Amy Harrison Resume

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  • 7/28/2019 Amy Harrison Resume

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    Amy Elysse [email protected] 353 East 300 North Apt 58 Provo, UT 801-623-8844

    SkillSummary Media Pitching Strategic Planning

    Copy Editing

    InDesign Proficiency Public Speaking

    Event Planning

    Experience

    PR Coordinator April 2012-PresentMcKay School of Education, BYU, Provo, UT

    Pitch news stories and events to BYU media outlets, blogs and local school districts Collaborate with web team members to strategically restructure website content Participate on social media team to conceptualize and carry out strategic social media campaigns Write three to four news articles each month for the McKay Schools news website

    Reporter August 2012-December 2012The Universe, Provo, UT

    Conceptualized, conducted interviews for and wrote 2-3 news stories per week Promoted news articles using social media

    Account Coordinator August 2011-April 2012BYU Bradley Public Relations Agency, Provo, UT

    Enough Is Enough (National non-profit)

    Pitched to media to cover training events; received media hits in Deseret News and KSL.com Developed a strategy to launch Enough Is Enoughs child Internet safety program in Utah Helped plan a training event for more than 50 community leaders throughout Utah

    Pickmybracket.com (BYU Student Startup)

    Planned and implemented a promotional social media strategy, which resulted in more than 650total Facebook likes, 2,300 unique website visits within one week and articles on sports andtechnology blogs

    Education

    Brigham Young University August 2010-PresentMajor: Communications

    Emphasis: public relations(3.92 GPA)

    Minor: French

    Academic Scholarship, Fine Arts and Communications Deans List (2011 and 2012) Member of Phi Eta Sigma Member of PRSSA

    o Vice President of Member Services 2012-presento Presenter in 2012 PRSSA National Conference Chapter Development Sessiono Director of Programming for 2012 Regional Conference: Three-day conference with

    more than 120 attendees from states across the Inter-mountain west.

    o Writer for the chapter newsletter Relevant course work: Strategic Planning, News Reporting, PR Research and Measurement, Media

    Advocacy and Social Change, PR Writing and Production

    Volunteer

    Volunteer public relations assistant January 2013-PresentProvo City School District, Provo, Utah

    Produce specific promotional materials as part of a class curriculum including a video, a web-optimized press release and a brochure

    The Awful Waffle, Provo, Utah

    Conduct secondary and primary research campaign as part of a class curriculum to increasecustomer visits and retention