An In-Progress Use Case: Customizing & Deploying DITA to Produce Innovative Educational Products
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3 Year Plan Financial Summary
An In-Progress Use Case: Customizing & Deploying DITA to Produce Innovative Educational Products
Edwina Lui Information Architect, Kaplan Publishing
3 Year Plan Financial Summary
Kaplan Test Prep Overview
Kaplan helps individuals achieve their educational
and career goals.
We build futures one success story at a time.
Our Mission
The Kaplan Story
Founded by Stanley Kaplan in 1938
Began as a test prep business in Brooklyn, NY
Helped students gain access to top schools
Made admissions process more transparent
Growth fueled by student success and word of mouth
Kaplan Fast Facts
One of the largest global, diversified education companies
Operations in more than 30 countries
16 currencies
More than 1 million students each year
Over 32,000 employees
Over 400 locations around the world
Founded in 1938
Kaplan Divisions
Kaplan Test Prep
Graduate programs Pre-college programs
Health programs Bar review
Preparation for business, medical, law and graduate admissions exams
Tutoring and test prep for K-8 state test readiness, college prep
solutions, K12 resources for teachers
Professional licensing preparation programs for doctors and nurses
Comprehensive and Multi-State bar review for aspiring lawyers
Digital
Online
On Site
Classroom
Publishing
Printed Books
Classroom Anywhere On Demand Mobile Tablets Social Media
Kaplan Test Prep Product Offerings
eBooks
Tutoring
3 Year Plan Financial Summary
Business Drivers for DITA Adoption
Kaplan Test Prep Student Data: Device Adoption
0 2 4 6 8
10 12 14 16 18
% of KTP Students
Own Electronic Reader Intend to Buy Electronic Reader
Own iPad Intend to Buy iPad
Own Other Tablet Intend to Buy Other Tablet
Kaplan Mobile for iPad
Kaplan Test Prep Goals: Student Experience
Portable
Customizable
Adaptive
Multi-Format
Kaplan Test Prep Goals: Content
Granular
Modular
Single-Sourced
Kaplan Test Prep Content: Categories
Written and video instruction
Guided work and interactive lessons
Diagnostic and practice quizzes and tests
Full-length exam simulations
Quick reference material
Kaplan Test Prep Content: Current State
• 4 separate LMS environments • At least 4 distinct source content models (LMS-specific) • More than 130,000 question items • Approximately 120,000 minutes of video • Approximately 22,000 glossary items • 200,000 pages of content in unstructured formats • Unknown % of reused/repurposed content across existing source structured and unstructured formats
Kaplan Test Prep Content: “Family Tree”
Content
Book
Mobile App
eBook
Book
Mobile App
eBook
Flashcards Mobile App
Book Book Mobile App
Online Test
eBook
Content Online Test
3 Year Plan Financial Summary
DITA Adoption: Round 1
Why DITA for Kaplan Test Prep?
Kaplan Goals • To support delivery of single-sourced content to multiple
outputs • To reuse and recombine chunks of content to produce
innovative new products quickly and efficiently
DITA’s Purpose • To satisfy requirements for information typing, semantic
markup, modularity, reuse, interchange, and production of different deliverable forms from a single source
Why DITA for Kaplan Test Prep?
KPUB DITA Specializations: General
MathML support in all topics
Additional granularity in glossary items
Specialized type of note (callout)
KPUB DITA Specializations: Assessment
New interaction type: Sort
Enforce creation of question items as individual topics
Allow use of multiple paragraphs in question item components
Capture question sets with shared stimuli or other components
Further identify semantically different test components
3 Year Plan Financial Summary
DITA Adoption: Round 2
More than one way to single select…
Kaplan Test Prep Content Model Requirements
• Specialized types of lists in question stems • Distinguish between measurement and instruction in questions
What are the semantically distinct pieces of content to be captured?
• Modular use of question components inside and outside questions • Differing revision lifecycles for different question components
What level of granularity is required for each type of content?
• Content structures ultimately defined by outside bodies • Business requirement to replicate actual tests
To what extent can like content structures be standardized?
KTP DITA: More Granular, More Flexible
Question Topic
Stimulus
Stem
Answer Option Group
Answer Option A
Answer Content
Answer Feedback
Answer Option B
Answer Content
Answer Feedback
Answer Option C
Answer Content
Answer Feedback
Question Hints
Question Explanation
Multiple Choice Interaction in KPUB DITA
KTP DITA: More Granular, More Flexible
Interaction Map
Question Map
Stimulus
Stem
Answer Option Group
Answer Option A
Answer Content
Answer Option B
Answer Content
Answer Option C
Answer Content
Instruction Map
Option-Level Instruction
Answer Feedback A
Answer Feedback B
Answer Feedback C
Question Hints
Question Explanation
Multiple Choice Interaction in KTP DITA
KTP DITA: More Granular, More Flexible
Interaction Map
Stimulus
Question Map
Stem
Answer Option Group
Question Map
Stem
Answer Option Group
Instruction Map
Option-Level Instruction
Instruction Map
Option-Level Instruction
Question-Level Explanation
Multi-Part Interaction in KTP DITA
KTP DITA: More Granular, More Flexible
Question Set Map
Stimulus
Interaction Map
Question Map
Instruction Map
Interaction Map
Question Map
Instruction Map
Question Set Map
Interaction Map
Question Map
Instruction Map
Interaction Map
Question Map
Instruction Map
Question Set Explanation
Nested Question Sets in KTP DITA
3 Year Plan Financial Summary
Next Steps
KTP DITA: Implications
Formalize modular authoring practices
Configure CCMS to manage more complex, granular assessment model
Develop authoring UI to mask model complexity and granularity from average user