An Information Processing Model of Organizational Control...
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An Information Processing Model of Organizational Control: A Computational Model of System-Level Effects
CHRIS P. LONG Olin School of Business
Washington University in St. Louis St. Louis, MO 63130
(314)-935-8114 [email protected]
SIM B. SITKIN
Fuqua School of Business Duke University
Durham, NC 27708 (919)-660-7946
LAURA B. CARDINAL Kenan-Flagler School of Business
McColl Building, CB #3490 The University of North Carolina at Chapel Hill
Chapel Hill, NC 27599-3490 (919) 962-4514
RICHARD M. BURTON Fuqua School of Business
Duke University Durham, NC 27708
(919) 660-7847 [email protected]
The authors wish to thank Professor Ray Leavitt, his Stanford University colleagues, and the VITE’ Corporation for the use of Vite’Project simulation software
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An Information Processing Model of Organizational Control: A Computational Model of System-Level Effects
ABSTRACT
This paper investigates issues surrounding the implementation of complex control
systems. This study adopts an information processing perspective to explain why effective
managers use multiple forms of control and select distinct combinations of multiple controls in
different control system environments. We use a computational model to build three forms of
control systems (market, bureaucratic, clan) and seven control target combinations (input,
process, output, input/process, process/output, input/output, input/process/output). Using this
model, we examine how effectively managers operating in different control environments direct
various types of organizational tasks using different combinations of control mechanisms.
Results of this study demonstrate that effective managers use multiple controls to distribute
decision-making responsibilities between themselves and their subordinates. The authors
suggest that findings from this study should also direct scholars to incorporate the value of both
an information-processing perspective and measurement models in future control research.
Furthermore, the study concludes with a discussion of the contribution of computational models
to control research.
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INTRODUCTION
Traditional organizational research describes “control” as one of the four fundamental
functions of management [the others being organizing, planning, and coordinating] (e.g., Fayol
1949) where organizational controls describe the primary mechanisms that managers use to
direct attention, motivate, and encourage organizational members to act in desired ways to meet
an organization’s objectives (Ouchi 1977, 1979; Eisenhardt 1985; Snell 1992). Despite the
scholarly legacy, topical importance, and practical pervasiveness of control phenomena, Oliver
recently (1998) observed that “the study of organizational control has a long history in
administrative science and yet the need to examine the processes and implications of this
phenomenon has never been greater.”
While empirical control research has concentrated primarily on examining managers’
applications of single forms of control, researchers have begun to extend this work and closely
evaluate the development and implementation of complex control systems comprised of multiple
forms of control (Cardinal, Sitkin, and Long 2002a, 2002b; Long, Cardinal, and Burton 2002).
In this paper we examine an important question regarding complex control systems: how the
control system context within which managers operate affects the specific combinations of
control mechanisms they choose. In order to facilitate the development of knowledge in this
area, we draw upon and integrate two distinct streams of organizational control research:
research on organizational control systems (market, bureaucratic, clan) and research on control
targets (input, process, output). In addition, we identify recent research and draw on the
principles of information processing theory (Galbraith 1977, 1973) to explore relationships
between control systems and specific combinations of multiple forms of control .
We use a computational model to examine whether managers operating within three
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types of control systems (market, bureaucratic, clan) use different configurations of control
mechanisms (input, process, output), in response to their knowledge of transformation processes
and the measurability of production outputs . Utilizing refined conceptualizations of control, we
find support for both traditional control theories as well as the emerging “broader perspective”
on organizational control that describes how managers can improve organizational performance
by leveraging diverse elements of their control systems (Cardinal 2001; Cardinal, et al. 2002a,
2002b ; Long 2002; Long, et al. 2002).
We present this research in several sections. In the first section, we introduce various
control concepts as we compare traditional control theory with more recent control research.
After outlining our hypotheses, we describe our study design and present our results. In the final
section of the paper, we both discuss our results and evaluate the benefits of utilizing
computational models for the study of organizational control phenomena.
THEORY
Control Theory
While control researchers have developed and utilized a variety of control perspectives
(e.g., cybernetic theory, critical theory, studies of power), our theoretical integration and
computational analysis draw on two organizational control sub-literatures. Theory developed
through this work comprises among the most cited and most influential of all control research.
One sub-literature, exemplified by Ouchi (1977), Merchant (1985), Snell (1992), Kirsch (1996),
and by both accounting (e.g., Simons 1995) and TQM researchers (e.g., Sutcliffe, Sitkin, and
Browning 1997) examines how individual control mechanisms and clusters of mechanisms are
applied to organizational production processes. This sub-literature takes a systems management
approach to control and specifies how managers apply organizational controls to the inputs,
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throughputs, and outputs of the production processes they manage. The other sub-literature,
exemplified by the work of Ouchi (1979, 1980) describes various types of control systems that
are distinguished primarily by the fundamental social mechanisms (e.g., rules, norms) they
employ to govern sets of intra-organizational transactions.
Based on their common theoretical traditions and foci, research on organizational control
targets (Ouchi and Maguire 1975; Ouchi 1977) and control systems ( Ouchi 1980; Lebas and
Weigenstein 1986) constitute complementary perspectives that seek to identify the most efficient
and effective manner by which managers can direct their subordinates (Barney and Hesterly
1996). Below we outline traditional control theory on control targets and control systems.
Thereafter, we explain how information processing theory help us understand how control
system context affects choices regarding the multiple control mechanisms that managers apply.
Control Targets
The fundamental unit of analysis in control research is the control mechanism, the specific
method by which individual actions are governed. Control target research distinguishes control
mechanisms by the portion of the production process they are intended to influence. For
example, managers select input targets (“input control”) to direct how material and human
resource elements of their production processes are qualified, chosen, and prepared through
training and socialization (Arvey 1979; Van Maanen and Schein 1979; Wanous 1980), or by
selecting vendors, equipment, or raw materials for use in work activities (Snell 1992, Snell and
Youndt 1995). Managers choose process targets (referred to as “behavior control” or “process
control”) -- such as process rules and behavioral norms -- when they want to ensure that
individuals perform actions in a specific manner (Ouchi and Maguire 1975; Ouchi 1977).
Finally, managers focus on output targets (“output control”) -- such as profits, customer
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satisfaction levels, and production volumes and schedules -- to align output quantity/quality with
specific production standards (Ouchi 1977, 1979).
Control target theorists have used distinctions between input, process, and output targets to
describe how managers should focus their control efforts (Donaldson 1990; Ghoshal and Moran
1996). Researchers who examine control targets argue that to efficiently and effectively direct
subordinates, managers should select controls in accordance with their knowledge of the
transformation process they direct, and the measurability of production outputs (Ouchi 1977;
Merchant 1985; Snell 1992; Kirsch 1996). These evaluations lead managers to direct control
mechanisms to control targets (Ouchi 1977, 1979) as outlined in Figure 1.
Insert Figure 1 About Here
Based on the notion that simplicity allows managers to economize effort and promote
efficiencies (March and Simon 1958), most research on control targets has focused on how
managers use single forms of control. For example, when managers possess a high level of
knowledge about the way work should be performed (i.e. the transformation process) in an
organization, Ouchi (1977: p. 97) suggests that “supervisors can rationally achieve control by
watching and guiding the behavior of their subordinates (i.e., by singularly using process
control).” Ouchi similarly suggests that when managers are able to accurately measure the
quantity or quality of products that employees produce (i.e., measurability), they will develop
singularly-focused output controls that leverage their ability to measure outputs. When
managers both understand how work should be performed and can effectively measure employee
outputs, Ouchi does not suggest that both could be used, but rather that managers will select one
or the other, thus exercising their option of using “either form of control” (Ouchi 1977, p. 98).
Finally, when managers understand neither how work should be performed, nor how outputs can
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be effectively measured, it has been predicted that they will rely singularly on input controls and
focus only on providing the most appropriate human and material resources for a given task
(Snell and Youndt 1995).
Extending Control Target Theory Beyond the Singular
Empirical evidence has provided support for the relationships outlined in Figure 1 (Ouchi
1977; Eisenhardt 1985; Snell 1992). However “important questions have been raised about this
set of ideas” (Barney and Hesterly 1996, p. 128). In particular, critics have claimed that the
traditional emphasis in control target research on task measurement and singularly-focused
controls presents “an overly rational conceptualization” of managerial attention and action
(Folger, Konovsky, and Croponzano 1992, p. 130) and incorrectly assumes that managers can
develop and effectively implement singularly-focused employment contracts based on accurate,
reliable measurements of employee task performance (Noorderhaven 1992; Jaworski,
Stathakopoulos, and Krishnan 1993; Ghoshal and Moran 1996). In addition to questioning
whether the use of singular controls is possible, questions have also been raised about whether
the use of singular controls is universally effective in the way depicted in Figure 1. For example,
building on Ouchi’s observation that the control process is “a problem of information flows”
(Ouchi 1979, p. 833), we draw upon information processing theory to hypothesize that managers
are likely to be most effective when they use multiple controls contingent upon the control
context.
In the next several paragraphs we outline how combining an information processing
perspective (e.g., Galbraith 1973, 1977) with current control theory’s emphasis on task attributes
and measurement allows us to theorize about the use of multiple controls and relationships
between configurations of control targets and control systems.
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Information-Processing Theory and Multiple Controls
While research on single forms of control has been instrumental in explicating how
controls can limit employee opportunism and promote both goal congruence and risk sharing
(Barney and Hesterly, 1996), managers who over-emphasize single controls are susceptible to
information-processing problems (Galbraith 1973, 1977). Because the effective application of
organizational controls involves the exchange of information regarding production inputs,
throughputs, and outputs, single controls may work well in routine, stable environments
(Galbraith 1973). However, production problems can dramatically increase information
exchanges with subordinates and can cause managers who rely on single forms of control to
become overloaded with excessive amounts of certain types of performance data. Because these
singularly-focused managers are able to exchange information with subordinates at only one
segment of the production process (e.g., inputs), these overloads may lead them, in turn, to
experience deficiencies in their ability to process information, their capacityto exchange
information with subordinates, and their ability to exert effective levels of control (Galbraith
1973).
In contrast, managers who rely on multiple controls are able to more easily exchange task
information with subordinates over multiple production segments. As a result, they can receive a
wider array of production data and maintain a greater range of opportunities to direct production
efforts. In addition, because managers who utilize multiple forms of organizational controls
reduce their reliance on performance information regarding individual production segments, they
avoid processing delays and can exchange information when data is available and exchanges are
most appropriate given situational constraints.
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While control theorists have suggested that managers might use multiple forms of control
(Ouchi 1979; Bradach and Eccles 1989), control research has only recently begun to empirically
examine this topic. For example, Cardinal, et al. (2002a, 2002b) report on a longitudinal case
study in which they chart the development of an organization’s control system through several
stages in which managers actively consider how to combine their use of multiple control
mechanisms. They observed that “managers use combinations of formal and informal control
mechanisms and direct them selectively at input, process, or output control targets” (Cardinal, et
al. 2002b, p. 32).
Complementary findings from a recent computational study by Long, et al. (2002)
suggest that when managers focus on multiple control targets (i.e., employee inputs, behaviors,
and outputs), they can gain greater production efficiencies compared with managers who focus
on single control targets. In explaining their results, they suggest that managers who employ
multiple controls are more effective because they can adjust the specific controls they use to
avoid portions of the organization’s production process where production information cannot be
readily acquired or effectively exchanged.
Taken together, this research describes an emergent body of control-related work that
points to supplementing traditional, single-mechanism control research with multiple-mechanism
control studies that more accurately portray how controls are used in organizational practice.
Control Mechanism Choices within Various Control Systems.
While, findings suggest that managers use multiple controls, little is know about how
they make choices about the specific controls they select. Recent control findings, however
suggest that the combinations of multiple control mechanisms managers choose are influenced
both by the nature of production tasks and the information processing attributes of the control
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systems within which those managers operate.
The control system describes an organization-level concept that captures the formal and
informal information-based routines that managers “use to maintain or alter patterns in
organizational activities” (Simons 1995, p. 5). The control system “is comprised of various
organizational design elements that affect managers’ abilities to direct subordinates in their
tasks” (Long, et al. 2002, p. 198) and, while describing a distinct concept, a control system is an
core element of organization’s overall design (e.g., in addition to its structure, culture, hiring and
retention mechanisms, etc…) (Lewin and Stephens 1994; Daft 1998). It is important to note,
however that, because it describes more than formal reporting relationships, the control system
describes a concept distinct from structure (Ouchi, 1977). In addition, the control system
concept is also distinct from the concept of control mechanisms which describe individual units
of organizational control.
Control systems constitute forms of exchange environments in which individual
managers make decisions about the individual forms of control mechanisms they apply. Three
types of organizational control systems have dominated attention in the control literature:
market, bureaucratic, and clan (e.g., Williamson 1975; Ouchi 1977, 1979). These three control
systems types are differentiated by the fundamental social mechanisms they use to govern
exchanges between actors. In a market control system, managers make decisions based on price
considerations (Williamson 1975; Ouchi 1979). Managers within bureaucratic control systems
use primarily rules and regulations, hierarchical lines of authority, and job specifications to direct
subordinates in their tasks (Weber 1946; Ouchi and Price 1978; Lebas and Weigenstein 1986).
Managers within clan control systems place relatively greater emphasis on the development and
actualization of common values, traditions, and beliefs (Roth, et al. 1994) and focus on
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socializing members in ways that merge individual and organizational goals.
Information Processing and Organizational Control Systems
Cardinal et al., (2002a, 2002b) found that, because information exchange patterns differ
across market, bureaucratic, and clan control systems, managers operating within each type of
control system will tend to use different combinations of control mechanisms to manage tasks.
In addition, Long et al., (2002) examined relationships between control systems and control
targets using a computational methodology and found that managers were differentially effective
depending on the control system in which they applied specific control target combinations.
Galbraith (1973, 1977) in his exposition of information processing theory provides some
explanation for these observations. He shows that because both control system context and task
characteristics affect how organizations process information, they lead managers to make choices
regarding multiple control mechanisms. Specifically, he suggests that when levels of task
programmability in bureaucratic organizations are low, managers will combine applications of
process controls with input and output controls. Managers use input and output controls to
effectively measure and monitor tasks, while they use process controls to ensure that they retain
their capacity to exchange process-related information with subordinates at key points in the
production process.
Complementarity of Organizational Controls
Building from these findings and from Galbraith’s (1973) observations, we argue that in
order to promote efficient information processing, managers choose control mechanisms not only
based on the nature of the tasks they manage (Ouchi and Maguire 1975; Ouchi 1977), but also to
leverage complementarities between specific control targets and the control systems. Managers
use complementarities between control systems and control targets to promote the efficient
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exchange of specific types of information with subordinates over segments of a production
process.
“As a general rule, communications about performance measures are most effective in
producing extrinsic motivation when they are fast and frequent” (Lawler and Rhode 1976, p. 54).
Because types of information are more or less influential based, in part, on when that information
is exchanged (Jacques’ 1961), we suggest that managers tend to exchange certain types of
information at the points in the production process when managers can most effectively use it to
affect subordinate behaviors. By focusing controls on particular control targets, managers
operating in particular control systems are able to gather performance information when it is
most available and provide performance feedback when it is most relevant. As a result, these
managers increase their chance of producing desired behavioral effects among their subordinates.
Barney and Ouchi (1986), Eisenhardt (1989), and Long et al. (2002) have all identified
control targets that provide managers operating in specific control systems enhanced
opportunities to exchange specific types of performance information with their subordinates.
Specifically, they have identified complementarities between market control systems and output
control targets, bureaucratic control systems and process control targets, and clan control systems
and input control targets.
Because managers in market control systems make decisions based on price, they can
most effectively interact with subordinates after outputs are produced and prices can be
accurately assessed (Lebas and Weigenstein 1986). Hence, managers in these control systems
will, regardless of task, attempt to direct subordinates by exchanging control-related information
during the output phase of the production process. In contrast, managers in bureaucratic control
systems rely on rules and can use these mechanisms to explicitly outline the behaviors they want
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performed. Because these rules are best applied at the point where they are utilized, managers in
bureaucratic control systems will tend to apply controls to process control targets. Lastly, the
traditions and norms that clan system managers use to affect subordinate behaviors are best
applied before tasks are commenced. For example, if managers make efforts to select employees
that already adhere to the organization’s norms and traditions and if they communicate those
norms and traditions when subordinates are first socialized in the organization they will increase
their chance of effectively indoctrinating those employees (Van Maanen and Schein 1979). As a
result, managers in clan control systems will tend to focus their control efforts on input control
targets.
Building from the discussion above, we argue that managers will select control
mechanisms that let them both promote effective task measurement (i.e., Figure 1) and leverage
complementarities between specific control systems and control targets. By doing this they are
able to both effectively measure and monitor performance and make sure they efficiently
exchange performance information with subordinates.
HYPOTHESES
In order to develop a better understanding of how managers direct subordinates, we
present three sets of hypotheses that describe how control system context and task characteristics
interact to influence a manager’s selection of multiple control mechanisms. The perspective we
present here combines traditional control target theory with more recent research on control
system/control target configurations (Long et al. 2002; Cardinal et al. 2002a, 2002b).
Specifically, we argue that managers will select specific control mechanisms based on the nature
of the tasks they manage and on the complementarities between specific control targets and
control systems.
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We theorize that complementarities between control systems and control targets and the
nature of subordinate tasks lead managers to apply specific combinations of single and multiple
controls mechanisms. Managers are hypothesized to focus on single control targets when
alignment exists between the measurement requirements for the tasks subordinates’ perform and
the underlying control system structures in which that manager operates. When the nature of the
task and the control system structure are not aligned, managers are posited to utilize multiple
control mechanisms. In this case, managers will devote some of their control efforts to the
measurement of the given task and some control effort to the exchange of production information
with subordinates at crucial production points. This perspective is outlined in Proposition 1. In
Hypotheses 1a-3d this perspective is translated into testable hypotheses specific to each type of
control system.
Proposition 1: Within market, bureaucratic, and clan control systems, managers will select control mechanisms based both on the elements of their control system and the measurement requirements of subordinate tasks.
Control Mechanism Choice in a Market Control System
Managers within market control systems tend to focus on output control targets because,
in this environment, it is most efficient for managers to evaluate work after it is completed
(Barney and Ouchi 1986). Ouchi (1979) explains the relationship between market control
systems and output control targets by arguing that the former arises directly out of managers’
capacities to measure the outcomes of actors’ efforts. Lebas and Weigenstein (1986, p. 263)
agree and suggest that “the most important control system components for a market approach
include transfer pricing, lateral relationships and bargaining, and management compensation,” all
mechanisms that managers use to focus on output control targets. This hypothesized relationship
between market control systems and output control targets is specified in Hypotheses 1a-1d.
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Hypothesis 1a: Managers in a market control system will apply input and output controls when
their knowledge of the organization’s transformation process is low and their ability to measure organizational outcomes is low.
Hypothesis 1b: Managers in a market control system will apply process and output controls when their knowledge of the organization’s transformation process is high and their ability to measure organizational outcomes is low.
Hypothesis 1c: Managers in a market control system will apply output controls when their knowledge of the organization’s transformation process is low and their ability to measure organizational outcomes is high.
Hypothesis 1d: Managers in a market control system will apply process and output controls when their knowledge of the organization’s transformation process is high and their ability to measure organizational outcomes is high.
Control Mechanism Choice in a Bureaucratic Control System
Bureaucratic control systems contain many of the classic bureaucratic traits described by
Weber (1946) and are well suited to situations where managers can more readily observe and
determine the value of individual contributions to organizational tasks (Ouchi 1980). As a result,
managers within bureaucratic control systems minimize risk by focusing on process control
targets that allow them to proscribe behavior and to closely monitor how tasks are performed.
Here, managers use rules and regulations, hierarchies, and formal (codified) communications to
direct the activities of organizational actors. The relationship between bureaucratic control
systems and process control affects relationships is posited in Hypotheses 2a-2d.
Hypothesis 2a: Managers in a bureaucratic control system will apply input and process controls when their knowledge of the organization’s transformation process is low and their ability to measure organizational outcomes is low.
Hypothesis 2b: Managers in a bureaucratic control system will apply process controls when their knowledge of the organization’s transformation process is high and their ability to measure organizational outcomes is low.
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Hypothesis 2c: Managers in a bureaucratic control system will apply process and output controls when their knowledge of the organization’s transformation process is low and their ability to measure organizational outcomes is high..
Hypothesis 2d: Managers in a bureaucratic control system will apply process and output controls when their knowledge of the organization’s transformation process is high and their ability to measure organizational outcomes is high.
.
Control Mechanism Choice within a Clan Control System
According to Ouchi (1980), clan control systems utilize a variety of informal social
mechanisms that reduce “differences between individual and organizational goals and produce a
strong sense of community” (p. 136). Here, managers rely on input control mechanisms to select
for shared values and norms and to inculcate subordinates with the knowledge necessary to
perform organizational tasks. By focusing on instilling employees with a shared set of values,
objectives, and beliefs about how to coordinate effort and reach common objectives before task
activities begin, managers can create a climate of understanding that can greatly improve task
completion efforts. (Pettigrew 1979; Lebas and Weigenstein 1986). The hypothesized
relationship between clan control systems and input control targets leads to Hypotheses 3a-3d.
Hypothesis 3a: Managers in a clan control system will apply input controls when their knowledge of the organization’s transformation process is low and their ability to measure organizational outcomes is low.
Hypothesis 3b: Managers in a clan control system will apply input and process controls when their knowledge of the organization’s transformation process is high and their ability to measure organizational outcomes is low.
Hypothesis 3c: Managers in a clan control system will apply input and output controls when their knowledge of the organization’s transformation process is low and their ability to measure organizational outcomes is high..
Hypothesis 3d: Managers in a clan control system will apply input, process, and output controls when their knowledge of the organization’s transformation process is high and their ability to measure organizational outcomes is high.
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COMPUTATIONAL METHODS
We evaluate Proposition 1 and Hypotheses 1a through 3d using the commercial software
version 2.2 of the Vite’Project (also VITE’) discrete event computational model.1 VITE’ is
appropriate for this study because the program is specifically designed to model information
exchanges between actors working on production tasks. This program has been validated
through case studies (Jin and Levitt, 1996) and as an organizational research tool to evaluate
various types of control systems (Long, et al. 2002), communication structures (Carroll and
Burton, 2000) and virtual organizations (Wong and Burton 2000).
Vite’Project Fundamentals
We use VITE’ to create the control systems, control target combinations, and the task
conditions used in the study. As Jin and Levitt (1996) outline, a modeler using VITE’ must
identify a sequence of production tasks, create various types of actors, assign actors to tasks, and
contstruct an organization within which work is accomplished. Below, we present a detailed
description of how we accomplish these objectives to create the computational models used in
this study.
Actors
Vite’Project actors work together to complete a multi-task project. Different actors
within a VITE’ organization are distinguished by their organizational roles, the specific skills
they possess, their work experience, and the other project workers with whom they
communicate. An actor may serve as a project manager, team manager, and front line worker.
This organizational position determines the types of decisions s/he makes and the amount of
information s/he is required to process.
1 The software used in our research1(Vite’Project) was developed by Professor Ray Levitt and his associates at the Center for Integrated Facility Engineering at Stanford University and is available through VITE’ Corporation.
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Project Tasks
To obtain the information they require to complete production tasks, Vite’Project actors
send and receive messages across established communication channels. How quickly a VITE’
organization completes its production assignment (e.g., 100 units) depends on how effectively
information flows through the organization.
Each actor in the organization is assigned to complete one or more tasks. If an actor
encounters production problems, they will slow production and attempt to resolve these
problems by obtaining missing information from the superiors, peers or subordinates with whom
they are connected. When actors can efficiently process the information requests they receive,
actors communicate smoothly and have their queries promptly handled. When actors cannot
efficiently process information requests, they become “backlogged,” and are delayed in
distributing appropriate answers to other actor’s queries. When this happens, actors in need of
information must wait while others process their information requests. If delays persist in a
given organization, information is not effectively distributed, and production slows.
Organizational Context
In VITE’ the modeler also creates an organizational structure that significantly affects
patterns of intra-organizational information exchange. Communications between actors are
determined by superior-subordinate, information exchange relationships that the modeler creates.
In addition, the modeler can schedule and invite actors to organizational meetings where they
can collectively exchange information on projects. Information flow within a given organization
can be further refined using VITE’s four “organization” parameters: centralization,
formalization, team experience, and matrix strength. Each of these parameters may be set to a
value of low, medium or high.
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Centralization - determines the level of the organizational hierarchy where decisions are
made and task problems are handled. High centralization designates project managers as
decision-makers. Medium centralization designates team leaders. Low centralization (i.e.,
decentralization) designates front-line workers as decision-makers.
Formalization - determines the frequency with which actors initiate ad hoc
communications with other actors. In highly formalized organizations, actors rarely initiate ad-
hoc communications. Instead they exchange information through hierarchical communication
channels. In organizations where formalization is low, actors frequently exchange information
through ad-hoc channels and gather less information through the formal organizational hierarchy.
When formalization is medium, employees exchange information through both hierarchical and
ad-hoc communication channels.
Team Experience - reflects the total amount of project-related experience that a team
possesses. Actors possessing a high level of team experience are familiar each other and the
demands of a particular project. Conversely, actors with a low level of team experience are
unfamiliar with each other and project demands.
Matrix Strength - relates to functionalization. Actors in organizations with low matrix
strength focus primarily on their functional duties and communicate less with other
organizational actors. Actors in organizations with high matrix strength are more collaborative,
focus less on their functional duties, and respond more to ad hoc communications initiated by
other actors.
Outcome Measures
VITE’ calculates the cost of producing a pre-specified number of production units. We
measure the cost of producing 100 production in this study.
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VIRTUAL EXPERIMENT
Because the purpose of this study is to examine the most effective control target
combination under a various control system/task conditions, we constructed a 2*2*3 study
design and conducted twelve independent 7*1 analyses of variance (ANOVAs). We examine
seven control target combinations (single input control, single process control, single output
control, combined input/process control, combined process/output control, combined
input/output control, combined input/process/output control), under four task conditions (low
knowledge/low outcome measurability; high knowledge/low outcome measurability; low
knowledge/high outcome measurability; high knowledge/high outcomes measurability), and
within three types of control systems (market, bureaucratic, clan). Table 1 outlines our
experimental design.
Insert Table 1 About Here
Modeling Actors and Tasks
Similar to the approach used by Long et al. (2002) we modeled three simple control
systems, consisting of one project manager, two team leaders and two teams each comprised of
two workers. We differentiated the project manager, team leaders, and workers by the tasks they
performed and their organizational position. While workers performed a generic production
task, team leaders applied combinations of input, process, and output controls. Project managers
coordinated the work of all actors and shared problem solving responsibilities with team leaders.
Modeling Control Targets
We used VITE’s failure dependency function to model managerial attendance to input,
process, and output control targets. When failure dependencies exist between tasks, errors that
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occur in a primary task lead the actors performing that task to work with actor(s) performing,
previous, “dependent” tasks to correct those errors.
We modeled various types of organizational control mechanisms by connecting
managers’ monitoring activities to workers’ production tasks. Specifically, when managers
detected errors that occurred in workers’ production activities, managers collaborated with those
workers to correct the errors and solve the identified production problems (i.e., apply controls).
Specific control target combinations were determined by the position of that control in
the production process and the amount of time managers devoted to their application. Similar to
the approach used in Long et al. (2002), managers applied input controls before workers began
working on their tasks. Errors detected by workers forced team leaders make adjustments to
their input selection and preparation processes. Managers applied process controls to workers
while they performed their tasks. Workers’ errors during tasks forced team leaders to spend time
and effort identifying and helping workers remedy process deficiencies. Team leaders applied
output controls to tasks after workers completed them. Here again, when team leaders detected
problems with workers’ outputs, they spent time and effort helping those workers solve
production problems.
While workers devoted all their time each work day (nine hours) to completing a generic
production task, managers distributed their time and attention to three control-related tasks.
When applying a single form of control (e.g., a single focus on input control) both managers in
an organization distributed their time each day to three of the same type of control tasks (e.g.,
three input control tasks). When applying a combination of two controls (e.g., input/process
control), one team leader in an organization devoted 2/3 of their time to one type of control task
(e.g., input control), and 1/3 of their time to the other control task (e.g., process control). The
21
other team leader allocated their time differently, devoting 1/3 of their time to the first control
task (e.g., input control) and 2/3 of their time to the second control task (e.g., process control).
Thus, the organization distributed team leaders’ time and effort equally over two forms of
control. When applying a combination of input/process/output control both team leaders in an
organization distributed their time equally over three different control tasks (i.e., an input control
task, a process control task, and an output control task). Our manipulations of control targets are
outlined in Table 2.
Insert Table 2 About Here
Modeling The Production Process
While managers applied various combinations of control targets, actors performed the
same production process in each experimental condition. A diagram of the process used in
input/process/output conditions is displayed in Figure 2. First (1), managers apply input controls
and select resources for workers to use in performing tasks. Second (2a), workers perform tasks
using inputs provided by managers. (2b) Insufficient inputs lead workers and managers to
jointly correct errors and rework tasks. While subordinates perform tasks, managers exert
process controls (3a). (3b) Insufficient behaviors displayed by subordinates during production
processes lead managers to help workers correct these deficiencies. Once tasks are complete,
managers evaluate work outputs (4a). Insufficient outputs lead managers to help workers correct
output deficiencies. Throughout (5), the project manager supervises the process while
addressing the questions and requests of team managers.
Insert Figure 2 About Here
Modeling Control Systems
22
We differentiated control systems by manipulating organizational structures, the
frequency and attendance of actors (i.e., project manager, team leaders, workers) at
organizational meetings, and Vite’Project “organization” parameters. Table 3 provides a
summary of control system parameters manipulated in this study.
Insert Table 3 About Here
Market Control System - Workers within market control systems are often employed on
short-term contracts rather than as long-term employees of their organizations (Ouchi 1979).
Because market control systems “may be more like a portfolio of independent contractors than a
monolithic social unit” (Roth, Sitkin, and House 1994, p. 145), we chose not to connect team
leaders to workers within the hierarchy. Consistent with this, we restricted daily meeting
participation to project managers and team leaders, and set team experience to low. To model
the relative autonomy that workers in market control systems possess, we set centralization to
low. In addition, we set formalization to medium to allow workers and managers to conduct
both formal and/or informal communications. Lastly, because workers are generally hired and
retained for their individual contributions in market organizations, we focused them primarily on
their individual tasks and set matrix strength to low.
Bureaucratic Control System – Project managers, team leaders, and workers in a
bureaucratic control system are all connected within a formal hierarchy. To model how actors in
these control systems to exchange information through formal communication channels (Ouchi,
1980), multi-actor meetings were not scheduled. To model the characteristics of a bureaucratic
control system (Weber, 1946) in which structure and formal procedure are key coordination and
standardization mechanisms, formalization and centralization were set to high and matrix
23
strength was set to low (Weber 1946). In addition, we modeled information exchange in mature
rule systems by setting team experience to high.
Clan Control System – All actors in clan control systems were connected within the
organizational hierarchy. To model informal communications (Ouchi 1979, 1980), we scheduled
daily meetings and required all organizational actors to attend. We set formalization to medium
because actors in the clan system extensively use both informal, ad hoc communications (Roth et
al. 1994) and meetings to exchange task information with individuals and groups of other
employees. Centralization was also set to low and matrix strength to high to model how front-
line workers are designated as primary decision-makers (Wilkins and Ouchi 1983).
Modeling Organizational Tasks
Manager’s Knowledge of the Transformation Process - When a managers’ production
knowledge is incomplete, “managers do not fully comprehend the transformation process” (Snell
1992, p. 295). Within VITE’, we model this condition by combining the individual manager’s
low levels of “Application Experience” and “Skill” with high levels of “Requirement
Complexity” and “Uncertainty,” or the absence of information necessary to complete certain
tasks.
Application Experience describes an individual actor’s capability on a specific set of
tasks. It determines how quickly and accurately actors can process project-relevant information.
VITE’ allows modelers to toggle experience setting between “low” and “high.” When actors
possess a “high” level of application experience, they understand how a particular task can and
should be performed and can quickly process relevant information with few mistakes. Under the
condition where a manager’s knowledge of the transformation process is relatively complete,
that manager’s application experience will be set to “high.” When it is incomplete, that
24
manager’s application experience will be set to “low.”
Skill Level describes an individual actor’s capability on individual tasks and, similar to
application experience, determines how rapidly and accurately actors can process project
relevant information. In this model, a manager’s ability to direct subordinates in their tasks is
partially determined by his/her level of “generic” skill. When managers know less about a
transformation process, they are less able to direct subordinates and their skill level is set at
“low.” When managers possess greater knowledge of the transformation process, they can more
effectively direct organizational tasks and their skill is set at “high.”
Requirement Complexity is a characteristic of production tasks both managers and
subordinates perform. It describes “the number and difficulty of functional requirements that
need to be satisfied to complete each activity” (VITE’ Handbook 1998, p. 24). Requirement
complexity in VITE’ can be set between “low” and “high.” Tasks with higher levels are more
difficult to complete. Consequently, under the condition where managers possess low levels
knowledge of about transformation processes, the requirement complexity of both their tasks and
the tasks subordinates perform are set to “high” Under the condition where managers possess
high levels of knowledge about transformation processes, the requirement complexity of their
tasks and the tasks subordinates perform are set to “low.”
Outcome Measurability – We define the concept of outcome measurability in this study
as the amount to which the output of individual workers in the organization is susceptible “to
reliable and valid measurement” (Govindarajan and Fisher 1990, p. 261). Within VITE, we
model this condition by manipulating the solution complexity, task uncertainty and
interdependencies of the tasks subordinates perform.
25
Solution Complexity is a characteristic of production tasks subordinates perform in this
study. It describes “the extent to which an activity’s requirements affect and are affected by, the
requirements of other functionally interdependent activities” (VITE’ Handbook 1998, p. 24).
There are three levels of solution complexity in VITE’ low, medium and high. When tasks are
functionally interdependent with other tasks, the contributions of individual workers to the
production of a specific output is difficult to measure and solution complexity is set to “high.”
When the measurability of task outcomes is high, the solution complexity of tasks is set to
“low.”
Task Uncertainty is also a characteristic of the production tasks subordinates perform in
this study. It “represents the extent to which information needed to complete an activity is
unavailable at the time the activity starts” (VITE’ Handbook 1998, p. 24). Similar to solution
complexity, there are three levels of task uncertainty in VITE’: low, medium, and high. When
outcome measurability is high, individual subordinates rely little on their co-workers for
assistance and the level of uncertainty on each activity subordinates perform will be set to “low.”
When it is task uncertainty is low, uncertainty on each activity will be set to “high.”
Subordinate Task Interdependencies are also manipulated in outcome measurability.
When subordinates perform highly interdependent tasks, managers cannot as easily determine
the individual contributions of individual subordinates to production outcomes. Hence, when
outcome measurability is low, the tasks subordinates perform are connected to the tasks other
subordinates perform by activity successor and information exchange relationships. Because
individual contributions to production outcomes are more easily measurable when task
interdependencies are low, subordinate tasks are not connected under conditions of high outcome
measurability.
26
Table 4 outlines the manipulations for the manager’s knowledge of the transformation
process and outcome measurability used in this study.
Insert Table 4 About Here
Procedure
We used analysis of variance (ANOVA) procedures to test the efficacy of focusing on
specific control combinations (single input, single process, and single output control, combined
input/process, combined process/output, combined input/output, combined input/process/output)
within each control system (market, bureaucratic, clan). While Vite’Project provides several
measures of project output, we opted to use overall project cost (in thousands of dollars) as the
performance measure for various control target combinations examined in this study. This is
consistent with traditional control research that has examined the least expensive method that
managers choose to complete organizational tasks (Barney and Hesterly 1996).
In this study, we examine how much it costs managers operating within each control
system, using various combinations of organizational control mechanisms, to produce 100
production units under four different task conditions. VITE’ calculated (in thousands of dollars)
how much it cost each organization to complete a full production run. To develop statistical
measures, the overall production cost of 5 complete production runs were recorded and averaged
for each control system/control target/task condition.
We then tested Propositions 1 and Hypotheses 1a through 3d by evaluating the cost of
producing 100 units using seven control target combinations within each control system and
under each task condition..
RESULTS
The results for this study are summarized in Tables 5a-5c and Figures 3a-3c.
27
Insert Tables 5a-5c About Here
Insert Figures 3a-3c About Here
Market Control System.
Low Knowledge/Low Outcome Measurability – A 7*1 ANOVA yielded a significant
effect for control combinations F(6, 28) = 3889.04, p <.001. The organization performed best
when managers used single input controls (M = 56.00, sd = 2.52). No significant difference in
performance was found when managers used a combination of input and process controls.
Significant differences were found between manager’s applications of input controls and all
other control combinations (p<.001).
High Knowledge/Low Outcome Measurability - A 7*1 ANOVA yielded a significant
effect for control combinations F(6, 28) = 1105.53, p < .001. The organization performed best
when managers used single input controls (M = 46.00, sd = 1.63). No significant difference in
performance was found when managers used input and process controls. Significant differences
were found between manager’s applications of input controls and all other control combinations
(p<.05).
Low Knowledge/High Outcome Measurability - A 7*1 ANOVA yielded a significant
effect for control combinations F(6, 28) = 784.91, p < .001. The organization performed best
when managers used single input controls (M = 29.00, sd = .52). Significant differences were
found between manager’s applications of input controls and all other control combinations
(p<.05).
High Knowledge/High Outcome Measurability - A 7*1 ANOVA yielded a significant
effect for control combinations F(6, 28) = 477.66, p < .001. The organization performed best
28
when managers used input and process controls (M = 15.40, sd = .29). No significant difference
in performance was found when managers used single input controls or single process controls.
Significant differences were found between manager’s applications of input and process controls
and all other control combinations (p<.001).
Bureaucratic Control System
Low Knowledge/Low Outcome Measurability – A 7*1 ANOVA yielded a significant
effect for control combinations F(6, 28) = 14.20, p<.001. The organization performed best
when managers used input and output controls (M = 51.42, sd = .37). Significant differences
were found between manager’s applications of input/output controls and all other control
combinations (p<.001).
High Knowledge/Low Outcome Measurability - A 7*1 ANOVA yielded a significant
effect for control combinations F(6, 28) = 5.62, p<.010. The organization performed best when
managers used single output controls (M = 27.60, sd = .17). Significant differences were found
between managers’ applications of output controls and all other control combinations (p<.05).
Low Knowledge/High Outcome Measurability - A 7*1 ANOVA yielded a significant
effect for control combinations F(6, 28) = 19.54, p<.001. The organization performed best
when managers used input and output controls (M = 40.40, sd = .78). No significant difference
in performance was found when managers used input, process and output controls. Significant
differences were found between managers’ applications of input and output controls and all other
control combinations (p<.05).
High Knowledge/High Outcome Measurability - A 7*1 ANOVA yielded a marginally
significant effect for control combinations F(6, 28) = 2.43, p<.050. The organization performed
best when managers used output controls (M = 15.4, sd = .29). No significant difference in
29
performance was found when managers used process controls, input and process controls,
process and output controls, input and output controls, and input, process and output controls.
Significant differences were found between managers’ applications of output controls and
manager’s applications of input controls (p<.05).
Clan Control System
Low Knowledge/Low Outcome Measurability – A 7*1 ANOVA yielded a significant
effect for control combinations F(6, 28) = 394.37, p<.001. The organization performed best
when managers used input and process controls (M = 27.20, sd = .44). No significant difference
in performance was found when managers used single input controls. Significant differences
were found between managers’ applications of input and process controls and all other control
combinations (p<.001).
High Knowledge/Low Outcome Measurability - A 7*1 ANOVA yielded a significant
effect for control combinations F(6, 28) = 171.70, p<.001. The organization performed best
when managers used input and process controls (M = 18.90, sd = 1.63). No significant
difference in performance was found when managers used single input controls. Significant
differences were found between managers’ applications of input and process controls and all
other control combinations (p<.001).
Low Knowledge/High Outcome Measurability - A 7*1 ANOVA yielded a significant
effect for control combinations F(6, 28) = 784.91, p < .001. The organization performed best
when managers used input and process controls (M = 22.06, sd = .43). No significant difference
in performance was found when managers used single input controls. Significant differences
were found between managers’ applications of input and process controls and all other control
combinations (p<.05).
30
High Knowledge/High Outcome Measurability - A 7*1 ANOVA yielded a significant
effect for control combinations F(6, 28) = 33.91, p < .001. The organization performed best
when managers used input and process controls (M = 13.14, sd = .30). No significant difference
in performance was found when managers used process controls. Significant differences were
found between managers’ applications of input and process controls and all other control
combinations (p<.05).
DISCUSSION
The results of this study provide partial support for both Proposition 1 and Hypotheses
2d, 3a, and 3b. More importantly, the findings of this computational study provide us important
information about relationships between control systems and control targets. First, these results
suggest that combinations of multiple controls provide managers effective mechanisms to direct
subordinates. Second, managers use different combinations of control mechanisms depending
on the control system within which they operate. Third, the results of this study suggest that
managers use multiple controls to measure the potential (1. inputs), actions (2. processes), or
performance (3. outputs) of subordinates and distribute organizational decision-making in ways
that promote efficient information processing. Lastly, this study suggests that, as managers gain
knowledge of organizational processes and outcomes, they often increase the range of control
combinations they can efficiently apply.
Multiple Controls versus Single Controls
In ten out of twelve conditions those who applied multiple forms of control were among
the most effective managers. Hence, findings from this study support the general notion that
effective managers combine combinations of multiple control mechanisms. In general, managers
who use multiple controls are able to efficiently process production information for several
31
reasons (Long et al. 2002). First, managers who utilize multiple controls monitor multiple
portions of the production process. As a result, managers are able to effectively respond to
problems that occur at single or multiple production points. In addition, because managers
monitor multiple production segments, they do not waste time waiting for problems that do not
occur. Instead, the spend their time attending to problems as they arise.
These findings also suggest, however, that single controls often do provide managers
effective control options. Furthermore, the findings generated under most of the conditions in
this study were fairly consistent with the measurement model of control presented in Figure 1
and outlined by traditional control target theory. For example, under high knowledge conditions,
managers generally employed some form of process control or input control. In addition, under
high outcome measurability conditions, the most efficient managers employed some form of
output or input control. In several cases (e.g., bureaucratic: high knowledge/low outcome
measurability), the best control combinations included control mechanisms that would not
promote effective measurement (e.g., single output control). Further research is necessary to
investigate the specifics of these conditions.
One interesting observation of this study highlights the importance of input control.
Input controls appear to be especially important factors in facilitating information processing
between managers and subordinates. In eleven out of the twelve conditions, input control was a
key element of at least one of the most effective control target combinations. This challenges
arguments presented by traditional control target theorists who position input control as a “fall-
back” strategy (Snell and Youndt 1995, p. 716) to be used only when managers do not
understand the transformation process and performance outcomes and not readily measurable.
Snell (1992), explains this by suggesting that input control “helps prevent performance
32
problems,” (p. 297) and, as a result, “it would be difficult to think of an instance where HRM
built on rigorous staffing and training (i.e., input control) would be dysfunctional” (Snell and
Youndt 1995, p. 716). Because input control is generally effective for promoting positive
organizational outcomes it is easy to understand how managers can incorporate it as an integral
component of many control target combinations.
Different Control Systems, Different Control Targets
If we build from a common assumption in control research, that managers will choose the
most efficient control option (Snell 1992), we can deduce from this study that managers in
different control contexts rely on different combinations of multiple controls. Traditional ideas
regarding complementarity between control systems and control targets (i.e., market/output;
bureaucratic/process; clan/input), however, do not appear to accurately describe managers
choices regarding multiple controls. Instead, this study’s findings appear to concur with the
relationships between market control systems and input controls, bureaucratic control systems
and output controls, and clan control systems and input controls observed by Long et al. (2002).
Furthermore, the relationships observed in this study between control systems and
multiple control targets support notions by Galbraith (1973) who suggests, that managers choose
controls to distribute decision-making responsibilities between themselves and their subordinates
in ways that promote efficient information processing. Long et al. (2002) concur and suggest
that centralization in decision-making appears to be a key factor in determining relationships
between control targets and control systems. For example, because front-line workers in both
market control systems clan control systems make many of their own decisions (i.e., low
centralization) and follow few formal rules (i.e., medium formalization), effective managers in
these control systems ensure that subordinates exhibit proper behaviors by using input controls
33
and retaining decision-making authority over production inputs. By focusing on input controls,
managers specifically maintain the important task deciding how to select and prepare workers
with the resources necessary to effectively perform their respective tasks (Barney and Ouchi
1986; Eisenhardt 1989).
Managers in bureaucratic organizations, however, respond to task uncertainties very
differently and, instead, use various combinations of input and output controls. As Galbraith
(1973) suggests and we observed, managers in bureaucratic control systems will respond to
increases in task uncertainty by shifting from using primarily process controls to using a
combination of input and output controls. Managers do this to move decision-making down the
organization’s hierarchy “to the points of action where the information originates” (Galbraith
1973, p. 12) and thereby ensuring that decision-making responsibilities for them and their
subordinates are appropriately distributed and that information processing requirements for all
actors are kept at manageable levels.
Increasing Control Options
Lastly, the results of this study suggest that, as task uncertainties diminish and managers
exhibit both a higher level of knowledge about transformation processes and a greater capacity to
measure performance outcomes, the range of control options they can use effectively increases.
The most obvious example of this occurs in the bureaucratic control system. Bureaucratic
control system managers in the high knowledge/high outcome measurability condition may
utilize six of the seven control options and produce essentially identical results. Managers in the
market organization may use three (instead of one) options, while managers in the clan
organization are able to use two options in this condition.
34
Computational Issues
While this study contributes to our understanding of organizational control in several
ways, we also want to focus this discussion on how our computational study contributes to
research on complex control systems. Within this section, we describe how the computational
nature of this study differentiates it from previous organizational control research. We then
discuss how the simulation platform we chose required us to clearly delineate and then combine
control systems and control targets. We then describe how our modeling technique allowed us to
examine various control options within a controlled experimental environment. Thereafter, we
outline how our use of outcome measures, permitted us to directly examine the performance
achieved under various control strategies. Finally, we pose suggestions for future research and
discuss several limitations of the study.
As Carley (1995) points out, computational models have been instrumental in developing
an understanding of how information processing issues affect the efficacy of specific
organization design elements. For example, Harrison and Carroll (1991) evaluated the
development of organizational cultures within several types of organizational forms while Phelan
and Lin (2001) examined the performance effects of organizational promotion systems. Carroll
and Burton (2000) have examined how communication structures affect intra-organizational
information exchange and organizational performance. In addition, Burton and Obel (1980),
Carley (1992), Mihavics and Ouksel (1996), and Ouksel and Vyhmeister (2000) have all
examined the impact of organizational structures on organizational learning and performance.
We build on this rich tradition and suggest that computational models can help
researchers also assess the performance effects of configurations of design elements. While
several authors have proposed that organizational controls should be examined as a series of
35
information flows (Ouchi and Maguire 1975; Ouchi 1979; Galbraith 1973; Long et al. 2002), few
have developed theory surrounding this perspective. By using computational modeling
techniques, we were able to construct and combine various control systems and control targets,
while we developed and tested theory on the information exchange processes of organizational
controls.
Consistent with the approach utilized by Long et al. (2002), we used the VITE’
computational platform environment to clearly delineate three “ideal” types of control systems:
market, bureaucratic, clan. Because, researchers have suggested that these ideal types of control
systems are difficult to clearly identify in field research contexts (Ouchi, 1979; Bradach and
Eccles, 1989), the control systems utilized in this study were created from largely theoretical
and anecdotal accounts of control systems (Ouchi, 1977, 1979, 1980; Lebas and Weigenstein,
1986). However, by manipulating characteristics of the VITE’ platform we were able to
construct and vary the composition of control systems along quantifiable dimensions and,
thereby, we were able to clearly distinguish control targets from control systems and from each
other.
Using computational techniques we were able to not only distinguish but also to easily
allow the simultaneous use of various configurations control systems and control targets. This
allowed us to examine the efficacy of managers using combinations of control systems and
control targets under varying task demands. While this approach differs from the cross sectional
studies that examine only one organization (e.g., Ouchi and Maguire 1975) or a category of
employees (e.g., Snell 1992) at a time, and can only identify the presence of certain the types of
control, we used experimental methodologies to compare a range of control alternatives. As a
result, we were able to test control system/control target combinations that occur but are not
36
common in managerial practice and, as a result, generate valuable descriptive and normative
implications from our research results. For example, several theorists have stressed the
importance of output controls in market control systems and process controls in bureaucratic
control systems (Ouchi 1979; Barney and Ouchi 1986; Lebas and Weigenstein 1986; Eisenhardt
1989), The results from this study and from Long et al. (2002), however, strongly suggest that
managers in market control systems should focus their efforts on implementing effective input
controls and that managers in bureaucratic control systems should develop effective output
controls.
Furthermore, our computational methodology allowed us to manipulate aspects of both
control systems and control targets and combine them while holding other external variables
constant. This controlled experimental environment provided us advantages over field research
where external variables can dramatically affect the measured dependent variables (Ouchi, 1977;
Snell, 1992). This methodological advantage allowed us to examine the efficacy of various
control system/control target configurations in situations where factors external to those we
wanted to test did not positively or negatively bias specific types of control.
Lastly, by directly examining the performance achieved by managers using various
control system/control target combinations, our computational methodology yielded us results
that previous control research could only indirectly address. While control research has
generally attempted to find the most efficient method managers can use to direct subordinates
(Eisenhardt, 1985; Barney and Hesterly, 1996), the cross-sectional nature of most studies often
required control researchers to assume the controls they observed constituted managers’ most
efficient control alternatives (Ouchi, 1977; Eisenhardt, 1985; Snell, 1992). Using our
computational methodology, however, we were able to directly measure the costs of applying
37
theoretically derived alternative control system/control target combinations in each study
condition. In addition, by comparing the performance managers achieved using various control
configurations, we were able to identify, at least within our computational environment, the most
efficient control mechanisms that managers could use to direct organizational tasks.
Limitations
The focus of this study also identifies one of its potential limitations. Building on the
work of several authors (Galbraith, 1973; Ouchi and Maguire, 1975; Ouchi, 1979) we
conceptualized and operationalized controls as information flows. We acknowledge, however,
that conceptualizing controls as flows of information between organizational actors captures only
one representation of these processes.
We also contend that VITE’ limited this research efforts in some respects. While VITE’
appears to be well equipped for research on the information processing attributes of
organizational controls, other platforms and models may be better suited to studies in this
domain. For example computational studies of control might benefit from programs and
platforms that allow actors to learn from their experiences. Learning is an important information
processing issue that should be considered in future research. For example, Ouksel and
Vyhmeister’s (2001) and Carley’s (1992) studies of how various organizational structures affect
organizational learning and performance could be used as models for future work.
Lastly, this study may be limited by the fact that we relied on the behavioral matrix that
Vite’Project programmers have created for organizational actors. While previous studies have
validated the VITE’ platform for use in organizational research (Caroll and Burton 2000; Long et
al. 2002), we acknowledge that elements of the behavioral matrix may be changed to align with
current research on decision-making and information processing.
38
Future Research
Organizational control systems are complex entities and future research is needed to
evaluate additional conditions under which managers are restricted and enabled to apply various
types of control mechanisms. For instance, additional studies could examine task or
environmental conditions such as those investigated by Snell (1992) that may affect managers’
capacities to apply different types of control mechanisms or operate across various control
systems. Results from such studies could provide scholars with an even richer understanding of
control-related issues by providing more in-depth examinations of context on control use.
Future research should conduct more complete evaluations of specific control
system/control target configurations. For example, while this study assumed that combinations
of control mechanisms were comprised of equal amounts of each control target, additional
studies could take a more nuanced approach. For example, scholars could examine situations
were the percentages of the types of controls that managers emphasize vary across time. Results
of this work would continue to extend control research by providing us a much richer
understanding of the dynamics surrounding managers’ choices between single and combinations
of multiple controls.
Lastly, future research should validate the findings of this study by replicating the
approach we have taken in field and experimental domains. Here, relevant quantitative and
qualitative analyses could permit close examinations of the trade-offs managers make between
the measurement and information processing requirements of various controls.
CONCLUSION
This paper investigates issues surrounding the implementation of complex control
systems. We use an information processing perspective to explain why effective managers use
39
multiple forms of control and will select different combinations of multiple controls in different
control system environments. We use a computational model to build three forms of control
systems (market, bureaucratic, clan) and seven control target combinations (input, process,
output, input/process, process/output, input/output, input/process/output). Using these models,
we examine how effectively managers operating in three control environments direct various
types of organizational tasks using different control combinations. Results of this study suggest
that effective managers use multiple controls to distribute decision-making responsibilities
between themselves and their subordinates. The authors also suggest that results of this study
should direct scholars to incorporate an information-processing perspective in control research
and use computational models to effectively investigate control phenomena.
40
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45
Table 1
Research Design for Testing the Effectiveness of Control Target Combinations within Market, Bureaucratic, and Clan Control Systems
Control Systems 1. Market 2. Bureaucratic 3. Clan
Knowledge of the Transformation Process
Low
High
High
Control Target Combinations:
Input
Process Output
Input/Process Process/Output Input/Output
Input/Process/Output
Control Target Combinations:
Input
Process Output
Input/Process Process/Output Input/Output
Input/Process/Output
Outcome Measurability
Low
Control Target Combinations:
Input
Process Output
Input/Process Process/Output Input/Output
Input/Process/Output
Control Target Combinations:
Input
Process Output
Input/Process Process/Output Input/Output
Input/Process/Output
46
Table 2
Control Target Attributes for Control Target Combinations
Input
Control Targets
Process Control Targets
Output Control Targets
Input/Process
Control Targets
Process/Output
Control Targets
Input/Output
Control Targets
Input/Behavior/Output
Control Targets
Sequence in task completion effort when control is
applied
Before Tasks
During Tasks
After Tasks
Before and
During Tasks
During and After
Tasks
Before and After Tasks
Before, During, and After
Tasks
Average Time Managers in Organization Focus on Particular Control Target(s):
Time Applying Input Control
9.0 hours
0.0 hours
0.0 hours
4.5 hours
0.0 hours
4.5 hours
3.0 hours
Time Applying Process Control
0.0 hour
9.0 hours
0.0 hours
4.5 hours
4.5 hours
0.0 hours
3.0 hours
Time Applying Output Control
0.0 hours
0.0 hours
9.0 hours
0.0 hours
4.5 hours
4.5 hours
3.0 hours
47
Table 3
Control System Attributes for Market, Bureaucratic, and Clan Control Systems
Market Control System
Attributes
Bureaucratic
Control System
Attributes
Clan
Control System
Attributes
VITE’ Organization Parameters:
Centralization
Low
High
Low
Formalization
Medium
High
Medium
Matrix Strength
Low
Low
High
Team Experience
Low
High
High
Structural Parameters:
Hierarchy
Incomplete: Workers and Team Leaders not
connected in hierarchy
Complete
Complete
Meetings
Daily (1-hour):
Project Manager and Team Leaders are
required to participate
None
Daily (1-hour):
Project Manager, Team Leaders, and
Workers are required to participate
Information Exchange
Coupled with each failure-dependence relationship
Coupled with each failure-dependence relationship
Coupled with each failure-dependence relationship
48
Table 4
Manipulations for Knowledge of the Transformation Process and Outcome Measurability
Managers’ Level of
Knowledge about Trans.
Processes
Outcome Measurability
ApplicationExperience
Generic Skill Level
Functional Complexity
Solution Complexity
Task Uncertainty
Subordinate Tasks
High High High High Low Low Low Not ConnectedLow High Low Low High Low Low Not ConnectedHigh Low High High Low High High ConnectedLow Low Low Low High High High Connected
Table 5a
Mean Project Cost (in thousands of dollars) When Managers in a Market Control System Use Specific Control Target Combinations to Manage Various Types of Tasks
Market Control System Low Knowledge/High Outcome Measurability High Knowledge/High Outcome Measurability
M sd M sd Input 29.0+ 0.5 Input 15.7+ 0.2 Process 51.2 0.9 Process 16.0+ 0.4 Output 74.1 1.1 Output 22.8 0.5 Input/Process 32.0 1.1 Input/Process 15.4+ 0.2 Process/Output 62.0 1.1 Process/Output 21.1 0.3 Input/Output 50.2 2.3 Input/Output 20.5 0.3 Input/Process/Output 46.7 1.2 Input/Process/Output 19.8 0.3 F 784.9 *** F 477.7***
Low Knowledge/Low Outcome Measurability High Knowledge/Low Outcome Measurability
M sd M sd Input 56.0+ 2.5 Input 46.0+ 1.6 Process 107.5 1.3 Process 53.0 1.8 Output 255.3 2.0 Output 161.1 3.5 Input/Process 58.1+ 0.7 Input/Process 47.4+ 1.4 Process/Output 195.9 2.8 Process/Output 146.2 4.6 Input/Output 163.4 3.0 Input/Output 83.7 3.0 Input/Process/Output 148.4 4.2 Input/Process/Output 112.2 4.8 F 3889.0*** F 1105.5 *** *** p<.001
+ - indicates lowest total project cost within a condition
49
Table 5b
Mean Project Cost (in thousands of dollars) When Managers in a Bureaucratic Control System Use Specific Control Target Combinations to Manage Various Types of Tasks
Bureaucratic Control System
Low Knowledge/High Outcome Measurability High Knowledge/High Outcome Measurability M sd M sdInput 41.6 0.4 Input 19.4 0.5Process 43.9 1.0 Process 19.0+ 0.4Output 42.8 0.6 Output 18.4+ 0.2Input/Process 42.0 0.2 Input/Process 18.9+ 0.6Process/Output 42.0 0.4 Process/Output 19.2+ 0.3Input/Output 40.4+ 0.8 Input/Output 19.1+ 0.6Input/Process/Output 40.8+ 0.3 Input/Process/Output 19.0+ 0.3 F 19.5*** F 2.4*
Low Knowledge/Low Outcome Measurability High Knowledge/Low Outcome Measurability
M sd M sdInput 54.3 0.3 Input 29.7 0.3Process 53.8 0.6 Process 29.0 1.0Output 53.6 0.8 Output 27.6+ 0.2Input/Process 53.9 0.4 Input/Process 28.9 0.5Process/Output 54.2 0.8 Process/Output 28.9 0.6Input/Output 51.4+ 0.4 Input/Output 29.0 0.8Input/Process/Output 53.2 0.6 Input/Process/Output 29.0 0.5 F 14.2*** F 5.6*** * p<.05; *** p<.001
+ - indicates lowest total project cost within a condition
50
Table 5c
Mean Project Cost (in thousands of dollars) When Managers in a Clan Control System Use Specific Control Target Combinations to Manage Various Types of Tasksh
Clan Control System Low Knowledge/High Outcome Measurability High Knowledge/High Outcome Measurability
M sd M sd Input 22.3+ 0.4 Input 13.7 0.2 Process 24.4 0.4 Process 13.2+ 0.1 Output 25.7 0.5 Output 13.9 0.3 Input/Process 22.1+ 0.4 Input/Process 13.1+ 0.3 Process/Output 26.9 0.6 Process/Output 14.7 0.2 Input/Output 37.0 0.7 Input/Output 14.5 0.1 Input/Process/Output 24.6 0.2 Input/Process/Output 14.3 0.2 F 532.2*** F 33.9***
Low Knowledge/Low Outcome Measurability High Knowledge/Low Outcome Measurability
M sd M sd Input 27.6+ 0.5 Input 19.3+ 0.2 Process 37.7 0.5 Process 20.3 0.3 Output 39.3 0.9 Output 23.1 0.3 Input/Process 27.2+ 0.4 Input/Process 18.9+ 0.2 Process/Output 42.7 1.1 Process/Output 23.3 0.3 Input/Output 33.5 0.7 Input/Output 22.0 0.4 Input/Process/Output 32.6 0.2 Input/Process/Output 21.5 0.4 F 394.4*** F 171.7*** *** p<.001
+ - indicates lowest total project cost within a condition
51
Figure 1
Managerial Choices of Control Targets as a Function of Outcome Measurability and
Manager’s Knowledge of Cause/Effect Relations (Adapted from Ouchi, 1977, 1979) Knowledge of Cause/Effect Relations
Low High
Output Control Process or Output Control Input Control Process Control
High
Outcome Measurability
Low
52
Figure 2
Diagram of Model Production Process (Adapted from Long, et al. 2002)
PM
T1 SL
ST1A ST1B
ST1A ACTIVITY ST 1B ACTIVITY
11
T1 Input Control
T1 BehaviorControl
T1 OutputControl
1
1
1
1 1
2a 2a2b 2b
3a 3a
3b 3b
4b 4b
4a 4a
Applied Control
Actor-Manager Rework/ Control Adjustment
Unit Produced Unit Produced
5
53
Figure 3a
Summary of Most Effective Control Target Combinations under Various Task Conditions in a Market Control System
Knowledge of the Transformation Process
Low
High
High
Input Control
Input/Process Control: Input Control;
Process Control
Outcome Measurability
Low
Input Control; Input/Process Control
Input Control; Input/Process Control
54
Figure 3b
Summary of Most Effective Control Target Combinations under Various
Task Conditions in a Bureaucratic Control System
Knowledge of the Transformation Process
Low
High
High
Input/Output Control; Input/Process/Output
Control
Output Control;
Input/Process Control; Process Control:
Input/Process/Output Control
Input/Output Control Process/Output Control;
Outcome
Measurability
Low
Input/Output Control
Output Control
55
Figure 3c
Summary of Most Effective Control Target Combinations under Various
Task Conditions in a Clan Control System
Knowledge of the Transformation Process
Low
High
High
Input/Process Control; Input Control
Input/Process Control; Behavior Control
Outcome
Measurability
Low
Input/Process Control; Input Control
Input/Process Control; Input Control
56