An Ecosystem Approach To Social Media - ZAAZ's 21 Slides
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Transcript of An Ecosystem Approach To Social Media - ZAAZ's 21 Slides
An Ecosystem Approachto Social Media
(crap fertilizer)
Aaron LouieZAAZ
Me
Graphic Designer Biologist Psychologist Web Developer Librarian User Experience Designer Urban Farmer
This kind of farming
Photo: Kristen Shuyler via Flickr
Not this kind of farming
Photo: Andrew Stawarz via Flickr
Resources Food $$
Photo: noiseburst via Flickr
Dust Bowl
Photo: Wikipedia
Photo: backpackphotography via Flickr
Ecosystem Scienceto the rescue
Ecosystem
• Complex• Interdependent• Organisms• Resources• Relationships
A Simplified Food Web for the Northwest AtlanticDavid Lavigne, Natural Sciences and Engineering Research Council
Rules of Healthy Ecosystems
• Everything that eats is eaten.
• Everything that dies decomposes.
• Everything that poops fertilizes.
Diagram: Mindfully.org
Rules of Healthy Ecosystems
• Everything that eats is eaten.
• Everything that dies decomposes.
• Everything that poops fertilizes.
Diagram: Mindfully.org
PoopLoop
This kind of farm
Photo: Robbi Baba via Flickr
Not this kind of farm
Photo: Andrew Stawarz via Flickr
WTF?Social Media?
If you treat social media like this…
Photo: noiseburst via Flickr
…you’re treating customers like this
$ $$
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…you’re treating customers like this
Art: ~AdoC via deviantART
Art: ~AdoC via deviantART
Social Media is an Ecosystem
• Complex• Interdependent• People• Content• Relationships
The Healthy Social Media Ecosystem
• Every user type produces.• Everything that is produced has an audience.• Value-less content is decomposed into
valuable information: i.e. analytics, market intelligence.
Social Media poop
• Outdated content• Unanswered questions• Inactive profiles• Flame wars• Astroturf
ValueLoop
Value Web$
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