An Introduction to events
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Transcript of An Introduction to events
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AN INTR
ODUCTION TO
EVENTS
MR. STEVEN MELZER
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GENERIC BENEFITSThose which distinguish events from permanent
attractions. Such benefits are likely to be expected by a visitor regardless of the tangible event. Generic benefits of an event fit into the
following categories.
THE SPECTACLERITUALGAMESSENSE OF BELONGINGAUTHENTICITY
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DEFININ
G TYPES
OF
EVEN
TS Events are a unique form of tourist attraction, ranging in scale from mega-events such as the Olympics and Soccer World Cup, through community festivals to recreational events at parks.
Even
ts Sec
tors
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EVENT SECTORS
SPORTS EVENT SECTOR
ProfessionalAmateur
RECREATIONAL EVENT SEGMENT
Amusement EventsRecreational Sport and Games
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BUSINESS AND TRADE EVENT SEGMENT
Fairs, markets, salesTrade ShowsExpositionsMeetingsPublicity EventsFundraiser EventsIncentive Events
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POLITICAL EVENT SEGMENT
InaugurationsInvestituresVIP VisitsRaffles
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EVENT SECTORS CONTINUEDARTS & ENTERTAINMENT EVENT
SEGMENT
ConcertsAward CeremoniesVarious Performances
CULTURAL EVENTS
FestivalsCarnivalsReligious PageantsParadesHeritage Commemorations
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EVENTS SECTORS CONTINUED
PRIVATE EVENT SEGMENTPersonal
AnniversariesFamily
HolidaysRites of
PassageSocial
PartiesGalasReunions
EDUCATIONAL EVENT SEGMENT
SeminarsWorkshopsClinicsCongresses
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“EVENTS ARE A UNIQUE FORM OF TOURIST ATTRACTIONS,
RANGING SCALE FROM MEGA EVENTS SUCH AS THE
OLYMPICS AND WORLD CUP SOCCER, THROUGHT
COMMUNITY FESTIVALS TO RECREATIONAL EVENTS AT
PARKS”
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A DEFINITIONAL FRAMEWORK
EVENTS ARE TEMPORARY OCCURENCES, EITHER PLANNED OR UNPLANNED, WITH A FINITE LENGTH OF TIME
PLANNED EVENTS HAVE A LENGTH OF TIME THAT IS USUALLY FIXED AND PUBLICIZED
SPECIAL EVENTS CAN BE DESCRIBED AS ONE-OFF OR INFREQUENTLY OCRRUING OCCASSIONS OUTSIDE OF THE NORMAL PROGRAM.
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CORE ATTRIBUTES OF SPECIAL EVENTS
-Being out of the ordinary-Having a significant economic impact-Attracting media attention-Raising awareness of a region or enhancing its
image or profile-Being one-off or infrequent occerrences-Being of limited duration-Offering a social experience-Attracting tourists or tourism development
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Major Events are large scale (usually national or international) special events which are high in status or prestige and which attract large crowds and media
attention
Hallmark Events can be referred to as those events that mark an important
historical anniversary
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ATTRIBUTES OF HALLMARK EVENTS
Are large in scaleCan be held on an international or national scale
Are tied to a specific placeAttract funds to the region
Attract large crowdsAre of infrequent occurrence
Incorporate festivals or other eventsIncur large costs
Involve prestige and statusInvolve tradition
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Mega Events can attract very large numbers of event visitors or have a large cost or psychological effect.
Cultural Events. The most common form of celebrating this type of events Is through a festival. Festivals are mostly traditional with long histories.
Business or Trade Events. Fairs have a long tradition as periodic exhibitions and markets.
The term Exposition or Expo is also applied to trade and consumer shows which fall into two types: TRADE SHOWS & CONSUMER SHOWS
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MEETING AND EDUCATIONAL EVENTS
Term applicable to a group of people assembled for any purpose, usually refers to a small business
private event
Retreat describes a meeting that gets people away from their normal environment.
Seminar, Clinic, or Workshop are terms used for meetings focused on education.
Conclave is a very private or secret meeting
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SPORTS EVENTSDeals with organized and competitive occurences
Meets = describes a sports event or meeting that is organized for the purpose of competition
Championships = are meets within leagues to select winning team; they can be athlete focused, designed to select the best performer from members in a sport.
Tournament = describes a meet organized to select a winner from teams or participating players.
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ART EVENT CATEGORIESParticipatory
Where there is no separation of audience and performers
PerformingUsually involving performers in front of audiences (drama/dance/music)
VisualPainting, sculpture, and handcraft
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MAJOR TRENDSBased on our discussions and exploring
on the internet find one trend for each of the major trends in events.
Sponsorship – Special Event Venues – Legal Issues
(hint: google search “trends in sponsorship”)
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FORCES THAT IMPACT EVENTS
Economic ForcesDiscretionary Time Population and Demographic InterestsUrban ConditionsPolitical ForcesTechnological ForcesValuesCultural Diversity