An Introduction to Britvic
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Transcript of An Introduction to Britvic
Candidate
Interview
Pack
Content
• About us
• Our History
• Our Management Team
• Our Brand Portfolio
• Interesting Brand Facts
• Britvic Locations
• Working For Us
• What To Expect At Your Interview
About Us
With great brands such as juicy drench, Robinsons, Tango, Pepsi, Mountain Dew Energy,
Gatorade, Lipton Ice Tea and of course the Britvic mixers and juices brand, Britvic Soft Drinks is
one of the two leading soft drinks businesses in Great Britain. Dedicated to creating and building
brands that delight consumers, the company also has a strong track record of innovation, and
successful product developments, such as J2O and Fruit Shoot, have helped Britvic become the
largest supplier of branded still soft drinks, while remaining the number two supplier of branded
carbonates.
Some more facts about our operation:
• Turnover in 2011 was nearly £1.25BN
• Number 1 in stills and licensed on-premise
• Number 2 in take-home grocery and carbonates
• 1.7 billion litres are sold each year
• In 2009, Pepsi overtook Coca-Cola to become the best-selling cola in the on-premise channel
• Britvic has more soft drinks brands in its portfolio than any other UK manufacturer
• We have more than 2000 employees around Great Britain and Ireland, based at our main
offices in Hemel Hempstead and Solihull, six factories in the UK and at our two factories in
Ireland. We also have approximately 500 employees in France, across four production sites
We are proud to be developing a culture that makes Britvic a great company to work for.
We promote excellence and initiative, and encourage our people to be passionate about our
brands and their roles.
All in all, it makes for an exciting and inspiring mix - just like our soft drinks.
Our History
The roots of the Britvic brand can be traced back to a Chelmsford chemist who started producing
flavoured mineral waters in the mid-nineteenth century. The Britvic Group was established in 1986
when Bass (now Intercontinental Hotels Group), Whitbread and Allied Breweries (now Pernod)
merged their respective soft drinks businesses to form Britannia Soft Drinks Limited, of which
Britvic is now the parent company.
Britvic was originally established to act as the soft drinks supplier to the pub estates of these three
shareholders. However, through the development of supply arrangements with customers other
than the shareholders, Britvic ceased to be reliant on its shareholders’ supply contracts and was
able to establish itself as a market-leading soft drinks supplier in its own right.
Key events and milestones in the development of Britvic’s brands include:
1986 Britannia Soft Drinks and Canada Dry Rawlings merge with Britvic to form Britvic Soft
Drinks. Brands include R Whites.
1987 Acquisition of the Tango brand from Beechams. Entry into an exclusive 20-year bottling
arrangement for Pepsi and 7UP in Great Britain.
1995 Acquisition of the Robinsons brand from Reckitt & Colman. Total soft drinks volume
produced by the Group first exceeds 1 billion litres.
1998 Launch of J2O in the licensed on-trade.
2000 Acquisition of Orchid Drinks (bringing the Ame , Purdey’s and Aqua Libra brands into the
portfolio). Launch of Fruit Shoot.
2002 Acquisition of the Red Devil brand.
2005 Total soft drinks volume supplied by the Group over 1.4 billion litres Britvic Soft Drinks
becomes a PLC.
2007 Acquisition of C&C’s whole soft drink business, which includes Ballygowan Water and
MiWadi. Introduction of Aseptic line in Rugby allowing pure juice production without
preservatives.
2008-9 PepsiCo awards Britvic multiple agreements in Great Britain; Gatorade - 7 years, SoBe V
Water – 15 years, and Lipton Ice Tea – 4 years.
2010 Acquisition of Fruite Entreprises, a French fruit juice company, with brands such as
Teisseire, Pressade and Moulin de Valdonne. Fruite is Number 1 and Number 2 in syrup
brands and has 17% value share of the French pure juice market.
Our Management Team
The Board of Britvic PLC comprises the following: the non-executive Chairman, three independent
non-executive Directors, one non-executive Director representing PepsiCo and two Executive
Directors.
Britvic’s Executive Committee comprises in addition to the Executive Directors: Sales Director,
Supply Chain Director, Strategy Director and the Human Resources Director.
Simon Litherland
Appointed to the role of Chief Executive in February 2013 and is
responsible for the day-to-day running of the business. Prior to that he
performed in the newly-created role of Managing Director, GB, from
September 2011,bringing with him valuable experience he obtained
from Diageo, where he was the Managing Director of the GB business.
During his time at Diageo, Simon was responsible for an extensive
portfolio of brands including Guinness, Smirnoff, Johnnie Walker and
Baileys. Prior to this, Simon was the Managing Director in South Africa
which led to his appointment as Managing Director of Brandhouse, a
joint venture involving Diageo, Heineken and Namibia Breweries.
Doug Frost
Appointed Human Resources Director in November 2004 and is
responsible for the Group’s IT and human resources, including talent
management, organisational capability, compensation and benefits.
Doug Frost had previously worked for Alliance Unichem and for Mars
for 15 years with positions in manufacturing, sales and human
resources.
Alan Beaney
Appointed Strategy Director in December 2004 and is responsible for
Group strategy. Alan Beaney joined the Group as Director of Business
Development in 1996 and has since held various positions within the
Intercontinental Hotels Group, including Senior Vice President Global
Strategy and Marketing for IHG. Alan Beaney returned to Britvic in
2002 as the Managing Director of Britvic International Limited and at
the same time was responsible for Group strategy.
John Gibney
Appointed Finance Director in 1999 and is responsible for Finance,
Legal, Estates, Risk Management and Business Transformation. Prior
to joining Britvic, John Gibney was Senior Corporate Finance and
Planning Manager for Bass PLC, and prior to that role, Finance
Director and subsequently Deputy Managing Director of Gala Clubs.
Martin Rose
Appointed as Supply Chain Director in 2003 and is responsible for the
end-to-end supply chain, including logistics, technical development,
purchasing and production. Martin Rose joined Canada Dry Rawlings
in 1984 as a graduate sales trainee and has worked for the Group in
respect of sales, operations, distribution and logistics.
Simon Stewart
Joined Britvic Soft Drinks from EMAP, where he was Chief Marketing
Officer. He began his marketing career with the Coca-Cola Company in
Australia and over eight years, operated across brand management,
strategic development, based in Sydney and Atlanta and finally
Marketing Services for the South Pacific region. Simon then moved to
Diageo where he ultimately became Vice President Marketing for the
Smirnoff brand.
In 2001, Simon joined Allied Domecq as Senior Vice President
Marketing, leading the Global Marketing group and subsequently was
appointed Chief Marketing Officer for Allied Domecq Spirits & Wine.
Our Management Team
The soft drinks market is broken down into two core sectors: stills and carbonates. These are then
further broken down into sub-categories:
• Stills are made up of the following sub-categories: pure juice, juice drinks, plain water, squash,
dairy, smoothies, water plus, sports drinks and cold hot drinks – and you can see that we are
well represented in these areas.
• Carbonates are comprised of cola, lemonade, fruit carbonates, non-fruit carbonates,
glucose/stimulant and traditional mixers and again we are well represented.
We split our brands into core brands and seed brands. Core brands are our key profit generators
and seed brands are younger brands, which we know have potential, but require a slightly
different approach.
Our Brand Portfolio
Interesting Brand Facts
Robinsons
• Robinsons is the Number 1 squash brand in the UK worth £185m, selling over 215m litres in 2005, in a category worth £377 million
• There are 15 million glasses drunk every day
• Robinsons is present in more UK households than SKY TV
• 50% of shoppers bought Robinsons last year
• It is the most trusted and highest quality squash brand and in the Top 10 most preferred FMCG brands
• The Robinsons sponsorship of Wimbledon is the second longest running sports sponsorship in the world
• Robinsons squash consumption tends to peak around mealtime, with around 75 per cent of consumption either with the main or a light meal
• Robinson’s Squash was originally called Robinson’s Smash
Fruit Shoot
• Fruit Shoot is the No 1 kids FMCG brand worth £100M, which is more than Rowntrees Fruit Gums (£68m), Coco Pops (£64m) and Dairylea (£44m)
• There are 15 million glasses drunk every day
• Fruit Shoot is found in more households in the UK than any other kids brand
• A bottle of Fruit Shoot is enjoyed every 15 seconds
• 82% of kids will choose Fruit Shoot over any other drink
J2O
• J2O is the number 1 packaged drink in on-premise; bigger than Budweiser, Becks and Magners
• 7 bottles of J2O are sold every second in pubs and bars around the UK
• J2O is worth £313m – which is twice the size of Kit Kat (the largest selling chocolate bar in the UK)
• 85% of 18-55 year olds had heard of J2O when prompted
Interesting Brand Facts
juicy drench
• juicy drench is available in three contemporary flavours: Orange & Passionfruit, Cranberry & Raspberry and Blackcurrant & Apple. juicy drench contains no artificial flavours, colours or sweeteners.
• Since launch in 2009, juicy drench spring water has been the most successful drink to launch in the impulse channel, posting 16% growth in 2011.
• Fans of juicy drench become honorary members of the Faculty of Advanced Soaking!
Gatorade
• Gatorade is the original sports drink and was designed specifically for athletes at the University of Florida in 1965
• Gatorade is a $5bn brand globally
• The name Gatorade is derived from the university football team called The Gators
• Gatorade is designed to rehydrate, replenish and refuel athletes during and after exercise
• The product is continually researched at the Gatorade Sports Science Institute (GSSI) in Illinois where top athletes from all over the world go to find out how they can best stay hydrated in order to maintain their advantage
• Official drink to Guinness Rugby Premiership, Scotland Rugby, UK Iron man, London Triathlon and Chelsea FC
Pepsi
• Pepsi has 750,000 new consumers since last year and is the biggest growing soft drink in the UK and is the Number 1 cola in Licensed channel
• The original name for Pepsi Cola was Brads Drink
• As a teenager Elvis Presley worked as a Pepsi bottler in Tupelo
• In 1996 Pepsi painted a Concorde Jet blue to launch their blue can in Europe
• Pepsi was consumed in space for the first time in 1985
• Pepsi is sold in more than 170 countries
• Pepsi was the first consumer product to have:
• A slogan
• A jingle – the “Nickel Nickel Song”
• A comic strip in a newspaper – 1939 “Pepsi and Pete” man, London Triathlon and Chelsea FC
Britvic Locations
UK
France
International
Working For Us
Working for Britvic means working as part of a team – a team of diverse, forward thinking
professionals constantly striving to deliver beyond expectations. We hold ourselves to the highest
standard of professional excellence and integrity. We like to stretch ourselves to bring fresh
perspectives that challenge conventional thoughts and solutions. We’re about working together
and drawing on our collective knowledge and experience to bring world class thinking to our
business.
We have a strong commitment to our people
Developing our people is central to our aims. As well as formal performance and development
reviews, employees have access to training programmes and academies to suit their needs, e-
learning applications and a resource library to cater for all learning styles. As part of the
performance review process, every employee has a personal development plan and is regularly
encouraged to stretch their potential. We are committed to creating an environment where
individuals are treated with dignity and respect. In fact, we are so dedicated to making Britvic a
‘Great Place to Work’ in many different ways that we have made it one of our top six business
priorities, or ‘Strategic Pillars’.
We understand the importance of work life balance
We have introduced working practices that empower people to flexibly organise their working lives
around the demands of time, location and personal needs. We also offer enhanced maternity,
paternity and adoption packages, and extended unpaid leave. In short, our aim is to provide the
support that means, where possible, our employees achieve a suitable work life balance.
We value and reward high achievers
At Britvic, we have a company-wide total reward approach offering core elements for all with
flexibility and choice around benefits. We realise that providing you with a flexible reward package
is important to you. That's why our reward structure gives you the freedom to choose your own
benefits. Britvic offers competitive base salaries, personal and corporate bonuses, incentives and
share schemes. Reward is based on the demonstration of desired behaviours and competencies
which focus on stretching goals and reward upon their achievement.
In our benefits package, we offer an attractive pension scheme, life assurance, competitive rates
of annual leave with the option to buy or sell days to suit. We also offer private healthcare, for
eligible employees and, if your job requires the use of one, a company vehicle. Under the flexible
benefits scheme, employees also have the opportunity of joining the dental and health care plans,
undergoing health screening with Nuffield Hospitals and purchasing childcare vouchers. These
attractive packages are part of the My Choice scheme and help employees tailor their benefits to
their own specific requirements.
What To Expect At Your Interview
Your interview will be behaviourally based - we will be looking for evidence of when you have
displayed the attributes and behaviours in line with the Britvic DNA, our core set our
competencies. The DNA is a set of 6 behaviours that we look to see in all of our people, whether
existing or new to our business. In order to prepare for an interview with Britvic Soft Drinks, think
of examples of when you have demonstrated skills and behaviours relating to areas similar to the
entire DNA - what was the outcome? What did you learn?
Please see an illustration of our DNA below.
You may also be asked to discuss your work history including your current or most recent role. If you are
asked to do this, try and keep it concise and to the point. Think about what the objective of your role is/was
and some of the key achievements you delivered. It may also be useful to demonstrate how your
achievements helped to deliver your companies’ corporate goals.
Think about how you would answer some of the following questions:
• Why did you choose your specific career path?
• What kind of challenges are you seeking from your next role?
• What is your technical experience?
• Why would you like to work for our company?
• What interests you about our brands?
• What have you learned from some of the jobs you have held?
• Which job did you enjoy the most and why?
• What are your major strengths and weaknesses?
Questions for the Interviewer
There is always the opportunity to ask questions at the end of your interview. Remember the interview is a
two way process - you need to ask anything that will help you decide if Britvic is the place for you.
After the Interview
Being interviewed is often challenging and you should expect to feel fairly stretched by the end of the
interview, particularly if there have been multiple exercises such as a presentation or ability tests. If you
have any queries or concerns after the event do not hesitate to contact the Recruitment Team 01442
284305
Reasonable Adjustments
Please let us know if there are any special arrangements you need for your interview and/or assessment.
We will try to provide access, equipment or other practical support to ensure that if you have a disability
you can compete on equal terms with non-disabled people.
Find out more
Our website contains more information about working for Britvic, together with our approach to corporate
responsibility in the market place, environment, supply chain, workplace and community. Please visit
www.britvic.co.uk
What To Expect At Your Interview