CASE STUDY / INNOCENT

A FLEXIBLE COMMUNICATIONS PLATFORM FOR AN INTERNATIONAL BUSINESSIn 1998, three men decided to try out a new business venture by selling pure fruit smoothies at a small music festival. Innocent Drinks is a business phenomenon of the last decade and from this humble beginning, the business is now a global brand with revenues of over £100 million. But how does a rapidly expanding business make the right strategic decision when it comes to investing in a new telephone platform?

www.auroranetworks.co.uk

AURORA NETWORKS | 2nd Floor, 79 Clerkenwell Road, London EC1R 5AR T: +44 (0) 20 7025 4000 E: info@auroranetworks.co.uk www.auroranetworks.co.uk

BRIEFAs part of an international expansion project, Innocent wanted to invest in a new communications platform that would become a blue print for new offices across Europe. It was important to develop a solution that enabled the offices to function independently from one another whilst also being able to be part of an integrated single network solution.

SOLUTIONAurora designed a fully scalable solution that would support Innocent’s growth, whilst at the same time being able to evolve with the business. The key was to provide optimum flexibility, allowing Innocent to centralise or decentralise individual applications, such as messaging – or the entire solution. Following the highly successful roll out in London, Aurora has subsequently expanded the solution to Dublin, Paris, Hamburg, Amsterdam, Copenhagen and Salzburg

RESULTAurora’s solution has enabled Innocent to expand quickly and effectively across Europe. Aurora directly installs and supports each international site to ensure that quality and consistency is maintained at all times.

Aurora has commissioned a solution that can be expanded cost effectively both as a single site solution and as a networked solution, providing Innocent with complete flexibility.

Aurora’s solution supports Innocent’s philosophy of flexible working, facilitating easy hot-desking, mobile working and office rotation, supporting users wherever they are in the world.

A standardised voice platform across all sites has enabled Innocent’s telecoms to be more efficient and manageable.

When fully networked, Aurora’s solution will function as a single network solution supporting features such as multi site hot desking, centralised directories, cross site BLF, international call break out and centralised reception. Additionally, the platform is able to support an integrated customer service contact centre or develop into a full SIP solution.

Innocent now has direct access to a fully outsourced voice helpdesk with extensive technical knowledge – a trusted partner for advice, support, consultancy and ideas on all things voice. This enables Innocent’s internal IT team to focus on data projects.

»

»

»

»

“We have been working with Aurora for many years and are continually impressed with the exemplary service that we receive. It is great working with a technology partner that has fresh ideas and a philosophy for delivering a truly pro active support service. Innocent deals with lots of external service providers and suppliers, all of whom could learn a great deal from the team at Aurora”.