PRODUCT PRESENTATION

About Amstore:

Amstore Innovation is a production agency specialising in the design and mass-production of innovative products for marketing promotions. Our Physical-Digital engagement products are attention-grabbing communication tools that offer multi-channel solutions and maximum interactivity.

Product Overview:

• VideoPak is a brilliantly simple yet fresh physical-digital marketing product that fuses video screen technology into bespoke print.

• VideoPak combines Physical, Digital, Print & Video into one interactive proposition - on their own, each channel fulfils a vital marketing role. When combined they are a highly effective force in helping you stand out and be remembered.

• Developed in 2009 for a single client, then launched as a stand alone product, VideoPak is now used by many household brands names and world leading companies.

1. Fusing Video screens into print & packaging

Why is VideoPak so effective?• One to one communication & Hyper personalisation to drive better ROI• Delivers cut through to hard to reach people• Engages and gets the message across quickly, powerfully in a way that other media cannot• Physical AND digital in your hand• Forms a bridge between physical media and a brand’s online space• Incredible open / viewing rates (often as high as 100%)• Will be shown to others (research shows as many as 7 additional people)• Wont be thrown away• Can be re-useable• Highly engaging & Interactive• Targeted• Memorable• Attention grabbing• Current

Important people are time poor with little time to digest marketing messages – so grabbing their attention and standing out in a heavily saturated market place is the key being recognised and making a lasting impression

MULTI CHANNEL 1. Mix of ROI options per campaign add power 2. Follow up email or call to get greater cut through 3. QR, PURLs, Digital Key and coming soon; Touchcode

Common Uses of VideoPak

• Promotions• Press releases• PR• Marketing• Brand identification• Communications• VIP focus • Direct marketing

• Give away’s / hand outs• Events & exhibitions• Promotional brochures• Luxury invitations• Luxury business cards• Showreel’s• Door opening – getting in front of VIP’s

Stock Range

VideoPak Micro Series 2.4″ Screen

A5 VideoPak 4.3″ Screen

A6 VideoPak 2.4″ Screen

A5 VideoPak 5″ Screen

A6 VideoPak 2.8″ Screen

VideoPak 7″ Screen

Bespoke VideoPaks

Point of Sale

Custom Designs ″Concepts″

VideoPak Presentation Boxes

VideoPak Fusion

PRODUCT FINISHING OPtIONS

Emboss / Deboss Spot Varnish Creative Laser Cutting Variable Data Print

Tactile Printing Foiling Creative Varnish Custom Product Shape

CASE STUDIES

VideoPak Product Options• Size & shape

• Screen size• Personallised print (variable data) and video

• Custom loading screens• Print finishing

• Creative packaging • Measurement & performance tracking

• Portable power

2.Website launching USB device

Digital Key is a small USB webkey device that automatically launches a website when plugged in to a computer.In short, it links a physical object directly to web content by automatically opening a URL address.

What makes it unique:

Analytics:

SECURE ACCESS TO LIVE REPORTING DASHBOARDS

SCHEDULED PDF REPORTS

Clients can be provided with access to a number of dashboards showing statistics and data analysis relating to their campaigns. There is also the ability to drill down to view campaign sections, eg viewing data by month/day. The ‘Hits by Geography’ dashboard shows the number of hits by geographic locations for a specific client. The graphs show the hits for customers by country. drilling down from Country to States/Regions and then again to Cities within the respective States/Region.

Campaign Reports can be scheduled to be generated and sent to the client at agreed intervals (eg weekly, monthly) in PDF forms to include data for Hits and Unique visits as well as analysis thereof. Please note that all aspects of the report can be personalised and customised (eg the logo).

RAW DATA

IDENTIFICATION & TRACKING

The following data is captured by the reporting feature and is instantly accessible at all times:

1. Date/Time of each device usage & Timestamp2. Batch Code and ID number of each device:3. Job URL: The URL that the devices within a Job are forwarded to.4. Job ID: Unique ID number calculated and stored for a device within a Job.

This is optional and will only be done if this option is selected (Append ID function).5. Source Ip address of client for each device usage6. Source client browser & Operating System used with each device

An important feature of the Digital Key technology is that it can be easily integrated with a customer’s existing back-end system. Whether linking to a simple website address, passing a Visible Computing ID to a server, or integrating with an existing cookie system the Digital Key should require few changes or additions to the customer’s website.

Digital Key offers many other features including identification, authentication and security, CRM tracking and physical interactivity. Which will help a client better understand the customer journey in driving their customers to websites.

DigitalKey devices are made to be individually tracked. Each USB we produce has a unique identifier (code) which enables us to remotely monitor the keys and change the destinations if so required by the client. This process ensures Visible Computing can report on the usage of the devices and help clients engage with their customers in the best way.

The Visible Computing software will give clients remote-controlled access to marketing campaigns that personalize their customer’s buying and promotional experience. With the tracking they can capture consumer information i.e. IP addresses and unique id numbers per USB utilised to give a picture, or even include an opt-in email marketing campaign to stay in touch with your customers to increase business.

Clients can be given access to a secure server to enable them to track their campaigns. The Digital Key product can be used as a tool to facilitate lead generation, acquisition and retention or customer relationship management.

The assigned URLs can be changed over time to enable differing communication messages to be given to the customer and increasing the value and benefit of the link it to the client.

Near Field Communication (NFC) is a short-range wireless connectivity technology that enables simple and safe two-way interactions between electronic devices.

3.Near Field Communication - Interactive Wireless Technology

Key Benefits of NFC:

• Interactive, novel and engaging: NFC is a way that forward thinking companies can interact with customers and prospects

• Intuitive: NFC interactions are very straight forward requiring just a ‘tap’• Versatile: NFC is convenient and relative to a wide range of sectors, environments, and uses• Open and standards-based: The creative layers of NFC technology follow universally

implemented ISO, ECMA, and ETSI standards• Technology-enabling: NFC can command quick and efficient setup of wireless technologies,

such as Bluetooth, Wi-Fi)• Secure: As NFC transmissions are only active by touch or a close range of a few inches• Compatible: NFC works with existing contactless card technologies• Security-ready: NFC has built-in capabilities to support secure applications

NFC offers a vast range of benefits to businesses and consumers such as:

Electronic Paper is an enhancement to regular print. It fuses electronic technology with print to offer an attention grabbing and innovative form of digital display. It is designed to help you stand out and get noticed by drawing attention to the eye.

4.Bringing print to life with electronic paper

• DSD Box is a truly cutting edge product display designed to make people stop and stare. The transparent screen technology fused into a stylish designed case is ideal for promoting a product in an engaging and memorable way.

5. Transparent LCD Screen - Product Display Unit

FRONT VIEW

High Bright LED lamp

9.7 inch Transparent LCD

Tempered Glass

Media board

REAR VIEW

Handle

Power Unit

Rear Cover

Power Switch

USB Port

The transparent screen technology fused into a stylish designed case is ideal for promoting a product in an engaging and memorable way.

Showcasing a product and a video at the same time is not an easy thing to achieve

Our Clients include:

Thank You