Chester’s big ideaL

for Ogilvy HK An aspiring intern’s search for

courage and inspiration

How can Chester show his

creative skills to Ogilvy HK while doing something impactful with social media?

Identifying the cultural tension that most young

people in the world feel at least once

As we go through life, many of us try to find what we are passionate

about. What makes us tick. What gives us the energy to do things that

we never thought were possible.

The trouble is that once many of us find our passion,

we don’t take the leap from our dreams to reality.

After probing a little deeper by talking with his peers and doing a little introspection, it became apparent to Chester that

what was lacking for young people was the

courage and inspiration to follow their dreams.

Finding Chester’s Best Self

From developing advertising campaigns for class to helping local businesses revitalize their marketing strategies – it became clear to Chester that he

loves brands, and that he loves helping them communicate.

Ultimately, Chester’s best self is when he tells the stories of brands.

However, the brand in question this time was Chester

himself; Chester needed to communicate to the world that young people need to support each other with courage and inspiration as

much as they can.

Cultural tension: Young people lack

courage and inspiration

Chester’s best self: Being a storyteller

Chester’s big ideaL for Ogilvy

Chester believes the world would be a better place if young people had the courage and

inspiration to follow their dreams.

Communicating through social channels:

To communicate Chester’s big ideaL to as many people as possible, Chester’s ideaL found its new home on Facebook’s Timeline.

http://on.fb.me/chesbigideal

Bringing the big ideaL to life…

Text is great, but nothing brings an ideaL to life quite like a video. http://bit.ly/chesbigidealyt

Bringing the big ideaL to life…

Chester decided to tell a story to the world – a story about young people. These young people have been silenced from telling the stories of their

own lives.

These stories are the dreams and aspirations we each have.

We have all been silenced before, but we don’t have to be. Whether it be our peers, parents, or even society, we should not let any obstacle come

between us and what we want to achieve with our dreams. What the world lacks is courage and inspiration. With these two things, anything

can happen.

The point of the video was to let young people know that they are not alone. We need to help each other cross the wall of fear and realize that

the world is truly at our fingertips if we just choose to grasp for it.

IMPACT within 24 hours

Over 55 likes on Chester’s big ideaL for Ogilvy Facebook Timeline

Over 500 views on Chester’s big ideaL YouTube video

Over 30 shares of the YouTube video on Facebook

Most importantly: Giving the inspiration and courage

young people in our world need

Life is short. Be loud. Be bold.

Be creative.