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An intro to Distributed Marketing Management Technology

What is Distributed Marketing Management Technology?

Distributed Marketing Management (DMM) is marketing automation platform technology that helps organizations effectively and efficiently manage the auto-mated creation and implementation of brand-compliant and locally relevant mar-keting messages and campaigns at the local level. DMM is often viewed as part of the Marketing Resource Management technology stack.

Organizations that depend on local marketers to represent brand messaging are the primary users of DMM technology. This includes but is not limited to organizations that must sup-port channel marketers, franchisees, authorized dealer networks, agent marketing, manufacturer reps and distributors, and field marketers.

DMM gives an organization:

• The ability to control brand messaging at the local level

• Dashboard insight into marketing activities and perfor-mance at the local level

• Nearly instant speed-to-market with new or corrected marketing content

• Dramatic time and cost savings, and

• A platform for exploding brand value at the local level.

Local Consumer

Local Marketer

Local Marketer

Customizationof Materials

Campaign Selection

Stage and ReviewMulti Channel

Content Schedule Delivery

An intro to Distributed Marketing Management Technology

DMM Role in Marketing Technology Strategy

Distributed Marketing Management platform technology is designed to operate as a stand-alone marketing platform or in tandem with other legacy systems. The DMM platform includes:

• Digital asset management

• Multi-channel dynamic content creation

• Marketing fulfillment automation

• Advanced marketing workflow automation (including approval process workflow)

• Reporting and analytics

• Local marketer database and engagement.

Local Marketer

Multi ChannelContent

Approval

Marketing Ful�llment Automation

Digital Asset Management

Local MarketerDatabase and Engagement

Reporting and Analytics

An intro to Distributed Marketing Management Technology

One Platform – All Channels – to Simplify Building and Running Campaigns

Distributed Marketing Management platform technology seeks to simplify all aspects of marketing for the local marketer. One key to simplicity is creating a single experience for building and running campaigns across multiple channels. A DMM platform will provide a single, similar experience for content creation, list man-agement and integrated campaign execu-tion for:

• Email Marketing

• Social Marketing

• Mobile Marketing

• Print Ads and Fliers

• Direct Mail Marketing

• Landing Page Creation

• Digital Display Web Marketing, and

• Digital and Traditional Signage and In-store Point of Sale Marketing

Signage

DigitalDisplay Email

Direct Mail

Mobile

LandingPages

Campaigns

Print

Social

An intro to Distributed Marketing Management Technology

Management and Measurement of Local Marketing

Distributed Marketing Management platform technology captures and reports on all local marketing activities. Additionally, all measurable marketing performance metrics can be captured at the local and regional level for easy monitoring.

Marketing activity and local campaign performance data can be viewed through dashboards and tabular reports within the DMM platform or exported into broader marketing performance monitoring software solutions. Reports can be viewed in aggregate for the full distributed marketing ecosystem, at a regional level or local level.

Finally, when integrated with DMM budget manage-ment functionality, reporting can provide insight into campaign ROI.

An intro to Distributed Marketing Management Technology

Brand Consistency Across All Markets

Keeping a brand safe when it is in the hands of local marketers has long been the challenge of corporate marketers. A DMM platform provides local marketers with content creation “freedom” yet within a “framework” of corporate approval.

Corporate marketers can control availability of content, control access to content, enforce compliance and regulatory require-ments, enforce language guidelines and more.

Plus, with dynamic content creation technology, content – including previously locally versioned content -- can easily be updated, retired or recalled.

Regulate Access and Control Multi Channel Content

Across Markets

An intro to Distributed Marketing Management Technology

Corporate Analytics Insight / Local Intuition

A Distributed Marketing Management platform provides the framework for blend-ing corporate analytics-based insight with local intuition. Any portion of dynami-cally created yet locally touched content can be driven by corporate insight. This can come from marketing analytics systems, customer loyalty program data or any other data source and application.

While such corporate systems can create powerful personalized and localized marketing content, blending these systems with input from local marketers based on local marketing intuition can help explode brand value in the local market.

Depending on the size of your stakeholders list, consider also meeting with stakehold-ers who will not be on your team. Early communication is important to building a foundation of support for your project. Also continue to communicate throughout the project to all stakeholders on the list.

An intro to Distributed Marketing Management Technology

About Saepio

Saepio makes it easy for corporate and local marketers to build and run effective and engaging all-channel marketing campaigns. Saepio’s powerful MarketPort marketing platform starts with easy …

• Easy to Build and Run Cross-Channel Campaigns because everything – email, landing pages, social, mobile, digital banner ads, signage, print ads, direct mail, and much more – are all managed in a single, integrated digital marketing platform.

• Easy to Maximize Brand Value at the Local Level because local and cor-porate marketers share a single platform but experience the same platform differently based on their roles. Brand control, speed to market, and content localization is all easily accomplished whether messages are for local, national or global audiences and corporate marketers can easily assign campaign tasks to local marketers.

• Easy to Engage Customers with personalized, relevant messages because corporate intelligence gleaned from CRM data, customer analytics, consumer actions and more can determine what content is served when, where and how.

• Easy to Automate Marketing Fulfillment because robust workflow enables every cross channel customer touch point to happen automatically whether launched by corporate marketing, initiated by a local marketer or triggered by a customer’s action.

This robust yet simplified approach to today’s complex marketing challenges is in use at hundreds of leading companies and organizations, including many of the world’s most powerful brands. It is transforming the way corporations focus and manage their marketing efforts in a world that introduces new channels, new com-petitors, new regulations and new opportunities at every turn.

Visit Saepio.com, email sales@saepio.com or call 877-468-7613 to learn more.

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