Amsterdam University Press · Amsterdam University Press Revenue Books 2015-2018 2015 2016 2017 B...
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AmsterdamUniversityPress
Making information on current research and on socially relevant matters available to scholars and the general public
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Academic publications (for academics)Course books (for students)
Trade Books (for the general audience)
Amsterdam University Press
AmsterdamUniversityPress
Amsterdam University Press
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• High quality, peer-reviewed publications for academics and students in English
• Non-fiction house for the Dutch general public
• >500 monographs available in Open Access
• >1800 book titles in print
• 2017: 15 journals, >100 monographs for academics, 6 textbooks and >60 trade publications
• Revenues 2016: 2,6M; 15 staff, Revenues 2017: 3M
• Established in 1992, owned by the University of Amsterdam
AmsterdamUniversityPress
• History
• Asian Studies
• Film, Media and Communication
• Social and Political Sciences
• Linguistics
Academic Publications
AmsterdamUniversityPress
Publishing Cycle > Author = Reader
Authors
Editorial Boards, Contributors,
Peer Reviewers
Members of Learned
Societies, Institutions, Governance
BodiesMedia, Professionals
in Related Fields
Sales Agents
Librarians
Readers & Scholars
AmsterdamUniversityPress
Connecting Authors with Readers Through an International Network
AUP Website
2018
Academic Social
Networks
Representation
E-Platforms
Social Media
AmsterdamUniversityPress
Major Conferences
AmsterdamUniversityPress
US 15%
Asia 6%
Rest of Europe 20%
Scandinavia 6%
Australia 3%
Benelux 40%UK 10%
Academic Authors’ Institutions from over 36 Countries Around the World
AmsterdamUniversityPress
US + Canada45%
Asia + Australia 26%
Middle East + India 2%
Central + South America 1%
UK + Northern Europe 23%
AUP Now Sells Content to More than 193 Libraries from over 25 Countries
Central + Eastern Europe 3%
AmsterdamUniversityPress
Business Model Academic Monographs
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Simultaneous use of:
• Traditional Model
• Delayed Open Access
• Open Access upon Publication
Challenges:
• Steady decline in average sales per title
• Growing number of titles
• Library budgets under pressure
• Budgets for monographs even more under pressure
AmsterdamUniversityPress
Each discipline embraces numerous series, involving:
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• International boards• International, authoritative authors,
contributors and editors• Partner institutions• Each series is unique in its aims and objectives
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Active Representation in Key Markets
Metadata ‘Data about Data’:
• Discoverability through repositories, research databases, discovery service and eBook platforms
Sales Agents & Distribution:
• North America & Canada: University of Chicago Press
• Europe: NBN
• Representation in key markets, such as China, Japan and India
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AmsterdamUniversityPress
Key Customers > Paper
United States and Canada: • Amazon (Retail Distribution Centre), • Ingram (Trade Wholesaler), • Baker & Taylor (Library Wholesaler), • MBS Textbook Exchange (Educational Wholesaler)
RoW: • Gardners Books (Trade Wholesaler), • YBP-UK Library Services (Library Wholesaler), • Bertram (Trade Wholesaler), • The Book Depository & Amazon (Retail Distribution Center).
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Key platforms > eBooks
• JSTOR
> For example, we sell content to 193 libraries over 25 countries
• Ebrary
• EBSCO
• De Gruyter
• CNPeReading (China)
Growth Component > eBooks
• Overall we can note a significant annual growth rate
• Representing >10% of the total Net Sales in 2016
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AmsterdamUniversityPress
Key platforms > Open Access
• OAPEN Library
> average downloads per year per title: 2.500
• INGENTA (Journals platform)
• JSTOR
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AUP & Open AccessInnovative Approaches: • Gold, Delayed and Green Open Access• Collaboration with Knowledge Unlatched
Highly Competitive rates: • €4500 Gold OA• from €2250 delayed Open Access (min. 12 months after
pub.)• €750 Hybrid Gold OA for journal articles
Increased visibility and impact
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Market Developments
• Lifelong availability through Printing On Demand
• Growing demand for Ebooks
• New Partnerships and Collaborations
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AmsterdamUniversityPress
AUP Key Marketing Strategies1) End-user (reader) marketing, subject based:
• Sending direct mail campaigns
• Including the book in relevant catalogues
• Sending out Press Releases
• Preparing PDF-flyers
• Listing the book on our website
• Usage of Social Media Platforms
• Promoting the book at relevant academic conferences
• Exploit cross-marketing opportunities with institutes, annual events, or media platforms
• Making (e)-copies available for book reviewers
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2) Specific Author Marketing:
We invite our authors to:• Mention their book in all of their by-lines • Include their publication on their university profile page• Upload the flyer, to their ResearchGate or Academia.edu page• Spread the news within their network/institution• Make use of the library recommendation form• Post customer reviews on key sites• Send us review copies requests • Interact with us on Twitter and Facebook• Keep us informed of their activities
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AUP Key Marketing Strategies
AmsterdamUniversityPress
Kudos
In addition we help authors to promote their work by our partnership with Kudos.
Promotion through Kudos makes it easier to reach new audiences, to see which networks work best for getting the work discussed and cited, and to help improve the metrics by which researchers are evaluated.
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AmsterdamUniversityPress
Film, Media & Communications Film Studies Series List
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Film Culture in Transition1994 54 titles
The Key Debates 2010 6 titles OA
Framing Film& EYE2011 13 titles
Film Theory inMedia History2014 9 titlesOA
Eastern EuropeanScreen CulturesNEW 2017 3 titles
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Film, Media & CommunicationsMedia Studies Series List
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Media Matters2009 9 titles
Televisual Culture2013 2 titles
Cities & Cultures2013 3 titles
Recursions2015 7 titles
Transmedia NEW 2017 3 titles
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International Editors
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• Thomas Elsaesser, UvA
• Nanna Verhoeff& Maaike Bleeker, Utrecht Univ.
• Jennifer Peterson (UCLA)
• Giovanna Fossati, EYE & UvA
• Frank Kessler & Nanna Verhoeff, Utrecht Univ.
• Patricia Pisters, UvA
• Dan Streible, New York Univ.
• Vinzenz Hediger, Goethe Univ.
• Weihong Bao, Berkeley Univ.
• Trond Lundemo, Stockholm Univ.
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AmsterdamUniversityPress
Awards 2017
Historians of Netherlandish Art (HNA) Awards on Northern Art
Katherine Singer Kovács Book Award from the American Society of Cinema and Media
Kraszna-Krausz Book Awards Longlist for Best Moving Image Book
ICAS (International Convention of Asian Scholars) Book Prize 2017
EuroSEAS Humanities Book Prize 2017
AmsterdamUniversityPress
Asian StudiesSmall is beautiful
Focus on selected topics:
▪ Borderlands & mobilities, ▪ Sustainability, environment, ▪ Politics, religion and society▪ Transforming Asia▪ Visual cultures▪ History and heritages
▪
AmsterdamUniversityPress
Asian Studies
➢ 15 Series
➢About 25 titles in 2018
➢ Cooperation with universities and research institutes
➢ Cooperation with publishers in Asia: co-publications and translations
AmsterdamUniversityPress
EUROSEAS Humanities Book Prize 2017ICAS SOCIAL SCIENCES Book Prize 2017
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AmsterdamUniversityPress
Amsterdam University PressWhat we offer
➢ Language-editing byexperienced native English speakers
➢ In-house personal editorial support throughout publication process
➢ Paperback edition or Open Access after an embargo period
➢ Lifelong availability through Printing On Demand
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Course Books
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Services University of Amsterdam
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AUP Trade Book Launches
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Elementaire Deeltjes
Elementaire Deeltjes: a good way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, new ideas, and enthusiasm to make often challenging topics highly readable. 54 published in three years
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AmsterdamUniversityPress
Online developmentsand society
AUP Trade Books
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Future of the City Nationalism
AUP Trade Books
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AUP Trade Books
AmsterdamUniversityPress
Awards
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Awards
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Awards
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AUP in the mediaHallo witte mensen, Anousha Nzume
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AUP in the mediaEindeloos ouderschap, Herman Vuijsje & Anneke Groen
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AUP in the mediaAngela Merkel. Een politieke biografie, Michèle de Waard
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#Academic Publications
AmsterdamUniversityPress
Revenue Books 2015-2018
€1,599,564
€2.220.823 €2.552.795
€3,685,242
2015 2016 2017 B 2018
AmsterdamUniversityPress
Revenue Books 2015-2018
2015 2016 2017 B 2018
Academic € 759.339 € 861.030 € 897.132 € 1.314.886
Trade € 505.700 € 1.026.172 € 1.148.830 € 1.695.331
Textbooks € 332.511 € 333.621 €506.833 € 675.024
Total Revenue Books € 1.599.565 € 2.222.839 € 2.552.795 € 3.685.241
Growth % 39% 15% 44%
AmsterdamUniversityPress
Amsterdam University Press
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Making publications on current research and on socially relevant matters available to scholars, innovators and the general public
Thank you!