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AMUL “ANAND MILK UNION LIMITED”- THE TASTE OF INDIA

- AINDRILA SARKARANNYATAMA BHOWMIK

BISWAJIT BANIKRAHUL MAJUMDAR

SUDIPTA DEY

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WHAT IS AMUL ALL ABOUT? BUSINESS needs ideas, not merely money. a unique business model; kept its core idea constantset up in 1946 at Anand, Gujarat.KDCMPUL AMUL in 1955.In 1974, GCMMF Brand AMUL.Varghese Kurien, the G.M of AMUL.Largest producer of vegetarian cheese.Largest player in domestic milk industry.

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THE FAMOUS THREE TIER STRUCTURE OF AMUL

VILLAGE DAIRY CO-OPERATIVE DISTRICT MILK CO-OPERATIVE UNION STATE CO-OPERATIVE MILK

MARKETING FEDERATION

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SUCCESS STORY AMUL’s avg. daily milk procurement

AMUL’s Annual Sales

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WHAT LED TO THE SUCCESS?? AMUL’S CULTURE ESTABLISHING BEST PRACTICES DEVELOPING DEMAND INTRODUCING HIGHER VALUE PRODUCTS RETAILING; DISTRIBUTION NETWORK; MANAGING THE

SUPPLY CHAIN; MANAGING THIRD PARTY SERVICE PROVIDERS

CO-OPERATIVE DEVELOPMENT PROGRAM; UMBRELLA BRAND STRATEGY

SUSTAINABLE ECOLOGICAL DEVELOPMENT TECHNOLOGY AND E-INITIATIVES-NEW PRODUCTS,

PROCESS TECHNOLOGY, AND COMPLEMENTARY ASSETS TO ENHANCE MILK PRODUCTION AND E-COMMERCE.

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PROBLEMS INCREASING DEMAND (210 METRIC TONNES BY 2020) HIGHER INPUT COSTS; LOWER MILK PRICES; QUALITY; NUTRITIONAL BENEFITS UNPRODUCTIVE ANIMALS HIGH COMPETITON; GOVERNMENT TAXATION POLICIES LABOUR PROBLEMS EXPORT POLICIES

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SOLUTIONS UNDERSTANDING THE CHANGING FOOD CONSUMPTION

HABITS. ANIMAL HUSBANDRY- BREEDING, FEEDING AND DISEASE

MANAGEMENT EDUCATION AT THE VILLAGE LEVEL INFRASTUCTURE AND TECHNOLOGY CHANGE IN TAXATION POLICIES; EXPORT REGULATIONS PROGRAMS AIMED AT BUILDING INTEREST IN MILK

PRODUCTION STRATEGIC PRODUCTIVITY ENHANCEMENT PROGRAM. SELF HELP GROUPS CONSTANT UPGRADATION OF THE PROCESS

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THANK YOU