An Introduction To Dolcevia Reg 11 Apr
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Our style is perfect ‘AN INTRODUCTION TO ITALY-ONLINE FROM THE LOW COUNTRIES’
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Transcript of An Introduction To Dolcevia Reg 11 Apr
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‘AN INTRODUCTION TO ITALY-ONLINE FROM THE LOW COUNTRIES’
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Dolcevia.com is..
• Dolcevia aims to be top of mind of Italy-connoisseurs.
• Dolcevia purposely puts Italian lifestyle at arm’s length.
• Dolcevia is the premium portal for people who buy Italian luxury brands, enjoy wine, food & fashion.
• Dolcevia targets consumers who travel to Italy and have money to spend!
• Dolcevia targets your customers!
AN ITALY DESTINATION PORTAL FOR THE DISCERNING TRAVELLER
‘A luxury look at Italy by Dolcevia.com’
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Dolcevia.com takes a 360° approach to promoting holiday destinations.
Italy is an IMAGE
Visitors connect with Italian holiday products on many different levels: from fashion to food, from Ferrari to Florence.
Our philosophy : ITALY IS NOT AN “ORDINARY” DESTINATION TO SELL ONLINE
Dolcevia.com is the 1st DMC which stands for
Italy in 360°
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ECO-TOURISM & BOUTIQUE B&B’s
LUXURY HOTELS ADVERTORIAL
REGIONAL & PROVINCIAL BRANDING
BANNER ADVERTISING
From € 395,- per year.
From € 2000,- per yearFrom € 97,- per year
From € 99,- per 3 months
CURRENT DOLCEVIA PRODUCTSYou are your destination!
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Click icon to add picture
Strategy: Launching Editorial in ‘clusters’ for best positioning in SEO terms
1. Go to Google.nl : type in ‘Amalfi Kust’ as your search term
2. Dolcevia.com will present pages on the 1st page
Why? Because Dolcevia.com launched 5 pages of editorial content & 1 luxury hotel advertorial in March 2012 in a Regional Special on Campania & is also published in daily Google News
GOOGLE rates clusters of pages better then one page!
Dolcevia.com & Italian Destinations
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Dolcevia.com is your best online marketing partner for Holland & Belgium
We could do the same for your destination!
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In 2012 we present luxury properties such as The Bauer Hotels in Venice - Hotel Miramare in Santa Margherita Ligure, - Casa Angelina in Praiano and many more to visitors from the Netherlands and Belgium. See our advertorial product for hotels in the section Hotels & Resorts!
LUXURY HOTELS
COMBINE YOUR MARKETING EFFORTS WITH LUXURY HOTELS
New Product! On Dolcevia.com
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4 EXAMPLESRegions of Italy on Dolcevia.com
CAMPANIA LIGURIA BASILICATA DISCOVER CITIES
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Reaching out to the right audience, making sure your
message is heard
To spend your marketing €€€’s wisely
Addressing the right people with money to spend
Public Relations Executives
Destinations Managers Hotel & Resort Marketing Managers
WHO ARE YOU, WHAT DO YOU NEED?You know it and we know it.
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2012: 45,000 unique visitors in your target group per month from the Netherlands & Belgium
DOLCEVIA’s VISITOR PROFILE
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AGE & SEX
INCOME
EDUCATION & MEDIA
VACATIONS
Generation X & Tail End Baby Boomand did you know that Italy is now their No. 1 destination in Europe
Who are our visitors?
Age group 35 – 5555% female- 45% male
Mostly higher educated15% use Mobile & iPad to
access Dolcevia
Higher income+ € 5000 net per month
3-5 vacations a yearAverage spend € 2300 p.p.
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223,030
The Netherlands Belgium Italy & Other Countries
223030
111796
20000
259492
112500
20000
UV’s The Netherlands 2011
259,492
UV’s The Netherlands 2012
111,796
UV’s Belgium 2011
112,500
UV’s Belgium 2012
GEOGRAPHYVisitors : About 65% The Netherlands and 35% from Belgium
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CONTACT INFORMATION DOLCEVIA.COM
Check us out at http://www.dolcevia.com
ADDRESS: Theophiel Roucourtstraat 3,
2600, Berchem, Belgium
WEBSITE: www.dolcevia.com
FACEBOOK: www.facebook.com/dolcevia
TWITTER: @dolcevia
EMAIL: [email protected]
PHONE: +32 (0)3-2342310
Elisabeth Bertrand General Manager
Dolcevia.com
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Marketing Consultancy
• Social media campaigns including comeptitions
• Public Relations & Sales Representation• Dedicated email campaigns• Online viral & video campaigns• iPad & iPhone applications such as
destination guides
Other services we offer :
References:Innovation Norway, The HagueAutoSlaap Trein EETC, DelftBelgacom/Skynet, BelgiumAlexala, Agenzia Turistica locale della provincia di Alessandria, ItalyWannaspeak.com, ParisBelga Film, BrusselsTelenet N.V., MechelenCarsontheweb, LeuveneStara, ParisComXo, LondonUnited Nations, UNRIC, BrusselsTRUVO, AmsterdamClearsense, AmsterdamMarkee Advertising, GentWave Street Studios, Monterey, USAStar Alliance, BrusselsStarwood HotelsDolcevia.com, Antwerp10 advertising, AntwerpGeneral Motors - OPEL, AntwerpLive Networks.tv, USA
