AMY DALLEY- MEN DON’T CHANGEhttp://www.youtube.com/watch?v=ld7fKXQKlq4

INTRODUCTION

My chosen video is by Amy Dalley and is called “Men don’t change”. The video is part of the album ‘Its Time’ and was released on 19 January 2009. The video is directed by Michael Salomon and has a time length of 3 minutes and 10 seconds. The song is about the singer and her friends who are all in relationships and how all men are the same, cheaters and liars. Yet women always give them a second chance.

http://www.lyricsmode.com/lyrics/a/amy_dalley/men_dont_change.html

TYPE OF VIDEO

The music video is a Performance/Narrative video as the artist her self is singing the song and plays the guitar but at the same time she tells the story of her friend Lisa who is in a relationship with a man who’s a liar and a cheater. The video plays on the idea of how men always get away with things in relationships and has elements of comedy in it. Also, there is a very obvious connection between the lyrics and the video as whatever she is singing is shown on the screen. For example: when she says: “My friend Lisa, she loves a liar”, on screen we see her friend (Lisa) having an argument with her boyfriend but she ends up forgiving him because she loves him.

TARGET AUDIENCE

I think that this video is most probably targeted at men and women who are in relationships or have been in a relationship as the whole song is based on the idea of men being liars and cheaters yet women cannot resist them because they find that men are good looking. The video is quite realistic but is shown through comedy which shows the irony of the relationships that men and women have.

TECHNICAL DIRECTORIES

THE ARTIST AND THE VIDEO

Most of the time the camera is focusing on the artist as she is the narrator of this narrative video and she is performing it too. But at the same time there are a lot of jump cuts back and forth to the artist and then to the other characters as she is telling a story and the lyrics are visually shown on screen. The atmosphere that this creates is quite realistic as the artist is playing on a real dilemma however, at the same time there are elements of comedy used which sets quite a cool mood and makes the video more enjoyable to watch.