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Marie Piovesan in Hermès By Marcus OhlssonAutumn Winter 2015 – 16 Issue 34 GBP 6.99 USD 12.99 DKK 90.00

Dansk

dansk magazine

DANSK portrays fashion and luxury in ever pioneering ways. Intel l igent and sl ick,

i t addresses the sophisticated international frontrunners of fashion. Launched in

2002, the unique signature of DANSK continues to break away from ordinary fashion

publishing, and remains both original and inventive on the global market. In February

2012 DANSK celebrated 10 years of DANSK.

DANSK features the best of what fashion has to offer – be it the world’s leading

models, photographers and styl ists, or the most desirable topics and characters of

the moment – but does so with nordic panache and in ways always uniquely DANSK.

As a manifestation of this heritage, the sleek and strongly identif iable visual

trademark of DANSK transcends trends and t ime in relentlessly ingenious ways.

The Nordic design and fashion legacies become effortlessly interl inked in DANSK

to elegantly portray the pinnacle of interior design. Through wit and observance,

the written language interprets and discusses fashion, and stands out as the most

innovative and compell ing l iterature on the market.

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There’s something compelling about poppies; a fragile lit tle flower, with nuances ranging from deep red and flaming orange to fresh whites. The stalks are slim, crisp (and slightly hairy, just like our men) but at the same time, they are the basis of the harsh multi-bil lion-dollar industry that is opium. From the dense depths of the opium dens of Indochina to a garden in Scandinavia, poppies are cherished in many, many ways. While we cer tainly don’t support the opium industry, we do like the fact that a flower isn’t just a flower –- that it represents a dangerous allure other than its fragile beauty.

WorDS Moussa Mchangama

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A L L C L O T H E S M A X M A R A

C O A T A L E x A N D E R M C q U E E N

J A C K E T A G I A N D S A M

S H I R T A G I A N D S A M

T R O U S E R S A G I A N D S A M

H A T A N D R E W S A U C E D A

S H O E S S A I N T L A U R E N T

B r a v i N T A g E D i o r

W a i s t e d B r i e F s v i N T A g E

k n e e p a d s v i N T A g E

H e a D p i e C e g a r e t h P u g h

p l a y s u i t g a r e t h P u g h

DANSK is aimed at f irst movers within the fashion and l ifestyle segments DANSK is one of Scandinavia’s most unique branding mediasDANSK advertisers benefit from the renowned DANSK universe

FASHION

BY MALENE BIRGERBOT TEGA VENETABRUUNS BA Z A ARBURBERRYCALVIN KLEINCHANELCHLOEDESIGNERS REMIXDIESELDIOREMPORIO ARMANIFILIPPA KG-STARGANNIGANTGIVENCHYGUCCIH&MHAN KjøBENHAVNHÊRMESHUGO BOSSISABEL MAR ANTj. LINDEBERGKENZOL ANVINLOUIS VUIT TONMARC BY MARC jACOBSMARC jACOBSMA X MAR AMONCLERMULBERRYR ALPH L AURENSALVATORE FERR AGAMO SAND COPENHAGENTOMMY HILFIGERVALENTINO

lIFeStyle

AUDIABSOLUTB&O PL AYBELSACCARLSBERGGEORG jENSENGIORGIO ARMANIHOLMEGA ARDLG PR ADALINDBERGLOUISIANAMARIA BL ACKMA X FACTORMERCEDESMINIMOÈT & CHANDONMOROCCANOILOLE LYNGGA ARDPATEK PHILIPPEPILGRIMROYAL COPENHAGENSHAMBALL ASPIESTAG HEUERYSLVICTOR & ROLFVICTORINOXWELL AøRGREEN

advertising

advertorials CASeS

ARMANI COSMETICSBOSS OR ANGE

CARLSBERGCHANEL

COLL AGE THE SHOPDIESELGANNI

GEORG jENSENHUGO BOSS

KOPENHAGEN FUROLE LYNGGARD

PANDOR AR ALPH L AUREN

SAGA FURSSAND COPENHAGEN

An advertorial in dansk is a way to put a new and/or different l ight on one of a company’s areas One of scandinavia’s strongest creative teams, Uffe Buchard and Kim Grenaa tailor a photo series in dansk for the brand

The images can afterwards be activated in relation to the press and/or web use

“ OV E R T H E PA S T Y E A R S , W E ’ V E E N j OY E D A

C LO S E WO R K I N G R E L AT I O N S H I P W I T H DA N S K ,

W H I C H H A S B E E N C O N T I N U O U S LY I N S P I R I N G

A N D P R O F E S S I O N A L . T H E B E S T T H I N G A B O U T

DA N S K I S T H E I R A B I L I T Y TO C O N S TA N T LY

C H A L L E N G E U S TO T H I N K O U T S I D E T H E

B OX – A N D T H E Y A LWAY S D O S O W I T H A N

I N T E R N AT I O N A L A P P R OAC H .”

Ulrik Garde Due, CEO, Georg Jensen

A L L C L O T H E S D I E S E L

W A T C H V I C T O R I N O X

S W E A T E R D I E S E L

H E A D P H O N E S B & O P L A Y

gents DANSK always has a strong focus on a cool mix of masculine and avant-garde fashion

DANSK always brings an interview with a well-known menswear designer DANSK strives to reach men in the f irst moover segment also in terms of graphics and expression

J U M P E R J A M e S L o N G

D O L C E & G A B B A N A

scandinavian fashionDANSK always features Scandinavian fashion in an international context

DANSK features fashion series with underground brands and the most established of fashion brands side by sideDANSK is a niche t it le and shows different clothes than what is sold in stores

“ DA N S K M AG A Z I N E I S T H E M O S T A M B I T I O U S A N D I N D E P E N D E N T

FA S H I O N M AG A Z I N E I N S C A N D I N AV I A . E V E R Y I S S U E S I M P LY

H A S A N A M A Z I N G L I N E- U P O F T H E B E S T I N T E R N AT I O N A L

P H OTO G R A P H E R S , S T Y L I S T S , FA S H I O N W R I T E R S A N D M O D E L S ,

H OW E V E R DA N S K M AG A Z I N E N E V E R LO O S E S F O C U S O N I T S

DA N I S H H E R I TAG E . I T I S A S E R I O U S P U B L I C AT I O N I N S P I R I N G

TO T R E N D S E T T E R S , FA S H I O N-L E A D E R S A N D FA S H I O N

P R O F E S S I O N A L S A N D T H E I N T E R P R E TAT I O N O F D E S I G N E R S

R E M I X I N T H E M AG A Z I N E I S A LWAY S A P L E A S U R E .”

Charlotte EskildsenDesigners Remix

J e a n s W r a p p e d a r o u n d b o d y A C N E

J e a n s M O N K I

international fashionDANSK brings interviews and one-on-ones with international fashion personalit iesDANSK always shows the creations of the trend-setting designersDANSK s fashion stories have a primary focus on international fashion

“ DA N S K I S A P U B L I C AT I O N T H AT B R I N G S

I N S P I R AT I O N TO I T S R E A D E R S A N D

C H A L L E N G E S T H E B O U N DA R I E S O F FA S H I O N

B OT H I N D E N M A R K A N D I N T E R N AT I O N A L LY.

T H E C LO S E C O O P E R AT I O N W I T H DA N S K

A L LOW S U S TO E F F EC T I V E LY C O N V E Y T H E

AVA N T- G A R D E A P P R OAC H TO FA S H I O N

O F H U G O TO A N I N F O R M E D A N D O P I N I O N

F O R M I N G G R O U P O F N E W A N D E X I S T I N G

C O N S U M E R S”

Gareth Incledon, HUGO BOSS Nordic

J A C K E T V e R S A C e

T - S H I R T A L e x A N D e R M C q U e e N

J E A N S V e R S A C e

b O O T S S A I N T L A U R e N T

accessoriesDANSK always puts a wide range of accessories in a unique DANSK universeDANSK dedicates special attention on each individual benchmark accessory

DANSK has surprising angles on accessories with strong visual images

“ DA N S K I S A S U P E R C O O L , E XC LU S I V E A N D

I N S P I R I N G M E D I A W H E R E O N E S M E E T I N G W I T H

D E S I G N A N D LU X U R Y M E E T S T H E S P I R I T O F

S H A M B A L L A j E W E L S .”

Mads Kornerup, Shamballa Jewels

R I N g B o u C h e r o n

T O p C o S

beautyDANSK tel ls alternative stories of scents and make-up in a unique creative universe

DANSK devotes space to scents and make-up both in terms of coverage and the visual expressionDANSK has a particularly high art ist ic focus on the design of bottles

“ DA N S K U N D ER S TA N D S H OW TO E X P O S E O U R P R O D U C T S I N D I F F ER EN T A N D S U R P R I S I N G WAYS , A N D T H ER EBY A D D S A N E X T R A D I M EN S I O N TO O U R P R O D U C T L AU N C H E S . T H E M AG A Z I N E’ S S ER I O U S A P P R OAC H TO FA S H I O N G I V E S U S A U N I q U E O P P O R T U N I T Y TO WO R K W I T H A T E A M T H AT R E A L LY U N D ER S TA N D S W H AT VA LU E S O U R B R A N D S O F F ER A N D H OW T H E Y C A N B E S T B E EM P H A S I Z ED.”

Anne Marie Tromholt-QwistMarketing Director, L’Oréal Luxe

N E I L B A R R E T T

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F o r A L Li N t e N S i v ep u r p o S e S

Grammar nazis will cringe at the sight of the words in the headline, pull out their idiomatic insult books and write angry, grammatically correct replies to whatever YouTube-comments-section idiot got “for all intents and purposes” wrong. But they’d be mistaken if the YouTube commenter in question were describing Dolce & Gabbana’s new gents’ fragrance Intenso, whose launch also marks the 20-year anniversary of the company’s classic Pour Hommes scent. It’s a potion designed for all those thrills that concern love or intense explorations, as shown by the perfume campaign, featuring macho Irish heartthrob Colin Farrell gazing out into the distance from a dark volcanic landscape. Colin, with his recently salt-and-pepper hairlocks and mean eyebrow game, will leave you and just about anyone else longing for a whiff of him. While the campaign video may not let you smell Mr. Farrell, exactly, his impressive physique and fiery, impassioned eyes will leave no question about Intenso’s deliciously manly notes and qualities. What we all need to realize is that the truly intensive purposes require not only concentration and preparation but a delightfully scented presentation. Colin’s got it. What’s preventing you from stepping it up?

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WorDS Magnus Jorem

design

“ I T I S A G R E AT P L E A S U R E TO S E E H OW DA N S K M A N AG E S TO

I N T E R P R E T T H E U N I q U E A N D E XC LU S I V E B R A N D S , T H R O U G H

U N D E R S TA N D I N G A N D E M PAT H Y F O R T H E I N D I V I D UA L B R A N D.”

Bente Fallinge, Rosendahl A/S

DANSK focuses on the great common denominator between fashion and designDANSK focuses on new and special design itemsDANSK is an alternative to the mainstream design medias and is able to put design in an alternative l ight

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If you sit on it, it’s a chair. If you walk around it and look at it, it’s a sculpture. So said American sculptor Richard Artschwager, yet the quote aptly describes the works of Magnus Pettersen, a Copenhagen-based Norwegian artist criss-crossing the boundaries between art and design.

Art isn’t something you’re usually supposed to touch, much less sit on. But if that’s a rule, it’s one that sculptor Magnus Pettersen has thrown out the window. His works, built from concrete slabs tinted with diffuse pastels, invite you to have a seat and feel the material. And given concrete’s solidity, there’s no danger that the interaction will ruin the piece.

“I’m obsessed with the permanence of the material. You see concrete ruins from buildings that were bombed during wartime. They still remain, even if they’re damaged. That can also happen to these sculptures. But even if they’re damaged through countless years of wear and tear, they’ll still be there,” he says when I meet him in his atelier in Southern Copenhagen.

“I love the idea of creating something that will endure. My sculptures in the US, for example, will probably remain in place. They’re too heavy to be moved and too robust to disintegrate. Not that a painting can’t endure. But the concrete sculptures will change only very gradually over time, also when exposed to harsh conditions. Even if actively used as a chair, say, it’ll take many, many years to wear them down in a noticeable way.”

In fact, the gradual wear and tear has a playful visual effect on the pieces, many of which are placed outdoors, exposed to weather. When Magnus blends the concrete, he adds pigments to the mix of sand, cement, and rocks, making the entire material, and not just the surface, colored.

“As the concrete slowly gets worn over time, new hues emerge from within the piece, since the pigmentation is irregular through the different levels of the material. This of course wouldn’t happen with a surface coat of paint,” he explains.

I N T H E E Y E O F T H E B E H O L D E R

Magnus Pettersen’s pieces have been described as “postmodern explorations” and “sculptures that start off as paintings,” but when I ask him about this, he chuckles.

“I’m not accountable for what’s written about my work, and haven’t described my sculptures in those terms. The people who have interviewed me and written about postmodernism haven’t quoted me, it’s their own interpretation, which of course they’re welcome to,” he says.

“The thing about the sculptures starting off as paintings, though... That’s just wrong. I’ve painted maybe three paintings in my life, and one was in the first year of school. Not art school, primary school.”

The variation of interpretations is not only something Magnus tolerates, however. He welcomes it. The meaning of the works is up for grabs by the audience; it’s one of its main themes. He enjoys that different people understand the sculptures differently, according to their own predispositions, and especially in relation to the contexts the pieces are placed in.

“My parents, for example, aren’t interested in art, and won’t see a concrete chair as a minimalist art piece. And perhaps many people won’t... until it is placed in a gallery.”

CONCRETE AMBIGUITY

Several of Magnus Pettersen’s pieces, of course, are deliberately ambigious. His series titled “Sculpture 1,”

u p F o r S L A b SMagnus Pettersen

WorDS Magnus Jorem

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CASeS

AUDI BIRGER CHRISTENSEN

BY MALENE BIRGER CAMPARI

CHRISTIAN LOUBOUTIN COCA COLA LIGHT

DIESEL EVE

GEORG JENSENGUCCIW

HUGO BOSS ILLUM

KRANZ & ZIEGLER MAGASIN

MARC BY MARC JACOBSMORROCAINOIL

PANDORAPILGRIM

ROYAL COPENHAGEN SAGA FURS

SAND

eventsDANSK is known for its sought-after events and the DANSK team is always looking

for new, excit ing locations and collaborative partners within l ifestyle and fashion.

From Campari ’s 150th big birthday bash at a 5-star hotel and fashion parties in

collaboration with By Malene Birger to the prestigious DANSK Fashion Awards.

ReADeRSHIPReaders of DANSK are influent ABC1 women and men with a taste for luxury and a buying power vast enough to allow them to purchase exclusive items featured in the magazine. This makes DANSK the ideal conduit for the luxury brands advertised with us.

CIRCUlAtION AND DIStRIBUtIONCirculation 20.000Readership figures 155.000

DANSK is published in English and distributed in 20 countries, including the U.S, Great Britain, France, Italy and japan. The magazine is distributed in newsagents, department stores, fashion and lifestyle shops and hotels through the biggest magazine house Condenast.

INSeRtIONS/AlteRNAtIVe ADVeRtISINGDANSK embraces alternative promotion. We are happy to create innovative and clever advertising solutions tailored to the wishes of the client. For more information and with regards to insertions, postcards, lacquering and similar options, please contact DANSK.

COllABORAtIONSA wide range of options are available for collaborations with DANSK, be it advertising, advertorials, events, editorials, supplements, exhibitions, magazine themes etc. Please contact DANSK for further information about a possible collaboration.

ANNUAl AGReeMeNtS & SPeCIAl PlACeMeNtSDANSK offers price reduction on annual agreements and acommidates special requirments regarding advertisment

eVeNtSDANSK is known for its sought-after events and the DANSK team is always looking for new, exciting locations and collaborative partners within lifestyle and fashion. From store openings, fashion parties to award shows DANSK continues to be at the forefront of event planning.

FOR FURtHeR INFORMAtION, PleASe CONtACtJENS LøKKE, SALES DIRECTOR: JENS@DANSKMAGAZINE.COM

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ISSUe 35 / SS16 Publishing date February 4 th 2016booking deadline December 14 th 2015delivery deadline December 18 th 2015

ISSUe 36 / AW16 Publishing date August 4 th 2016booking deadline July 1 st 2016delivery deadline July 8 th 2016

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