AMWA Presentation
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Transcript of AMWA Presentation
18/04/2023
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A Media Logistics Platform for Production Transformation
Welcome
Agenda• Thoughts on the death of MAM• The birth of Media Logistics Platforms• An example in Production Transformation
Please interrupt at any point
What is MAM Today…?1. Ingest2. Secure (ACL)3. Store4. Render / Transform5. Enrich6. Relate7. Process8. Find / Search9. Preview10. Publish… and on….
“All things to all people”
“Everything and nothing”
Some Common Characteristics
• Monolithic • On-premise• Siloed or partially closed• Hefty integration project• Risky implementation – prone to failure (68%!)• Workflow is a different consideration• One size fits all – UI compromise across roles
New Technology to the Rescue
1. Infrastructure as a Service 2. New UI Tech. HTML5, REST and JSON3. Consumerization of IT4. Mobile5. Microservices
1. IaaS and PaaS
• Economies of scale• Millions of servers• Near immediate access• Variable cost• Moving up the stack to
application management
2. New UI - HTML5, REST and JSON
• Beautiful, event-driven user interfaces• Responsive design• Mobile-ready or mobile-first• Rapid development – powerful, simple libraries• Customer driven, role-based UI
+ +
3. Consumerization of IT
• BYOD – from personal to enterprise• Shadow IT• Procuring own services• Massive innovation on the consumer side• Embracing cloud platforms
4. Mobile
• Devices are very performant• A move towards apps and discrete
functionality• Many practical applications in media – R&A,
logging, simple editing
5. Software as Microservices
Software is being built differently in the cloud than on-premise.
The new approach is basedOn “microservices”.
Goodbye single server!
5. Software as Microservices
• Opposite of monolithic (not all things to all people)• Independently deployable services• Faster development and roll-out• Plays to strengths of cloud• Service per business capability• Decoupling with messaging
An End-to-End “MLP” Architecture
• Service approach• Looser coupling• Economies of scale• Increased visibility• Faster change
Barriers for M&E Industry?
• Moving heavy assets in and out of the cloud• Cost of processing and storing in the cloud• Perceived loss of control (security)• Service levels / Service outage• Lack of suitable software – “islands”• A brand new architecture – expensive to make the leap• Skills shortage
Enablers for M&E Industry?
• Standards – AMWA, DPP, etc…• Easier to justify OPEX and cost savings• IaaS is maturing in media and entertainment• Procurement is catching up• Consumer IT is breaking through• There are high-profile M&E success stories…
• App based approach• Review and approve• Adobe integration • Separating operational
and creative concerns• Modern REST integration• HTML5
• Data continuity• Advanced data modelling• Hierarchical structures• Data before assets• Conversion to DPP
Conclusions
1. New technology offers a new start for MAM2. New ways of working mean we need one!3. MAM isn’t dead – it’s evolving to something new4. End-to-end media and data continuity is key5. Not every vendor will make the leap to cloud6. Technology started it, audiences will drive it7. Media logistics is as important as MAM