An Introducon Sintercafé th Edion...• Costa Rica café (black) • OJ • Total CF 17g • Ground...
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for Sintercafé 29 th Edi3on 2015 An Introduc3on
Transcript of An Introducon Sintercafé th Edion...• Costa Rica café (black) • OJ • Total CF 17g • Ground...
for Sintercafé
29th Edi3on 2015
An Introduc3on
The Coffee Cherry: the potential “new yield”…
the
breakfast
• GuatemalaCFcinnamontoastwithorangemarmalade(4g)
• ElSalvadorCFgranolawithyogurt(5g)
• Nicaraguawafflewithbu@er,mixedberriesandmaplesyrup(8g)
• CostaRicacafé(black)• OJ
• TotalCF 17g• GroundCoffee 12g
The Market: compatible in several global product segments
FlourProducts
• 5to25%funcQonalreplacement• Workswithglutenandgluten-
freefloursandproducts• Productbenefits;improved
nutriQonals,naturalingredient,flavorenhancer,naturalcoloring…
Segments• Breads&BakeryProducts• Noodles&Pasta• Wafers,Crackers&Biscuits
• 400Billionpoundsofflour(by2020)(1)• $240Billioninrevenue(by2020)(1)• Breads&Bakeryare74%ofmarket(1)
• coffeeflourcouldbe1%ofthissegment
(upto4Billionpoundsannually)
(1) Sourced from; Milling & Grain article, April 2015
bakedgoods
Chinesenoodles
bakedsnacks
breakfastitems
breads
Part of a HUGE market..!
The Market: compatible in several global product segments
• 5to25%funcQonalreplacement• Noimpacttocolorortexture• Productbenefits;enhancescocoa
a@ributes,improvednutriQonals,naturalingredient…
Segments• Chocolate• ConfecQonary• CocoaPowders
Cocoa
(2) The Guardian; The Future of Chocolate, June 2015
• 7.7Billionpoundsofcocoaannually(2)• $80Billioninyearlyrevenue(2)• 30%demandgrowthwith10%shor_all(2)
• coffeeflourposiQonedtofulfillshor_all
(upto1Billionpoundsannually)
chocolate
desserts
Very Compatible Additive..!
compoundchocolate
The Market: compatible in several global product segments
BeveragesSegments
• Coffee(Cold/Instant)• Teas(Hot&Cold)• DisQlledSpirits• NutriQonalDrinks
(3) Yahoo Finance; Global Tea Market Driven by Health, April 2015
• 5to25%funcQonalreplacement• Usedasaingredientininstant
coffeetoreducedoffnotes• InfusedindisQlledspiritsto
createuniquetasteprofiles
• GlobalCoffeeis$100Billion+• coffeeflourretains100%coffeeclaim• GlobalTeais$38Billionexpectedtogrow
to$47Billionby2020(3)• coffeeflourcanbesoldasafruittea
A Natural for Coffee and Tea..!
coldcoffee Microingredientforinstantcoffee
hot&coldteas
the
lunch
• CF/CornFlourTorQllas(15%)
ComparedtotheCornTorQlla…• Fiber 100%
• Protein 10%
• VitaminA 15%
• Calcium 300%
• Potassium XXX%
5xmorefiberthanwholegrainwheatflour.
84%lessfatand42%morefiber
thancoconutflour.
3xmoreproteinpergramthanfreshkale.
28gofcoffee flour™ has2xthepotassiumofa
banana.
The facts: a nutritional powerhouse
ProximateCompositionMoisture 8.6%Ash 10.0%CrudeProtein 10.3%CrudeFat 2.4%
SaturatedFat 0.3%
Carbohydrates 68.7%DietaryFiber 59.3%SolubleFiber 17.8%InsolubleFiber 41.5%Sugars 7.8%
Caffeine 750 mg/100g
MacromineralsCalcium 334 mg/100gMagnesium 113 mg/100gPhosphorus 152 mg/100gPotassium 3720 mg/100gSodium 8 mg/100g
TraceMineralsCopper 2 mg/100gIron 18 mg/100gManganese 12 mg/100gSulfur 205 mg/100gZinc 14 mg/100g
VitaminsVitaminA 550 IU/100gVitaminC 0 mg/100g
CoffeeFlourper100gNutritionInfo
The Clients: early launch customers & development
in daily use… in active testing…
The Impact: balanced sustainability PEOPLE PLANET
PROFIT
• JobCreaQon• CommunityDevelopment• ImprovedNutriQon
• ConvertsBy-producttoRevenue• BenefitsWatersSupplyatSource• LowersCarbonFootprint
• Farmers,Mills,Manufacturers&Retail• ValueChainEfficiencies• Premium&InnovaQveProducts
The Challenge: getting the news out…
“…coffeeflour…awaytoextractvaluefromsomethingthathastradiQonallybeentreatedastrash.”
“if coffee flour becomes a success, it could help solve anenvironmental problem, supplement the income of coffeefarmers,anddelivernutriQontoahungryworld.”(listedinthe“TOP20Storiesfor2014”)
“In Sea@le’s latest and perhapsmost original contribuQon tothe worship of java, a local startup is trying tomake a newculinarystapleoutofcoffeeflour.”
“…theideaofmakingasimple,genuinelynutriQousproductout of something we all take for granted is seriouslyappealing.”
…inat#4
The Harvest: where are we today..? • CoffeeFlouriscurrentlyin
6countries;• Nicaragua• Guatemala• Mexico• ElSalvador• Vietnam• Brazil
• 2015/16tesQng;• CostaRica• Hawaii• India• Indonesia
ECOM
ü Ensure access to nutri3ous foods and safety nets for the most vulnerable
ü Reduce losses and waste in food systems
ü Develop resilience of communi3es and ecosystems
ü Expand market opportuni3es
ü Find coherent approach to: Ø Poverty Reduc3on Ø Health and Nutri3on Ø Social Equity Ø Job Crea3on
Source: Food and Agriculture Organiza3on of the United Na3ons
The Goal: a timely answer to the U.N. pledge, for global food sustainability
Q&A
