An application of Olympe in the Netherlands and new possibilities Co Daatselaar & Niels Tomson...
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Transcript of An application of Olympe in the Netherlands and new possibilities Co Daatselaar & Niels Tomson...
An application of Olympe in the
Netherlands and new possibilities
Co Daatselaar & Niels TomsonAgricultural Economics Research Institute LEI/Agrocenter for strategic entrepreneurship
Contents
Context to which Olympe has to fit Development dairy farming in the Netherlands Interactive Strategic Management (ISM) Use of tools
Olympe with case Prins family Chosen strategies Some results
A way to fit Olympe to ISM-context Further developments
Other agricultural sectors
Development dairy farming Netherlands
1990: 47.000 dairy farms, 2004: 24.000 Role government changing during last decades
First supporting and stimulating Then controlling laws Now facilitating
Experiences from several projects with farmers Goal oriented farmers achieve better results than ‘guideline’ farmers Strategic point of view required to improve sustainability Interaction with stakeholders to handle influence from environment and
to acquire knowledge No unanimous “best solution”
Interactive Strategic Management: main principles
The entrepreneur as pivot Advisor in facilitating role
Strategy is leading Sustainability integrated in whole strategy
balance between People, Planet and Profit In interaction with environment
Dialogue with stakeholders Interactive Strategic Management has been
developed to support the farmers in their new role in an uncertain environment.
Several ISM concepts and tools developed
Interactive Strategic Management (2)
Entrepreneur as pivot Initiative and responsibility with entrepreneur Focus on drive and competences of farmer Advisor facilitates (process-guidance)
Improving indicators within strategic framework For farmers individual indicators are no goal itself Start with mission and strategy of entrepreneur
From general strategy to improvement plans Develop general strategy with Game Simulation Dairy Make improvement plans fitting with general strategy
Interactive Strategic Management (3)
Mission and indication of strategy Why are you a dairy farmer? What are your personal goals?
Main results: reasons to be dairy farmer To be independent (make your own decisions) Work in and with nature (animals) Return on investment not a major drive, continuation is. “This is the best job in the world”
Goals/strategy Growth Optimizing technical and economical results Improving image of dairy farming
Use of tools: Face-It bench mark tool (1)
Tool Face-It is used to benchmark individual farm results. Face-It can work with any database User can select criteria for creating benchmark
mirror-group In many cases the mirror group is based upon
structure criteria (size of farm (quota), soil type, kg of milk produced per hectare)
Helps to analyze strong and weak points Results in report
Use of tools: Face-It bench mark tool (2)
Use of tools: Game Simulation Dairy (1)
Use of tools: Game Simulation Dairy (2)
Farmer’s own data Farmer runs program!!
Chooses management measures Makes management measures concrete Looks at the results (technical, financial,
environmental) Adapts management measures Compares packages Chooses best plan Farmer gets printed version of best plan
introduction1
quantification screen7
measure screenchoose measures
6screen
edit companyspecificdata (prices e.d.)
4
screen choosesector + company
2
Olympe
show bedrijfsdatascreen
3
edit prices5
detail screen/popup-crops,
- manure
8
Interface
Calc-sheet(codes)
Select measures
quantify measures
Use of tools: Game Simulation Dairy (3)
Use of tools: Game Simulation Dairy (4)
Use of tools: Game Simulation Dairy (5)
Olympe with case Prins family: present situation and basic scenario Data
• Dairy cattle 250 dairy cows, 180 young stock
• Milk quota 2.1 million kg• Land 150 ha.
Basic scenario (scenario 1)• Introduction milk premium• Replacement of existing barn and milking
parlour• Investment €550,000,-
Olympe with case Prins family: other scenarios Scenario 2
• As scenario 1 plus• Installation for biogas including third gasmotor• Investment €1,800,000.
Scenario 3• Growth to 350 dairy cows and 250 young stock• Modern barn with 3 automatic milking systems
and buying of milk quota• Installation for biogas including third gasmotor• Investering van €3,250,000,-
Olympe with case Prins family: family income from farm
Scenario: 2Scenario: 3
Scenario: 1
Olympe with case Prins family: cash flow
Scenario: 3
Scenario: 2
Scenario: 1
Scenario: 1
Scenario: 2
Scenario: 3
Olympe with case Prins family: own capital
Olympe with case Prins family: further work Good discussion with participants
presentation Very interested in possibilities Olympe
Further work Risk analysis (e.g. fluctuation of interest rate) Splitting project in trees: herd, biogas Improvements Olympe for Dutch circumstances
• Dutch income tax• Alternative systems of depreciation• Import to/export from Olympe (Procedure(?))• Other?
A way to fit Olympe to ISM-context (1)
Use of principles of Game Simulation Dairy Farmer runs program!
• Facilitator gives an introduction (one hour) Interface to enter measures and their quantities Interface invokes Olympe to do calculations Farmer looks at results in Olympe
• ‘en cours’/’resultats’; explanation during introduction• Scenario must be saved
After closing ‘resultats’ direction goes back to Interface
• Farmer can change measures: new scenario
A way to fit Olympe to ISM-context (2)
A way to fit Olympe to ISM-context (3)
Further developments
Integration of tools• Benchmarking (Face-It) and game simulation (Olympe) under one interface
(ISM) Tools must become independent of agricultural sector Building up a network of institutes to exchange methods,
knowledge and tools (AgroCenter Europe) In 2006 Global Dairy Farmers was founded. An international
network of dairy farmers (Europe, USA, Brazil, Australia, New Zealand)
• Create a platform for knowledge exchange• Develop projects to get high level knowledge input (e.g. World Wide Dairy
Monitor and Outlook)• Connect global knowledge with national networks
A challenging job to do
© Wageningen UR
More information
English: www.agrocenter.nl Dutch: www.lei.wur.nl/NL/onderzoek/Expertise/Agrocenter
Co Daatselaar: [email protected] / +31 (0)320 293 544 Olympe, Stars, GSD (concerning content), ISM
Niels Tomson: [email protected] / +31 (0)320 293539 Tools general (technical), ISM, Olympe interface
Other tools we use: Strategic Management Report: Personal report that guides the
entrepreneur through the ISM process. Strategic Management Tool: calculates competences, internal
and external factors through strategies. www3.lei.wur.nl/LEI_WebTools/ (on this moment only Dutch)