Amy Burgess: Social & Digital Media Communications Portfolio
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Transcript of Amy Burgess: Social & Digital Media Communications Portfolio
![Page 1: Amy Burgess: Social & Digital Media Communications Portfolio](https://reader031.fdocuments.in/reader031/viewer/2022030307/58e576471a28abbf5d8b4951/html5/thumbnails/1.jpg)
Amy Burgess
Social & Digital Marketing Communications
[email protected]/in/amyjburgess
Samples of content creation, copywriting, social media & digital marketing campaigns.
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Social Media Content Creation:Food styling, photography & copywriting
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Social Media Partnerships & Giveaways:Strategic partnerships with like brands to increase reach & engagement with new consumers
Multi-brand Giveaway for Target Made to Matter Program: 26K + Entries
Suja Holiday Giveaway for Suja Fans: 12 Prizes throughout December
Graphics created by Graphic Designer
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Social Media Campaigns:#itsthejuice surprise & delight social campaign encouraging users to share their experiences with the brand for a chance to win or gift free product, earning 90MM+ impressions & dramatic increase in user generated content across all social channels
Positive social feedback: “Thanks for brightening my day and adding a whole lot of color @lovesuja
#itsthejuice”Amplified with content partnerships with
BuzzFeed, Well+Good & PopSugar
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Blog Content:Health/wellness content, recipes & giveaways
Graphics created by Graphic Designer
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Website Optimization:Updated overall user experience to make website easier to shop, added new product offerings (gift cards, subscriptions, new product lines) & created Rewards program for VIPs
Graphics created by Graphic Designer
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Digital Media Campaigns: Limited edition product launch garnering 20MM+ impressions, crazy love from celebrities & influencers – Awarded BevNet’s 2016 Best Marketing Campaign & Featured in AdWeek
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E-commerce & Email Marketing:Monthly e-commerce sales promoted via social, digital & e-mail marketing initiatives
Graphics created by Graphic Designer