Amy Sample Ward - Social Media Success in 30 Minutes Per Day
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SOCIAL MEDIA IN 30 MINUTES
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The world of social media expands every day, supporting all those arguments and doubts about whether it’s worth the time and energy to get started when it seems there’s so much to learn first. But, just like all of the other areas of our work, and even life, we just need the tools to help us be deliberate and strategic! This session will review some of the primary components of social media strategy building, online engagement, and even how do get started with just 30 minutes per day. Takeaways:- Simple process for designing social engagement initiatives- Templates and process for measuring social media use- Understanding of the key best practices for community building
Transcript of Amy Sample Ward - Social Media Success in 30 Minutes Per Day
SOCIAL MEDIA IN 30 MINUTES
HOW TO GET STARTED, AND ACTUALLY KEEP GOING…
QUESTIONS
Who’s out there?
What to talk about?
What’s working?
What’s my 30 minutes look like?
How does it all fit together?
DEFINITIONS
COMMUNITY
SOCIAL MEDIA
DATA
DIY
WHO’S OUT THERE?
COMMUNITY MAPPING
STEP 1: GROUPS
Questions to ask:
Do different programs or departments connect with different groups?
Do services or products target different groups?
How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?
STEP 2: GOALS
Questions to ask:
Why does the community continuing needing your services, programs or work?
What is in it for others to participate?
-----
What do you need help with or involvement from the community to do?
How can your work improve with engagement?
STEP 3: TOOLS
Questions to ask:
Where does this group already talk or engage online?
Which tools are most appropriate to the kind of message or content?
What kind of engagement is required to match the goals?
COMMUNITY MAPPING TEMPLATE
Get this template! http://bit.ly/DIYcommunity
WHAT TO TALK ABOUT?
CONTENT PLANNING
STEP 1: CONTENT
Examples:
Program or service updates/changes
Staff announcements
Jobs
Volunteer opportunities
Fundraisers
Events
STEP 2: GOALS
Examples:
Increase visibility of the organization
Increase participation
Raise funds
Build leadership
Find sponsors or partners
Recruit volunteers
Build community
STEP 3: OUTLETS
Examples:
Newsletter or mailing
Email newsletter
Website
Blog
CONTENT PLANNING TEMPLATE
Get this template! http://bit.ly/DIYtemplate
WHAT’S WORKING?
METRICS
GOOGLE ANALYTICS
ALERTS
METRICS TRACKING TEMPLATE
Get this template! http://bit.ly/DIYmetrics
REPORTING
Internal reporting:
• Weekly metrics for various platforms
• Add metrics as you go
• Look at long term, not just short term changes
• Monthly reporting of trends and insights
External reporting:
• Share when there is something worth sharing
• Reporting context, not just numbers
• Ask for input and feedback
WHAT’S MY 30 MIN LOOK LIKE?
LISTENING
LISTENING WITH RSS
LISTENING WITH RSS
LISTENING WITH ALERTS
LISTENING WITH TWITTER
LISTENING DASHBOARD
LISTENING DASHBOARD
JOINING
JOINING WITH COMMENTS
JOINING WITH COMMENTS
JOINING WITH SIGNPOSTS
CREATING
CREATING PROFILES
CREATING REAL PROFILES
CREATING ENGAGING PROFILES
CREATING VALUABLE PROFILES
CREATING CONTENT
HOW TO PUT IT ALL TOGETHER?
GAME
Playing the Social by Social game for
Community-Driven Social Impact
1. Circle up in groups
2. 4-part grid
3. Lots of questions and conversation
4. Sharing with the whole room
Who's your community?
What is the sweet spot?
Which tools could help?
What roles are needed?
RESOURCES Templates:
Community Map Template: http://bit.ly/DIYcommunity
Content Map Template: http://bit.ly/DIYtemplate
Metrics Template: http://bit.ly/DIYmetrics
Books & Collections:
We Are Media:
Social by Social:
Social media tweet:
RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-
your-organization/
http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/
http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/
http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/
http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html
http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/
http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/
http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/
http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-change/
http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-community-building/
http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/
PHOTO CREDITS Slide 6: http://flickr.com/photos/efleming/237379252/
Slide 7: http://www.flickr.com/photos/ivanwalsh/3677282034/
Slide 8: http://www.flickr.com/photos/grapecity/4237886048
Slide 10: http://xkcd.com/256/
Slide 16: http://www.flickr.com/photos/7819129@N07/
Slide 22: http://www.flickr.com/photos/49333515@N03/5244045076/
Slide 28: http://www.flickr.com/photos/doctabu/443262049/
Slide 35: http://www.flickr.com/photos/billiejoesentourage/3730330633/
Slide 39: http://www.flickr.com/photos/tripletri/3395716436/
Slide 40: http://www.flickr.com/photos/ivanwalsh/3677282034/
Slide 41: http://www.flickr.com/photos/foxtongue/687861111/
Slide 42: http://www.flickr.com/photos/aadplus/3036857920/
Slide 43: http://www.flickr.com/photos/tsmall/3673567823/
Slide 44: http://www.flickr.com/photos/jagwired/3091227429/
Slide 44: http://www.flickr.com/photos/jagwired/3092068214/
Slide 44: http://www.flickr.com/photos/jagwired/3091227573/
QUESTIONS?
Email: [email protected]
Twitter: @amyrsward
Web: http://nten.org
Blog: http://amysampleward.org
