An introduction to c reative thinking – Outside and Inside t he b ox
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An introduction to c reative thinking – Outside and Inside t he b ox. About me. About Creative Huddle. About Creative Huddle. Generate. Understand. Produce. Develop. Communicate. Facilitate. Manage. Evaluate. Play. Collaborate. Why is it important?. Is creativity important?. - PowerPoint PPT Presentation
Transcript of An introduction to c reative thinking – Outside and Inside t he b ox
An introduction tocreative thinking –
Outside and Inside the box
About me
About Creative Huddle
About Creative Huddle
Understand Generate
Facilitate Manage
Produce
Evaluate
Develop Communicate
Play Collaborate
Why is it important?Is creativity important?
IBM held conversations with 1,500 CEOs (2010)
CEOs should seed creativity across organisations rather than set apart ‘creative types’ in siloed departments
Why is it important?Adobe conducted surveys of 5,000 adults, 1,000 per country, in US, UK, Germany, France & Japan (2012)
25% feel that they are living up to their creative potential
Yet….
People spend only 25% of their time at work creating
There is increasing pressure to be productive rather than creative at work
At least half agree that they are increasingly being expected to think creatively at work
Do people feel creative?
Fluency (the ability to produce great number of ideas or problem solutions in a short period of time);
Flexibility (the ability to simultaneously propose a variety of approaches to a specific problem);
Originality (the ability to produce new, original ideas);
Elaboration (the ability to systematize and organize the details of an idea in a head and carry it out).
JP Guilford
Divergent thinking
Openness was found to be the strongest personality correlate of divergent thinking
JP Guilford
Intellectual curiosity, imagination, artistic interests, liberal attitudes, originality
Divergent thinking
Aoccdrnig to a rscheearch at Cmabridge Uinvervtisy, it deosnt mttaer in waht oredr the litteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a ttoal mses and you can sitll raed it wouthit a porbelm. Tihs is besauae ocne we laren how to raed we bgien to aargnre the lteerts in our mnid to see waht we epxcet tp see. The huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. We do tihs ucnsolniuscoy.
Avoiding traps
What do I do at weekends?
?
When information enters the mind, it self-organizes into patterns
This is the pattern recognition and pattern completion process of the brain
Avoiding traps
Project M - projectmlab.com
“We are all creative idiots”
Beware of heuristic biases
Your brain is the box you have to think outside
Avoiding traps
Try different things
Take a new route to work
Ask a different generation
Read a different newspaper / magazine
Ask your family
Go for a walk in the park
Change your job title
Do something different as a group
Reframe Restrict Remix
Creativity techniques
“If I had an hour to solve a problem and my life depended on finding the solution, I would spend the first fifty-five minutes determining how to frame the problem.
For once I know the proper question to ask I can solve the problem in less than five minutes.”
Albert Einstein
Reframe
Obstacles = Possibilities
Barriers = Opportunities
Reframe
Reframe
Reframe
Meaning – what else could this mean?
Context – where else could this be useful?
Learning – what can I learn from this?
Humour – what’s the funny side of this?
Reframe
Restrict
Refreshing and cool,love is a sweet summer rainthat washes the world.
Love is like winterWarm breaths thaw cold hearts untilone day the spring comes
Restrict
Restrict
Connect & combine PEOPLE OBJECTS
PLACES IDEAS
Remix
David Byrne visits Japan
Remix
Combine and improve
Welcome unusual ideas
Withhold criticism
Focus on quantity
Alex Osborn, Applied Imagination, 1953
Brainstorming rules
Social Matching
Free Riding / Social Loafing
Evaluation Apprehension
Blocking
No Criticism
Individuals Have More Ideas
Brainstorming problems
How can you make construction sexy?
Generate as many ideas as possible
Work on your own
Observation Lab
Form a pair with the person next to you
Come up with as many ideas as possible
How could you encourage more people to get into construction?
Observation Lab
In a group
Come up with as many ideas as possible
How could you rethink ‘the audience’?
Observation Lab
Let’s evaluate & developWhat did you like?
How could you add to the ideas?
What might make them work better?
Substitute Combine Adapt ModifyPut to another useEliminate Reverse
SCAMPERMaking ideas stronger
Taking risks, embracing mistakes ‘Art is mostly the result of doing something wrong, then coming up with a different solution.’
‘Learning that mistakes are acceptable, and an essential part of the process, is a big lesson. You have to make a mark, any mark, and take it from there.’
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