Amsterdam Museum, strategy and innovation

8

description

"Presentation on the strategy of the Amsterdam Museum, with special attention to innovation (Marijke Oosterbroek, Amsterdam, March 14, 2011)" (Web & Media group, Computer Science department, VU University Amsterdam)

Transcript of Amsterdam Museum, strategy and innovation

Page 1: Amsterdam Museum, strategy and innovation
Page 2: Amsterdam Museum, strategy and innovation

Mission

statement draft

The Amsterdam Museum brings history to life for an audience as large and diverse as possible.

The Amsterdam Museum challenges residents and visitors to deepen their relationship with the city.

Page 3: Amsterdam Museum, strategy and innovation

Vision 2020 draft

the Amsterdam museum wants to be a museum that is open

and accessible, that increases

the bond between the

people of Amsterdam and functions as a

'meeting point' for the city.

the Amsterdam Museum wants to be 'the entry

to the city' by acting as a connecting element

between the tourist and cultural attractions throughout the

Amsterdam metropolis.

Amsterd

ammers

Tourists

Page 4: Amsterdam Museum, strategy and innovation

Key Concepts

authoritative

inviting

sustainable

interactive

binding

narrative

Page 5: Amsterdam Museum, strategy and innovation

World

Netherland

metropolis

Neighborhoods

Stad

1450 - 2011

1580 - 2011

1400 - 2011

1875 - 2011

1200 - 2011

Alkmaa

r

Leid

en

De Pijp

Purmerend

LelystadBijlmer

Almer

e

Haarlem

EntrepreneurshipThe working man

CreativityThe playful man

CitizenshipThe emotional and social man

ToleranceThe rational and governing man

Key Themes, Focus

Page 6: Amsterdam Museum, strategy and innovation

Amsterdam Museum Elsewhere

Off-line

Exhibitions

Events

Meeting places

Tours

Education programs

Community centers

Neighborhood museums

Other organizations

Current events

Educational institutions

On-line

Central site

Blog

Collection online

Exhibition and story sites

Community site

Tours / Apps

Social media platforms

Collection platforms

Story platforms

Educational platforms

Theme platforms

Page 7: Amsterdam Museum, strategy and innovation

Experts

Heratige and cultural organizations

Educational and research institutions

Commercial partiesVolunteers

Try to use new possibility’s

Share Knowledge

MediaExperience

Collaborate

Research and try

Involve people

Stimulate participation

Reach out

Stimulate (co)creation

Entertain

Play, have fun Don’t be afraid to fail

Captivate

Get to know the people

Find new ways to communicate

Educate

Page 8: Amsterdam Museum, strategy and innovation

How can we use technology to give

people more possibilities to inform

themselves while visiting

an exhibition, without bothering others

which don’t need as much

information?