'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant...

download 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

of 51

Transcript of 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant...

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    1/51

    Mj muuc`nmt`fj tf Finfkifr mj IK @jdgugjdgjt

    Rmd`f C`ngjng

    MJgx^fwjdIfr

    ^xmj~gm

    ^xmj~gm Cfnmc Rmd`f Ctd=M Pfra ^trggt^xmj~gm^M= >C_

    ^xxxmmmjjj~~~gggmmm

    >=~t Owcp 2557

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    2/51

    Hgjgrmc @jifrkmt`fj

    Dg~nr`ut`fj fi Muuc`nmjt

    ,m) Jmkg fi Muuc`nmjt# Mddrg~~# Tgcgulfjg mjd Im| Jf~*# G+km`c mddrg~~Jmkg fi Muuc`nmjt?

    Mddrg~~?

    Tgcgulfjg?

    G+km`c?

    Nfkumjp Rgh`~trmt`fj Jwkbgr?

    ^xmj~gm Cfnmc Rmd`f Ctd

    =M Pfra ^trggt^xmj~gm^M= >C_

    5882= 57C_

    5882= 577+94 pgmr fcd~* ^uggnl x`cc `jncwdgnfkurglgj~`yg cfnmc jgx~# `jtgry`gx~ mjdulfjg+`j~# mcc ifnw~gd ~ugn`i`nmccp fj ^xmj~gmmjd tlg ~wrrfwjd`jh mrgm*

    ,g) Km`j Nfjtmnt ,Ifr Finfk Uwruf~g~)Ucgm~g rgigr tf Muugjd`| = ,Nfji`dgjt`mc*

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 555===

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    3/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD ^GRY@NG

    Tlg Bfmrd fi ^xmj~gm Rmd`f C`k`tgd nfkur`~g~ tlg iwcc rmjhg fi ~a`cc~ rgcgymjt tf tlg cmwjnl mjdkmjmhgkgjt fi m jgx cfnmc rmd`f ~tmt`fj ifr tlg n`tp* Tlg nfkumjp br`jh~ tfhgtlgr ~wnng~~iwc kgd`mgjtrgurgjgwr~ mjd i`jmjn`mc g|ugrt~ irfk tlg ^xmj~gm mrgm# mcfjh~`dg g|ugr`gjngd rmd`f kmjmhgr~irfk tlg jmt`fjmc brfmdnm~t `jdw~trp* Tl`~ nfkb`jmt`fj x`cc urfy`dg tlg nfkumjp x`tl tlg kgmj~ tfg~tmbc`~l m ~wnng~~iwc# cfnmccp ifnw~gd brfmdnm~t ~gry`ng ifr tlg ufuwcmt`fj fi ^xmj~gm tlmt iwccprgicgnt~ tlg jggd~ mjd dg~`rg fi ugfucg tlg rmd`f ~tmt`fj x`cc ~gryg*

    Tlg ~`zg fi tlg Bfmrd `~ dgc`bgrmtgcp dg~`hjgd tf bg nfkumnt `j jwkbgr# bwt jgygrtlgcg~~ bg

    rgurg~gjtmt`yg fi tlg kmjp cfnmc ~lmrglfcdgr~ xlf mrg ~wuufrt`jh tl`~ muuc`nmt`fj*

    Dgtm`c~ fi tlg bfmrd fi d`rgntfr~ mrg fj tlg ifccfx`jh umhg~* Tlgrg mrg jf i`rk ucmj~ tf muuf`jtiwrtlgr d`rgntfr~ mitgr mxmrd fi tlg c`ngj~g*

    Lfxmrd Kfrhmj,Jfj+G|gnwt`yg Nlm`rkmj

    =* Fxjgr~l`u mjd nfjtrfc fi nfkumjp

    xl`nl x`cc fugrmtg tlg c`ngjng

    m Bfmrd fi D`rgntfr~

    Nfkumjp D`rgntfr

    Rfbgrt Kfrhmj ) fj~ Ctd1 ^xmj~gm Ufrngcm`j Ctd

    Jfjg

    Lfxmrd lm~ `jyfcygkgjt x`tl mcc ~gntfr~ fi tlg nfkkwj`tp `j ^xmj~gm* Lglm~ bggj m Kmh`~trmtg ~`jng =087 mjd `~ nwrrgjtcp Nlm`rkmj fi tlg^xmj~gm Bgjnl* Lg lm~ bggj m D`~tr`nt Nfwjn`ccfr ,=085 2554# bg`jhtlg cgmdgr fi tlg @jdgugjdgjt Hrfwu irfk =080 wjt`c cm~t pgmr* Lg xm~mc~f m kgkbgr fi tlg ^fwtl Xmcg~ Ufc`ng Mwtlfr`tp wjt`c cm~t pgmr*

    Lg rwj~ l`~ fxj imk`cp imrk`jh bw~`jg~~# cfnmtgd fj Hfxgr# mjd `~ tlg

    i`itl hgjgrmt`fj fi l`~ imk`cp tf nfjt`jwg tl`~ mnt`y`tp* Lfxmrd lm~# `j rgngjtpgmr~# w~gd l`~ bw~`jg~~ g|ugr`gjng tf d`ygr~`ip tlg nfkumjp irfk~tmjdmrd ~tfna rgmr`jh `jtf mrgm~ m~ d`ygr~g m~ urfugrtp rgjfymt`fj~&rgjtmctlrfwhl tf xffdcmjd ucmjtmt`fj~* Tlg~g dgygcfukgjt~ lmyg brfwhlti`jmjn`mc ~wnng~~ tlrfwhl m x`dg ~urgmd fi bw~`jg~~ r`~a kmjmhgkgjt*

    Lfxmrd xm~ m kgkbgr fi tlg @BM Xgc~l Mdy`~frp Nfkk`ttgg ifr tgjpgmr~ ur`fr tf=005* Bgifrg tl`~ lg xm~ m kgkbgr fi tlg ^xmj~gm ^fwjdMdy`~frp Umjgc*

    Lfxmrd br`jh~ rmd`f g|ugr`gjng# cfnmc ajfxcgdhg mjd kf~t `kufrtmjtcpkmjp pgmr~ bw~`jg~~ g|ugr gjng `j tlg mrgm** L`~ g|ugr`gjng fi nlm`r`jh m

    x`dg rmjhg fi bftl ur`ymtg mjd uwbc`n frhmj`~mt`fj~ kmag~ l`k tlg `dgmcNlm`rkmj mjd lg cffa~ ifrxmrd tf iwccp dgygcfu`jh tl`~ jgx g|n`t`jhbw~`jg~~*

    Fnnwumt`fj?

    FtlgrD`rgntfr~l`u~?

    Ftlgr Kgd`m@jtgrg~t~?

    Bmnahrfwjd mjdrgcgymjt kgd`mg|ugr`gjng?

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 555222

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    4/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD GRY@NG

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 555>>>

    =* Fxjgr~l`u mjd nfjtrfc fi nfkumjpxl`nl x`cc fugrmtg tlg c`ngjng

    m Bfmrd fi D`rgntfr~

    J`hgc Rggyg,Jfj+G|gnwt`yg D`rgntfr

    Fnnwumt`fj? Nfkumjp D`rgntfr

    FtlgrD`rgntfr~l`u~?

    Cm~gr Brfmdnm~t`jh Ctd@u~x`nl Cfnmc Rmd`f Ctd

    Bmjbwrp Cfnmc Rmd`f CtdF|ifrd Cfnmc Rmd`f CtdNlfrcgp Cfnmc Rmd`f Ctd^lrgx~bwrp Cfnmc Rmd`f CtdG|gtgr Cfnmc Rmd`f CtdTfrbmp Cfnmc Rmd`f CtdLgrgifrd Cfnmc Rmd`f CtdXmrx`na Cfnmc Rmd`f CtdLwkbgr~`dg Cfnmc Rmd`f Ctd

    J`hgc `~ Nl`gi G|gnwt`yg mjd m ~lmrglfcdgr fi Cm~gr Brfmdnm~t`jh Ctd# mnfkumjp ~ugn`mc`~`jh `j lgcu`jh cfnmc hrfwu~ nrgmtg cfnmc rmd`f ~tmt`fj~

    tlmt mrg i`jmjn`mccp ~fwjd x`tl ~trfjh cfnmc urfhrmkk`jh* Cm~gr `~ nwrrgjtcp`jyfcygd x`tl =4 hrfwu~ mrfwjd tlg WA* Cm~gr Brfmdnm~t`jh Ctd lm~ m 45'lfcd`jh `j ^xmj~gm Cfnmc Rmd`f Ctd*

    Ftlgr Kgd`m@jtgrg~t~?

    Bmnahrfwjd mjdrgcgymjt kgd`mg| gr gjng?

    J`hgc Rggyg lm~ xfragd `j kgd`m ifr fygr >7 pgmr~ i`r~tcp `j jgx~umugr~mjd tlgj nfkkgrn`mc rmd`f* Lg `~ mc~f mj g|ugr`gjngd kgd`m ~mcg~ trm`jgr*@j =0

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    5/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD GRY@NG

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhggg 555444

    =* Fxjgr~l`u mjd nfjtrfc fi nfkumjpxl`nl x`cc fugrmtg tlg c`ngjng

    m Bfmrd fi D`rgntfr~

    Dwr`jh tl`~ ~mkg ugr`fd J`hgc xm~ Nlm`rkmj fi tlg Nfkkgrn`mc Rmd`fMdygrt`~`jh Mxmrd~# xlgrg lg nlmku`fjgd tlg `kurfygkgjt `j ~tmjdmrd~fi rmd`f nfkkgrn`mc~* Lg xm~ mc~f m kgkbgr fi tlg `jdw~trp~ Kmragt`jhNfkk`ttgg*

    @j =00= J`hgc of`jgd tlg cmwjnl tgmk fi Ncm~~`n IK# tlg WA~ i`r~t jmt`fjmcnfkkgrn`mc rmd`f ~tmt`fj# x`tl rg~ufj~`b`c`tp ifr mcc ~mcg~ mjd kmragt`jh tf

    bftl nfj~wkgr~ mjd mdygrt`~gr~* Tl`~ nf`jn`dgd x`tl J`hgc bg`jh fjg fitlg cmwjnl d`rgntfr~ fi tlg icgdhc`jh RMB*

    @j =009 Cfjdfj Jgx~ Rmd`f lgmdlwjtgd J`hgc m~ Nl`gi G|gnwt`yg* Lgtrmj~ifrkgd tlg cf~~ tf brgmagygj bp =000 x`tl m urfogntgd 2 k`cc`fjurfi`t ifr tlg pgmr 2555*

    Mt tlg gjd fi =000 J`hgc g~tmbc`~lgd Iw~`fj Rmd`f Lfcd`jh~# uwrnlm~`jhtxf ~tmt`fj~ `j Cfjdfj mjd fjg `j F|ifrd* @j ^gutgkbgr 255= J`hgckgrhgd Iw~`fj x`tl K`cg~tfjg Rmd`f* Tl`~ hmyg tlg jgx nfkumjp mnfjtrfcc`jh `jtgrg~t `j ~tmt`fj~ `j Jgxbwrp# Rwhbp mjd Bm~`jh~tfag mjd mkmofr lfcd`jh `j N`tp IK# tlg jgx Rgmd`jh ~tmt`fj* Lmy`jh ~wnng~~iwccp

    kgrhgd tlg nfkumjp J`hgc ifrkgd Cm~gr Brfmdnm~t`jh Ctd `j 2552# xl`nl`~ jfx `jyfcygd x`tl =4 cfnmc rmd`f hrfwu~ mnrf~~ tlg WA* Cm~grBrfmdnm~t`jh lm~ m 48' lfcd`jh `j tlg nfkumjp*

    J`hgc br`jh~ fygr >5 pgmr~ rmd`f ajfxcgdhg tf ^CR*

    Uf~t mxmrd J`hgc# m~ umrt fi tlg Cm~gr Brfmdnm~t`jh tgmk# x`ccnfjt`jwg tf xfrax`tl ^CR `j m kmjmhgkgjt nmumn`tp* X`tl`j tlgCm~gr kmjmhgkgjt mhrggkgjt# Cm~gr x`cc ~wuucp m k`j`kwk fi fjgdmp ugr xgga fi d`rgntfr t`kg*

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    6/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD GRY@NG

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 555777

    =* Fxjgr~l`u mjd nfjtrfc fi nfkumjp

    xl`nl x`cc fugrmtg tlg c`ngjng

    m Bfmrd fi D`rgntfr~

    ^w~`g Lmcc,Jfj+G|gnwt`yg D`rgntfr

    Fnnwumt`fj?

    Ftlgr

    D`rgntfr~l`u~?

    Ftlgr Kgd`m@jtgrg~t~?

    Bmnahrfwjd mjdrgcgymjt kgd`mg|ugr`gjng?

    I`jmjn`mc D`rgntfr

    Cm~gr Brfmdnm~t`jh Ctd

    @u~x`nl Cfnmc Rmd`f CtdBmjbwrp Cfnmc Rmd`f CtdF|ifrd Cfnmc Rmd`f CtdNlfrcgp Cfnmc Rmd`f Ctd^lrgx~bwrp Cfnmc Rmd`f CtdG|gtgr Cfnmc Rmd`f CtdTfrbmp Cfnmc Rmd`f CtdLgrgifrd Cfnmc Rmd`f CtdXmrx`na Cfnmc Rmd`f CtdLwkbgr~`dg Cfnmc Rmd`f Ctd

    Jfjg

    ^w~`g Lmcc ~tmrtgd lgr nmrggr mt Bfwrjg Uwbc`n`tp Ctd xlgrg ~lg xfragd ifr=9 pgmr~ urfhrg~~`jh tf tlg rfcg fi I`jmjng Kmjmhgr bgifrg bg`jh lgmdlwjtgd tf of`j mj Mkgr`nmj fxjgd kwct` jmt`fjmc @T nfkumjp rg~ufj~`bcgifr rgufrt`jh tlg i`jmjn`mc ~tmtgkgjt~ ifr tlg WA fugrmt`fj `jtf tlg W^Lgmd Fii`ng* ^w~`g lm~ fygr 25 pgmr~ g|ugr`gjng `j Kgd`m mjd Kmragt`jhmnnfwjtmjnp*

    ^w~`g~ rmd`f g|ugr`gjng ~tmrtgd `j Dgngkbgr 255= xlgj ~lg of`jgd

    Iw~`fj Rmd`f Lfcd`jh~ Ctd m~ Hrfwu I`jmjn`mc Nfjtrfccgr xfra`jh fj tlgicfmtmt`fj fi tlg nfkumjp fj tlg M@K kmragt `j Owjg 255>* @j Omjwmrp2554 ~lg of`jgd Cm~gr Brfmdnm~t`jh Ctd m~ I`jmjng D`rgntfr fygr~gg`jh mccm~ugnt~ fi tlg nfkumjp bw~`jg~~ m~ xgcc m~ kmjmh`jh tlg mnnfwjt~ fi tlg=4 muuc`nmjt hrfwu~ Cm~gr `~ xfra`jh x`tl* ^w~`g lm~ bggj rg~ufj~`bcg ifrurfdwn`jh mcc ^CR i`jmjn`mc urfognt`fj~*

    Uf~t Mxmrd ^w~`g x`cc bg rg~ufj~`bcg ifr urfdwn`jh mcc m~ugnt~ fi tlgnfkumjp~ i`jmjn`mc rgufrt`jh*

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    7/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD ^GRY@NG

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 555999

    Hmrp Ur`ng,Jfj+G|gnwt`yg D`rgntfr

    Fnnwumt`fj?

    FtlgrD`rgntfr~l`u~?

    Ftlgr Kgd`m@jtgrg~t~?

    Bmnahrfwjd mjdrgcgymjt kgd`mg|ugr`gjng?

    =* Fxjgr~l`u mjd nfjtrfc fi nfkumjpxl`nl x`cc fugrmtg tlg c`ngjng

    m Bfmrd fi D`rgntfr~

    Kgd`m Nfj~wctmjt

    Jfjg

    ^fcg fxjgr fi B`h Rmd`f Urfdwnt`fj~

    Mitgr m ~ugcc m~ m Iwrtlgr Gdwnmt`fj cgntwrgr# Hmrrp xm~ tlg Xgc~l D`rgntfrfi ^lgctgr ,=085 =08># ifccfxgd bp m ~ugcc m~ Nmkum`hj D`rgntfr ifr tlgNfwjn`c ifr tlg Urftgnt`fj fi Rwrmc Xmcg~ ,=08> =084* Xl`c~t xfra`jhm~ m ^fn`mc Xfragr ifr Hcmkfrhmj Nfwjtp Nfwjn`c# lg bgnmkg `jyfcygdx`tl NBN ,@CR ~tmt`fj `j Nmrd`ii xfra`jh tf g~tmbc`~l tlg Mnt`fj Dg~aimn`c`tp* Tl`~ cgd tf Hmrp bg`jh gkucfpgd iwcc+t`kg m~ Nfkkwj`tp Mdy`~gr

    ifr tlg ~tmt`fj* Lg xfragd m~ m urg~gjtgr mnrf~~ kf~t m`r+~l`it~ mjd xm~tlg fjcp dmp+t`kg urg~gjtgr tf nfjt`jwg x`tl tlg ~tmt`fj xlgj `t xm~ rg+cmwjnlgd m~ Rgd Drmhfj Rmd`f*

    @j =0

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    8/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD ^GRY@NG

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 555888

    B`jdm ^`jhl,G|gnwt`yg D`rgntfr

    Fnnwumt`fj?

    FtlgrD`rgntfr~l`u~?

    Ftlgr Kgd`m

    @jtgrg~t~?

    Bmnahrfwjd mjdrgcgymjt kgd`mg|ugr`gjng?

    =* Fxjgr~l`u mjd nfjtrfc fi nfkumjpxl`nl x`cc fugrmtg tlg c`ngjng

    m Bfmrd fi D`rgntfr~

    Cgntwrgr mjd xr`tgr

    Jfjg

    Jfjg

    B`jdm bghmj l`~ brfmdnm~t`jh nmrggr mt =8# xlgj lg of`jgd ^xmj~gm^fwjd m~ m xggagjd urg~gjtgr* Dwr`jh tlg ~wkkgr bgifrg gjrfcc`jh mtwj`ygr~`tp tf ~twdp Nfkkwj`nmt`fj ^twd`g~ lg rmj tlg ~tmt`fj~ Cmjd~nmugUrfognt xl`nl xfj m Ur`jng fi Xmcg~ Nfkk`ttgg mxmrd* @t xm~ dg~`hjgdtf gjnfwrmhg c`~tgjgr umrt`n`umt`fj `j gjy`rfjkgjtmc ~nlgkg~*

    Mitgr hrmdwmt`jh `j =0

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    9/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD GRY@NG

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 555

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    10/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD GRY@NG

    =* Fxjgr~l`u mjd nfjtrfc fi nfkumjpxl`nl x`cc fugrmtg tlg c`ngjng

    b Urfuf~gd @jyg~tfr~ mjd^lmrglfcd`jh ^trwntwrg

    ,`) Jmkg~ mjd mddrg~~g~ ,tlg cmttgr kmp bg ~wbk`ttgd `j nfji`dgjng) fi mcc g|`~t`jh fr urfuf~gd~lmrglfcdgr~*

    ^lmrglfcdgr Mddrg~~

    Cm~gr Brfmdnm~t`jh Ctd Nrfxtlgr Rfmd# Xm~l`jhtfj# Tpjg ) Xgmr# JG>< 5BX

    Oflj Gymj~ =79 ^t Lgcgj(~ Rfmd# ^xmj~gm# ^M= 4DH

    Hmrp Nf~hrfyg Wuugrnrfit# 42 B`~lfu~tfj Rfmd# B`~lfu~tfj# ^xmj~gm# ^M> >GO

    Umwc Gymj~ Im`r~tfjg Nfttmhg# A`ccmj Rfmd# Dwjymjt# ^xmj~gm# ^M> 8TD

    ^mmd Omofw 8 Mc`ng ^trggt# ^xmj~gm# ^M7 ^\

    Rfjmcd Kmrjf =0 Jfrtlcmjd~ Umra# B`~lfu~tfj# ^M> >OX

    Lfxmrd Kfrhmj ^wjjp~`dg Imrk# Tlrgg Nrf~~g~# ^xmj~gm# ^M4 >UW

    Hmrp Ur`ng 4 H`bbfj~dfxj R`~g# Bmrrp# Ymcg fi Hcmkfrhmj# NI9> =DT

    Mjdrgx ^mjdbrffa Ccxpjdgrx Lfw~g# ^lgrbfrjg Xmca# Bcmna U`cc# ^xmj~gm# ^M> 7D]

    Jmzmr ^lm~lm = Tlg Brpj# ^agttp# ^xmj~gm# ^M2

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    11/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD ^GRY@NG

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhggg ===555

    ,```) Mcc yft`jh ~lmrglfcdgr~ mjd lfcdgr~ fi 7' fr kfrg fi jfj+yft`jh ~lmrg~ mjd cfmj ~tfna ~lfwcd bgjmkgd* ^tmtg tlg jwkbgr# ncm~~&ncm~~g~ mjd ur`ng fi ~lmrg~ tf bg `~~wgd tf gmnl `jyg~tfr*

    ^lmrglfcdgr~ Tftmc lmrg~ Ugrngjtmhg @~~wg Ur`ng @jyg~tkgjt

    Cm~gr Brfmdnm~t`jh Ctd =5>455 48*55' 2*>0 248*>=>

    Oflj Gymj~ >==98 =4*=8' >*=4 =7=#495

    Hmrp Nf~hrfyg 7>02 2*47' >*=4 =>#

    Rfjmcd Kmrjf 7>02 2*47' >*=4 =>#

    J`hgc Cfygr`jh 7>02 2*47' >*=4 =>#Hmrgtl Tlfkm~ 7>02 2*47' >*=4 =>#

    Nlr`~tfulgr A`cgp 7>02 2*47' >*=4 =>#

    Umwc Gymj~ 7>02 2*47' >*=4 =>#

    Jmzmr ^lm~lm 0=98 4*=8' >*=4 2>#772

    ^mmd Omofw => 5*' >*=4 4#8=5

    Xpjifrd Tlfkm~ 0=98 4*=8' >*=4 2>#772

    Mjdrgx mjdbrffa 7959 2*77' >*=4 =4#457

    B`jdm `jhl 2==92 0*92' >*=4 0#42=

    Lfxmrd Kfrhmj 4>=4 =*09' >*=4 ==#5

    Hmrp Ur`ng => 5*' >*=4 4#8=5

    Tftmc 225555 =55*55' 9=>#=4=M~ m Bfmrd kgkbgr# Oflj Gymj~ rgurg~gjt~ jft fjcp l`~ fxj `jtgrg~t~ bwt mc~f tlg `jtgrg~t~fi tlg j`jg ~kmccgr ~lmrglfcdgr~ `jdgjtgd bgjgmtl l`~ jmkg* Tl`~ nfkb`jgd nfj~frt`wk lfcd~47*00' fi `~~wgd ~lmrg~*

    ,`y) Fwtc`jg mjp ~lmrglfcdgr~ mhrggkgjt~ fr mrrmjhgkgjt~ xl`nl g|`~t*

    M ~lmrglfcdgr~ mhrggkgjt `~ `j ucmng xl`nl gj~wrg~ tlmt# mt ~fkg iwtwrg t`kg# m ~lmrglfcdgr

    xlf dgn`dg~ tf d`yg~t tlgk~gcyg~ fi tlg`r lfcd`jh kw~t fiigr l`~&lgr ~lmrg~ tf tlg ftlgr~lmrglfcdgr~* Tl`~ mhrggkgjt nmj bg ~wuuc`gd fj rg}wg~t*

    b Urfuf~gd @jyg~tfr~ mjd

    ^lmrglfcd`jh ^trwntwrg

    =* Fxjgr~l`u mjd nfjtrfc fi nfkumjp

    xl`nl x`cc fugrmtg tlg c`ngjng

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    12/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD GRY@NG

    =* Fxjgr~l`u mjd nfjtrfc fi nfkumjpxl`nl x`cc fugrmtg tlg c`ngjng

    n @jyfcygkgjt fi tlg Muuc`nmjt`j ^ugn`i`gd Mnt`y`t`g~

    ,y) Xlgrg m nfrufrmtg bfdp ftlgr tlmj m nwrrgjt Finfk c`ngj~gg x`cc bg urfy`d`jh >5' fr kfrg fi tlgrg}w`rgd iwjd`jh# dgtm`c~ ~lfwcd bg h`ygj fi `t~ d`rgntfr~ mjd km`j ~lmrglfcdgr~# mjd fi `t~ mnt`y`t`g~*

    Cm~gr Brfmdnm~t`jh Ctd `~ tlg fjcp nfrufrmtg ~lmrglfcdgr x`tl m lfcd`jh fi fygr >5'*

    Cm~gr Brfmdnm~t`jh Ctd xm~ g~tmbc`~lgd `j 2552 tf b`d ifr cfnmc IK Rmd`f ^tmt`fj c`ngjng~ mjdmn}w`rg k`jfr`tp lfcd`jh~ `j g|`~t`jh nfkkgrn`mc rmd`f ~tmt`fj~* Finfk `~ mxmrg fi Cm~gr Brfmdnm~t`jhmjd `t~ mnt`y`t`g~ mjd ^xmj~gm Cfnmc Rmd`f xfwcd bg ucgm~gd tf urfy`dg kfrg `jifrkmt`fj wufjrg}wg~t*

    @t~ kmofr ~lmrglfcdgr~ mrg?C`~t fi Cm~gr Brfmdnm~t`jh C`k`tgd D`rgntfr~ mjd Km`j ^lmrglfcdgr~

    Iwcc Jmkg Mddrg~~ Jf fi ~lmrg~ D`rgntfr ^lmrglfcdgrNmu`tmc Jfrtl Gm~t Jf = > Gmrc~ Nfwrt ==5#=80 PG^ PG^Ctd Umrtjgr~l`u 7tl Mygjwg Bw~`jg~~ Umra

    Tgmk YmccgpHmtg~lgmd# JG== 5LI

    Lwhl Kfrhmj X`cc`mk~ Nfxg~bp Hrmjhg 9#555 PG^ PG^Nfxg~bpTl`r~aJfrtl Pfra~l`rg PF8 2OC

    J`hgc Rggyg ^x`djgp Cfdhg 5 Lmxtlfrj ^trggt =0#>95 PG^ PG^XmcbfttcgJgxnm~tcg wufj Tpjg JG=7

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    13/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD GRY@NG

    2* I`jmjn`mc mjd Bw~`jg~~ Ucmj m Fygrmcc I`jmjn`mc ^trmtghp

    Dgtm`c~ mrg rg}w`rgd fi tlg `jyfcygkgjt bp tlg muuc`nmjt mjd `t~ umrt`n`umjt~ ,`jncwd`jh ~lmrglfcdgr~ frftlgr ~wb~nr`bgr~ fi kfrg tlmj 7' fi tlg muuc`nmjt(~ tftmc iwjd`jh rg}w`rgkgjt~) `j mjp fi tlgmnt`y`t`g~ c`~tgd bgcfx# mjd tlg g|tgjt fi tlg `jtgrg~t* Ifr tlg~g uwruf~g~# tlg muuc`nmjt `jncwdg~m~~fn`mtg~ fi tlg muuc`nmjt ,`*g* d`rgntfr~ mjd tlg`r m~~fn`mtg~ mjd ftlgr hrfwu nfkumj`g~)*

    ,m Mdygrt`~`jh mhgjn`g~1 Jft muuc`nmbcg

    ,b Jgx~umugr~1 Jft muuc`nmbcg

    ,n Ftlgr brfmdnm~t`jh `jtgrg~t~1 Cm~gr Brfmdnm~t`jh Ctd xm~ g~tmbc`~lgd `j2552 tf b`d ifr cfnmc IK Rmd`f ^tmt`fjc`ngjng~ mjd mn}w`rg k`jfr`tp lfcd`jh~ `jg|`~t`jh nfkkgrn`mc rmd`f ~tmt`fj~*@t `~ `jyfcygd x`tl =4 muuc`nmjt hrfwu~ mrfwjdtlg WA* @t `~ mc~f nwrrgjtcp uwrnlm~`jh m 27'~tmag `j Irg~l Rmd`f Ctd# tlg Pfra~l`rg bm~gdnfkkgrn`mc rmd`f ~tmt`fj*

    ,d Bfd`g~ xlf~g fbognt~ mrg xlfccp frkm`jcp fi m rgc`h`fw~ jmtwrg1

    Jft muuc`nmbcg

    ,g Bfd`g~ xlf~g fbognt~ mrg xlfccp frkm`jcp fi m ufc`t`nmc jmtwrg1

    Jft muuc`nmbcg

    ,i Cfnmc mwtlfr`t`g~1 Jft muuc`nmbcg

    ,h Ftlgr uwbc`ncp+iwjdgd bfd`g~ Jft muuc`nmbcg

    / Muuc`nmjt~ ~lfwcd jftg tlmt tl`~ `jifrkmt`fj `~ rg}w`rgd ifr tlg uwruf~g~ fi nlgna`jh nfkuc`mjng

    x`tl tlg fxjgr~l`u rwcg~# mjd `~ jft rgcgymjt tf mj muuc`nmjt(~ mb`c`tp tf km`jtm`j `t~ urfuf~gd ~gry`ng*@i jfjg fi tlg nmtghfr`g~ mbfyg muucp tf tlg muuc`nmt`fj tl`~ ~lfwcd bg ncgmrcp ~tmtgd*

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg ===222

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    14/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD ^GRY@NG

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg ===>>>

    Urfy`dg m nfjn`~g ~wkkmrp fi lfx tlg muuc`nmjt nfj~`dgr~ `t `~ mbcg tf g~tmbc`~l mjd km`jtm`j#tlrfwhlfwt tlg c`ngjng ugr`fd# `t~ urfuf~gd ~gry`ng# mjd lfx tl`~ c`ngjng i`t~ `j x`tl tlg `jyg~tfr~(~trmtghp*

    I`jmjn`mc trmtghp^xmj~gm Cfnmc Rmd`f Ctd xm~ ifrkgd `j 2554 bp Cm~gr Brfmdnm~t`jh Ctd# br`jh`jh tfhgtlgr m tgmk firmd`f urmnt`t`fjgr~# cfnmc kgd`m gjtrgurgjgwr~ mjd g|ugr`gjngd rmd`f kmjmhgr~ tf nrgmtg m jgx rmd`f~tmt`fj ifr tlg N`tp* Txf tr`mc brfmdnm~t~ xgrg frhmj`~gd tf tg~t m ymr`gtp fi uf~~`bcg ifrkmt~ ifr tlgjgx ~tmt`fj# gmnl ifccfxgd bp m nfkurglgj~`yg urfhrmkkg fi kmragt rg~gmrnl Q~gg mj~xgr tf]wg~t`fj 9[* Tlg rg~wct `~ m ucmj ifr m jgx rmd`f ~tmt`fj tlmt `~ ~wuufrtgd jft fjcp bp tlg Bfmrd mjd~lmrglfcdgr~# bwt xl`nl lm~ mc~f bggj gjtlw~`m~t`nmccp gjdfr~gd bp tlg ugfucg fi ^xmj~gmtlgk~gcyg~* Tlg Bfmrd lm~ brfwhlt tfhgtlgr `t~ fxj ajfxcgdhg mjd g|ugr`gjng fi tlg cfnmc kmragt#fi tlg rmd`f `jdw~trp mjd fi tlg urgigrgjng~ fi cfnmc ugfucg tf urfdwng m nfkurglgj~`yg bw~`jg~~ucmj* @t~ ~trmtghp nmj bg ~wkkmr`~gd `j tlg~g mrgm~?

    =* Tlg Brfmdnm~t Mrgm2* M Hmu `j tlg Kmragt>* ^tmb`c`tp4* Iwjd`jh7* I`jmjn`mc Ucmjj`jh

    9* @jyg~tfr ^trmtghp

    =* Tlg Brfmdnm~t MrgmTlg urfuf~gd rmd`f ~tmt`fj x`cc nfygr m ufuwcmt`fj fi >255 mdwct~ ,=7! x`tl`j ^xmj~gm mjd umrt fitlg ~wrrfwjd`jh nfwjtp* Tlg ~tmt`fj~ brfmdnm~t ~`hjmc x`cc rgmnl Tlg Kwkbcg~ tf tlg ~fwtlxg~t#Ccmjgcc` tf tlg jfrtlxg~t# Jgmtl tf tlg jfrtlgm~t mjd Ufrt Tmcbft tf tlg ~fwtlgm~t Q~gg mj~xgr tf]wg~t`fj >[*

    Gd`tfr`mccp# tlg ~tmt`fj x`cc nfjngjtrmtg fj ^xmj~gm# bwt x`cc mc~f lmyg muugmc ifr tlf~g `j tlgl`jtgrcmjd xlf nfkkwtg tf tlg n`tp mjd&fr y`~`t `t~ ~lfuu`jh imn`c`t`g~*

    2* M Hmu `j tlg KmragtTlg ~tmt`fj urfuf~mc `~ bm~gd wufj gku`r`nmc gy`dgjng tlmt m hmu g|`~t~ `j tlg kmragt ifr mjgkulmt`nmccp cfnmc ~tmt`fj x`tl mj gd`tfr`mc ifnw~ fj ^xmj~gm fiigr`jh urfhrmkk`jh x`tl m x`dgmuugmc tf >7+94 pgmr fcd~* ^M+IK x`cc nfkucgkgjt tlg txf g|`~t`jh ^xmj~gm cfnmc ~tmt`fj~ bgnmw~g#m~ `t~ RMOMR mjmcp~`~ ~lfx~# tlg l`hlg~t urfufrt`fj fi lfwr~ c`~tgjgd tf Tlg Xmyg dgr`yg irfk =7+24 pgmr fcd~ ,>2'# xl`cg tlg l`hlg~t urfufrt`fj fi lfwr~ c`~tgjgd tf ^xmj~gm ^fwjd dgr`yg irfk 97!pgmr fcd~ ,28'* ^M+IK x`cc ~gryg tlg k`ddcg hrfwjd bgtxggj tlg txf g|trgkg~ fi tlg mdwctufuwcmt`fj# tma`jh c`~tgjgr~ irfk BBN rmd`f ~gry`ng~ tlmt nwrrgjtcp ~gryg tlgk*

    m Fygrmcc I`jmjn`mc ^trmtghp2* I`jmjn`mc mjd Bw~`jg~~ Ucmj

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    15/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD ^GRY@NG

    m Fygrmcc I`jmjn`mc ^trmtghp2* I`jmjn`mc mjd Bw~`jg~~ Ucmj

    >* ^tmb`c`tp

    Tlg Bfmrd `~ ~trwntwrgd `j m xmp tlmt kmag~ `t nfkumnt `j ~`zg bwt mbcg tf mnnfkkfdmtg tlg `jtgrg~t~fi tlg jwkbgr fi cfnmc ~lmrglfcdgr~ tlmt lmyg bgnfkg `jyfcygd x`tl tlg urfuf~mc ifr m jgx rmd`f~tmt`fj* Bfmrd kgkbgr Oflj Gymj~ rgurg~gjt~ tlg `jtgrg~t~ fi tlg kmofr`tp fi cfnmc ~lmrglfcdgr~xl`nl# xlgj nfkb`jgd x`tl l`~ fxj lfcd`jh# mnnfwjt~ ifr >

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    16/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD GRY@NG

    2* I`jmjn`mc mjd Bw~`jg~~ Ucmj m Fygrmcc I`jmjn`mc ^trmtghp

    Tlg ^xmj~gm Cfnmc Rmd`f Ctd ifrgnm~t~ bm~g tlg`r urfognt`fj~ fj?

    @jdw~trp mygrmhg mjjwmc rgygjwg fi >= ugr =555 lfwr~ c`~tgjgd d`~nfwjtgd bp =2' `j pgmr fjg#5+~gnfjd nfkkgrn`mc nf~t`jh 0*

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    17/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD GRY@NG

    2* I`jmjn`mc mjd Bw~`jg~~ Ucmj b Iwjd`jh

    Dgtm`c tlg ~fwrng~ fi i`jmjng tlmt x`cc bg w~gd tf iwjd tlg c`ngjng# wjdgr tlg ifccfx`jh lgmd`jh~?

    ,`) ^lmrg nmu`tmc

    Uf~t mxmrd 225#55 ~lmrg~ x`cc lmyg bggj `~~wgd `j tlg nfkumjp rm`~`jh m tftmc fi 9=>#555*

    ,``) Cfmj ~tfna

    ^xmj~gm Cfnmc Rmd`f Ctd lm~ jf ucmj~ tf `~~wg mjp cfmj ~tfna*

    ,```) Cgm~`jh&LU imn`c`t`g~ ,nmu`tmc ymcwg)

    Ifwr nfkumjp ygl`ncg~ x`tl m nmu`tmc ymcwg fi 7=#555 x`cc bg cgm~gd*

    ,`y) Bmja fygrdrmit

    ^xmj~gm Cfnmc Rmd`f Ctd dfg~ jft mjt`n`umtg tlg jggd ifr mj fygrdrmit# lfxgygr tlg nfkumjp~bmjagr~# Ccfpd~ T^B lmyg `jd`nmtgd m imn`c`tp xfwcd bg mym`cmbcg*

    ,y) Hrmjt~ mjd dfjmt`fj~

    Jfjg

    ,y`) Ftlgr ,ucgm~g ~ugn`ip)

    Xlgrg rgcgymjt# urfy`dg jifrkmt`fj fj?

    ,`) Cfmj tgrk~ ,g*h* `jtgrg~t rmtg# rgumpkgjt tgrk~# rgdgkut`fj&nfjygr~`fj tgrk~)1

    J&M

    ,``) M~~gt~ cgm~gd*

    ^xmj~gm Cfnmc Rmd`f Ctd x`cc bg cgm~`jh ifwr nfkumjp ygl`ncg~ fygr m tlrgg+pgmr ugr`fd* M xr`ttgj}wftg `~ mym`cmbcg wufj rg}wg~t*

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg ===999

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    18/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD GRY@NG

    2* I`jmjn`mc mjd Bw~`jg~~ Ucmj n I`jmjn`mc Urfognt`fj~

    Tlg uwruf~g fi tl`~ }wg~t`fj `~ tf mccfx tlg muuc`nmjt tf dgkfj~trmtg `t~ wjdgr~tmjd`jh fi tlg kmragt*Tlg ifrgnm~t~ ~lfwcd bg bm~gd fj rgm~fjmbcg m~~wkut`fj~# xl`nl mrg cfh`nmccp muuc`gd mjdow~t`i`mbcg* Tlg muuc`nmjt ~lfwcd urfy`dg i`jmjn`mc urfognt`fj~ fj mj mjjwmc bm~`~ ifr tlg c ngjng*

    Wjdgr~tmjd`jh fi tlg Kmragt

    ^xmj~gm Cfnmc Rmd`f lm~ nfj~`dgrgd tlg ifccfx`jh imnt~ xlgj ifrkwcmt`jh `t~ urfhrmkk`jh ucmj~mjd bw~`jg~~ urfognt`fj~?

    =* Tlg Ufuwcmt`fj

    Tlg ~tmt`fj~ brfmdnm~t mrgm x`cc nfygr m ufuwcmt`fj fi >255 mdwct~ ,=7!# fi xl`nl 72' `~ igkmcgmjd 485* Mhm`j# tlg cfx lfw~`jh nf~t~ urfy`dgnfj~wkgr~ x`tl m l`hl d`~uf~mbcg `jnfkg tlmt `~ fi ymcwg tf mdygrt`~gr~*

    4=' fi lfw~glfcd~ nfkur`~g kmrr`gd fr nflmb`tmt`jh nfwucg~# xl`cg >=' mrg fjg+ugr~fjlfw~glfcd~*

    2=' fi tlg ufuwcmt`fj lmyg ~a`cc~ `j tlg Xgc~l cmjhwmhg# nfkumrgd tf mj mygrmhg fi 2

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    19/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD GRY@NG

    2* I`jmjn`mc mjd Bw~`jg~~ Ucmj n I`jmjn`mc Urfognt`fj~ ,nfjt

    >* Tlg Cfnmc Gnfjfkp

    Tlg n`tp mjd nfwjn`c fi ^xmj~gm nfygr~ mj mrgm fi >8#

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    20/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD GRY@NG

    2* I`jmjn`mc mjd Bw~`jg~~ Ucmj n I`jmjn`mc Urfognt`fj~ ,nfjt

    Tlg ^xmj~gm ^trmtgh`n Xmtgrirfjt `~ mt tlg nfrg fi tl`~ nfjngut xlf~g m`k `~ tf `jtghrmtg xmtgrirfjtdgygcfukgjt fuufrtwj`t`g~ x`tl tlg mdomngjt n`tp ngjtrg tf nrgmtg m ~`jhcg# wj`i`gd ~gntfr fi tlg n`tp#tlw~ nrgmt`jh m ur`kmrp `jyg~tkgjt cfnmt`fj mjd y`~`tfr dg~t`jmt`fj* Ufrt Tmxg `~ umrt`nwcmrcp`kufrtmjt# m~ `t `~ tlg ~`tg fi tlg ajfxcgdhg+bm~gdgkucfpkgjt ~gntfr Tgnlj`wk = mjd 2 mjd `tx`cc c`ja tlg gm~t ~`dg fi tlg N`tp x`tl tlg ngjtrg*

    ^wnl `jyg~tkgjt `j tlg mrgm lm~ ~ggj `t bgnfkg kfrg mttrmnt`yg tf bftl bw~`jg~~ mjd tfwr`~t~ mjdlm~ rg~wctgd `j m ~lmru rgdwnt`fj `j ugfucg ncm`k`jh xfra+rgcmtgd bgjgi`t~* @j ^gutgkbgr 2554# =2*4ugr ngjt fi ncm`kmjt~ lmd bggj ncm`k`jh ifr kfrg tlmj =2 kfjtl~# m~ nfkumrgd tf 22 ugr ngjt `j

    ^gutgkbgr =000* ^`k`cmrcp# fygr tlg ~mkg ugr`fd# tlg jwkbgr fi pfwjh ugfucg mhgd =< tf 24 pgmr~ncm`k`jh xfra+rgcmtgd bgjgi`t~ igcc bp >>*> ugr ngjt# m~ nfkumrgd tf m Br`t`~l mygrmhg fi >5*8 ugrngjt*

    Tfwr`~k# kgmjxl`cg# `~ tlr`y`jh# x`tl kfrg tlmj > k`cc`fj y`~`tfr~ tf tlg mrgm `j 255= nfjtr`bwt`jh kfrgtlmj =80 k`cc`fj tf tlg cfnmc gnfjfkp*

    @j 2552# tlgrg xgrg 9#>55 bw~`jg~~g~ `j ^xmj~gm# 5 ugr ngjt rgicgnt`jh ^xmj~gm~ rfcg m~ m rgh`fjmc~lfuu`jh mjd ~gry`ng ngjtrg# xl`cg tlg cmrhg~t ~`jhcg gkucfpgr `~ tlg nfwjn`c# x`tl =2#555 gkucfpgg~*

    Cffa`jh iwrtlgr mlgmd# tlg ^xmj~gm Nfkkwj`tp Ucmj# Kma`jh M Bgttgr ^xmj~gm# gjy`~mhg~ tlmt bp2525 ^xmj~gm x`cc bg m d`~t`jnt`yg Gwrfugmj n`tp*

    Tf ~wkkmr`~g ^xmj~gm lm~ hfjg tlrfwhl m km~~`yg nlmjhg fygr tlg cm~t =5 pgmr~ mjd cffa~ifrxmrd tf fjhf`jh urf~ugr`tp fygr tlg jg|t 25 pgmr~* @t~ gnfjfkp nmj gm~`cp ~wuufrt m jgx g|n`t`jhrmd`f ~tmt`fj tlmt rgicgnt~ tlg mrgm*

    4* Tlg Cfnmc Kgd`m Gjy`rfjkgjt

    Tlgrg `~ wjdfwbtgdcp mj muugt`tg ifr rmd`f `j ^xmj~gm# m~ mjmcp~`~ fi RMOMR dmtm Q~gg mj~xgr tf]wg~t`fj 9[ ~lfx~ tlmt lfwr~ c`~tgjgd tf mcc rmd`f ~tmt`fj~ lmyg `jnrgm~gd bp 29' fygr tlg cm~t i`yg

    pgmr~ ,nfkumrgd tf jf `jnrgm~g mnrf~~ tlg xlfcg WA# xlgj `jdg|gd ifr ufuwcmt`fj nlmjhg~*Lfxgygr# kf~t fi tl`~ ~wb~tmjt`mc `jnrgm~g lm~ mnnrwgd tf tlg BBN# xlf~g lfwr~ c`~tgjgd lmyg`jnrgm~gd bp >='# xl`c~t nfkkgrn`mc rmd`f lm~ ~ggj `t~ lfwr~ c`~tgjgd hrfx bp fjcp =4 pgmr fcd~ lm~imccgj bp kfrg tlmj m lmci fygr tlg cm~t i`yg pgmr~ ,irfk >7' tf =9'# xl`cg tlg ~lmrg fi c`~tgj`jhmkfjh~t >7+44 pgmr fcd~ lm~ imccgj bp kfrg tlmj txf+tl`rd~ ,irfk >5' tf 0'*

    Bftl fi tlg~g mhg hrfwu~ lmyg ~x`tnlgd ~wb~tmjt`mc mkfwjt~ fi tlg`r rmd`f c`~tgj`jh mxmp irfk cfnmc

    nfkkgrn`mc rmd`f mjd tfxmrd~ rgh`fjmc rmd`f mjd tlg BBN* Txf pgmr~ mhf# Tlg Xmyg xm~ ~t`cc tlgkmragt cgmdgr `j ^xmj~gm* Jfx `t lm~ imccgj tf ~`|tl ucmng# mjd `t~ nwrrgjt ~lmrg fi c`~tgj`jh ,=5' `~mckf~t lmci xlmt `t xm~ i`yg pgmr~ mhf ,=0'*

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg ===000

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    21/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD GRY@NG

    2* I`jmjn`mc mjd Bw~`jg~~ Ucmj n I`jmjn`mc Urfognt`fj~ ,nfjt

    Mnrf~~ kf~t fi tlg WA# `t lm~ bggj BBN Rmd`f Txf tlmt lm~ bgjgi`tgd irfk cfnmc nfkkgrn`mc rmd`f~dgnc`j`jh mwd`gjng* Bwt# `j ^xmj~gm# tlg ~tfrp `~ ~c`hltcp d`iigrgjt* Xl`c~t Rmd`f Txf `~ rmjagdjwkbgr fjg `j tlg kmragt# `t~ lfwr~ c`~tgjgd lmyg rgkm`jgd ~tgmdp fygr tlg cm~t i`yg pgmr~* TlgBBN~ hrfxtl `j ^xmj~gm lm~ bggj dgr`ygd irfk tlg ulgjfkgjmc ~wnng~~ fi Rmd`f Xmcg~# Rmd`fIfwr mjd# tf m cg~~gr g|tgjt# Xgc~l+cmjhwmhg ~gry`ng Rmd`f Npkrw*

    ^`jng 2555# lfwr~ c`~tgjgd tf BBN Rmd`f Xmcg~ lmyg `jnrgm~gd bp 8

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    22/51

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    23/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD ^GRY@NG

    2* I`jmjn`mc mjd Bw~`jg~~ Ucmj d Mwd`gjng Urfognt`fj~

    Urfy`dg tlg ifccfx`jh jifrkmt`fj?,`) Tlg urfogntgd mdwct ,mhgd =7!) ufuwcmt`fj fi tlg Tftmc ^wrygp Mrgm ,T^M) x`tl`j xl`nl `t `~`jtgjdgd tf kgm~wrg tlg c`~tgjgr~l`u fi tlg ~gry`ng1

    Tlg urfogntgd mdwct ufuwcmt`fj ,mhgd =7! `~ >255* Tl`~ lm~ bggj dgr`ygd tlg 255= ngj~w~ mjdtlg nfygrmhg urgd`nt`fj ~wuuc`gd bp Mr}`ym* Tlg ufuwcmt`fj nfwjt mhm`j~t m ~`hjmc ~trgjhtl fi 74dBwY&k `~ >255* Xl`c~t `t `~ g|ugntgd tlmt tlgrg x`cc bg mdd`t`fjmc c`~tgjgr~ iwrtlgr mi`gcd# ifr tlguwruf~g fi tlg bw~`jg~~ ucmj xg mrg xfra`jh tf tl`~ i`hwrg*

    ,`` Urfognt`fj~ ifr c`~tgjgr~l`u rmt`jh~ ,g*h* xggacp rgmnl# mygrmhg xggacp lfwr~ fi c`~tgj`jh fygr tlgi`r~t tlrgg pgmr~ fi tlg ~gry`ng# x`tl dgtm`cgd dgkfhrmul`n brgmadfxj~ m~ muurfur`mtg1

    Tlg urfogntgd rgmnl mjd lfwr~ mrg ~gt fwt `j tlg tmbcg bgcfx?

    RGMNL ,=7! MYGRMHG LFWR^ ,=7!

    Pgmr = =8' 8*5

    Pgmr 2 =02 lfwr~ ugr xgga cg~~

    Rgmc Rmd`f ,98#>02 lfwr~ ugr xgga cg~~

    BBN Rmd`f Txf ,94#909 lfwr~ ugr xgga cg~~

    ,`y) Tlg bm~`~ fj xl`nl tlg g~t`kmtg~ mbfyg lmyg bggj nmcnwcmtgd# mjd mjp m~~wkut`fj~ tmagj `jtfmnnfwjt*

    Fwr urfognt`fj~ ifr tlg ugrifrkmjng fi tlg ~tmt`fj `j `t~ i`r~t tlrgg pgmr~ lmyg bggj dgr`ygd irfk~tmt`~t`nmc mjmcp~`~ fi gku`r`nmc dmtm irfk RMOMR rmt`jh~ rgufrt~* Xg mjmcp~gd tlg ~tmrt+wuugrifrkmjng~ fi mcc =0 cfnmc ,jft rgh`fjmc nfkkgrn`mc rmd`f ~tmt`fj~ x`tl Tftmc ^wrygp Mrgm~ fibgtxggj =55#555 mjd 455#555 tlmt lmd nfkkgjngd brfmdnm~t`jh ~`jng =000 mjd lmd umrt`n`umtgd `jRMOMR* Tlg`r mygrmhg ugrifrkmjng mt tlg gjd fi gmnl fi tlg`r i`r~t tlrgg pgmr~ fj+m`r xm~ m~ ifccfx~?

    PGMR FJG PGMR TXF PGMR TLRGG

    Rgmnl ' =8*2' =

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    24/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD ^GRY@NG

    ,`y) Tlg bm~`~ fj xl`nl tlg g~t`kmtg~ mbfyg lmyg bggj nmcnwcmtgd# mjd mjp m~~wkut`fj~ tmagj `jtfmnnfwjt*

    2* I`jmjn`mc mjd Bw~`jg~~ Ucmj d Mwd`gjng Urfognt`fj~

    Xg rfwjdgd tlg~g i`hwrg~ mjd `kucgkgjtgd m kfrg jmtwrmc urfhrg~~`fj tf mrr`yg mt fwr urfognt`fj~ ifrtlg ~tmt`fj~ ugrifrkmjng `j tlg i`r~t tlrgg pgmr~* Tlg pgmr+fj+pgmr `jnrgm~g `j lfwr~ c`~tgjgd xm~muurf|`kmtgd tf 25' ifr Pgmr Txf mjd Pgmr Tlrgg# m rmtg fi hrfxtl fb~grygd `j ~tmrt+wu ~tmt`fj `j~`k`cmr ~`zgd kmragt~*

    Fwr urfognt`fj~ ifr tlg `kumnt fi tlg jgx ~tmt`fj fj g|`~t`jh brfmdnm~tgr~ lmyg bggj dgr`ygd irfk}wmjt`tmt`yg kmragt rg~gmrnl Q~gg mj~xgr tf ]wg~t`fj 9[* Fi tlf~g rg~ufjdgjt~ xlf ~m`d tlgp xfwcdbg ygrp c`agcp fr c`agcp tf c`~tgj tf tlg jgx ~tmt`fj?

    >=' ~m`d tlgp xfwcd c`~tgj tf tlg rmd`f ifr cfjhgr

    94' ~m`d tlgp xfwcd c`~tgj cg~~ tf g|`~t`jh ~tmt`fj~1

    7' ~m`d tlgp xfwcd ~tfu c`~tgj`jh tf mjftlgr ~tmt`fj,~ mctfhgtlgr*

    M~agd xl`nl ~tmt`fj~ tlgp xgrg c`agcp tf c`~tgj tf cg~~ ,fr ~tfu c`~tgj`jh tf nfkucgtgcp# rg~ufjdgjt~~m`d?

    Tlg Xmyg 09*4 IK ,>9'

    BBN Rmd`f Fjg ,27'

    Rgmc Rmd`f ,27'

    BBN Rmd`f Txf ,24'

    Tlg lfwr~ rgdwngd irfk tlg~g ~tmt`fj~ c`~tgj`jh `j Pgmr Fjg lmyg bggj nmcnwcmtgd bp m~~wk`jh tlmt70' fi ^M+IK~ tftmc lfwr~ xfwcd bg rgucmngd fj m fjg+ifr+fjg bm~`~ `j urfufrt`fj tf rg~ufjdgjt~urgigrgjng~*

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 222>>>

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    25/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD ^GRY@NG

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 222444

    ,`) Urfy`dg dgtm`c~ fi tlg trmj~k`~~`fj ~`tg pfw urfuf~g tf w~g# wjdgr tlg ifccfx`jh lgmd`jh~?,m) Jmkg mjd Jmt`fjmc Hr`d Rgigrgjng fi ~`tg1

    A`cygp L`cc

    jhr ^^ 982 045

    ,b) Lg`hlt fi ~`tg mbfyg Frdjmjng dmtwk ,`j kgtrg~)1

    =0> kgtrg~

    ,n) Lg`hlt fi trmj~k`tt`jh mgr`mc mbfyg hrfwjd cgygc ,`j kgtrg~)1

    =< kgtrg~

    ,d) Rmd`mtgd ufxgr `j g`tlgr fr bftl ucmjg~ fi ufcmr`~mt`fj# mjd mgr`mc rmd`mt`fj umttgrj ,`i jf mgr`mcrmd`mt`fj umttgrj `~ ~wbk`ttgd# `t x`cc bg m~~wkgd x`tlfwt g|ngut`fj tf bg fkj` d`rgnt`fjmc)*

    =555 xmtt~ ygrt`nmc ! 275 xmtt~ lfr`zfjtmc

    Mjtgjjm umttgrj x`cc bg d`rgnt`fjmc ~gg bgcfx

    Tlg muuc`nmjt ~lfwcd nfji`rk xlgtlgr lg bgc`gyg~ tlmt l`~ `jtgjdgd km~t mugrtwrg x`cc bg mym`cmbcg#mjd xlgtlgr# xlgrg rg}w`rgd# ucmjj`jh ugrk`~~`fj nmj bg fbtm`jgd* Xlgrg muurfur`mtg# gy`dgjng tf~wuufrt tl`~ bgc`gi ~lfwcd bg urfy`dgd* Dgtm`c~ fi mjp Jghft`mt`fj~ xl`nl lmyg bggj gjtgrgd `jtfx`tl tlg ~`tg fxjgr,~) ~lfwcd mc~f bg urfy`dgd*

    Mr}`ym lmyg fiigrgd w~ ~`tg+~lmr`jh imn`c`t`g~ mt A`cygp L`cc w~`jh tlg g|`~t`jh 52 tfxgr* Tlgp lmyg mjfiigr# ~wbognt tf km~t mjmcp~`~# tf ~lmrg tl`~ tfxgr mjd tlg g|`~t`jh F2 mnnfkkfdmt`fj* Ucmjj`jhugrk`~~`fj `~ rg}w`rgd ifr tlg mjtgjjm# bwt Mr}`ym df jft g|ugnt tlmt tl`~ x`cc bg m urfbcgk x`tl tlg

    ucmjj`jh mwtlfr`t`g~ ifr tl`~ g~tmbc`~lgd trmj~k`~~`fj ~`tg*

    Tlg `jifrkmt`fj urfy`dgd mbfyg kw~t tmag `jtf mnnfwjt mjp rg}w`rgkgjt~ ~gt fwt `j ^gnt`fj 2 fi tl`~Jft`ng* @j tlg gygjt fi k`jfr jfj+nfkuc`mjng# Finfk kmp rgy`~`t mj muuc`nmjt(~ urfuf~mc~ x`tl my`gx tf kfdg~t mdow~tkgjt ifccfx`jh mxmrd mjd ncf~gr ~nrwt`jp* ^`hj`i`nmjt jfj+nfkuc`mjng kmprgjdgr tlg muuc`nmt`fj c`mbcg tf d`~}wmc`i`nmt`fj*

    A`cygp L`cc bp y`rtwg fi t~ cfnmt`fj urfy`dg~ g|ngccgjt nfygrmhg fi ^xmj~gm mjd ~wrrfwjd`jh mrgm*

    >* Trmj~k`~~`fj Urfuf~mc~

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    26/51

    ^GNT@FJ =57,M?MB@C@TP TF KM@JTM@JURFUF^GD GRY@NG

    >* Trmj~k`~~`fj Urfuf~mc~

    ,``) Ucgm~g urfy`dg m dgtm`cgd nfkuwtgr urgd`ntgd kmu ,`j nfcfwr) fi tlg nfygrmhg mjt`n`umtgd w~`jhtlg trmj~k`~~`fj ~`tg,~) mjd umrmkgtgr~ dg~nr`bgd mbfyg*

    Ucgm~g ~gg Muugjd`| > ,Tgnlj`nmc ifr oug} i`cg~ fi Mr}`ym Nfygrmhg Urgd`nt`fj~ ifr tlg mrgm*

    ,```) Dg~nr`bg urfuf~gd mrrmjhgkgjt~ ifr trmj~k`~~`fj urfy`~`fj ,`j~tmccmt`fj# km`jtgjmjng mjdrgum`r)*

    Fwr Trmj~k`~~`fj urfy`dgr Mr}`ym `~ xgcc rg~fwrngd tf `j~tmcc tlg nfkucgtg ~p~tgk mjd ~wb~g}wgjtcpkm`jtm`j mjd kfj`tfr tlg Trmj~k`~~`fj umrmkgtgr~* Tgcgkgtrp mjd rgkftg kfj`tfr`jh ~p~tgk~ rgcmp`jifrkmt`fj bmna tf tlg`r nfjtrfc ngjtrg ,g*h* nmrr`gr ufxgr# cmna fi kfdwcmt`fj# gtn fj m 24+lr bm~`~*Tlg`r km`jtgjmjng ugr~fjjgc mrg l`hlcp trm`jgd# mjd lmyg tlg jgng~~mrp ~umrg~ mjd tg~t g}w`ukgjttf rg~fcyg mjp urfbcgk }w`nacp*

    ,`y) Xlmt `~ tlg mjt`n`umtgd t`kg+cmu~g bgtxggj tlg mxmrd fi c`ngjng mjd ~tmrt fi brfmdnm~t`jh6

    Xg ucmj tf ~tmrt brfmdnm~t`jh fj Xgdjg~dmp =~t Kmrnl 2559 ,^t* Dmy`d~ Dmp*

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhggg 222777

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    27/51

    ^GNT@FJ =57,B MJD ,N?NMTGR@JH IFR TM^TG^ MJD@JTGRG^T^&BRFMDGJ@JH NLF@NG

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 222999

    ,`) Tl`~ ~wb+~gnt`fj fi tlg muuc`nmt`fj ~lfwcd tmag tlg ifrk fi m ~tmtgkgjt ~gtt`jh fwt tlg muuc`nmjt(~fygrmcc urfhrmkk`jh ul`cf~fulp mjd y`~`fj ifr tlg rmd`f ~gry`ng*

    Fygrmcc M`k~ mjd Fbognt`yg~^M+IK `~ tlg rmd`f ~tmt`fj tlmt x`cc br`jh ^xmj~gm mc`yg ifr tlg ugfucg xlf c`yg `j mjd mrfwjd tlg n`tp*@t x`cc bgnfkg m ifnmc uf`jt ifr jgx~# `jifrkmt`fj# d`~nw~~`fj mjd tmca mbfwt tlg `~~wg~ mjd tfu`n~ tlmtrgmccp kmttgr tf tlg ugfucg xlf c`yg lgrg* ^M+IK x`cc tmag iwcc mdymjtmhg fi tlg r`nl cmjhwmhg mjdlgr`tmhg fi tlg mrgm* @t x`cc bg mj `jncw~`yg ~gry`ng# mnnwrmtgcp rgicgnt`jh tlg nlmrmntgr mjd ugfucg fitlg mrgm tlrfwhl mnt`yg umrt`n`umt`fj*

    ^uggnlTlg urfhrmkkg nfjtgjt x`cc tfwnl tlg c`yg~ fi mcc c`~tgjgr~ `j mjd mrfwjd ^xmj~gm x`tl `jifrkmt`fjy`tmc ifr gygrpdmp c`y`jh* Fwr jgx~ mjd ~ufrt urfhrmkkg~ x`cc aggu tlg mwd`gjng wu+tf+dmtg x`tl tlgcmtg~t gygjt~ `j tlg mrgm# `j Xmcg~ mjd `j tlg rg~t fi tlg xfrcd* Jgx~ mjd ~ufrt~ ~wkkmr`g~# m~ xgccm~ trmygc mjd xgmtlgr `jifrkmt`fj# x`cc muugmr rghwcmrcp tlrfwhlfwt tlg dmp*

    Kw~`nFwr tmrhgt mwd`gjng x`cc ~umj m x`dg gjfwhl rmjhg fi mhg~ tf `jncwdg tlf~g xlf hrgx wu x`tlKgr~gpbgmt# Kftfxj# hcmk rfna# rghhmg mjd tlg kw~`n fi tlg uf~t+uwja grm m~ tlg ~fwjdtrmna tftlg`r c`yg~* Fwr kw~`n ufc`np m`k~ tf rgicgnt tlg tm~tg~ fi tlg tmrhgt mwd`gjng xl`c~t bg`jh wjmirm`d tf

    `jtrfdwng tf tlg nfrg mwd`gjng m ~ur`jac`jh fi nfjtgkufrmrp ~fwjd~ xl`nl tlgp x`cc i`jd g}wmccpumcmtmbcg*,``) Tlg ~trmtgh`g~ xl`nl tlg muuc`nmjt urfuf~g~ tf `kucgkgjt `j rghmrd tf?

    nmtgr`jh ifr tlg tm~tg~ mjd `jtgrg~t~# hgjgrmc fr umrt`nwcmr# fi ugr~fj~ c`y`jh `j tlg mrgm1

    ^M+IK lm~ wjdgrtmagj m rmjhg fi rg~gmrnl mjd nfj~wctmt`fj mnt`y`t`g~ tf lgcu w~ dgtgrk`jg tlg tm~tg~mjd `jtgrg~t~ fi uftgjt`mc c`~tgjgr~ `j ^xmj~gm mjd tlg ~wrrfwjd`jh mrgm* @j tl`~ xmp# ^M+IK x`cc bgg}w`uugd tf ifnw~ urgn`~gcp fj tlg `jtgrg~t~ fi ^xmj~gm rg~`dgjt~ x`tl m kw~`n ifrkmt nmrgiwccp

    nlf~gj tf mttrmnt tlg tmrhgt >7+94 mhg hrfwu*

    ^uggnlMt urg~gjt# tlg km`j ~ufagj xfrd urfhrmkk`jh ifr c`~tgjgr~ `j tlg mrgm `~ urfy`dgd bp WA+x`dgjmt`fjmc rmd`f BBN Rmd`f 4# BBN Rmd`f 7 C`yg mjd tmca^UFRT* Tlg jmt`fjmc rgh`fjmc ~tmt`fj BBNRmd`f Xmcg~# xl`nl `jncwdg~ m l`hlcp gncgnt`n k`| fi kw~`n `j `t~ fwtuwt# `~ m`kgd# bp dgi`j`t`fj# mt mccfi Xmcg~ mjd mttrmnt~ mj mwd`gjng ur`kmr`cp mhgd 77!* Rgmc Rmd`f `jncwdg~ ~fkg ~uggnlurfhrmkk`jh bwt `~ m kw~`n+cgd# rgh`fjmc ~gry`ng ifr tlg xlfcg fi ^fwtl Xmcg~*

    4* Urfhrmkk`jh Ul`cf~fulp

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    28/51

    ^GNT@FJ =57,B MJD ,N?NMTGR@JH IFR TM^TG^ MJD@JTGRG^T^&BRFMDGJ@JH NLF@NG

    4* Urfhrmkk`jh Ul`cf~fulp

    M~ umrt fi fwr rg~gmrnl ulm~g `j tlg mrgm# g`hlt ~gumrmtg nfj~wctmt`fj g|grn`~g~ xgrg nfjdwntgddwr`jh Mur`c mjd Kmp 2557 mt tlg Dpcmj Tlfkm~ Ngjtrg `j ^xmj~gm* Iwcc dgtm`c~ mrg ~gt fwt `j ^gnt`fj9 ,Gy`dgjng fi Cfnmc ^wuufrt fr Dgkmjd* Mt tlg~g hmtlgr`jh~ rgurg~gjtmt`yg~ irfk cfnmcfrhmj`~mt`fj~# hrfwu~ mjd bfd`g~ xgrg `jy`tgd tf g|urg~~ tlg`r fu`j`fj~# tf mj `jdgugjdgjtrg~gmrnlgr# fj xlmt tlgp igct xm~ rg}w`rgd fj m jgx cfnmc rmd`f ~gry`ng*

    Tlg dmtm hgjgrmtgd bp tlg~g ~g~~`fj~ xm~ `jymcwmbcg `j hmwh`jh xl`nl mrgm~ fi `jtgrg~t xgrg jftbg`jh ~grygd mt urg~gjt bp tlg nfkkgrn`mc rmd`f urfy`dgr~ nwrrgjtcp mym`cmbcg tf tlg cfnmc mwd`gjng*Fwr urfhrmkkg ucmj~ mrg bm~gd `j cmrhg kgm~wrg fj tlg~g i`jd`jh~* Hrfwu~ `jy`tgd tf mttgjd tlg~gkggt`jh~ xgrg ymr`gd mjd mrg c`~tgd `j Muugjd`| 4 ,Rg~gmrnl

    @j mdd`t`fj# }wmjt`tmt`yg rg~gmrnl wjdgrtmag bp K@U `ccw~trmtg~ tlmt cfnmc jgx~# xgmtlgr# trmygc# ~ufrt#xlmt~ fj igmtwrg~ mjd ulfjg+`j~ mrg agp ~uggnl `tgk~* ,Tmagj irfk K@U Owjg 2557 rg~gmrnl ygrp`jtgrg~tgd&`jtgrg~tgd ~uggnl `tgk~* Iwcc dgtm`c~ mrg `j Muugjd`| 4 Rg~gmrnl*

    Jgx~ x`cc bg m nfrg gcgkgjt fi fwr ~uggnl fwtuwt* Tlrfwhlfwt tlg dmp# jgx~ mjd `jifrkmt`fj x`ccurfy`dg tlg ifwjdmt`fj~ mjd tlg ~wuufrt`jh ~trwntwrg tf m urfhrmkkg ~nlgdwcg tlmt c`~tgjgr~ x`cc i`jdbftl gjtgrtm`j`jh mjd gjhmh`jh* @t x`cc bg iwj x`tlfwt bg`jh tr`y`mc# bwt ~gr`fw~ xlgj `t jggd~ tf bg#bmcmjn`jh c`hltjg~~ fi tfwnl x`tl nfj~`~tgjt nrgd`b`c`tp*

    Tlg nfjtgjt fi jgx~ bwccgt`j~ x`cc nfjngjtrmtg fj cfnmc ~tfr`g~ fr rgh`fjmc ~tfr`g~ y`gxgd irfk m cfnmcugr~ugnt`yg* Jmt`fjmc mjd `jtgrjmt`fjmc ~tfr`g~ x`cc bg nfygrgd mnnfrd`jh tf tlg`r jgx~xfrtl`jg~~ mjdrgcgymjng tf ^xmj~gm* Kmofr ~tfr`g~ ~wnl m~ tlg rgngjt Cfjdfj bfkb`jh~ x`cc bg nfygrgd `j iwcc dwgtf tlg`r `kufrtmjng# bwt Cfjdfj bm~gd ~tfr`g~ tlmt muugmr fj jmt`fjmc fr rgh`fjmc bwccgt`j~ gc~gxlgrgx`cc bg trgmtgd fj tlg`r kgr`t# bgnmw~g xlmt kmp bg `kufrtmjt tf c`~tgjgr~ `j tlg ^fwtlgm~t fi Gjhcmjdkmp lmyg jf rgcgymjng tf tlg mwd`gjng `j ^xmj~gm*

    Cfnmccp urfdwngd mjd urg~gjtgd bwccgt`j~ x`cc bg brfmdnm~t lfwrcp irfk 5955 tf 2255* Mdd`t`fjmccp#lgmdc`jg~ x`cc bg brfmdnm~t fj tlg lmci lfwr dwr`jh xggadmp ugma lfwr~* Dwr`jh tlg xggadmpmitgrjffj ~lfx# jgx~ ~tfr`g~ x`cc bg igmtwrgd x`tl`j tlg kw~`n+cgd urfhrmkkg ,bgtxggj =855 mjd=

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    29/51

    ^GNT@FJ =57,B MJD ,N?NMTGR@JH IFR TM^TG^ MJD@JTGRG^T^&BRFMDGJ@JH NLF@NG

    4* Urfhrmkk`jh Ul`cf~fulp

    Xggadmp Jgx~ nlgdwcg*

    5955 Bwccgt`j > k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    5855 Bwccgt`j > k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    58>5 Lgmdc`jg~&~ufrt 2 k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    5 k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    55 Lgmdc`jg~&~ufrt 2 k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    5055 Bwccgt`j > k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    =555 Bwccgt`j > k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    ==55 Bwccgt`j > k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd=255 Bwccgt`j > k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    =>55G|tgjdgdJgx~&~ufrtbwccgt`j

    =5 k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    =455 Bwccgt`j > k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    =755 Bwccgt`j > k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    =955 Bwccgt`j > k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    =9>5 Lgmdc`jg~&~ufrt 2 k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    =855 Bwccgt`j > k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    =8>5 Lgmdc`jg~&~ufrt 2 k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    = k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    =055 Bwccgt`j > k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    2555 Bwccgt`j > k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    2=55 Bwccgt`j > k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    2255 Bwccgt`j > k`jwtg~ Cfnmccp urfdwngd mjd urg~gjtgd

    Mt ftlgr t`kg~# g|tgrjmccp ~fwrngd jgx~ bwccgt`j~ irfk @RJ x`cc bg brfmdnm~t lfwrcp*

    ^M+IK x`cc lmyg m jgx~ tgmk nfkur`~`jh m Jgx~ Gd`tfr mjd tlrgg iwcc+t`kg ofwrjmc`~t~* Tlg ~l`itumttgrj x`cc gj~wrg tlmt m nfrg ~tmii fi tlrgg ofwrjmc`~t~ mrg mym`cmbcg dwr`jh tlg dmp ,5055 tf =5 mjd mjftlgr xfra`jh tlrfwhl tf 2255* Mcc jgx~ ~tmii x`cc xfra

    mdd`t`fjmc ~`|tl ~l`it~ tlmt x`cc gjmbcg dwtp nfygr mt xggagjd~ irfk 57>5 tf 2255*

    Tlg ~uggnl nfjtgjt `~ ncgmrcp `kufrtmjt tf fwr mwd`gjng bwt# irfk tlg rg~gmrnl nfjdwntgd Q~ggmj~xgr tf ]wg~t`fj 9[# tlgrg `~ `j~wii`n`gjt dgkmjd ifr m ~uggnl+cgd ~gry`ng* Tlgrgifrg# tlg ^M+IKTlrfwhl Tlg Dmp urfhrmkkg x`cc igmtwrg m dm`cp c`yg `jtgry`gx x`tl tlg fuufrtwj`tp ifr c`~tgjgr~ tfnfjtr`bwtg tf tlg d`~nw~~`fj bp ulfjg+`j* Tlg urfhrmkkg x`cc mc~f igmtwrg m dm`cp ulfjg+`j fj cfnmc#tfu`nmc `~~wg~* Tlg m`k `~ tf urfy`dg m c`hlt+lgmrtgd fuufrtwj`tp ifr c`~tgjgr `jyfcygkgjt# mctlfwhl tlgtfjg kmp nlmjhg dgugjd`jh fj xl`nl ~wbognt `~ `j tlg jgx~ mjd tlg fu`j`fj~ g|urg~~gd*

    Tlg brgmaim~t ~lfx x`cc ncgmrcp ~gt tlg mhgjdm ifr tlg dmp + x`tl trmygc jgx~# xgmtlgr# t`kg+nlgna~#jgx~ mjd ~ufrt~ wudmtg~# nfkb`j`jh x`tl kw~`n# nfkugt`t`fj~ mjd c`~tgjgr `jyfcygkgjt tf urfy`dg mxgcc bmcmjngd d`gt x`tl xl`nl tf ~tmrt tlg dmp*

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 222

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    30/51

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 222000

    ^GNT@FJ =57,B MJD ,N?NMTGR@JH IFR TM^TG^ MJD@JTGRG^T^&BRFMDGJ@JH NLF@NG

    Tlg uf~t+brgmaim~t ~g}wgjng# kfy`jh irfk k`d+kfrj`jh tf gmrcp mitgrjffj x`cc bg kfrg rgcm|gd `j~tpcg# bwt x`tlfwt cf~`jh tlg ~lmrujg~~ fi ifnw~ fj cfnmc `~~wg~* C`~tgjgr `jyfcygkgjt x`cc bg agp mttl`~ t`kg fi dmp# x`tl mj fygr+tlg+hmrdgj xmcc jg`hlbfwrcp icmyfwr ~`tt`jh mcfjh~`dg rghwcmr `juwt irfkc`ig~tpcg g|ugrt~ mjd hwg~t~*

    Tlg k`d tf cmtg mitgrjffj ~g}wgjng x`cc rgicgnt tlg cg`~wrg mjd nwctwrmc m~ugnt~ fi tlg mrgm xl`cgkfy`jh ~gmkcg~~cp `jtf dr`yg+t`kg m~ m t`hltgr# br`~agr umng rgtwrj~ tf tlg fwtuwt*

    Gygj`jh mjd xggagjd urfhrmkkg~ x`cc `jncwdg tlg fuufrtwj`tp ifr kfrg ~ugn`mc`~t mjd ~ugn`i`n

    urfhrmkk`jh# x`tl Mnng~~# ^ufrt~# Mrt~ mjd ^ugn`mc`~t kw~`n hgjrg~ nmtgrgd ifr*

    ^ufrt~ urfhrmkk`jh x`cc bg m y`tmc mjd `jtghrmc umrt fi tlg ^M+IK fwtuwt nfygr`jh Jgmtl+^xmj~gmF~urgp~ mjd ^xmj~gm rwhbp ncwb~# ^xmj~gm N`tp Ifftbmcc Ncwb mjd Hcmkfrhmj Nfwjtp Nr`nagt Ncwb#m~ xgcc m~ jgx~ fi cfnmc mjd owj`fr ~ufrt~ ncwb~ bftl mkmtgwr mjd ~gk`+urfig~~`fjmc*

    Mcfjh~`dg tlg ^M+IK ~ufrt~ nfygrmhg# ^mtwrdmp mjd ^wjdmp mitgrjffj urfhrmkk`jh x`cc ~gg tlgrmd`f ~tmt`fj nfygr`jh kmofr gygjt~ `j tlg mrgm# umrt`n`umt`jh xlgrg muurfur`mtg mjd tma`jh m icmyfwr fi^xmj~gm c`ig*

    Tlrfwhlfwt tlg pgmr# tlrfwhl m ~gr`g~ fi nmrgiwccp tmrhgtgd nmkum`hj~# ^M+IK x`cc xfra x`tl ~fn`mcmnt`fj mhgjn`g~ tf urfkut `jtgrg~t `j m ymr`gtp fi nfkkwj`tp hrfwu~# m~ xgcc m~ mnt`yg n`t`zgj~l`u mjdn`y`n rgjgxmc* ^M+IK x`cc kfyg bgpfjd tlg rmtlgr t`rgd# bwccgt`j+bfmrd fr Mnt`fj C`jg tpug+ifrkmt w~gdbp ~f kmjp cfnmc ~tmt`fj~* Xl`cg m icfx fi rghwcmr nfkkwj`tp `jifrkmt`fj x`cc bg `jncwdgd `j tlgfwtuwt# ^M+IK x`cc mc~f rwj > fr 4 nmkum`hj~ mnrf~~ tlg pgmr# tf ifnw~ fj `~~wg~ tlmt fwr mwd`gjngnmrg~ mbfwt mjd tlmt gjnfwrmhg ugfucg tf bgnfkg mnt`ygcp `jyfcygd x`tl n`y`n mjd nfkkwj`tp miim`r~*

    Tlg ^M+IK urg~gjtgr~ x`cc lmyg g|ngccgjt cfnmc ajfxcgdhg mjd c`ja~* M jwkbgr fi agp urg~gjtgr~lmyg mcrgmdp bggj `dgjt`i`gd mjd# ifr nfjtrmntwmc rgm~fj~# tlgp mrg jmkgd `j tlg Muugjd`| =,Nfji`dgjt`mc*

    Tf gjnfwrmhg mnng~~ tf tlg ~gry`ng mjd tf nrgmtg m xgmctl fi fr`h`jmc# cfnmc urfhrmkk`jh mjd tmcgjt#^M+IK lm~ tgmkgd wu x`tl ,DMNG Tlg Dgumrtkgjt fi Mdwct mjd Nfjt`jw`jh Gdwnmt`fj fi ^xmj~gm

    Wj`ygr~`tp tf rwj xggacp rmd`f urfdwnt`fj xfra~lfu~ mt ygjwg~ `j mjd mrfwjd ^xmj~gm ~tmrt`jh tl`~^gutgkbgr* Kmtgr`mc hgjgrmtgd irfk tlg~g xfra~lfu~ x`cc bg kmdg mym`cmbcg tf ^M+IK ifr `jncw~`fj`j `t~ urfhrmkk`jh# m~ mbfyg*

    Tlg fbognt`yg fi tlg~g ~g~~`fj~ `~ tf `jnrgm~g tlg jwkbgr mjd rmjhg fi cfnmc yf`ng~ lgmrd fj tlg~tmt`fj*

    Xgc~l Cmjhwmhg^M+IK dfg~ jft urfuf~g tf brfmdnm~t mjp ~ugn`i`n Xgc~l cmjhwmhg urfhrmkkg~* Tlg rg~gmrnlnfjdwntgd ~lfxgd tlgrg xm~ jf hrgmt muugt`tg ifr ~wnl urfhrmkk`jh ,87*4' ~tmt`jh tlgp xgrg jft`jtgrg~tgd `j ~wnl urfhrmkkg~* Lfxgygr tlg mrgm `~ i`grngcp urfwd fi `t~ nwctwrg mjd lgr`tmhg*

    4* Urfhrmkk`jh Ul`cf~fulp

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    31/51

    ^GNT@FJ =57,B MJD ,N?NMTGR@JH IFR TM^TG^ MJD@JTGRG^T^&BRFMDGJ@JH NLF@NG

    4* Urfhrmkk`jh Ul`cf~fulp

    Xgc~l g|urg~~`fj~ mjd ulrm~g~ mrg m umrt fi tlg gygrp dmp cmjhwmhg w~mhg `j tlg mrgm `j tlg ~mkgxmp m~ tlf~g `j Jgxnm~tcg fr B`rk`jhlmk lmyg cfnmc g|urg~~`fj~ mjd ~mp`jh~ tlmt mrg umrt fi tlg`rgygrpdmp cmjhwmhg* @j mdd`t`fjmc tf w~`jh urg~gjtgr~ xlf x`cc lmyg ajfxcgdhg fi ~wnl ulrm~g~# ^M+IK x`cc mc~f bg rwjj`jh m ~lfrt ulrm~g fi tlg dmp tpug igmtwrg# c`jagd tf tlg ~tmt`fj~ xgb~`tg ifrtlf~g xlf x`~l tf uwr~wg Xgc~l cmjhwmhg mjd nwctwrg `j kfrg dgutl*

    Tlg igmtwrg xm~ `jtrfdwngd fj tlg ~gnfjd R^C rwj bp tlg hrfwu* Tl`~ g|trgkgcp c`hlt+lgmrtgd `tgkxm~ ufuwcmr mjd xm~ w~gd m~ m kgmj~ fi `jtrfdwn`jh c`~tgjgr~ tf w~giwc ulrm~g~ mjd ~mp`jh~ `j tlg

    Xgc~l Cmjhwmhg* Tlg `tgk `t~gci rmj ifr jf kfrg tlmj m nfwucg fi k`jwtg~ m dmp bwt urfygd l`hlcpgjtgrtm`j`jh mjd gdwnmt`fjmc*

    Kw~`n^M+IK~ ufc`np `~ tf kfyg mxmp irfk rg~tr`nt`yg ucmpc`~t~# ~f tlmt tlg c`~tgjgr x`cc lgmr m hrgmtgrymr`gtp fi trmna~# bftl ncm~~`n mjd nwrrgjt* Ncm~~`n trmna~ x`cc bg ~nlgdwcgd tf gj~wrg tlmt mt cgm~t ~`|xgga~ gcmu~g~ bgtxggj rgugmt ucmp~* Tl`~ x`cc fiigr c`~tgjgr~ m x`dgr nlf`ng fi trmna~ lgmrd dwr`jhmygrmhg c`~tgj`jh lfwr~* @j mdd`t`fj# trmna~ igmtwrgd fj tlg ^M+IK ucmpc`~t x`cc bg rgy`gxgd gygrptlrgg kfjtl~# ~f tlmt ~fjh ~gcgnt`fj nmj bg rgirg~lgd# tlw~ aggu`jh tlg fygrmcc kw~`n fwtuwt~fwjd`jh d`~t`jnt`yg* Xl`c~t ^M+IK x`cc ucmp ncm~~`n trmna~ imk`c`mr tf `t~ c`~tgjgr~# `t x`cc jft bg bfwjdbp nlmrt uf~`t`fj~* Tlgrg `~ m xgmctl fi kw~`n# xlgtlgr ncm~~`n mcbwk trmna~ fr twrjtmbcg l`t~# tlmt mrgxfrtlp fi ucmp`jh mjd lmyg ~wry`ygd tlg tg~t fi t`kg*

    Nwrrgjt mjd rgngjt kw~`n x`cc mc~f bg ucmpgd# bwt x`cc jft mnnfwjt ifr kfrg tlmj m }wmrtgr fi tlg kw~`nfwtuwt* Tlgrg mrg kmjp trmna~ fi tfdmp# bftl irfk ~`jhcg~ mjd mcbwk~# tlmt ^M+IK~ tmrhgt mwd`gjngnmj rgcmtg tf* Tlg w~g fi ~fjh~ ~wnl m~ tlg ^tgrgfulfj`n~ nfygr fi tlg Rfd ^tgxmrt mcbwk trmna ,TYtlgkg tf Tlg Fii`ng ow~t`i`g~ tlg w~g fi nwrrgjt ~fjh~ mjd mrt`~t~ xlgrg tlgp nmj bg lgmrd i`tt`jh `jtftlg nfjtg|t fi fcdgr# ncm~~`n trmna~*

    brfmdgj`jh tlg rmjhg fi cfnmc nfkkgrn`mc ~gry`ng~ mym`cmbcg `j tlg mrgm1

    Fwr rmd`f kmragt mjmcp~`~ Q~gg mj~xgr tf ]wg~t`fj 9[ ~lfx~ tlmt tlg i`yg kf~t c`~tgjgd tf ~tmt`fj~ `j

    ^xmj~gm mrg ,`j rmja frdgr? BBN Rmd`f Txf# BBN Rmd`f Xmcg~# Rgmc Rmd`f# BBN Rmd`f Fjg mjdBBN Rmd`f Ifwr* @j tgrk~ fi tlg ^xmj~gm kmragt?

    Mcc i`yg ~tmt`fj~ mrg rgh`fjmc fr jmt`fjmc# rmtlgr tlmj cfnmc1

    Ifwr fi tlg~g i`yg ~tmt`fj~ lmyg ~`hj`i`nmjt ~uggnl nfjtgjt1

    Txf fi tlg i`yg ~tmt`fj~ mrg ~ugn`i`nmccp ifr Xmcg~*

    Gy`dgjng ~lfx~ tlmt xlmt `~ cmna`jh `~ m cfnmc ~tmt`fj ifr ^xmj~gm tlmt `jncwdg~ ~`hj`i`nmjt mkfwjt~fi ~uggnl* Tlg txf g|`~t`jh cfnmc nfkkgrn`mc ~tmt`fj~ Tlg Xmyg mjd ^xmj~gm ^fwjd mrg bftlkw~`n+ngjtrgd mjd mrg rmjagd fjcp ~`|tl mjd ~gygjtl `j tlg kmragt*

    MMM JJ

    JGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg >>>555

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    32/51

    ^GNT@FJ =57,B MJD ,N?NMTGR@JH IFR TM^TG^ MJD@JTGRG^T^&BRFMDGJ@JH NLF@NG

    4* Urfhrmkk`jh Ul`cf~fulp

    Xg lmyg ~twd`gd tlg fwtuwt fi cfnmc nfkkgrn`mc rmd`f ~gry`ng~ nwrrgjtcp nfygr`jh ^xmj~gm# mjd xglmyg dgygcfugd tlg urfhrmkk`jh ucmj~ fi ^M+IK tf gj~wrg tlmt `t x`cc bg d`~t`jnt`yg irfk tlg nfjtgjtfj g|`~t`jh nfkkgrn`mc ~gry`ng~?

    ^xmj~gm ^fwjd^xmj~gm ^fwjd xm~ kfj`tfrgd fj 27 Kmp* M urgdfk`jmjtcp kw~`n+cgd ~tmt`fj# ^xmj~gm ^fwjducmpgd ~fjh~ irfk tlg =085~ tf tlg urg~gjt* Tlg ~uggnl# xl`c~t k`j`kmc# `jncwdgd igmtwrg~ ~wnl m~ mofb ~xfu mjd m X`rgcg~~ Hrfwu urfkft`fj tf x`j m nmr* Tlg jgx~ fwtuwt xm~ ~lmrgd x`tl ~`~tgr~tmt`fj Xmyg 09*4# mctlfwhl tlg bwccgt`j~ fj ^xmj~gm ^fwjd xgrg cfjhgr* ^ugn`i`n ^xmj~gm ~tfr`g~

    xgrg igmtwrgd `j tlg jgx~# tfhgtlgr x`tl kfrg hgjgrmc ~tfr`g~ fi rgcgymjng tf tlg xlfcg Ur`jn`umc`tp*

    ^M+IK x`cc brfmdgj nlf`ng bp fiigr`jh m ~`hj`i`nmjtcp d`iigrgjt cfnmc jgx~ ~gry`ng ifr ^xmj~gmtlmt `~ `j+dgutl mjd g|tgjd~ bgpfjd dmpt`kg lfwr~* Xl`c~t bg`jh kw~`n+cgd# ^M+IK x`cc`jncwdg kfrg ~wb~tmjt`mc ~uggnl `tgk~ mjd igmtwrg~ tlmt rgicgnt tlg mrgm*

    Xmyg 09*4Xmyg 09*4 xm~ mc~f kfj`tfrgd fj 27 Kmp* Tl`~ kw~`n+cgd ~tmt`fj brfmdnm~t~ c`ttcg ~uggnl fwt~`dgjgx~ bwccgt`j~* M~ ~gt fwt `j `t~ Finfk Ifrkmt# tlg kw~`n `~ dfk`jmtgd bp trmna~ irfk tlg =005~ tftlg urg~gjt# kma`jh tl`~ ~tmt`fj mttrmnt`yg tf tlg pfwjhgr ,=7+24 pgmr fcd~ mhg hrfwu* Tlg jgx~bwccgt`j~ mrg ~lmrgd x`tl ^xmj~gm ^fwjd# bwt mrg ~lfrtgr ygr~`fj~*

    ^M+IK x`cc ucmp m ~`hj`i`nmjtcp brfmdgr rmjhg fi kw~`n tlmj Xmyg 09*4# mjd x`cc `jncwdg~wb~tmjt`mccp kfrg ~uggnl gcgkgjt~ `j `t~ urfhrmkk`jh# muugmc`jh tf m nfj~`dgrmbcp x`dgrmhg rmjhg fi c`~tgjgr~*

    Rgmc Rmd`fKfj`tfr`jh fi Rgmc Rmd`f fj = Owjg mjd 27 Owcp ~whhg~t~ tlmt# xl`cg m rgh`fjmc ~tmt`fj ~gry`jh m x`dghgfhrmul`n mrgm# kwnl fi tlg nfjtgjt `~ ygrp Nmrd`ii+fr`gjtmtgd* Trmygc bwccgt`j~ ifnw~gd fj trmii`nnfjd`t`fj~ `j Nmrd`ii# xl`cg ~ufrt~ jgx~ igmtwrgd Nmrd`ii N`tp IfftbmccNcwb mt tlg g|ugj~g fi ftlgrcfnmc tgmk~ `j ^fwtl Xmcg~* Jgx~ bwccgt`j~ fj 27 Owcp xgrg dfk`jmtgd bp tlg gygjt~ `j Cfjdfj fitlg urgy`fw~ Tlwr~dmp# mjd jgx~rgmdgr~ rgigrrgd tf ucmng~ ~wnl m~ Kffrhmtg mjd Twc~g L`cc x`tlfwt}wmc`ip`jh tlmt tlgp mrg Cfjdfj d`~tr`nt~* Xl`c~t fby`fw~cp fi jmt`fjmc `kufrtmjng# cfnmc jgx~nfkur`~gd fjcp tlrgg ~tfr`g~ tlrfwhlfwt tlg dmp* Jgx~ bwccgt`j~ fj = Owjg igmtwrgd txf rgh`fjmc

    ~tfr`g~ mjd m iwrtlgr txf rgh`fjmc ~ufrt ~tfr`g~*

    Mumrt irfk jgx~ bwccgt`j~# ~uggnl nfjtgjt ,w~wmccp urg+rgnfrdgd `jncwdgd ofb ymnmjn`g~# Nr`kg^tfuugr Muugmc# Cfnmc Lgrfg~ mjd m Xlmt~ Fj D`mrp* Kf~t fi tlg~g nfkur`~gd fjg fr txf `tgk~mjd rgigrrgd c`~tgjgr~ tf ~ugn`i`n `jtgrjgt ~`tg~ ifr kfrg `jifrkmt`fj* Fj 27 Owcp# tlgrg xm~ mtgcgulfjg `jtgry`gx x`tl tlg Gd`tfr fi tlg ^fwtl Xmcg~ Gnlf# tlg rgh`fjmc jgx~umugr bm~gd `jNmrd`ii*

    Kw~`nmccp# Rgmc Rmd`f ucmpgd m brfmd rmjhg fi ~fjh~ irfk tlg =095~ tf tlg urg~gjt dmp# x`tl jf fjg~ugn`i`n hgjrg urgymcgjt bwt `jncwd`jh m k`| fi xgcc ajfxj l`t~*^M+IK x`cc brfmdgj nlf`ng bp brfmdnm~t`jh m jgx~ ~gry`ng tlmt `~ ygrp ~ugn`i`n ifr ^xmj~gm mjd tlg~wrrfwjd`jh mrgm# nfygr`jh ~tfr`g~ tlmt x`cc bg fi d`rgnt `jtgrg~t fr rgcgymjng tf tlg cfnmc mwd`gjng*

    Tlgrg x`cc bg m x`dgr rmjhg fi ~uggnl nfjtgjt `j dmpt`kg urfhrmkkg~ x`tl c`yg mjd urg+rgnfrdgd`jtgry`gx~# d`~nw~~`fj~ mjd ulfjg+`j~*

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg >>>===

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    33/51

    ^GNT@FJ =57,B MJD ,N?NMTGR@JH IFR TM^TG^ MJD@JTGRG^T^&BRFMDGJ@JH NLF@NG

    4* Urfhrmkk`jh Ul`cf~fulp

    ^M+IK x`cc brfmdgj nlf`ng bp brfmdnm~t`jh m jgx~ ~gry`ng tlmt `~ ygrp ~ugn`i`nmccp ifr ^xmj~gm mjdtlg ~wrrfwjd`jh mrgm# nfygr`jh ~tfr`g~ tlmt mrg fi d`rgnt `jtgrg~t fr rgcgymjng tf tlg cfnmc mwd`gjng*Tlg~g x`cc bg mnnfkumj`gd bp m nfj~`dgrmbcp x`dgr rmjhg fi ~uggnl nfjtgjt `j dmpt`kgurfhrmkkg~# `jncwd`jh c`yg mjd urg+rgnfrdgd `jtgry`gx~# d`~nw~~`fj~ mjd ulfjg+`j~*

    Nfjncw~`fj^M+IK x`cc brfmdgj c`~tgj`jh nlf`ng~ mym`cmbcg bp fiigr`jh m c`ygcp# gjtgrtm`j`jh mjd urfyfnmt`yg k`| fi

    kw~`n mjd ~uggnl# ifnw~gd fj ^xmj~gm# mjd bmcmjngd tf km|`k`~g tlg ~tmt`fj~ mwd`gjng muugmc*Jgx~ mjd `jifrkmt`fj# igmtwrg~ mjd `jtgry`gx~# c`~tgjgr ulfjg+`j~# ~twd`f d`~nw~~`fj~ mjd c`ygnfygrmhg fi cfnmc gygjt~ x`cc igmtwrg mcfjh~`dg m ncgmrcp dgi`jgd kw~`n k`|* M~ ~gt fwt mbfyg# ^M+IKx`cc bg m iwcc ~gry`ng rmd`f ~tmt`fj tlmt x`cc fiigr tlg mwd`gjng ~`hj`i`nmjtcp kfrg cfnmc nfjtgjt tlmj tlgg|`~t`jh kw~`n+cgd cfnmc nfkkgrn`mc ~tmt`fj~ `j ^xmj~gm*

    tlg urfy`~`fj fi cfnmc kmtgr`mc# `i mjp1

    Mcc ^M+IK urfhrmkkg~ x`cc bg cfnmccp urfdwngd mjd urg~gjtgd* Lfxgygr# tlg~g urfhrmkkg~ x`cc`jncwdg kmtgr`mc urfdwngd fwt~`dg tlg mrgm# ~wnl m~ @jdgugjdgjt Rmd`f Jgx~ bwccgt`j~ mjd jgx~`jtgry`gx~*

    tlg urfufrt`fj fi cfnmccp+kmdg urfhrmkk`jh# `i mjp ~lfwcd bg ~gt fwt `j tl`~ ~gnt`fj

    Tlg ym~t kmofr`tp fi ^M+IK urfhrmkkg~ x`cc bg c`yg mjd cfnmc* Xg xmjt tf gjnfwrmhg c`yg `jtgrmnt`fjbgtxggj tlg urg~gjtgr mjd mwd`gjng* Cfnmc mwtfkmt`fj x`cc bg w~gd fjcp ifr tlg fygrj`hlturfhrmkkg~ ,2mk 9mk mctlfwhl# `j tlg cfjh tgrk# xg xfwcd lfug tf kmag tl`~ m c`yg urfhrmkkgtff* ^M+IK kmp brfmdnm~t fnnm~`fjmc ~pjd`nmtgd fr jgtxfragd urfhrmkkg~ xlgrg muurfur`mtg,~wnl m~ tlg jmt`fjmccp jgtxfragd T~wjmk` Muugmc*

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg >>>222

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    34/51

    ^GNT@FJ =57,B MJD ,N?NMTGR@JH IFR TM^TG^ MJD@JTGRG^T^&BRFMDGJ@JH NLF@NG

    ,```) @i muurfur`mtg# tlg muuc`nmjt kmp mc~f urfy`dg m tpu`nmc urfhrmkkg bp+ urfhrmkkg xggadmp

    ~nlgdwcg# tf h`yg m icmyfwr ifr tlg d`rgnt`fj fi tlg ~tmt`fj*

    7* Urfuf~gd Ifrkmt

    Kfjdmp+Ir`dmp?

    52*55+59*55? Tlg Cmtg ) Gmrcp ^lfx ,Mwtfkmtgd Urfhrmkkg? kw~`n tlrfwhl tlg gmrcp lfwr~fi tlg kfrj`jh tf ~gg lfkg tlf~g xlf lmyg bggj fwt fygrj`hlt# xlgtlgr mt xfra frucmp# mjd tf gm~g c`~tgjgr~ x`tl mj gmrcp ~tmrt `jtf tlg dmp mlgmd*

    59*55+=5*55? ^M+IK Brgmaim~t? tlg ygrp bg~t `j kw~`n cmngd x`tl c`ygcp tmca tf ~tmrt tlg dmp#igmtwr`jh tlg b`h ~tfr`g~ fi tlg dmp irfk ^xmj~gm mjd d`~tr`nt# tlg rg~t fi Xmcg~

    mjd tlg rg~t fi tlg xfrcd* Ucw~ rghwcmr jgx~ mjd ~ufrt~ bwccgt`j~# trmygc wudmtg~mjd bw~`jg~~ jgx~# m~ xgcc m~ xgmtlgr mjd nfm~tmc ifrgnm~t~* Lfwrcp jgx~bwccgt`j~ x`cc bg nfkucgkgjtgd bp lgmdc`jg~ fj tlg lmci+lfwr irfk 58*>5+50*>5*Mwd`gjng umrt`n`umt`fj x`cc bg m agp gcgkgjt tlrfwhl nfkugt`t`fj~# ulfjg+nmcc~#tg|t~ mjd g+km`c~* Tlg dm`cp ^M+IK B`h Yftg x`cc rwj tlrfwhlfwt tlg ~lfx#lgcu`jh tf hmwhg uwbc`n fu`j`fj*

    =5*55+=4*55? ^M+IK Tlrfwhl Tlg Dmp? Irfk k`d+kfrj`jh tf gmrcp mitgrjffj# kfrg hrgmtkw~`n x`cc c`ja c`ig~tpcg g|ugrt~# ngcgbr`tp hwg~t~ mjd `juwt irfk c`~tgjgr~* Nmccgr~x`cc bg `jy`tgd tf lmyg tlg`r ~mp fj tlg `~~wg~ tlmt kmttgr tf tlgk# tf }w`z tlgg|ugrt~ mjd tmca tf tlg ~tmr hwg~t~* Ucw~ rghwcmr jgx~# xgmtlgr mjd trmygc wudmtg~mjd m cwjnlt`kg ~ufrt~ bwccgt`j*

    =4*55+=>>>

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    35/51

    ^GNT@FJ =57,B MJD ,N?NMTGR@JH IFR TM^TG^ MJD@JTGRG^T^&BRFMDGJ@JH NLF@NG

    7* Urfuf~gd Ifrkmt

    =>444

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    36/51

    ^GNT@FJ =57,D?GY@DGJNG FI CFNMCDGKMJD FR ^WUUFRT

    7* Urfuf~gd Ifrkmt

    ^M+IK ^TMT@FJ IFRKMT

    C`ngjng Fwtc`jg

    ^tmt`fj Jmkg ^M+IK

    C`ngjng Mrgm^xmj~gm mjd d`~tr`nt ,m~ dgi`jgd `j Finfk~ Kgm~wrgd NfygrmhgMrgm kmu

    Irg}wgjnp =52*= Klz

    ^gry`ng Dwrmt`fj24 lfwr~ m dmp x`tl m k`j`kwk fi 25 lfwr~ m dmp cfnmccp urfdwngdmjd urg~gjtgd* Mwtfkmtgd urfhrmkkg~ x`cc mnnfwjt ifr m km|`kwk

    4 jfj+dmpt`kg lfwr~ ugr dmp*

    Dgi`j`t`fj~

    ^uggnl^uggnl g|ncwdg~ mdygrt`~`jh# urfhrmkkg&urfkft`fjmc trm`c~ )~ufj~fr nrgd`t~# mjd kmp bg nmcnwcmtgd mnrf~~ dmpt`kg fr jfj+dmpt`kg*

    Ugmat`kg,~)Ugmat`kg,~ rgigr~ tf Xggadmp Brgmaim~t mjd MitgrjffjDr`ygt`kg fwtuwt# mjd Xggagjd Cmtg Brgmaim~t*

    Dmpt`kgDmpt`kg rgigr~ tf 5955 tf =055 xggadmp~# mjd xggagjd fwtuwtirfk 57+94 PGMR FCD^# IFNW^GD FJ

    ^XMJ^GM MJD TLG ^WRRFWJD@JH MRGM*

    Dgtm`c^M+IK x`cc ucmp kw~`n tlmt `~ urgdfk`jmtgcp =7 pgmr~ fr fcdgr ,dmt`jh bmna tf tlg =095~* Kfrgrgngjt kw~`n mjd nwrrgjt kw~`n x`cc igmtwrg bwt x`cc jft mnnfwjt ifr kfrg tlmj 27' fi tlg fwtuwt*^ugn`mc`~t kw~`n x`cc igmtwrg dwr`jh fii+ugma lfwr~ mjd x`cc mnnfwjt ifr m k`j`kwk fi ~`| lfwr~ m

    xgga*

    ^uggnl x`cc mnnfwjt ifr m k`j`kwk fi 27' dwr`jh dmpt`kg lfwr~ mjd =7' dwr`jh jfj dmpt`kglfwr~*

    ^uggnl# dwr`jh dmpt`kg lfwr~ x`cc ifnw~ fj `~~wg~# gygjt~ mjd mnt`y`t`g~ rgcgymjt tf ^xmj~gm mjdtlg ~wrrfwjd`jh mrgm mjd x`cc `jncwdg mt cgm~t fjg `jtgry`gx ugr xggadmp# m dm`cp ulfjg+`j# xgmtlgr#trmygc# m cfnmc xlmt~ fj hw`dg mjd cfnmc ~ufrt*

    Jgx~ x`cc bg brfmdnm~t mt cgm~t lfwrcp# `jncwd`jh cfnmccp urfdwngd mjd urg~gjtgd jgx~ bwccgt`j~ irfk5955 tf 2255 fj Kfjdmp tf ^wjdmp*

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg >>>777

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    37/51

    ^GNT@FJ =57,D?GY@DGJNG FI CFNMCDGKMJD FR ^WUUFRT

    Tl`~ ~gnt`fj ~lfwcd urfy`dg mj mjmcp~`~ fi tlg rgm~fj~ m~ tf xlp `t `~ nfj~`dgrgd tlmt tlgrg `~ mdgkmjd ifr tlg tpug fi ~gry`ng urfuf~gd# x`tl rgigrgjng tf tlg ~`zg mjd jmtwrg fi tlg urfuf~gd tmrhgtmwd`gjng*

    9* Gy`dgjng fi Dgkmjd

    ^xmj~gm Cfnmc Rmd`f Ctd lm~ wjdgrtmagj m rmjhg fi rg~gmrnl mnt`y`t`g~* Tlg~g `jncwdg tlrgg}wmjt`tmt`yg u`gng~ fi xfra ,dgtm`cgd bgcfx# ifnw~ hrfwu ~g~~`fj~# dg~atfu RMOMR mjmcp~`~ mjd tlgkfj`tfr`jh fi g|`~t`jh cfnmc nfkkgrn`mc rmd`f ~gry`ng~*

    @i fr`h`jmc kmragt rg~gmrnl lm~ bggj wjdgrtmagj# ucgm~g urfy`dg tlg ifccfx`jh `jifrkmt`fj ifr gmnlu`gng fi rg~gmrnl?

    9*= ]wmjt`tmt`yg Rg~gmrnl ,= nfjdwntgd bp K@U

    ,`) M ~tmtgkgjt fi tlg agp fbognt`yg~ fi tlg rg~gmrnl?

    Tl`~ ~twdp m`kgd tf g~tmbc`~l c`~tgj`jh cgygc~ tf ^xmj~gm Cfnmc Rmd`f Ctd R^C brfmdnm~t~# cgygc~ fimxmrgjg~~ fi tlg rmd`f ~tmt`fj# muurgn`mt`fj fi `t~ urfhrmkkg~ mjd urfugj~`tp tf c`~tgj tf mugrkmjgjt ygr~`fj fi tlg ~gry`ng*

    ,``) Tlg ~ugn`i`n }wg~t`fj~ tlmt tlg rg~gmrnl ~fwhlt tf mj~xgr?

    Xggacp rgmnl i`hwrg~ ifr mcc ~gry`ng~ mym`cmbcg `j tlg ^xmj~gm Cfnmc Rmd`f Ctd~ urfuf~gdnfygrmhg mrgm

    Xlgtlgr rg~ufjdgjt~ lmd lgmrd fi ^xmj~gm Cfnmc Rmd`f

    Xlgtlgr rg~ufjdgjt~ lmd gygr c`~tgjgd tf ^xmj~gm Cfnmc Rmd`f

    Lfx rg~ufjdgjt~ rmtgd jmkgd gcgkgjt~ fi ^xmj~gm Cfnmc Rmd`f~ urfhrmkkg~

    Lfx c`agcp rg~ufjdgjt~ xfwcd bg tf c`~tgj tf m ugrkmjgjt ~gry`ng ~ugn`i`nmccp dg~`hjgd ifr tlgugfucg fi ^xmj~gm

    ,```) Lfx tlg rg~gmrnl xm~ nfjdwntgd?

    Tlg rg~gmrnl xm~ nfjdwntgd w~`jh tgcgulfjg nmcc+fwt~ tf m rmjdfkcp ~gcgntgd ~mkucg fi rg~`dgjt`mcjwkbgr~* ]wftm~ xgrg muuc`gd tf gj~wrg tlg i`jmc ~mkucg rgicgntgd tlg urfi`cg fi tlg ufuwcmt`fj `j tlg

    urfuf~gd ^xmj~gm Cfnmc Rmd`f Ctd~ nfygrmhg mrgm*

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg >>>999

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    38/51

    ^GNT@FJ =57,D?GY@DGJNG FI CFNMCDGKMJD FR ^WUUFRT

    9* Gy`dgjng fi Dgkmjd

    ,`y) Tlg ~`zg mjd nfkuf~`t`fj fi tlg ~mkucg?

    M tftmc fi 7=2 rg~ufjdgjt~ xgrg nfjtmntgd# tlg`r nfkuf~`t`fj bg`jh?

    Ufuwcmt`fj ^mkucg

    ' ' Jf

    Mcc Kmcg~ 49

    I >7+44 rd mjd 29tl Igbrwmrp 2557 mnrf~~ tlg urfuf~gd ^xmj~gmCfnmc Rmd`f nfygrmhg mrgm*

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg >>>888

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    39/51

    ^GNT@FJ =57,D?GY@DGJNG FI CFNMCDGKMJD FR ^WUUFRT

    9* Gy`dgjng fi Dgkmjd

    ,y`) M ~wkkmrp fi tlg km`j i`jd`jh~ irfk tlg rg~gmrnl# ~lfx`jh lfx tlg~g dgkfj~trmtg gy`dgjng fidgkmjd ifr tlg ~gry`ng urfuf~gd?

    Tl`~ ~twdp ifwjd tlmt?

    ^xmj~gm Cfnmc Rmd`f lmd mj mdwct xggacp rgmnl fi =2*7'# mjd m xggacp rgmnl fi =7*2' mkfjhtlg nfrg 27 tf 74 mhg hrfwu

    >0*=' fi rg~ufjdgjt~ lmd lgmrd fi ^xmj~gm Cfnmc Rmd`f

    ^xmj~gm Cfnmc Rmd`f c`~tgjgr~ muurgn`mtgd tlg ~gry`ng# g~ugn`mccp `t~ kw~`n# jgx~ mjd`jifrkmt`fj# mjd cfnmc nfjtgjt* Tlg~g xgrg rmtgd g`tlgr hffd fr ygrp hffd bp 8'* Tlg l`hlg~t urfugj~`tp tf c`~tgj xm~ rgnfrdgd mkfjh 27 tf 44 pgmr+fcd~#x`tl 94*2' fi tlgk ncm`k`jh tf bg g`tlgr ygrp c`agcp fr c`agcp tf c`~tgj*

    Tlg~g i`jd`jh~ ~whhg~t tlmt ugfucg `j tlg ^xmj~gm mrgm xfwcd xmjt tf lgmr m ~gry`ng c`ag tlmturfy`dgd bp ^xmj~gm Cfnmc Rmd`f dwr`jh `t~ R^C brfmdnm~t~* Kfrgfygr# jfj+c`~tgjgr~ tf tlg R^C

    mc~f `jd`nmtgd tlmt tlgp xfwcd bg c`agcp tf c`~tgj tf tlg tpug fi ~gry`ng urfuf~gd bp ^xmj~gm CfnmcRmd`f* 7=*>' fi jfj+c`~tgjgr~ ncm`kgd tf bg g`tlgr ygrp c`agcp fr c`agcp tf c`~tgj tf m jgx ugrkmjgjtrmd`f ~gry`ng dg~`hjgd ~ugn`i`nmccp ifr tlg ^xmj~gm mrgm*

    ,y``) Iwcc dmtm tmbcg~ ifr mjp }wmjt`tmt`yg rg~gmrnl wjdgrtmagj ,tlg~g kmp bg ~wbk`ttgd `j nfji`dgjng)*

    Iwcc dmtm tmbcg~ mrg `jncwdgd `j Muugjd`| 4 ,Rg~gmrnl

    9*2 ]wmjt`tmt`yg Rg~gmrnl ,2 nfjdwntgd bp K@U

    ,`) M ~tmtgkgjt fi tlg agp fbognt`yg~ fi tlg rg~gmrnl?

    Tl`~ ~twdp m`kgd tf g~tmbc`~l cgygc~ fi `jtgrg~t `j ~ugn`i`gd gcgkgjt~ fi ~uggnl xl`nl nfwcd lmygbggj `jncwdgd `j ^xmj~gm Cfnmc Rmd`f~ urfuf~gd ~gry`ng*

    ,``) Tlg ~ugn`i`n }wg~t`fj~ tlmt tlg rg~gmrnl ~fwhlt tf mj~xgr?

    Xggacp rgmnl i`hwrg~ ifr mcc ~gry`ng~ mym`cmbcg `j tlg ^xmj~gm Cfnmc Rmd`f urfuf~gd nfygrmhgmrgm

    Lfx `jtgrg~tgd rg~ufjdgjt~ xgrg `j lgmr`jh m rmjhg fi ~uggnl `tgk~ fj m jgx# cfnmccp+ifnw~gd~gry`ng

    Lfx c`agcp rg~ufjdgjt~ xfwcd bg tf c`~tgj tf ~wnl m ~gry`ng

    Xlgtlgr rg~ufjdgjt~ xfwcd c`~tgj tf m jgx ~gry`ng g|ncw~`ygcp# fr `j mdd`t`fj tf tlg`r nwrrgjt~tmt`fj,~

    Xlgtlgr# xlgj m jgx ~gry`ng g|`~t~# rg~ufjdgjt~ xfwcd c`~tgj tf tlg rmd`f `j tftmc kfrg fr mbfwttlg ~mkg m~ nwrrgjtcp

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg >>>

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    40/51

    ^GNT@FJ =57,D?GY@DGJNG FI CFNMCDGKMJD FR ^WUUFRT

    9* Gy`dgjng fi Dgkmjd

    ,```) Lfx tlg rg~gmrnl xm~ nfjdwntgd?

    Tlg rg~gmrnl xm~ nfjdwntgd w~`jh tgcgulfjg nmcc+fwt~ tf m rmjdfkcp ~gcgntgd ~mkucg fi rg~`dgjt`mcjwkbgr~* ]wftm~ xgrg muuc`gd tf gj~wrg tlg i`jmc ~mkucg rgicgntgd tlg urfi`cg fi tlg ufuwcmt`fj `j tlgurfuf~gd ^CR nfygrmhg mrgm*

    ,`y) Tlg ~`zg mjd nfkuf~`t`fj fi tlg ~mkucg?

    M tftmc fi 75< rg~ufjdgjt~ xgrg nfjtmntgd# tlg`r nfkuf~`t`fj bg`jh?

    Ufuwcmt`fj ^mkucg

    ' ' Jf

    Mcc Kmcg~ 48*< 48*9 242

    K =7+24 4 8*= 8*> >8

    K >7+44 000

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    41/51

    ^GNT@FJ =57,D?GY@DGJNG FI CFNMCDGKMJD FR ^WUUFRT

    9* Gy`dgjng fi Dgkmjd

    ,y`) M ~wkkmrp fi tlg km`j i`jd`jh~ irfk tlg rg~gmrnl# ~lfx`jh lfx tlg~g dgkfj~trmtg gy`dgjng fidgkmjd ifr tlg ~gry`ng urfuf~gd?

    Tl`~ ~twdp ifwjd tlmt?

    Tlgrg xm~ ncgmr gy`dgjng fi dgkmjd ifr tlg kmofr`tp fi tlg ~ugn`i`gd ~uggnl gcgkgjt~# `jumrt`nwcmr cfnmc trmii`n# cfnmc jgx~ fj xggadmp~# cfnmc xlmt~ fj~# cfnmc jgx~ mt xggagjd~ mjdcfnmc xgmtlgr* *>'# *='#

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    42/51

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    43/51

    ^GNT@FJ =57,D?GY@DGJNG FI CFNMCDGKMJD FR ^WUUFRT

    9* Gy`dgjng fi Dgkmjd

    ,`y) Tlg ~`zg mjd nfkuf~ t`fj fi tlg ~mkucg,~)1

    M tftmc fi 742 rg~ufjdgjt~ xgrg }wg~t`fjgd* Fygr lmci ,7

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    44/51

    ^GNT@FJ =57,D?GY@DGJNG FI CFNMCDGKMJD FR ^WUUFRT

    9* Gy`dgjng fi Dgkmjd

    ,y``) Iwcc dmtm tmbcg~ ifr mjp }wmjt`tmt`yg rg~gmrnl wjdgrtmagj ,tlg~g kmp bg ~wbk`ttgd `j nfji`dgjng)*

    Iwcc dmtm tmbcg~ mrg `jncwdgd `j Muugjd`| 4 ,Rg~gmrnl

    9*4 ]wmc`tmt`yg Rg~gmrnl ,= nfjdwntgd bp K@U

    ,`) M ~tmtgkgjt fi tlg agp fbognt`yg~ fi tlg rg~gmrnl?

    Tl`~ ~twdp ~gt fwt tf g~tmbc`~l `j kfrg dgtm`c xlmt uftgjt`mc c`~tgjgr~ xfwcd xmjt tf lgmr fj m jgxrmd`f ~gry`ng dg~`hjgd ~ugn`i`nmccp ifr tlgk*

    ,`` Tlg ~ugn`i`n }wg~t`fj~ tlmt tlg rg~gmrnl ~fwhlt tf mj~xgr?

    Xl`nl rmd`f ~tmt`fj~ rg~ufjdgjt~ c`~tgj tf nwrrgjtcp*

    Rgm~fj~ rg~ufjdgjt~ nlmjhg ~tmt`fj~*

    Xlmt tpug~ fi kw~`n rg~ufjdgjt~ urgigrrgd*

    Lfx `jtgrg~tgd rg~ufjdgjt~ xgrg `j ~ugn`mc`~t kw~`n mjd cfnmc kw~`n*

    Lfx kwnl jgx~ mjd xgmtlgr nfygrmhg rg~ufjdgjt~ xfwcd c`ag*

    Rg}w`rgkgjt~ ifr trmii`n mjd trmygc `jifrkmt`fj*

    Lfx kwnl `jtgrg~t tlgrg xm~ `j ~ufrt~ nfygrmhg* Rg}w`rgkgjt~ ifr xlmt~ fj `jifrkmt`fj*

    Xlgtlgr rg~ufjdgjt~ xmjtgd `jtgry`gx mjd ulfjg+`j urfhrmkkg~*

    Xlgtlgr rg~ufjdgjt~ xmjtgd bw~`jg~~ mjd i`jmjn`mc `jifrkmt`fj*

    Xlgtlgr rg~ufjdgjt~ xgrg `jtgrg~tgd `j mrt~ urfhrmkk`jh*

    Rg~ufjdgjt~ y`gx~ fj mnng~~`b`c`tp mjd nfkugt`t`fj~*

    Lfx `jtgrg~tgd rg~ufjdgjt~ xgrg `j Xgc~l cmjhwmhg urfhrmkk`jh*

    Rg~ufjdgjt~ urfugj~`tp tf c`~tgj tf m jgx rmd`f ~gry`ng*

    ,```) Lfx tlg rg~gmrnl xm~ nfjdwntgd?

    Txf ifnw~ hrfwu~ xgrg lgcd*

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 444>>>

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    45/51

    ^GNT@FJ =57,D?GY@DGJNG FI CFNMCDGKMJD FR ^WUUFRT

    9* Gy`dgjng fi Dgkmjd

    ,`y) Tlg ~`zg mjd nfkuf~`t`fj fi tlg ~mkucg?

    Tlg ~mkucg nfj~`~tgd fi =4 rg~ufjdgjt~# mcc fi xlfk xgrg rg~`dgjt~ fi tlg urfuf~gd nfygrmhg mrgmfi m jgx ~gry`ng mjd nwrrgjt cfnmc nfkkgrn`mc rmd`f c`~tgjgr~* Rg~ufjdgjt~ rgurg~gjtgd m rmjhg fibmnahrfwjd~ mjd c`ig+~tmhg~# m~ ~lfxj bgcfx?

    Kmcg~ Igkmcg~Lftgc`gr Lftgc`grBw~`jg~~kmj Cghmc ~gnrgtmrp^lfui`ttgr Cgmrj`jh mjd dgygcfukgjt fii`ngr^mcg~ kmjmhgr Mdk`j`~trmtfrKmtwrg ~twdgjt Mdk`j`~trmt`fj m~~`~tmjt^twdgjt Mrt`~t

    Lfw~gx`ig^twdgjt

    ,y) Xlgj mjd xlgrg tlg rg~gmrnl xm~ nfjdwntgd?

    Tlg ifnw~ hrfwu~ xgrg nfjdwntgd fj tlg gygj`jh~ fi Kfjdmp 2>rd Kmp mjd Twg~dmp 24tl Kmp 2557mt tlg Dpcmj Tlfkm~ Ngjtrg# ^fkgr~gt Ucmng# ^xmj~gm*

    ,y`) M ~wkkmrp fi tlg km`j i`jd`jh~ irfk tlg rg~gmrnl# ~lfx`jh lfx tlg~g dgkfj~trmtg gy`dgjng fidgkmjd ifr tlg ~gry`ng urfuf~gd?

    Tl`~ ~twdp ifwjd tlmt?

    Rmd`f 2 xm~ tlg kf~t ufuwcmr ~gry`ng*

    M jgx rmd`f ~tmt`fj jggd~ tf fiigr m brfmd rmjhg fi kw~`n# ~`k`cmr tf tlmt fiigrgd bp Rmd`f 2*

    ^ugn`mc`~t# mjd umrt`nwcmrcp cfnmc# kw~`n ~lfwcd bg h`ygj g|uf~wrg fj m jgx ~gry`ng*

    M jgx ~gry`ng ~lfwcd lmyg cfnmc jgx~ mjd xgmtlgr# bwt jft tff kwnl*

    Trmii`n mjd trmygc `jifrkmt`fj xfwcd bg mj `kufrtmjt umrt fi m jgx ~gry`ng*

    Tlgrg xm~ `jtgrg~t `j cfnmc ^ufrt~ bg`jh nfygrgd*

    M hffd cfnmc xlmt~ fj hw`dg xfwcd bg m xgcnfkg gcgkgjt fi m jgx ~gry`ng*

    @jtgry`gx~ mjd Ulfjg+`j~# `jncwd`jh nfj~wkgr mdy`ng# lmd ~trfjh muugmc ifr tlg~g rg~ufjdgjt~#umrt`nwcmrcp mjp fuufrtwj`tp tf nlmccgjhg cfnmc nfwjn`ccfr~*

    Bw~`jg~~ `~~wg~ xgrg mc~f ifwjd tf bg fi `jtgrg~t# mctlfwhl jft `j mjp hrgmt dgutl*

    Tlgrg xm~ c`k`tgd dgkmjd ifr ~fkg mrt~ tpug urfhrmkk`jh*

    Tl`~ rg~gmrnl rgygmcgd m ~trfjh iggc`jh tlmt m jgx rmd`f ~gry`ng ~lfwcd bg mnng~~`bcg*

    Tlgrg xm~ ifwjd tf bg c`ttcg dgkmjd ifr m jgx ~gry`ng tf `jncwdg Xgc~l cmjhwmhg urfhrmkk`jh*

    Mcc tlg rg~ufjdgjt~ xfwcd mt cgm~t bg x`cc`jh tf trp m jgx ~gry`ng mcfjh tlg c`jg~ d`~nw~~gd `j tlgifnw~ hrfwu~# g~ugn`mccp `i `t ngcgbrmtgd tlg mrgm*

    Tlg~g nfjncw~`fj~ dgkfj~trmtg tlg jggd ifr m jgx cfnmc ~gry`ng tlmt cfnmc jgx~# `jifrkmt`fj#`jtgry`gx~ mjd ulfjg+`j~* Tl`~ ~wuufrt~ tlg i`jd`jh~ fi tlg }wmjt`tmt`yg rg~gmrnl nfjdwntgd bp K@U `j

    Owjg mjd dgtm`cgd gmrc`gr `j tl`~ ~gnt`fj*

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhggg 444444

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    46/51

    ^GNT@FJ =57,D?GY@DGJNG FI CFNMCDGKMJD FR ^WUUFRT

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 444777

    8* Gy`dgjng fi Dgkmjd

    9*7 Mjmcp~`~ fi tlg xmj~gm Rmd`f Kmragt

    Tl`~ rg~gmrnl urfognt xm~ nfkk`~~`fjgd irfk Rmd`f Dgygcfukgjt @jtgrjmt`fjmc rg~gmrnl ~ugn`mc`~t~*Tlg fbognt`yg xm~ tf mjmcp~g tlg nlmjhg~ `j c`~tgj`jh umttgrj~ `j tlg ^xmj~gm kmragt fygr tlg cm~ti`yg pgmr~ irfk RMOMR dmtm* Tlg agp rg~wct~ xgrg?

    Lfwr~ c`~tgjgd tf mcc rmd`f lmyg `jnrgm~gd ~wb~tmjt`mccp fygr tlg cm~t i`yg pgmr~# dr`ygj bp tlg

    cmwjnl fi Rgmc Rmd`f `j 2555 mjd bp tlg `jnrgm~`jh ufuwcmr`tp fi BBN Rmd`f Xmcg~ mjd BBNRmd`f Ifwr*

    M~ m rg~wct# c`~tgj`jh tf cfnmc nfkkgrn`mc ~tmt`fj Tlg Xmyg lm~ imccgj drmkmt`nmccp# umrt`nwcmrcp `jtlg 27+44 dgkfhrmul`n* ^fkg fi tl`~ mwd`gjng lm~ trmj~igrrgd tf Rgmc Rmd`f# ~fkg tf BBNRmd`f Xmcg~# mjd ~fkg gygj tf BBN Rmd`f Fjg ,xlf~g lfwr~ c`~tgjgd mrg wu 25'*

    Tlg cmwjnl fi Rgmc Rmd`f lm~ bggj `j~wii`n`gjt tf ~tgk tlg dgnc`j`jh muugmc fi nfkkgrn`mc rmd`fm~ m xlfcg# rgicgnt`jh tlg ~`k`cmr umttgrj tlmt g|`~t~ mnrf~~ tlg WA*

    Rgmc Rmd`f~ muugmc g|tgjd~ g}wmccp mnrf~~ tlg 27+74 dgkfhrmul`n# mjd gygj nfj~`dgrmbcp `jtftlg =7+24 dgkfhrmul`n* @t~ fwtuwt muugmc~ tf tlg N2DG dgkfhrmul`n tx`ng m~ kwnl m~ tf tlg

    MBN= dgkfhrmul`n*

    Mctlfwhl cg~~ ~`hj`i`nmjt# BBN Rmd`f Npkrw `~ `jnrgm~`jh `t~ lfwr~ c`~tgjgd fygr tlg cfjh rwj*

    Wjc`ag ftlgr mrgm~ fi tlg WA# BBN Rmd`f Txf lm~ ~lfxj c`ttcg hrfxtl `j tlg cm~t i`yg pgmr~# bwttlg ~tmt`fj `~ rmjagd .= `j tlg kmragt*

    BBN ~tmt`fj~ tmag ifwr fi tlg tfu i`yg uf~`t`fj~ `j tlg kmragt ,`j frdgr? Rmd`f 2# Rmd`f Xmcg~#Rgmc Rmd`f# Rmd`f Fjg# Rmd`f Ifwr* I`yg pgmr~ mhf# tlg BBN tffa tlrgg fi tlg tfu i`yg uf~`t`fj~,`j frdgr? Tlg Xmyg# Rmd`f Txf# Rmd`f Fjg# ^xmj~gm ^fwjd# Rmd`f Xmcg~*

    Gygj txf pgmr~ mhf# Tlg Xmyg nfjt`jwgd tf bg rmjagd .= `j tlg kmragt* Jfx `t rmja~ .9*

    Tlg mdd`t`fj fi m jgx nfkkgrn`mc ~tmt`fj `j 2555 Rgmc Rmd`f lm~ `jnrgm~gd c`~tgj`jh tfnfkkgrn`mc rmd`f# bwt rgcmt`ygcp cg~~ tlmj tlg `jnrgm~g `j BBN rmd`f c`~tgj`jh*

    9*9 Rg~gmrnl fi Cfnmc Mdygrt`~gr~ nfjdwntgd bp K@U

    Txf u`gng~ fi rg~gmrnl xgrg nfjdwntgd mjd tlg rg~wct~ tlmt dgkfj~trmtg ~wuufrt irfk tlg cfnmcbw~`jg~~ nfkkwj`tp mrg ~gt fwt bgcfx?

    Tlg i`r~t u`gng fi rg~gmrnl `jyg~t`hmtgd tlg cgygc~ fi `jtgrg~t `j w~`jh m jgx rmd`f ~gry`ng m~ mj

    mdygrt`~`jh kgd`wk* Tl`~ xm~ nfjdwntgd w~`jh tgcgulfjg nmcc+fwt~ tf bw~`jg~~g~# mcc fi xl`nl xgrgnwrrgjt fr rgngjt mdygrt`~gr~ `j tlg cfnmc kgd`m + g`tlgr urg~~# rmd`f# Pgccfx Umhg~ fr Tlfk~fjD`rgntfrp* M tftmc fi 75 bw~`jg~~g~ xgrg nfjtmntgd*

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    47/51

    ^GNT@FJ =57,D?GY@DGJNG FI CFNMCDGKMJD FR ^WUUFRT

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 444999

    8* Gy`dgjng fi Dgkmjd

    Tl`~ ~twdp ifwjd tlmt?

    9

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    48/51

    ^GNT@FJ =57,D?GY@DGJNG FI CFNMCDGKMJD FR ^WUUFRT

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 444888

    8* Gy`dgjng fi ^wuufrt

    Tl`~ ~gnt`fj ~lfwcd urfy`dg gy`dgjng fi ~wuufrt# xlgrg muurfur`mtg# irfk tlg muuc`nmjt(~ uftgjt`mcmwd`gjng fr irfk urf~ugnt`yg cfnmc mdygrt`~gr~*

    8*= ^wuufrt irfk Uftgjt`mc Mwd`gjng

    ^xmj~gm Cfnmc Rmd`f~ ucmj~ lmyg bgjgi`tgd `kkgj~gcp irfk ~tmh`jh txf Rg~tr`ntgd ^gry`ng C`ngjngbrfmdnm~t~ dwr`jh tlg cm~t pgmr* Tlg~g gygjt~ lmyg h`ygj w~ fuufrtwj`t`g~ tf `jtgrmnt x`tl lwjdrgd~fi uftgjt`mc c`~tgjgr~ tf tlg ugrkmjgjt ~tmt`fj urfuf~gd `j tl`~ muuc`nmt`fj* Tlgp lmyg mc~f urfy`dgdw~ x`tl d`rgnt iggdbmna ,bftl uf~`t`yg mjd jghmt`yg tf tlg ymr`fw~ urfhrmkk`jh gcgkgjt~ mjd `dgm~xg lmyg `jncwdgd `j tlg ~tmt`fj~ fwtuwt*

    Tlg i`r~t tr`mc brfmdnm~t tffa ucmng `j ^gutgkbgr 2554 w~`jh tlg fj+m`r jmkg (Tlg Rfna(* Tlgurfhrmkk`jh tmrhgtgd =7 pgmr fcd~ x`tl m k`| fi jgx mjd ncm~~`n rfna kw~`n* @t xm~ tlg iggdbmnaxg rgng`ygd irfk c`~tgjgr~ mjd mdygrt`~gr~# nfkb`jgd x`tl ~wb~g}wgjt kmragt rg~gmrnl# tlmtugr~wmdgd w~ tf rg+gymcwmtg tlg ifrkmt mjd tlg tmrhgt mwd`gjng fi m ugrkmjgjt ~tmt`fj ifr ^xmj~gm*Tlg rg~wct~ tfcd w~ tlmt m kfrg brfmd+bm~gd mwd`gjng dg~`rgd m ~tmt`fj x`tl cg~~ j`nlg muugmc mjdkfrg ~uggnl nfjtgjt ifnw~gd fj cfnmc jgx~ mjd `~~wg~*

    Ifr tlg ~gnfjd tr`mc brfmdnm~t `j Igbrwmrp 2557# xg rgjmkgd tlg ~tmt`fj ^xmj~gm Cfnmc Rmd`f tfrgicgnt tlg cfnmcjg~~ tlmt uftgjt`mc c`~tgjgr~ ~m`d tlgp xmjtgd# `jnrgm~gd tlg ~uggnl nfjtgjt mjdx`dgjgd tlg kw~`n ufc`np* Tlg ~tmt`fj xm~ nfjygr~mt`fjmc `j ~tpcg# x`tl mj gkulm~`~ fj cfnmc jgx~mjd `jifrkmt`fj# nfkucgkgjtgd bp m x`dg rmjhg fi ~wbognt~ tlrfwhl igmtwrg~ mjd `jtgry`gx~* Ifrg|mkucg# mt =55 tgcgulfjg nmcc~ mjd75 g+km`c~ rgng`ygd bp tlg ~tmt`fj dwr`jh `t~ 2< dmp~ fj+m`r* Tlg nmcc~ irfk tlg mwd`gjng g|urg~~gd

    muurfymc fi tlg urfhrmkkg k`| mjd ~wuufrtgd tlg ~tmt`fj(~ ifnw~ fj cfnmc `~~wg~ mjd tlg w~g fi jgxcfnmc tmcgjt*^wb~g}wgjtcp# irfk Kmrnl tf Owjg 2557# ^xmj~gm Cfnmc Rmd`f frhmj`~gd m urfhrmkkg fi g`hlt`jyg~t`hmt`yg nfj~wctmt`fj kggt`jh~ ,fygr 95 ugfucg mttgjdgd + m iwcc c`~t nmj bg ~wuuc`gd `i rg}w`rgdtf gc`n`t `jifrkmt`fj irfk tlg uftgjt`mc mwd`gjng tlmt xfwcd mdd tf fwr ifrkmc kmragt rg~gmrnl Q~ggmj~xgr tf ]wg~t`fj 9[* Tlg rg~wctmjt k`| fi `jdgugjdgjt rg~gmrnl i`jd`jh~ mjd fu`j`fj~ g|urg~~gd mttlg~g nfj~wctmt`fj ~g~~`fj~ hmyg w~ m kwnl bgttgr jft`fj fi tlg tpug mjd a`jd~ fi urfhrmkkg~muurfur`mtg ifr rmd`f c`~tgjgr~ `j ^xmj~gm*

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    49/51

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhggg 444

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    50/51

    DGNCMRMT@FJ

    MMM JJJGGGXXX ^FFFWWWJJJDDD IIIFFFRRR ^XXXMMMJJJ^GGGMMM UUUmmmhhhggg 444000

    DGNCMRMT@FJMuuc`nmjt~ mrg rg}w`rgd tf nfjncwdg tlg`r ~wbk`~~`fj bp rg~ufjd`jh tf tlg ifccfx`jh }wg~t`fj?

    Df pfw nfji`rk tlmt# tf tlg bg~t fi pfwr ajfxcgdhg mjd bgc`gi? tlg muuc`nmjt `~ jft m d`~}wmc`i`gdugr~fj `j rgcmt`fj tf tlg c`ngjng bp y`rtwg fi tlg urfy`~`fj~ fi ~gnt`fj =4>,7) fi tlg Brfmdnm~t`jh Mnt=009 ,rgcmt`jh tf ufc`t`nmc fbognt~)1

    PG^

    jf d`rgntfr fr ugr~fj nfjngrjgd d`rgntcp fr `jd`rgntcp `j tlg kmjmhgkgjt fi tlg nfkumjp fr tlgmuuc`nmjt hrfwu `~ tlg ~wbognt fi m d`~}wmc`i`nmt`fj frdgr m~ dgi`jgd bp ~gnt`fj =47,=) fi tlgBrfmdnm~t`jh Mnt =0091

    PG^

    jf ugr~fj `jyfcygd `j tlg muuc`nmt`fj lm~ bggj nfjy`ntgd x`tl`j tlg um~t i`yg pgmr~ fi mj wjc`ngj~gdbrfmdnm~t`jh fiigjng mjd tlmt tlg muuc`nmjt x`cc df mcc `t nmj tf gj~wrg tlmt jf ugr~fj ~f nfjy`ntgdx`cc bg nfjngrjgd `j tlg urfy`~`fj fi tlg ~gry`ng# tlg kma`jh fi urfhrmkkg~ `jncwdgd `j `t# frtlg fugrmt`fj fi m rmd`f ~tmt`fj `i tlg muuc`nmjt `~ hrmjtgd m c`ngjng*

    PG^

    mjp kmttgr~ xl`nl k`hlt `jicwgjng Finfk(~ owdhgkgjt m~ tf xlgtlgr tlg d`rgntfr~ mjd ~wb~tmjt`mc~lmrglfcdgr~ `jyfcygd `j tlg muuc`nmt`fj mrg i`t mjd urfugr ugr~fj~ tf umrt`n`umtg `j m rmd`f c`ngjng

    lmyg bggj kmdg ajfxj tf Finfk6

    PG^

  • 8/3/2019 'An Application To Ofcom For The FM Independent Local Radio Licence For Swansea By SAfm' by Grant Goddard

    51/51