CONFIDENTIAL!

CONFIDENTIAL!

Smart Girls at the Party gives your brand the the opportunity to be a

part of a proven series that connects to today!s savvy Moms. These

women are plugged in, communicating and shopping online."

To date, the pilot series of Smart Girls at the Party has been viewed

over two million times, primarily by women age 22 to 44 yrs. "

With the launch of the next season, that!s only the beginning.#"

CONFIDENTIAL!

The Smart Girls crew takes their show on the road to Los Angeles!"

Seven amazing girls share their creativity, talent and laughter with Amy Poehler and Friends in a show sure to delight moms and daughters everywhere."

CONFIDENTIAL!

Maggie and her horse Chase share a special

connection. It!s all about taking care of each "

other and trust between friends."

Anna loves cooking for many reasons: "

it gives her a chance to express her

creative side, and also helps her to relax."

Seven all-new episodes"Scientist

Ballerina

Novelist

Creative Sisters

CONFIDENTIAL!

Sponsored !Smart Mom Moment" Segment #

Based on the theme of each episode, the Smart

Mom Moment brought to you by your brand gives

moms tips about new ways they can spend quality time with their daughters."

CONFIDENTIAL!

And of course, "

Dance Party!!"

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What"s in it for your brand? #

Emmy-nominated star of Saturday Night Live."

Star of new NBC comedy Parks & Recreation!

Starred in popular films Baby Mama and Blades of Glory!

Recently became a new mom with husband Will Arnett"

What!s not to love about Amy Poehler? She!s one of today!s hottest performers,

and alignment with her brand is a rare and valuable opportunity for your brand."

CONFIDENTIAL!

What"s in it for your brand? #

Target Audience: Mom!s with girls age 6-12"

As key influencer for a variety of purchases for their family, mom!s rely on the internet and spend a lot of time on the internet."

"32 million moms are online*"

"Over 1/3 of moms with children under 12 engaged

with Online Videos in the last 3 months*"

Brand integration into targeted content is the surest way to reach your desired

audience. "

*Findings from ”Digital Mom” Report by Razorfish and Café Mom"

CONFIDENTIAL!

As part of the sponsorship, your brand will have the opportunity to integrate the

following ad units into Smart Girls at the Party. "

Brand advertising travels with the show, offering complete control of context and

placement of messaging to the target audience. "

" " " " " " "In-Video Ad Units"

" " " "Show Cover Art " "Pre-Roll " "In-video Overlay " ""

" " " "Sponsored $Smart Mom! Segment " "30 Second Post Roll "

Plus, due to the “lean forward” experience of the viewer self-selecting the show, response rate to ad messages range from 1%-5%.#

Additional value- add includes: "

• Promotion and brand impressions through AllScreen Syndication Network • Polling "

• Show Microsite with Comments • Brand Banner Ads • Branded Viral Player/Widget "

What"s in it for your brand? #

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Other Opportunities for Discovery and Interactivity:#

Branded Show iPhone App"

Blog Outreach to Mom Bloggers"

Show PR "

Programs to further build the Smart Girls at the Party Community"

Twitter Campaign"

Facebook Campaign"

Branded Eblasts to Show Subscribers"

Viewer Contests"

CONFIDENTIAL!

AllScreen™ Syndication#ON Networks! AllScreen Syndication Network is a global multiplatform system reaching millions of people daily across nearly every and any screen available. "

ON will work with your brand to develop the right horizontal and vertical partner mix to

reach your demographic target. "

Cartoon Doll Emporium#"

Minyandland#"Urbaniacs"

Gossip Girls"

Miss O and friends#"

Yomod"

4Kids.com"Imbee%

Fortune Girls"

PARTNERS TARGETED TO MOMS AND TWEENS:#Hair Boutique"

Beauty Nova"Its#a Moms World"

Diva Village"

The Family Groove"

Mommy Track!d"

WorkingMother.com"Houston Family Magazine"

Working Mother"

Hollywood Mom Blog"

Crib Rock Couture"

HORIZONTAL PARTNERS:%iTunes%

iPhone %AppleTV%

Cablevision %

Microsoft Zune %

Adobe Media Player%

TivoCast%Daily Motion%

Truveo%

Vuze%

Synacor %

Blinkx %Odeo%

Zoo Vision%

Buzzwire%Miro%

Blip.TV%

Metacafe%

Cool Iris%

MS Live%Seven%

YouTube%

Facebook%

ON Site Player %

ON Widget%ON RSS FEED "

CONFIDENTIAL!

On a monthly basis, ON Networks will aggregate and normalize data from all AllScreen Partners and deliver a report that covers:"

"Monthly Total Views"

"Views by Platform"

"Plays by Episodes"

"Engagement"

"Survey & Poll Responses"

"Click Thru Rates"

"Ad Impressions"

Data and Analytics Monthly Reporting#

!"#$%&'(&)*+,-./&

14%

19%

16% 36%

15%

CONFIDENTIAL!

Project Scope and Pricing:#

Sponsorship Period "12 weeks (with an addition 2-3 week set up time once all creative is received)"

No. of Episodes "7 episodes (6 interviews, 1 behind the scenes with Amy and Friends) +%

8 episodes from Pilot Season"

Guaranteed Video Views "1,500,000"

Guaranteed Brand Impressions #35,000,000"

Production #License to 7 episodes of Smart Girls at The Party with Amy Poehler (Season 2) and 8 episodes from Pilot Season "#

Advertising Units (Created by ON Networks)"

"Branded Show Cover Art, 6-10 second Pre Roll, In-video Messaging (shown 2x

per episode), 30 Second Post Roll#

Additional Brand Value-Add"

"Show Microsite with Comments, Polling, Promotion and brand impressions through AllScreen Syndication Partners as well as www.smartgirlsattheparty.com"

"Branded Viral Player/Widget ""

"PR, Blog and Social Network Outreach"

"Branded Eblast campaign to Show Subscribers"

"Branded Blog written by Smart Girls at the Party Cast#

Ingest, Transcode, Host and Syndicate to AllScreen Network#

Reporting Normalize data from all AllScreen Partners and deliver 1 report on a monthly basis#

Total Cost: $850,000"

CONFIDENTIAL!

Appendix: $Smart Girls at the Party Pilot Case Study#

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Smart Girls at the Party Case Study $Overview:!

Season 1 of Smart Girls at the Party was an opportunity for Amy Poehler to

test the web with a show she was passionate about and inspire young girls to be themselves."

The 9 episode pilot was sponsored by Barbie to support their “Wanna Play”

nostalgia campaign targeting moms."

This sponsorship was a grassroots initiative for Barbie to test their brand in

the digital video space and to associate their brand with a different message (girl empowerment vs. fashion). "

While PR and marketing was intentionally not a priority, Smart Girls at the Party was viewed over 2 million times in 3 months, primarily by women age

22 to 44 yrs. "

And with the launch of Season 2 on the horizon, that!s only the beginning.#"

CONFIDENTIAL!

Smart Girls at the Party Case Study $Scope of Barbie Sponsorship:!

Support Barbie"s “Wanna Play” nostalgia campaign targeting moms#

Term: three months#

Nine episodes#

1.5 million views guaranteed#

CONFIDENTIAL!

Smart Girls at the Party Case Study $Ad Innovation:!

Post Roll: Barbie provided their 30

second TV Spot"

In Video Overlay: to Drive

Audience to %

Barbie.com/wanna Play"

Other opportunities for Ad Innovation:"

•& Product Integration"

•& Branded Features / Segments"•& Midrolls"

Pre Roll: Created by ON

Networks using Barbie Digital

Campaign Assets"

CONFIDENTIAL!

Smart Girls at the Party Case Study $Interactivity:!

While ON Networks syndicates content through our AllScreen Network we also create an experience

through our Show Microsite and Viral Player to allow fans to interact with the show, post and share."

Branded Smart Girls at the Party Website with IAB Ads"

Technology to embed Branded viral player for social networks, blogs, websites, etc."

Show blog to connect fans to show"

Polling Capabilities

for consumer insights"

Viewer Commenting"

CONFIDENTIAL!

Smart Girls at the Party Case Study $AllScreen Syndication:!

Smart Girls at the Party was syndicated to over 60 sites which included a mix of horizontal partners (iTunes,

Zune, Metacafe) as well as targeted niche sites for Moms and Tweens. Samples are provided below."

iTunes"

Tivo "The Family Groove"

You Tube"Hollywood Mom"

Urbaniacs"

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Smart Girls at the Party Case Study $PR:!

Even with limited budget the Smart Girls at the Party buzz was apparent with over 100+ pick ups across

blogs, websites, print and broadcast."

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Smart Girls at the Party Case Study $Results:!

The primary goals for Barbie were achieved."

•& ON Networks over delivered on the 1.5 million guaranteed, engaged views over 3 months"

•& The engaged viewer was predominately female, age 25-44"

•& Syndication to 50+ AllScreen Partners"

In addition, by associating the Barbie brand with Smart Girls at the Party the brand achieved:"

•& Nearly 5 Million Engaged In-Video Brand Impressions and approximately 10 Million Brand Impressions through AllScreen Partners"

•& A much stronger than average Click Through Rate to Barbie.com/Wanna Play"

•& A positive halo effect to Barbie!s image through association with the SGATP Girl Empowerment message"

•& Over time all episodes continue to grow as new fans discover the show."