An Advertising Package for a New Product or Service

By Morgan Redman

OCR BriefUnit G324: Advanced Portfolio in Media

Aim: The purpose of this unit is to:

• Assess candidates’ ability to plan and construct media products using appropriate technical and creative skills (AO3)

• Assess candidates’ application of knowledge and understanding in evaluating their own work, showing how meanings and responses are created (AO2)

• Assess candidates’ ability to undertake, apply and present appropriate research (AO4).

The TaskAn advertising package for a new product or service, to include two TV advertisements, together with two of the following three options:

• A radio advertisement • A TV programme sponsorship sequence • A web pop-up

Advertising BasicsPlaces to Advertise:• Trade and technical press• Radio• Cinema• Outdoor advertising• National papers, magazines• TV• Internet

Purpose of Advertising:• Inform: tell about your product/ service• Persuade: get them to want or need your product/serviced• Make Money: the more customers, the more product/

service sales the more money

Possible Idea 1Name: Mum and Dad’s Taxi ServiceIdea: A youth friendly taxi service run by other parent’s in the local areaProduct/ Services: Pick ups, drop offsCompetition: Uber, local taxi services

Other Information: • Child safety checked (DBS/ CRB)• Parent online rating system• Student friendly prices/ discounts

Possible Idea 1: Visuals

Possible Idea 2Name: Nan MadeIdea: Stereotypically Grandma tasks you need a nan’s touch forProduct/ Services: Local Nan’s with different skills they can offer to the publicCompetition: None directly known, Etsy online homemade services

Other Information: • Baking/ Cooking: cakes, soup, jam and traditional

meals • Crafts: knitting, sewing, crochet, cross-stitch• Advice: sayings, personal advice, home advice

Possible Idea 2: Visuals

Possible Idea 3Name: Creative CostumesIdea: Personalised commissioned costumes made to fit youProduct/ Services: Skilled seamstresses who can make bespoke costumes for parties, events, themed weddingsCompetition: Etsy and Amazon

Other Information:• Made to measure• No specific selection; commission only• Props

Possible Idea 3: Visuals

Portfolio Choice• I could, possibly, be interested in the advertising

portfolio as it provides a wider range of media platforms to produce on; some examples are radio, TV programme and print. This portfolio is more diverse than the options within the others.

• A reason that I may be interested in the film portfolio is because one of the ancillary products that there is an option to produce is a magazine front cover. This links significantly with my media interests in print media.

• I am interested in the choice of a music portfolio as one of my hobbies is listening to music and it has always been an aspiration of mine to create a music video. Also the option of print modules within this area, such as digipak advert for a magazine, fits well with my future aspiration which is to work in print as a Magazine Editor. Therefore, this product combines two of my interests.