AN AMBITIOUS, INDEPENDENT, TRENDSETTING ...SOCIAL Instagram Post 38,000 Followers €700 €1,000...

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AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE. In partnership with

Transcript of AN AMBITIOUS, INDEPENDENT, TRENDSETTING ...SOCIAL Instagram Post 38,000 Followers €700 €1,000...

Page 1: AN AMBITIOUS, INDEPENDENT, TRENDSETTING ...SOCIAL Instagram Post 38,000 Followers €700 €1,000 Facebook Post 20,000 Fans €400 €800 Instagram 24 Takeover 6 - 8 posts in 24 hours

AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE

AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE.

In partnership with

Page 2: AN AMBITIOUS, INDEPENDENT, TRENDSETTING ...SOCIAL Instagram Post 38,000 Followers €700 €1,000 Facebook Post 20,000 Fans €400 €800 Instagram 24 Takeover 6 - 8 posts in 24 hours

OPSH IS ABOUT ENGAGEMENT.

150K Opsh.com page

impressions p/m

800KOpsh.com social

impressions p/m

8mins Spent across 7

pages per

session

Page 3: AN AMBITIOUS, INDEPENDENT, TRENDSETTING ...SOCIAL Instagram Post 38,000 Followers €700 €1,000 Facebook Post 20,000 Fans €400 €800 Instagram 24 Takeover 6 - 8 posts in 24 hours

AMBITIOUS career focused & entrepreneurial

SELF-EXPRESSIVE personal identity is hugely important to them

CYNICALdistrust corporations and traditional methods of advertising

AUTHENTIC align themselves with positive brands and “real” stories

INCLUSIVE focus to include peers in a “squad” rather than exclude

DIGITAL LIFE live their lives through digital experiences

THE ‘M’ WORD…

Page 4: AN AMBITIOUS, INDEPENDENT, TRENDSETTING ...SOCIAL Instagram Post 38,000 Followers €700 €1,000 Facebook Post 20,000 Fans €400 €800 Instagram 24 Takeover 6 - 8 posts in 24 hours

CORE BROWSER: 24-35

Masterclasses

& events on

her lifestyle

interests

Travel/

holidays: to

combat

stress,

The Opsh Browser

PROFESSIONAL RENTING / MORTGAGE

WEDDINGS NUTRITION & WELLBEING

TRAVEL EXPERIENCES

25 - 35

Works hard,

plays hard

Trying to get

on the

property

ladder

Engaged/

attends 5

wedding

events p/a

Focused on

nutrition,

fitness &

skincare

Page 5: AN AMBITIOUS, INDEPENDENT, TRENDSETTING ...SOCIAL Instagram Post 38,000 Followers €700 €1,000 Facebook Post 20,000 Fans €400 €800 Instagram 24 Takeover 6 - 8 posts in 24 hours

OUR CORE SHOPPER: 18 – 25 Y/O

earn more

than €35k

40%Total income

spent on Fashion

& Beauty

SPEND

40%

INCOMGENDER STATUS GEO DEVICE MEDIA

95%unmarried, no

children + no

mortgage

90%female

95%pre-kids

84%use 5x

devices

62%consume

tv +radio

60% urban

dwellers

40%Fashion

+beauty

The Opsh Shopper

Page 6: AN AMBITIOUS, INDEPENDENT, TRENDSETTING ...SOCIAL Instagram Post 38,000 Followers €700 €1,000 Facebook Post 20,000 Fans €400 €800 Instagram 24 Takeover 6 - 8 posts in 24 hours

A TRANSACTIONAL STATE OF MIND.

48% of our users return to Opsh every month

56% of our shoppers make a 2nd purchase

The Opsh basket:

● AOV 1st purchase: €50

● AOV 2nd purchase: €85

● No of products per basket: 4

Page 7: AN AMBITIOUS, INDEPENDENT, TRENDSETTING ...SOCIAL Instagram Post 38,000 Followers €700 €1,000 Facebook Post 20,000 Fans €400 €800 Instagram 24 Takeover 6 - 8 posts in 24 hours

Opsh.com

Opsh mail

Opsh Insta

Opsh FB

Opsh Twitter

Opsh Snapchat

Opsh Events

Opsh Friends

ADVERTISING WITH OPSH

Page 8: AN AMBITIOUS, INDEPENDENT, TRENDSETTING ...SOCIAL Instagram Post 38,000 Followers €700 €1,000 Facebook Post 20,000 Fans €400 €800 Instagram 24 Takeover 6 - 8 posts in 24 hours

• Opsh Magazine is the source

for all Opsh content, including

brands.

• Fully integrated into Opsh.com

Navigation bar.

• Branded content lives here

• Branded content hosted on

Opsh.com Homepage for 48

hours

Opsh Magazine

Page 9: AN AMBITIOUS, INDEPENDENT, TRENDSETTING ...SOCIAL Instagram Post 38,000 Followers €700 €1,000 Facebook Post 20,000 Fans €400 €800 Instagram 24 Takeover 6 - 8 posts in 24 hours

BRANDED CONTENT

CREATED

BY

Opsh EDITORIALSHARED ON

SOCIAL2,000GUARANTEED

VIEWSC

HOMEPAGEFOR 48HRS

DATA-CAPTURE

FORMATSText

Video

Competition

Galleries

Page 10: AN AMBITIOUS, INDEPENDENT, TRENDSETTING ...SOCIAL Instagram Post 38,000 Followers €700 €1,000 Facebook Post 20,000 Fans €400 €800 Instagram 24 Takeover 6 - 8 posts in 24 hours

# YASMail PERMISSION EMAIL

150,000OPT IN EMAILS

18 - 20% AVERAGE OPEN RATE

5 – 10%CTR ON OPENED EMAILS

FULLY BRANDED

EMAIL OPTION

Page 11: AN AMBITIOUS, INDEPENDENT, TRENDSETTING ...SOCIAL Instagram Post 38,000 Followers €700 €1,000 Facebook Post 20,000 Fans €400 €800 Instagram 24 Takeover 6 - 8 posts in 24 hours

SOCIAL CHANNELS

20K FANS

38KFOLLOWERS

Page 12: AN AMBITIOUS, INDEPENDENT, TRENDSETTING ...SOCIAL Instagram Post 38,000 Followers €700 €1,000 Facebook Post 20,000 Fans €400 €800 Instagram 24 Takeover 6 - 8 posts in 24 hours

Product Details Discount Price RateCard PriceCONTENT

Content PieceHP for 48hrs Shared on FB & Instagram €1,200 €1,500

CompetitionHP for 48hrs Shared on FB & Instagram, data capture included €1,000 €1,300

EMAILPermission Email Fully Branded, 180,000 subscribers €2,000 €3,000

SOCIALInstagram Post 38,000 Followers €700 €1,000

Facebook Post 20,000 Fans €400 €800

Instagram 24 Takeover 6 - 8 posts in 24 hours €2,000 €3,500

EVENTSSponsorship of Opsh event Own existing events by Opsh €4,000 €8,000

Bespoke Branded EventEvent ideation, creation, production + online activation €5,000 €10,000

Page 13: AN AMBITIOUS, INDEPENDENT, TRENDSETTING ...SOCIAL Instagram Post 38,000 Followers €700 €1,000 Facebook Post 20,000 Fans €400 €800 Instagram 24 Takeover 6 - 8 posts in 24 hours

SILVER1 x Content Piece1 x Facebook Post1 x Instagram Post

1 x Permission Email

Media Value:€5,300Discounted Cost: €2,500

BRONZE1 x Content Piece1 x Facebook Post1 x Instagram Post

Media Value:€2,300Discounted Cost: €1,200

GOLD1 x Content Piece1 x Facebook Post

1 x 24hr InstaTakeover1 x Permission Email

1 x Competition

Media Value: €9,300Discounted Cost: €5,000

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