An Introduction to Crowdfunding: Alternative Finance for SME's
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Jonathan Littlewood sponsored in 2016 by @CrowdFundWeb
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Transcript of An Introduction to Crowdfunding: Alternative Finance for SME's
Jonathan Littlewood
sponsored in 2016 by
@CrowdFundWeb
crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet
- WIKIPEDIA
1) investee/company/borrower/charity 2) crowd/investor/lender/donor 3) platform
process
donation
what’s best for me?
reward
debt
equity
hybrid
SET A REALISTIC TARGET
the campaign before the campaign
probably the difference between success and failure
pre-raise/pledges success rate0% <15%1% 20%
20% 80%80% 100%
campaign basics
business plan
summary
pitch video
online engagement
get all that right and it should be easy!!
your investors say thank you
communicate progress
decision making
customers advocate
ask for more money
