1

PROJECT REPORT ON

“TO STUDY OF SUPPLY CHAIN MANAGEMENT”

At

AMUL SATELLITE DAIRY,PUNE

Submitted By

Student Name

VISHE PRAMOD RAJARAM

To

“SAVITRIBAI PHULE PUNE UNIVERSITY”

In partial fulfillment of the requirement for the award of the Degree of

Master of Business Administration (M.B.A)

Batch (2015-2017)

Through

AEF’S

ADITYA INSTITUTE OF MANAGEMENT,

Narhe, Pune – 411041.

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Table of Contents

Title Page No.

Declaration from student

Certificate from Company/Organizations

Certificate from Guide

Acknowledgement

Chapter Scheme

List of Tables

List of Graphs

List of Charts

Executive Summary 6

I Introduction 7

1.1 Background of the study 8

1.2 Objective of study 8

1.3 Need of study 8

1.4 Scope of the study 9

II Company Profile 10

III Research Methodology 31

3.1 Research design 32

3.2 Exploratory Research 32

3.3 Data Source 33

3.3.1 Primary Data 33

3.3.2 Secondary data 33

3.4 Area of Study 33

3.5 Target Population 34

3.6 Sample Size 34

3.7 Instrument for data collection 34

3.8 Research technique 34

3.9 Limitation of survey 34

3

IV Data processing and analysis 35

V Findings 41

VI Conclusion 43

VII Recommendations 45

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DECLARATION

I PRAMOD RAJARAM VISHE, hereby declare that this project work entitled “TO

STUDY SUPPLY CHAIN MANAGEMENT“ in AMUL SATELLITE DAIRY .

is my genuine research work carried out and submitted in the partial fulfillment of

the required of degree in Master of Business Administration (MBA) (2015-2017)

program, during the period of Indicate duration.

Date: Sign:

PRAMOD R.VISHE

Place: Name:

5

ACKNOWLEDGEMENT

With immense pleasure I present my report on “TO STUDY SUPPLY CHAIN

MANAGEMENT ” at AMUL SATELLITE DAIRY PUNE.

I thank the almighty for showering grace, and my family for all support without

which I could not have finished the project

I express my gratitude towards the AMUL SATELLITE DAIRY PUNE for

providing me the opportunity to complete my training. I would like to extend sincere

thanks to our Project Guide & Institute Director for allowing me to purse my

training in the best manner.

I hope the project report would be of good help for the company and I look forward

to suggestions to improve the project. Any and every kind of suggestion is heartily

welcome.

Thanking You

PRAMOD RAJARAM VISHE

Name of the Student

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EXECUTIVE SUMMARY

As a part of curriculum I have undergone internship in AMUL DAIRY for four Two

months. It becomes necessary for a postgraduate student to be well versed with both theoretical

knowledge and its practical application in real situation. The internship training is an eye opener

regarding the actual functioning of different departments in an organization. Also inter

departmental relationships and its significance is thoroughly understood during this period.

The main objective of summer training was given by the Management of Amul. The

objective was “SUPPLY CHAIN MANAGEMENT.”

I started my summer training on 7 June 2016. And during summer training I had to report

at the organization at sharp 9:00 am and was asked to work till 6:30 pm. First 15 days I spent on

various “Procurement” activities like I had visited near about 59 village dairy cooperative

society, check the hygienic condition of bulk milk quantity tank (BMC) and analysis of

collecting milk sample.

After that next 15 days I work in Quality Assurance Department as management trainee

for quality executive and checking quality of raw material of finalized the product.

Then 25 days I work in Production department as management trainee production

executive to work as supervision of production area and last 5 days work as utility section &

ETP.

There is one thing that I have found that the peoples working at AMUL are very much

helpful in all areas. Every time they come to me and told me that they are available at any time

for me for anything, which really boost me and motivates me towards my goal and objectives.

The culture of AMUL is very much friendly.

I completed my project on 5 August 2016 & during the project I have achieved my all

objectives of my project.

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CHAPTER –I

INTRODUCTION & OBJECTIVE

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1.1 BACKGROUND OF STUDY:

To Minimize the time of Loading and Unloading of Crates from the truck. Calculate distance of

from plant to milk collection center to avoid deteriotion of milk by long time contamination.

Ensure the hygienic and quality of Milk to have clean, safe and nutritive milk for further

processing of it. To distribute the quality product to final end without any deteriotion. Ensuring

of Milk product to reach in Unseasonal Condition to fulfill the demand of end user.

1.2 Objective:

To Calculate the Loading and Unloading Time of Crates from the Truck.

To Calculate the Kilometers from the CHANDOLI Plant to the Drop Point of the

Distributors.

To Analyze the Truck sheet entry of the raw chilled milk received from village dairy co-

operative society. Tanker route management for effective milk transport.

To ensure raw milk quality and quantity.

1.3 Need of the study

1. To understand procurement of milk

2. To understand distribution of milk and milk product

3. To aware lack of supporting information systems.

4. To study the technology solution

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1.4 Scope

1. Supply Chain Strategies are the critical backbone to Business Organizations today.

2. Transportation network design and management assume importance to support sales

strategy.

3. Inventory control and inventory visibility are two very critical elements in any operations

for these are the cost drivers and directly impact the bottom lines on the balance sheet

Inventory means value and is an asset to the company.

4. The health of the inventory turn relates to the health of business.

5. In a global scenario, the finished goods inventory is held at many locations and

distribution centers, get manage.

6. Effective control of inventory and visibility of inventory gains importance as a key factor

of Supply Chain Management function.

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CHAPTER -II

COMPANY PROFILE

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INTRODUCTION

1.5 COMPANY PROFILE & COMPANY OVERVIEW

In the year 1946 the first milk union was established. This union was started with 250 litters of

milk per day. In the year 1955 AMUL was established. In the year 1946 the union was known as

KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION. This union selected

the brand name AMUL in 1955.

The brand name Amul means “AMULYA”. This word derived form the Sanskrit

word “AMULYA” which means “PRICELESS”. A quality control expert in Anand had

suggested the brand name “AMUL”. Amul products have been in use in millions of homes since

1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul

Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made

Amul a leading food brand in India. (The total sale is Rs. 6 billion in 2005). Today Amul is a

symbol of many things like of the high-quality products sold at reasonable prices, of the genesis

of a vast co-operative network, of the triumph of indigenous technology, of the marketing savvy

of a farmers' organization. And have a proven model for dairy development (Generally known as

“ANAND PATTERN”).

In the early 40’s, the main sources of earning for the farmers of Kaira district was

farming and selling of milk. That time there was high demand for milk in Bombay. The main

supplier of the milk was Polson dairy limited, which was a privately owned company and held

monopoly over the supply of milk at Bombay from the Kaira district. This system leads to

exploitation of poor and illiterates’ farmers by the private traders. The traders used to beside the

prices of milk and the farmers were forced to accept it without uttering a single word.

However, when the exploitation became intolerable, the farmers were frustrated. They

collectively appealed to Sardar Vallabhbhai Patel, who was a leading activist in the freedom

movement. Sardar Patel advised the farmers to sell the milk on their own by establishing a co-

operative union, Instead of supplying milk to private traders. Sardar Patel sent the farmers to

Shri Morarji Desai in order to gain his co-operation and help. Shri Desai held a meeting at

Samarkha village near Anand, on 4th January 1946. He advised the farmers to form a society

for collection of the milk.

12

These village societies would collect the milk themselves and would decide the prices at which

they can sell the milk. The district union was also form to collect the milk from such village co-

operative societies and to sell them. It was also resolved that the Government should be asked to

buy milk from the union.

However, the govt. did not seem to help farmers by any means. It gave the negative

response by turning down the demand for the milk. To respond to this action of govt., the

farmers of Kaira district went on a milk strike. For 15 whole days not a single drop of milk was

sold to the traders. As a result the Bombay milk scheme was severely affected. The milk

commissioner of Bombay then visited Anand to assess the situation. Having seemed the

condition, he decided to fulfill the farmers demand.

Thus their cooperative unions were forced at the village and district level to collect and

sell milk on a cooperative basis, without the intervention of Government. Mr. Verghese Kurien

showed main interest in establishing union who was supported by Shri Tribhuvandas Patel

who lead the farmers in forming the Co-operative unions at the village level. The Kaira district

milk producers union was thus established in ANAND and was registered formally on 14th

December 1946. Since farmers sold all the milk in Anand through a co-operative union, it was

commonly resolved to sell the milk under the brand name AMUL.

At the initial stage only 250 litres of milk was collected everyday. But with the growing

awareness of the benefits of the cooperativeness, the collection of milk increased. Today Amul

collect 11 lakhs litres of milk every day. Since milk was a perishable commodity it becomes

difficult to preserve milk flora longer period. Besides when the milk was to be collected from the

far places, there was a fear of spoiling of milk. To overcome this problem the union thought out

to develop the chilling unit at various junctions, which would collect the milk and could chill it,

so as to preserve it for a longer period. Thus, today Amul has more than 150 chilling centres in

various villages. Milk is collected from almost 1073 societies.

With the financial help from UNICEF, assistance from the govt. of New Zealand under

the Colombo plan, of Rs. 50 millions for factory to manufacture milk powder and butter was

planned. Dr.Rajendra Prasad, the president of India laid the foundation on November 15,

1954. Shri Pandit Jawaharlal Nehru, the prime minister of India declared it open at Amul

dairy on November 20, 1955.

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Amul has been able to:

1. Produce an appropriate blend of the policy makers farmers board of management

and the professionals: each group appreciating its rotes and limitations,

2. Bring at the command of the rural milk producers the best of the technology and

harness its fruit for betterment.

3. Provide a support system to the milk producers without disturbing their agro-

economic systems,

4. Plough back the profits, by prudent use of men, material and machines, in the

rural sector for the common good and betterment of the member producers and

The Union looks after policy formulation, processing and marketing of milk, provision of

technical inputs to enhance milk yield of animals, the artificial insemination service, veterinary

care, better feeds and the like - all through the village societies. Basically the union and

cooperation of people brought Amul into fame i.e.

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PUNE PLANT

AMUL SATELLITE DAIRY CHANDOLI, RAJGURUNAGAR ,PUNE

Amul Satellite Dairy was establish in 2003 near the Rajgurunagar. It unit of Kaira District

Co-operative milk plant Anand Gujarat.

Year of establishment:- 2003

Distance from the city:- 40 km

From Pune city

Total area of dairy :- 2 Acres

Total RCM centre :- 61 society

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PRODUCT PROFILE

AMUL mainly does purified milk and milk products. The products that are produced by

these units are:-

1) Amul Gold

Amul milk is containing 6.0% Fat and 8.5 % SNF.9.0 % rich, creamier and tastier and it is ideal

for preparing home-made sweets .

Available in 500ml., 1ltr packs, 6 ltr packs

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2) Amul Taaza

TAAZA milk containing 3.5% Fat. And S.N.F 8.6% rich. It is useful for baby products.

Available in 500ml., and 1ltr packs.,6 ltr

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3) Amul Cow milk

Amul cow milk containing 3.8%Fat. And S.N.F 8.6% rich..

Available in 500ml., and 1ltr packs.

4) Amul Butter milk

Amul butter milk containing 1.5% fat

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Available in 2ooml.500mi, and 1ltr packs.

vailable in 500ml., and 1ltr packs.

5) Amul Slim & Trim

Amul Slim & Trim milk containing 1.7% fat

6v666) Amul Masti Dahi

Amul Masti Dahi contening 3.1% fat

Available in 200gm,400gm & 1kg packs.

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HR MANAGER

MAINTANCE

MANAGER

SHIPPING

MANAGER

QUALITY MANAGER

FACTORY HEAD

PRODUCTION

MANAGER

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PROCESS

The Process Flow of the AMUL Dairy

Raw

.

Raw Milk Reception:

Raw milk received through insulated road/rail tankers at a very low temperature thus retaining

the freshness of milk. The milk goes for more than 15 stringent quality tests before it is accepted

for the processing of milk.

Milk achieved from individual producers is checked for all basic quality parameters meeting the

company specification and required norms at respective collection and chilling centres.

Milk is then supplied to the dairy units through insulated milk tankers at <4 degree C.

Processing of Milk:

Processing of milk is done in basically 4 steps

Clarification

Standardization

Homogenization

Pasteurization

Raw milk reception Clarification Standardization

Processed Milk Pasteurization Homogenization

Deep Chilling Dispatch

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Clarification:

The chilled milk from the silos goes to the clarifier after pre-heating. The clarifier spins the milk

at very high speed, removing all the dust particles that are invisible to naked eyes.

Standardization:

Milk from different breeds of cow and buffalo may vary in its composition. Hence, to make Milk

uniform in composition, before supply to the market, it is standardized by raising or lowering its

fat and SNF percentage present in the milk to a desired level, so as to deliver the milk to

consumers as per prescribed norms of FSSAI.

Homogenization:

In this process, the milk is processed at very high pressure during which the large fat globules

presently in milk are broken down into tiny droplets. The milk fat gets evenly distributed in the

milk and milk become whiter and thicker. Milk is homogenized for consumers who do not like

cream layer on top. Homogenization improves Palatability of milk and is easily digestible.

Pasteurization:

The milk is then pasteurized, named after Louis Pasteur, a French Scientist who invented the

process to use in wine. Pasteurization was first applied by Dr. Soxhiet of Germany. This involves

heating of milk to 72 degree Celsius for 15 second and then cooling it down to 4 degree Celsius.

The process kills all pathogenic bacteria present in the milk making. It makes milk safe for

consumption. Pasteurization, unlike boiling does not affect the nutritional value of the milk.

ABOUT FUNCTIONAL DEPARTMENTS

Operations & Supply Chain Management

As mentioned earlier, the strategy, design and practices in AMUL’s network are strongly driven

by the objective of establishing and operating an efficient supply chain from milk production and

procurement to product delivery to customers. Management of this network is built around two

key elements – (a) coordination of the diverse elements of the network and (b) use of appropriate

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technology that includes product, process and information technology and managerial practices

and systems. In what follows, we describe various features of these elements that have

contributed to the evolution of an efficient supply chain.

Supply chain of AMUL dairy:

I. Supply of inputs for dairying in form of fodder, animal feed plant, veterinary aids for the

animal (cattle and buffalos).

II. Milk is taken out from the mulching animal on the daily basis by the dairy farmers (large,

medium and small scale farmers).

III. Collection of milk by collection centers (various milk cooperatives societies).

IV. Milk collected by the cooperative societies are sent to the dairy plants where chilling of

milk, processing and packaging of milk and milk product, transportation of milk and milk

product is carried out.

V. The transportation of chilled milk and milk products from one place to another is done

through the means of refrigerated vans, or insulated milk tankers.

VI. Final processed milk and milk products are transported to various retails outlets,

supermarkets, and to retails markets from where the processed milk and milk products

finally reaches to their end customers.

Issues and challenges in value chain

1. Meeting seasonal spikes in demand and ability to measure the quality of procured milk at

the source.

2. Complex logic of payments to producers based on fat, solid non-fat (SNF) and quality of

milk received.

3. Keeping track of truck and tanker routes, as well as capabilities for viewing, monitoring

and payment based on route or distance.

4. Visibility into the shelf life and stock-outs of raw material.

Issues and Challenges at the Production and Standardization stage

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1. Manual and time-consuming processes for milk standardization calculation, handling

production planning based on nonstandard raw material, addressing growing food

concerns from consumers.

2. FAT accounting and effective tracking of FAT loss in the production process.

Issues and Challenges at the small suppliers’ level

1. Inadequate feeding of animals

2. More disease incidence

3. Low genetic potential of animals

4. Lack of chilling capacities

5. Exploitation of farmers

6. High production costs

7. Delayed payment of dues

Issues and Challenges at Collection location Level

1. Milk base mainly consisting of small holders

2. Involvement of too many intermediaries

3. Gaps in information

4. Absence of a screening system

5. Lack of Infrastructure

6. Manipulation of the quality of milk by the farmers

Issues and Challenges at the Processing stage Level

1. Seasonality of production and fluctuating supply

2. Absence quality standards

3. Adulteration and Food safety

4. Lack of trained and skilled workers

Issues and challenges at the Storage and Logistics stage Level

1. Lack of cold storage facilities

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2. Gap in the cold chain and transport facilities

Issues and Challenges at the Co-operative Level

1. Less number of member farmers

2. Lower participation in the decision making process

3. Losses

4. Low prices of milk

5. Inefficient service

Distribution:

GCMMF coordinated with various unions to get a regular supply of milk and dairy products.

The processed milk and dairy products were procured from district dairy unions and distributed

through third party distributors. To ensure quality and timely deliveries, GCMMF and the

district unions had several mechanisms in place. The VCS constantly monitored the deliveries of

the milk collected and ensured that the milk was picked up on time. The unions monitored the

supplies of milk and the distribution of finished products.

Production Department:

The most important part in any organization is firm, company or co-operative sectors.

Production can be made for the middle users or for the end-users (direct consumers). Production

do the main work of converting raw material into semi-finished or finished goods, it depends on

what kind of production the organization is doing.

In the context of AMUL Dairy, people have endless demand for milk and milk products.

AMULDAIRY undertakes the procurement of milk and its production likewise satisfying the

needs and demand of people. It estimates the demand and accordingly production is done for

which arrangement of Raw material, finance and provision for selling is made by

AMULDAIRY.

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The Production Department is interrelated with the Personnel, Finance, and Marketing

Department. On an average 2 lakes liters of milk is processed by AMUL dairy.

Activities of Production Department:

There are mainly Eight (8) activities done by the Production Department. They are as

follows:

1. Raw Material Receiving Dock

2. Clarification

3. Homogenization

4. Pasteurization

5. Chilling

6. Processed Milk

7. Deep Chilling

8. Dispatch In Insulated Tankers

AMUL Dairy has set up a modern plant for the production process. It has established its plant in

a modern high tech style which functions nearly 80% automatically.

Finance Department

Finance is the most crucial part in any organization. Finance is required in each & every stage of

the business. Business is nothing but a process of making money through money. The finance

department of a business takes responsibility for organizing the financial and accounting affairs

including the preparation and presentation of appropriate accounts, and the provision of financial

information for managers

The primary purpose of the Finance Department is to monitor and report on the financial position

of the AMUL Dairy and to provide an excellent level of service to their public customers and

customers in other City Departments.

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It can be acquired through various sources. After the acquisition of finance, the work of

utilization of finance is to be decided. The finance department has to deal with not only the

procurement of finance but also with the proper utilization of it. Finance is the basic requirement

for purchase of assets, production of goods, marketing, selling, etc. The finance department takes

the decision regarding financial matters. Thus, we can say that finance dept. is one of the most

important dept.

The Main Areas Covered By Financial Department in Dairy

Book keeping procedures.

Creating a balance sheet & profit and loss account.

Providing information to management

Marketing Department

“It is clearly said that Marketing Department is the Front Face of any organization or firm”. This

is said because marketing is the only means from where the consumers can know about the

upcoming products of the firm or organization. This indirectly gives result in increased sales of

products.

Marketing - in other sense, means promoting the product publically and to bring revenue through

sales. Marketing Department does the function of creating demand in people and generates sales

from it, which completely depends on marketing department.

AMUL dairy is having a full-fledged marketing dept. where all the functions related to

marketing are performed. As a part of marketing strategy AMUL Dairy has increased its

Morning milk centers.

Also AMUL dairy have introduced various innovative distribution format such as

Milk Shops.

Franchise Shops.

Kiosks.

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Insulated Containers.

Container on wheel.

This distribution is itself so innovative that make AMUL dairy different than their competitors.

Human Resource Department

There is a well versed Quote saying that “Employees are the assets of any organization” Which

depicts that they are most important tool of organization. Thus to maintain them for the

organization, Personnel department (Human Resource Department) is kept for the well being of

employees.

The function of Human Resource Department can be seen in each and every department of any

organization. Thus it can be easily said that “The Human Resource Department” is the heart of

any organization. The function of Human Resource Management is to manage the people

working in the organization. It mainly focused on the intrapersonal relationship and interpersonal

relationship of employees.

Human Resource Management in simple words means planning, organizing, directing and

controlling of procurement, recruitment, selection, training and development, compensation,

integration, maintenance, appraisal, allocation and separation of Human Resources

Thus, Human Resource Management refers to set of programme, functions and activities

designed and carried out in order to MAXIMIZE the employee’s as well as organizational

efficiency and effectiveness.

Purchase and Store Department

Inventory Management System

In AMUL dairy, the store department uses the FIFO method. I.e. First in First Out method of

inventory management

Purchase Procedure

AMUL Dairy’s main raw material is milk. The purchase department has only to pick up just 10%

of other raw material. The purchase procedure is as under:

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1. First of all respective department heads find out their need and get it approve by the

managing director.

2. Then they contact the stores department.

3. After this they send an indent to the purchase department.

4. The purchase department then asks for quotation from the suppliers.

5. After the quotations are received will then be selected.

6. The least cost giving suppler will then be selected.

7. Then take the approval and give the authority to the supplier who gets the quotation

passed.

8. Then just let the finance department will make the payment the supplier after the

delivery of goods.

Types of Stores

Cold Stores

The cold stores are use for storing milk, chhas, flavoured milk, Dahi etc. and many other

products.

General Store 1

In this general store, the veterinary products, medicines, transportation instrument,

buckets, flavors for milk and Ice-cream are stored here.

General Store 2

Here plastic of milk bags is store; tins of ghee, milk powder etc. is stored.

QUALITY ASSURANCE DEPARTMENT

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ORGANIZATIONAL STRUCTURE OF QUALITY CONTROL DEPARTMENT

Activities

Carried By

People in

Quality Control

Lab

Superintendent

The superintendent observes all the activities in the lab, packing and giving the guidance.

Junior Officer

Here the officer looks after all Agmarks related to ghee and butter in the lab.

Senior Officer

Here the senior chemist looks after IS/ISO 9062 IS 14001, HACCP, 2002 f 3A (food

safety management system) and ISO 9000-2000 certificates.

QUALITY CONTROL MANAGER

QUALITY CONTROL OFFICER

SENIOR CHEMIST

JUNIOR CHEMIST

SAMPLER

WORKER

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Chemist

The chemist looks after all the society milk, pasteurized milk and other milk products.

Sampler

The sampler takes the samples from the milk received from different co-operative

societies.

Micro Biologist (Milk Plant)

The microbiologist cleans up all the tools and machines, which are used for milk, butter

and buttermilk.

DISPATCH AND LOGISTICS

All activities carried out under the supervision and order General Manager of Marketing head i.e.

order of milk and milk products are dispatched as per the order of customers and retailer and all

records of dispatch are kept in dispatch register and computer.

In dispatch department the work is divided in 2 shifts

1. Afternoon

2. Evening

Sources of Mode of Transportation

There are trucks, tempos, insulated vans, three wheeler tempos are used to deliver the milk and

the milk products in all the two shifts.

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Chapter –III

RESEARCH METHODOLOGY

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Research Methodology

3.1 Research design:

Descriptive research and exploratory research was conducted to fulfill the objective of the study.

The research was conducted from 07 June 2016 to 5 August 2016. The research includes

meetings with the Distributors, Truck drivers, Retailers and Chandoli Plant Staff. It included

Sheets provided by the Mr. Sachin Sarada (GCMMF) which has to be answered by Distributors.

I saw the overall process of Milk, Dahi ,Butter milk Production. I also studied the loading of

products in refrigerated trucks and which was going to the Distributors and also saw the

unloading Process. I also calculated the time of loading and unloading of the crates.

I went with the trucks to know the route and noted down the timing of reaching to each co-

operative village society also visited to dairy farms of the some farmers to know the raw milk

quality. Checked the animal feed samples at Pune satellite dairy laboratory to ensure the cattle

feed quality. noted down the route which truck was following. The views of the above society

are mentioned in the Report

.3.2 Exploratory Research:

In exploratory research data collected directly from the farmers. Ie. Milk producer, distributor

and retailer in Pune district innovative and leaders are targeted to collect information.

A) Depth interviews:

Conducted interview of the Amul milk producers.

B) Literature search:

In this research I include the Amul cattle feed literature and milk procurement related

material. I studied it deeply to know nutrient contain of cattle feed.

C) Focus group:

Night meetings was conducted at village and brought farmers together to study and talk

over them of interest

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3.3 Data source:

The data and information required for the study was collected from primary and secondary

sources.

Primary data:

Primary data was collected by conducting survey in selected area for study. The project was

survey type, so immense importance was given to constructing questionnaires, interviewing the

respondent (distributors, society chairman and farmers), tabulation of data and statically

techniques to analyze data.

Secondary data:

Secondary data was collected for reputed statistical website, procurement officer and sales team

to get some ideas about the project and related perception of the situation.

2.4 Area of study

Milk procurement activities was started in 2013

Area of operation

Taluka Year of

starting

Khed 2013

Shirur 2014-15

Ambegoan 1015-16

Mainly working in 3 talukas or Pune district.

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3.5 Target population: 3 Taluka’s

3.6 Sample size: 61 Dairy co-operative society

3.7 Sampling method: Simple random sampling

3.8 Instrument for data collection:

Questionnaire-open ended question, close ended multiple choice question were involved in the

questionnaires.

3.9 Research techniques: Personal interview

3.10 Limitations of the survey/ study

Dealers and farmers either have limited / lack of time or no interested, so that sometimes

they could not proper response.

Dealers are least interested because of lack of time.

It might also be so that some respondents were not motivated enough to respond

properly although full attempt was made to keep it as unbiased as possible.

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CHAPTER-IV

DATA PROCESSING &

INTERPRITATION

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4.1 Loading and Unloading Time Calculation

This time calculate on the basic of no. of labour for loading and unloading. It’s also depends

size of truck means no of crates in on t truck and distances between the truck and godown. One

truck loading required 1 ½ hr for loading with 4 labours. Unloading also required same time as

like the loading the truck.

Table No. 4.1 No. of labours for loading the truck

( Graph 4.1)

0

200

400

600

800

1000

1200

1400

15 30 45 60 75

NO.OF CRATES

TIME (Min)

Time (min) No. of Labour No. of Crates /truck

15 4 400

30 4 600

45 4 800

60 4 1000

75 4 1200

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4.2 Calculation of kilometers from Chandoli to drop point of the Distributors

The distributors were different location as like the Pune, Nasik, Aurangabad. The

distance between the Chandoli to Distributors is vary from location. All trucks from Chandoli

start at the evening and early morning it reached to distributor location. For the kilometer

calculation GPS system fit in the Truck. It helps to track the location of truck exact. Truck size

and No. of truck at each location is depends on the no. distributors and quantity of milk at each

distributing point required. The mobile tracking is also done some time.

Table 4.2 No. of truck per Distributing point and location

No. of

Truck

Location No. of Distributors

1 Pune 25

2 Nasik 30

3 Aurangabad 50

4 Nagpur 60

(Graph no.3.2)

25

30

60

50

NO.OF DISTRIBUTORS

PUNE

NASHIK

AURANGABAD

NAGPUR

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4.3 Tanker for Collective centers:

First they were selected the no. of collective centre and milk procurement in the same route. It

helps to select the size of container required for same route for collecting the milk. The effective

management is possible by route management of the truck. For Example. One route and no. of

cooperative society as calculate like.

Table 4.3 No. of truck per Distributing point and location

N o. of Co operative

society

Milk Procurement

(liter)

1 Daad 1296

2 Chas 1759

3 Saigoan 1986

4 Gargoatewadi 1456

5 Neherewadi 1585

6 Agarvadi

1090

Total 9172

Truck capacity 10000 ltr

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4.4 Milk Quantity and Quality:

First they were selected the no. of collective centre and milk procurement in the same route. It

helps to select the size of container required for same route for collecting the milk. The effective

management is possible by route management of the truck. For Example. One route and no. of

cooperative society as calculate like.

Quality parameter

1 Urea detection

2 Ammonia fertilizer detection

3Nitrate fertilizer / pond water detection

4 Starch and flours detection

5 Sugar and sucrose detection

6 Glucose detection

7 Salt detection

8 Acidity

9 SNF ( solid not fat )

10 Fat determination

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4.5 Price factors of Amul products:

(Table no.4.5)

(Graph no.4.5 )

05

101520253035404550

2520

15 20

10

50

price

Sr.no Product Ml Price

1 Amul Gold 500ml 25

2 Amul Taaza 500ml 20

3 Amul slim & Trim 270ml 10

4 Amul Cow Milk 500ml 20

5 Amul Butter Milk 500ml 15

6 Amul Masti Dahi 1 ltr 50

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CHAPTER- V

FINDING

42

Findings

1) Direct milk bill payment to farmers. After every 10 days cycle payment has made to farmers.

2) Produce meeting to be conducted at DCS level for the better transparency and improvement in

trust level.

3) Amul focus on that to maintaining good rates in flush season.

4) Random visit of quality person to attend the reception , collection of doubtful samples and

adulteration test. All per strictly monitored for good since .

5) Veterinary service started at all target area.

6) Amul provides good quality of cattle feed to Amul milk producers.

7) Bonus to milk producer for year 2014-15. Distributed near about 7 core rupees farmers on bank.

8) Amul provided milk adulteration kit at per level .it helps to know identify the

Milk adulteration at per.

9) FSSAI license to societies- All the per have applied for food & drugs license.

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CHAPTER-VI

CONCLUSION

44

CONCLUSION

AMUL, is playing a vital role in serving the rural class & contribution for the economic up

Lift ment of farmers. It is helping the farmers by giving them all facilities to rural people by

supplying fodder & feed, improving the breed by artificial insemination with the help of their

veterinary services. AMUL is reaping profit by equipping the latest technology& producing

better quality products. It is serving the best quality milk & milk products to its customers,

thereby maintaining their top position in the market. It has atomized manufacturing and every

process is computerized. In other words, through automation it has achieved great success and a

good recognition.

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CHAPTER-VII

RECONDATION

46

RECONDATION

AMUL Should maintain the good relationship with the farmers , co- operative societies

and distributors

More focus on milk procurement and maintain quality milk product.

The distributors are also facing the problem of dumping which make it impossible for

them to forecast and give order for the next day as they currently have extra stock.

The distributors of Amul should not be allowed to keep other milk products. And even if

they maintain the same, they should be punished.

Certain schemes needs to entertain to the milk distributors shall be given so as to

motivate them and increase our sales.

Trucks which are used for transport of Amul Pouch Milk should be washed regularly.

Company should try to make available their product at all most retailer’s shops by

improving their distribution channel.

Satisfaction level of customers should be raised by providing good quality product at low

price, and should try to remove reasons for dissatisfaction of customers.

Feedback, suggestion & complaints should be revised by AMUL if they are appropriate

&Good. It should also try to take actions for Implementation.

47

BIBLIOGRAPHY

www.amul.com

www.wikipedia.org

www.googlemaps.com

www.wikipedia.com

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