An Introduction to Goel Community
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Transcript of An Introduction to Goel Community
#206B, St. 12BT, Sangkat Boeung Tompun,
Khan Meanchey, Phnom Penh, Cambodia
Tel : English (+885) 17 444 010
Cambodian (+855) 70 444 010
Email : [email protected]
Facebook :www.facebook.com/goelplus
Website: www.goelcommunity.org
AN INTRODUTION TO
GOEL COMMUNITY
Contents
CommunityOverview
FoundationBackground
BusinessModel
Market Access
Vision
2
01 About Goel Community
02 Our Mission
03 Our Philosophy
04 Timeline
05 Organization Chart
CommunityOverview
FoundationBackground
BusinessModel
Market Access
Vision
Contents
3
ABOUT GOEL COMMUNITY01 Goel Community
What is Goel?
Social
Enterprise
Family
&
Community
Hand
Weaving
&
Natural
Dyeing
4
Name: Goel Community
Business: Handmade products from hand weaving and natural dyeing
Founder: Han Jungmin
Establishment: June 6, 2016
ProductsRange:
Fabric: cotton, silk, linen and mixScarves: cotton, silk, linen and mixChildren: dolls, new born baby set, dolls, kid’s wear, shirts, pants, blousesBags: Smock bags, tote bags, clutch bags, pouchWomen: dresses, blouses, pants, shirtsMen: shirts, pantsHome décor & bedding set: cushion covers,pillow covers, blanketsAccessories: bags, phone covers, shoes, etc.
Goel Community is a community development organization
established in Cambodia in 2006. With the mission of providing
economic opportunities the poor provincial villages in
Cambodia. Goel Community started its first mission by
reviving natural dye and weaving skills to young and sincere
Cambodians from Takeo province.
Goel is the participle of the Hebrew word gal’al (to deliver, to
redeem). Aside from its common usage, it is the technical term
applied to a person who, as the nearest relatives of another, is
placed under certain obligations to him.
Production Capacity
Regular Fabric: 7,000 meters / month
Scarves: 3,500 pieces / month
Items: Varies on each items
Our Mission02
5
“To enhance, enrich and empower the lives of marginalized producers and artisans.”
Enhance – Alleviate from poverty life towards better living
conditions.
Enrich – Access to education (training) and sharing of
relevant information for continuous learning.
Empower – Challenging and bargaining for a fairer
business/trade model.
Marginalized Producers/Artisans
Creating sustainable business and job opportunities to this
marginalized group as a cooperative enterprise and encouraging
participation and harmony through community building.
Suppliers
Prioritizing to buy from environmentally friendly suppliers and to
build strong business relationship as Fair Trade partners.
Staff
Equipping and training staff timely thus enable them to handle
new challenges and changes in their work. Their lives can be
improved physically, spiritually and emotionally through gainful
employment with Goel Community.
Customers/Partners
Providing quality and unique natural woven fabric products to
customers/partners and concurrently creating awareness of their
support for these marginalized groups.
Environment
Protecting the environment through responsible manufacturing
processes and purchasing of environmentally friendly raw
materials wherever possible.
OUR PHILOSOPHY03
Sustainable Management
“ ”Sustainability
Social
Value Relationship
Environment
Ethical
6
Goel Community encourages the revival of the traditional
processes of producing naturally grown and dyed materials as
well as woven fabrics. We are one of the few organizations
dealing only with natural dyes.
We are committed to provide economic opportunities for 120
weaving families in Cambodia. Since its establishment in 2006,
our organization has provided jobs to farmers in poor provincial
villages in the country, helped them learn craft production and
improve the livelihoods of their families.
TIMELINE04
2006
2007
2009 2011
2014
- Takeo workshops established
- Angkor International Handcraft Fair (-2013)
- Phnom Penh showroom established
- Vietnam International Home Décor,
Gift and Homewares Fair (-2013)
- Sep: Paris MAISON & OBJET Exhibition
- Sep: Seoul International Handmade Fair
- Nov: Tokyo, Japan Exhibition
7
- Mar: Sharing first natural dyed yarns to home based weavers
- Feb: Natural dyeing course
- Jun: Goel Community established
2016
- WFTO’s member application process
- Jan: Angkor International Handcraft Fair
- Jun: Seoul International Handmade Fair
Takeo
Natural Dyeing
Home Based
Weaving
Supply
Hand WeavingPhnom Penh
Fabric
Tailoring and
Design
Sale
Showroom
ORGANIZATION CHART05Goel Community is based in two locations. ThePhnom Penh office is also included a showroom andworkshop. There are also a warehouse to keep thenatural dyed fabric and a sewing place for makingclothes and other accessories. Goel Community alsohas a workshop in an area of Takeo province which is60 minutes away from Phnom Penh. There, we dothe yarns dyeing process with natural materials inCambodia and give the dyed yarns to the people ofthe village to weave with their handlooms.
8
CommunityOverview
FoundationBackground
BusinessModel
Market Access
Impact
01 Community Problems
02 Solutions
Contents
9
COMMUNITY PROBLEMS01
Low IncomeChemical Dye
Pollution
Damaging of
Traditional
Weaving
Industry
Unfair Labor
10
The lack of water resources anddestruction of water reservoirover decades of civil wars makes90% of the rice fields becultivated only once a year. Thismeans most of the farmers wereunemployed for at least eightmonth a year.
Most of the weavers deal withchemical dye materials which areharmful to both environmentand human life. Chemical stainingwhile the sewage is not properlybuilt and are causing seriouspollution.
Due to the long civil war andthe Khmer Rouge regime,hand weaving almost lost itsexistence. Moreover, thesystem of home based textileindustry in villages were notvery much appropriate formost of the weaving families.
Many weavers do not receive afair payment for their sweat. Thevalue of weaving has beendevalued. Most of the weaversare tenant weavers that most ofthe profit goes to few richfamilies.
SOLUTIONS02
Job Creation
Introduction
of Natural
Dye
Reconstruction of
Traditional Loom &
Weaving Manner
Fair Trade
11
Create job opportunities for thevillagers so that besides farmingthey have another job in naturaldyeing and hand weavingindustry enabling them to earnenough living for their families.
Instead of chemical dye whichis harmful to the environment,we only deal with natural dye.Even though we use naturaldye, we also built a dyed waterdrainage system for bringingafter-use dyed water to a safeplace.
Reconstruct and developtraditional hand weavingloom to meet the needs ofmodern market. Moreover,we built a center thatweavers can work and makegood friends with each other.
Fair Trade is happened whenproducer get a fair payment.Women who join our program cansecure themselves a stable incometo support their families.
CommunityOverview
FoundationBackground
BusinessModel
Market Access
Impact
01 Value Proposition
02 Business Process
Contents
12
VALUE PROPOSITION01
Recovery“ ”Natural Dyeing
Weaving Loom
Community Service
Fair Trade
Nature
Recovery
Self-
Supportable
Community
Labor Value
Recovery
Heritage
Restoration
13
Goel Community works with natural elements. Wehope to live together in harmony with naturethrough natural dyeing.
Goel Community is working to revive thetraditional hand weaving skills. We dream to see arestoration of the disappeared heritages ofCambodia due to the civil war. Goel is acommunity that began with Cambodian younggeneration to assist the poor villages in thecountry. We dream of a community that isresponsible and self-supportable.
Goel Community supplies natural dyed yarn tohome based weavers and pays a fair price for theirlabor. We dream of a restoration of labor valuethrough fair trade.
BUSINESS PROCESS02
14
1
2 3 4
5 6
Production of Natural Dyes
Yarn Preparation
Dyeing Process
Hand Weaving
Design and Tailoring
Product Sales
Natural Dyeing
Job Creation
Fair Trade
CommunityOverview
FoundationBackground
BusinessModel
Market Access
Impact
01 Enter to Global Market
02 Business Benefits
Contents
15
ENTER TO GLOBAL MARKET01
16
What makes Goel Community stand out in the globalmarket?
1. Not Artificial But Natural
2. Revive Traditional Skills & Introduce to Modern World
3. Met the Suitable & Mature Buyer (Fair Trade)
4. Social Value
5. Uniqueness
6. Good Design & Suitable Item Development
17
Restoration of the traditional loom weaving industry
Solving poverty by creating jobs for the community
Natural dyes and hand weaving
Traditional and culture reconstruction; inspire the pride of Cambodia
Indigenous regional development and
sustainable rural community development
BUSINESS BENEFITS02
CommunityOverview
FoundationBackground
BusinessModel
Market Access
Impact
Contents
18
01 Our Impact
OUR IMPACT01Change
The World“ ”
19
By the end of 2006, after months of research and resting and an
increase in the number of students, Goel could share its first
naturally dyed yarn to weave with seven families in Bati district.
By 2008, Goel could hire fourteen paid staffs. In February 2012,
we built a village center, which is role as a workshop for
training, producing natural dye and weaving process, on our
purchased 3000 meters square land in Takeo province.
Currently, we have more than thirty members and we share our
life by providing naturally dyed yarn, on a monthly basis, to
some 89 families.
Since its founding, the Goel Community has been providing a
platform for the jobless and the poor in the villages to earn a
living. We are committed to provide economic opportunities for
120 weaving families in Cambodia. Furthermore, we have been
witnessing tremendous changes within the families. Fathers of
weaving families stopped drinking and would work, holding the
wheel during the spinning process, in order to help support the
family, consequently leading to the disappearance of husband-
wife arguments. In addition to parents being able to support
their children's education, many other positive changes have
been taking place within the families.
20
Yourparticipation will help
further our ancient future…
As we seek to provide stability for the poor provincial
families in Cambodia, your participation will help
further our project. Therefore, by purchasing Goel
natural dyed and handwoven products, you will
contribute to our project becoming self-sustainable
and towards helping the weaving families earn a living.
In essence, it will enable the people to recognize the
integrity of self-support.
#206B, St. 12BT, Sangkat Boeung Tompun,
Khan Meanchey, Phnom Penh, Cambodia
Tel : English (+885) 17 444 010
Cambodian (+855) 70 444 010
Email : [email protected]
Facebook :www.facebook.com/goelplus
Website: www.goelcommunity.org