amul organisationl apprasial
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PresentationOn
ORGANIZATIONAL APPRAISAL
Of
Presented By:-
Surbhi bhargava
M.B.A. 3rd Sem.
4066
CU of Haryana
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AMUL- Anand Milk Union
Limited
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INTRODUCTION
Formed in 1946, is a dairy cooperative movement in India
with 250 liters of milk per day
Today Amul dairy is No. 1 dairy in Asia and No. 2 in the
world ,
Amul has more than 150 chilling centers in various
villages.
Amul has spurred the white revolution of India,
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No. 1 in Quality
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Vision :
To be part of everyones life and provide satisfaction to farmers,customers,employees and distributors
Mission :
To motivate and dedicate workforce, expansion of distribution network, creative marketing, consumer education, pr
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COMPETERORS
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Synergistic Effect
Strength and Weakness
Competencies
Organizational Capability
Strategic Advantage
Organizational
Capability
Organizational
Resources+
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Organizational Resources
Largest milk producer in the world.
More than 15 million milk producers
1,44,500 dairy cooperative societies across the
country
184 District Co-operative Unions
22 State Marketing Federations
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Members: 13 district cooperative milk producers' Union
No. of Producer Members: 2.79 million
No. of Village Societies: 13,328
Milk collection (Daily Average 2008-09):
8.4 million liters
Milk Drying Capacity: 626 Mts. per day
Cattle feed manufacturing Capacity:
3500 Mts. per day
Organizational Resources
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SWOT Analysis
Weaknesses•Risks of highly complex supply chain system•Strong dependency on weak infrastructure•Alliance with third parties who do not belong to the organized sector
Strengths•Largest food brand in India •High Quality, Low Price•World's Largest Pouched Milk Brand•Annual turnover of US $1504 million •Highly Diverse Product Mix•Robust Distribution Network
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Competencies
Largest Milking Plant
Largest Storage Capability
Word’s largest cheese brand
Largest distribution channel
The 'utterly butterly' Amul girl
R&D skills
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CAPABILITY
It provides an assured market at
remunerative prices for producers and
best of the technology
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Strategic advantage
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Synergistic Effect
High quality and low price
Largest distribution channel
Best of the technology
No. 1 dairy in Asia
R&D skills Larger milk prouder+
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