EvErythingAugust 2012 IssuE 1 Product NEwslEttEr coNtAct us: www.spi1986.com

INAUGURAL ISSUE

An ElitE ExpEriEncE!starting with a clean sheet of possibilities, Equus rewards drivers with a category-defining 429-horsepower engine— Hyundai’s most powerful engine ever—a spacious cabin beautifully trimmed in leather and wood, and a staggering number of standard features that are anything but standard.

to enhance the Equus ownership experience, Hyundai created an exclusive program called “At Your service”:

• When it’s time for service, Equus owners use a convenient online scheduling system via tablet, computer or smartphone for maintenance and service.

• Equus owners can choose to have their vehicle picked up at their home or business, with a complimentary loaner dropped off during the service period.

• Once service is completed, the owner again chooses the time and location for the vehicle to be delivered.

what sets Equus apart is how it translates its luxury features into a unique sensory experience for driver and passengers alike. It’s everything you expect and more in a flagship luxury sedan. that may explain why Equus led all models in the large Premium car segment in the J.d. Power and Associates 2011 u.s. Automotive Performance, Execution and layout (APEAl) studysM.

AccolAdEs“Even though Hyundai just introduced the Equus last year, the automaker has already made some notable

upgrades for 2012. A more powerful engine lives under the 2012 Equus’ hood, and Hyundai has fitted a new transmission with two additional gears. The 2012 Equus is a fine choice if you’re looking for a comfort-tuned ride and a powerful V8. Hyundai has overhauled the drivetrain for 2012, adding a more powerful engine and an updated transmission.”

“the Hyundai Equus targets the Mercedes-Benz s550 and the lexus ls 460. Yes, you read that right. Hyundai’s luxury boat… is going after some of the biggest, swankiest, priciest sedans in the land… subjectively, the Equus doesn’t feel quite up to spec with the usual suspects from germany, but it compares very favorably with the lexus ls and easily overshadows the Acura rl.”

“The Equus is solidly engineered, remarkably quiet and indulgently comfortable, and that’s on top of its exceptional feature content and relatively affordable price… If you’re wondering whether a value- oriented brand like Hyundai can produce a luxury car, the cabin of the Equus will put your mind at ease. Just about every luxury and convenience feature found on a premium-badge car is available, and the quality of the design and materials is first class… In a segment where vehicles can be hopelessly complex, the Equus does a good job of keeping its vast amount of technology manageable.”

“In addition to providing smooth acceleration and enough power to scoot the large sedan to 60 mph in about six seconds, the potent V8 returns impressive highway mileage numbers on par with both the BMw 7 series and the Mercedes s-class.”

“what Hyundai has created with the Equus is the most distinguished, fulfilling and desirable luxury vehicle we have driven. The quality and care taken to produce even the simplest of switches and knobs is more than required. There is a very appealing draw to a vehicle that not only gets you to your destination in style, but relaxed and with a huge smile on your face. the Equus is undoubtedly the most elegant and gratifying luxury vehicle available under $65k. You want to drive this car.”

“the level of luxury for the price is completely unmatched. Actually, that’s an understatement. It’s simply unheard of.”

Hyundai Equus

BMW 7 Series

904

889

Audi A8 880

Porsche Panamera 877

Mercedes-Benz S-Class 876

Lexus LS 873

Segment Average 869

Jaguar XJ 867

Cadillac DTS 828

LARGE PREMIUM CAR SEGMENT RANKING

Based on a 1,000-point scale, higher score indicates higher appeal.

VS. MERCEDES-BENZ S550• Lower MSRP (Signature: $59,250; Ultimate: $66,250 vs. $94,500)• 8-speed automatic transmission vs. 7-speed• Standard Pre-Collision Warning System vs. optional• Standard Lane Departure Warning System (LDWS) vs. optional• Standard Continuous Damping Control (CDC) suspension vs. optional• Standard Parking Guide System (PGS) with rearview camera vs. optional• Forward-View Cornering Camera included with the Ultimate vs. not available• Standard driver seat massage system vs. optional• Standard 60/40 power reclining rear seats vs. optional• Reclining right-side rear seat with leg support, remote-operated massage system and a

rear console refrigerator on ultimate vs. not available• Standard heated steering wheel vs. optional• Standard rear-seat climate controls vs. optional• Standard Proximity Key vs. optional• Standard Smart Cruise Control vs. optional• More front leg room (45.1-inch vs. 41.9-inch)

Here are some of the press comments about the s550:

“Most climate functions are handled by simple buttons, but the coMANd system absorbs too many audio controls, complicating their use.”

“The COMAND electronics system uses a control knob and screen to work most entertainment and navigation functions, but the lack of physical dash buttons (like those in the E-Class) tends to complicate the operation of frequently used functions.”

“we don’t understand Mercedes’ longstanding commitment to its odd cruise-control stalk, because it doesn’t work very well.”

“Folding rear seatbacks or a trunk pass through aren’t offered. Interior storage space is disappointingly meager.”

“Trunk volume is a competitive 16.4 cubic feet. Like many top-end luxury sedans, the S-Class does not offer a folding backseat. There isn’t even a pass-through for skis, a feature a number of competitors offer.”

“An optional lane departure warning system uses cameras to detect lane markings; at higher speeds it vibrates the steering wheel should you cross over without signaling. our test car had it, and one editor found the system less effective for catching your attention than the audible chimes that go off in many competing systems.”

VS. LEXUS LS 460• Lower MSRP (Signature: $59,250; Ultimate: $66,250 vs. LS 460: $67,630; LS 460 L: $73,175 )• 12% more horsepower: 429 horsepower vs. 380 horsepower (premium fuel)• Standard rear seat-mounted side-impact airbags vs. optional• Standard Pre-Collision Warning System vs. optional• Standard Lane Departure Warning System (LDWS) vs. optional on LS 460 L only; not available

on short-wheelbase ls 460• Electronically controlled Air Suspension (EAS) vs. not available on short-wheelbase ls 460• Standard Parking Guide System (PGS) with rearview camera vs. optional• Forward-View Cornering Camera included with the Ultimate vs. not available• Standard driver seat massage system vs. not available• Standard 60/40 power reclining rear seats vs. optional• Reclining right-side rear seat with leg support, remote-operated massage system and a

rear console refrigerator on ultimate vs. similar options on the lexus cost $20,680 and are a special order

• Standard cooled front seats vs. optional• Standard heated steering wheel vs. optional• Standard rear-seat climate controls vs. optional on ls 460 l only• Standard navigation system vs. optional• Standard Smart Cruise Control vs. optional• Standard power rear sunshade vs. optional• Standard power trunk lid vs. optional• Longer standard wheelbase for a smoother ride: 119.9-inch vs. 116.9-inch• More front and rear leg room: 45.1-inch/38.9-inch vs. 43.7-inch/35.8-inch

Here are some of the press comments about the ls 460:

“LS is no sport sedan, however. The base suspension permits marked body lean, as does the air suspension’s comfort setting.”

“A smooth ride is the one of the strong points of the ls line. when it comes to being a driver’s car, however, that part of the experience is somewhat lacking. Testers have referred to this car as being numb and uninvolving.”

“the base suspension is pillowy on most surfaces, with noticeable highway float. the available air suspension’s sport setting induces some body jiggle.”

“under more aggressive maneuvers, the base ls suspension exhibits significant dive during heavy braking, and pronounced body roll while cornering.”

“suspension is on the soft side, but handling is still respectable.”

“…the overall design is a bit staid when compared to more dramatic treatments found in some European luxury sedans.”

vs. MErcEdEs-bEnz And lExusEquus is part of the Large Premium Car segment, where it competes with the Mercedes-Benz S550 and the Lexus LS 460. Here’s how they stack up wheel to wheel.

luxuryDriver Information Center (DIS)

Equus features a driver Information system (dIs) that provides access to navigation, siriusXM®, Hd radio™ technology, hands-free Bluetooth® phone system and much more. the dIs controller is in the center console.

opening MAP guIdE main menu

opening the NAVI main menu with full map functions and Hdd stored data

Opening INFO and PHONE main menus, which use Bluetooth® hands-free and store 2,000 phone numbers

Going back one menu level

Switching between 12 FM memory presets and 6 AM presets

switching between 18 XM presets

Switching to DISC mode/switching to AUX mode and opening the AUX main menu;

accessing the multimedia CD/DVD player

Here’s how the driver Information system (dIs) center controller functions:

• Scrolling through controller: Push to the left, right, backwards, forwards or diagonally; diagonal movement is only used on the map screen.

• Rotate the controller: Rotate the controller until the desired menu item is highlighted.

• Pressing the controller: Confirms highlighted menu item.

• Toggle left and right: For split screen navigation.

Equus also offers a full range of voice-activated commands. to access the dIs-available voice commands—press the PPt button on steering wheel, listen for a beep, then say one of the commands listed.

Command Overviewgroup commands (Help)

Help function:“Help”Main functions:“Main commands”tuner mode:“Radio commands”“Station commands”“Waveband commands”“Frequency commands”disc mode:“Disc commands”“Select disc commands”“Folder commands”“Track commands”Phone mode:“Phone commands”“Number commands”“Phonebook commands”Navigation mode:“Navigation commands”“Address book commands”“Destination search commands”“Route guidance commands”“Map commands”storage:“Save current position”

Mode commands“Radio on”“XM radio on”“Disc on”“Phone on”“Navigation on”tuner commands

waveband selection:“FM”“AM”Station selection (FM, AM):“Next station”“Previous station”“Seek up”“Seek down”Frequency selection (FM, AM):“FM. . .(87.1–107.9)”“AM. . .(530–1710)”channel selection (XM):“Next channel”“Previous channel”“Channel. . .”“Channel. . .(1–1X)”“Channel by name”disc commands

disc selection:“Next disc”“Previous disc”“Disc by number”“Disc. . .(1–6)”

Folder selection:“Next folder”“Previous folder”Track selection:“Next track”“Previous track”“Track by number”“Track. . .(1–99)”Phone commands

dialing:“Dial number”“Redial”storing:“Store number”calling:“Call by name”Navigation commands

destination entering:“Enter state”“Enter province”“Enter city”“Enter address”“Phone number search”destination memory:“Navigate home”“Navigate work”“Navigate favorite point 1”“Navigate favorite point 2”“Navigate favorite point 3”“Navigate favorite point 4”“Navigate to previous destination”

route guidance:“Start route guidance”“Stop route guidance”“Reroute”“Reroute shortest distance”“Reroute minimize freeway”“Reroute minimize toll road”“Reroute shortest time”“Detour”“Detour 1 mile (kilometer)”“Detour 2 mile (kilometer)”“Detour 5 mile (kilometer)”“Detour 10 mile (kilometer)”Navigation announcements:“Guidance voice off”“Guidance voice on”Map:“Map on”“Map zoom in”“Map zoom out”“Max zoom”“Display route”“Map north up”“Map heading up”

Note: The usage of miles or kilometer depends on the system language setting.

pErForMAncE5.0-Liter Tau® V8 Engine

Equus is powered by an impressive tau® 5.0-liter V8, which earned a ward’s 10 Best Engines award for 2011 and 2012 (its predecessor—the 4.6-liter V8 featured in the genesis sedan—was named a ward’s 10 Best Engine in 2009 and 2010). Here are the highlights of this engine:

• High-pressure die-cast engine block made entirely aluminum: to reduce overall vehicle weight

• Tuned-Induction System (TIS): to maximize power• Dual Continuously Variable Valve Timing (D-CVVT): to improve both low-

end torque and high-end horsepower• Additional details like the timing chain drive system, serpentine belt and

iridium double-tipped spark plugs to help make Equus one of the most fuel-efficient luxury cars in its class

8-Speed Automatic Transmission

Hyundai engineers designed this high-performance transmission with precise gear ratios and lightweight components to make it highly responsive and a perfect complement to the 429-horsepower Tau® V8. Whether in automatic or SHIFTRONIC® manual-shift mode, it also has the capability to achieve torque converter lock-up above first gear, which dramatically closes the fuel-efficiency gap between automatic and manual transmissions.

Rear-Wheel Drive

The very nature of rear-wheel drive shifts Equus closer to a more ideal 50/50 front-to-rear weight distribution. this means the engine, transmission, driveshaft and rear differential provide better dynamic balance. the larger rear tires and springs offer a smoother, more stable ride, with greater maximum stopping power, and enhanced handling and traction under hard acceleration.

Fun FActsHighways: Did You Know?

While you’re enjoying Equus, think about this:

• The National Highway System (NHS) is composed of approximately 160,000 miles of roadway.• 98% of the NHS has been completed.• About 90% of the U.S. population lives within four miles of an NHS road.• There are national highways in all 50 states and Puerto Rico.• Interstates running east and west have even numbers; running north and south, have odd

numbers.• The last stoplight along an interstate route was removed from I-90 in Wallace, Idaho, in 1991.• In 1956, there were 156 million Americans and 54 million registered vehicles (approximately one

vehicle for every three people); today, there are more than 300 million people and 237 million vehicles.• Americans drive 3 trillion miles a year on the highways—three times the miles of 1956.• Truckers use the interstates to move $300 billion in goods annually, including fresh seafood

and produce.

• 429 horsepower @ 6,400 rpm (premium); 421 horsepower @ 6,400 rpm (regular)

• 376 lb.-ft. of torque @ 5,000 rpm (premium); 365 lb.-ft. of torque @ 5,000 rpm (regular)

• Gasoline Direct Injection (GDI): for superior power and economy• Hydraulic Valve Lash Adjustment (HLA): to reduce maintenance • Steel timing chain: service interval inspection at 105,000 miles • Iridium double-tipped spark plugs: replacement at 105,000 miles • Fuel economy: 15/18/23 mpg city/combined/highway• Fuel capacity: 20.3 gallons• Driving range: 365 miles

while the information contained in this newsletter was deemed to be correct at the time of printing, specifications and equipment may change. No warranty or guarantee is being extended in this book and Hyundai reserves the right to change product specifications and equipment at any time without incurring any obligation. competitive information sourced from www.lexus.com and www.bmwusa.com. Information as of June 2012.