?• Is the drug effective and safe?• How is this drug different from the others?• Are there any health economic implications?
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Time
Congress abstract,e.g. efficacy
Primarypublication
(efficacy andsafety)
Resultsavailable Editorial
Series of satellite symposia
Review articles in peer-reviewed journals
Communicating a major trial
Primary publication on other analyses
Letters to the Editor
Congress abstract, e.g. safety
Scene-setting reviews
Congress abstract, e.g. sub-analyses
Congress abstract on other analyses
Congress abstract, e.g. protocol
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Highly experienced in publication planning and meetings
Projects delivered in 2010• Communications plans 10• Publication plans 11
• Papers 88• Abstracts 170• Posters/presentations 167
• Satellite symposia 7• Advisory boards 5• Stand-alone meetings 6• Steering committees 13
Acceptance rates:Abstracts 92%Manuscripts 98%Reviews 100%
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Ghost-writing: Caudex position statement
Caudex is committed to working in accordance with the principles of Good
Publication Practice and does not engage in ghost-writing
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What are we looking for?
• Education• Minimum first degree in medicine, pharmacy or life sciences• A higher degree and/or research experience is advantageous
• Writing skills• Demonstrated ability to produce high quality, scientifically
accurate, copy
• A positive, can-do attitude• Ability to work independently and as part of a team• Well organised and able to plan work effectively• Proficient in standard software packages
(Word, Excel, PowerPoint, Outlook)
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Caudex trainee programme
• Trainees are usually recruited in pairs• Training syllabus, delivered through:
• Formal training sessions (internal/external)• One to one mentoring and feedback • On site experience
• Clear objectives for promotion
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Ongoing training
• Ongoing company and department training for all staff
• Recent examples:• Medical writing skills• CMPP programme• Values workshops• Drug development process• Copyright law• Software training• Social media
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Compared to working in a lab
Pros...
Cons...
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Medical Writer career structureMedical Director
Scientific Director
Scientific Advisor
Principal Medical Writer
Senior Medical Writer
Medical Writer
Trainee Medical Writer
1 year
4 years
2 years
2 years
2 years
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• For more detailed information about starting salary and salary scale, please speak to me afterwards
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• Any further questions about Caudex or MedComms in general, please feel free to contact me: