Australian Mobile Australian Mobile Telecommunications AssociationTelecommunications Association

MOBILE NATION MOBILE NATION

PRODUCTIVITY PRODUCTIVITY OPPORTUNITIESOPPORTUNITIES

INFRASTRUCTURE INFRASTRUCTURE CHALLENGESCHALLENGES

Chris AlthausChief Executive Officer

Mobile + Broadband +Mobile + Broadband +

Mobile Year in ReviewMobile Year in Review

4 Screen World 4 Screen World 1st Screen - Converged Devices1st Screen - Converged Devices

SmartPhones - TabletsSmartPhones - Tablets

Top ten activities Top ten activities performed on smartphonesperformed on smartphones

Mobile Nation: Device to PlatformMobile Nation: Device to Platform

Wider and better access to knowledge

ICT literacy development

Distance learning

M-Education

M-Government Enhanced public

services delivery Public

administration efficiency

Transparency Utility service

delivery

Tele-diagnosis and service access

Monitoring of health indicators

Secure health records Training of health

professionals

M-Health

M-Environment Public alert

system Climate

monitoring Flood

management Emergency

Services Transport

solutions

M-Employment Development of

ICT work force Tele-working to

connect remote areas to main office

M-commerce for extended network of customers and suppliers

transactions (efficiency) for supply chain and payment

M-Business

Productivity gains: $12-17 billion by 20252013 Mobile Nation Deloitte Access Economics

“There is widespread recognition that mobile broadband services are an economic enabler within society and the provision of these services, technologies and applications in the wider community is in the public interest.” 2011 ACMA Towards 2020…Mobile Broadband

2013 Mobile Nation Deloitte Access Economics

Mobile NationMobile Nation

Global Outlooks – Subscriptions / DevicesGlobal Outlooks – Subscriptions / Devices

Global Traffic 2010 - 2018

Meeting customer demand for quality user experiences with latest generation mobile devices, apps and services depends on industry investment in:•latest generation technology•network infrastructure and •radio-frequency spectrum

Infrastructure ChallengesInfrastructure Challenges

Global Spectrum Demand - ITUGlobal Spectrum Demand - ITU

“Every day we are not freeing up spectrum for mobile broadband is another day we are not fulfilling our potential .”

“ The clock is ticking on our mobile future, and we cannot solve our mobile challenges by snapping our fingers ; we must act without delay to free up spectrum for mobile broadband.”FCC Chairman Julius Genachowski – 16 March 2011

Policy Principles - 2013 ElectionPolicy Principles - 2013 Election

Principle 1A policy framework that recognises and promotes continued mobile industry investment in latest generation mobile technologies and infrastructure will maximise the productivity and connectivity benefits to Australian consumers, businesses, organisations and governments.

Principle 2Regulation must be minimised and red tape reduced to ensure the productivity and connectivity benefits of mobile broadband are realised.

Principle 3It is essential that the Australian Government develops a clearly defined spectrum policy that includes long-term arrangements to meet future spectrum requirements for mobile data and broadband services.

THANK YOU